The document provides an overview of brand journalism and guidance for developing a brand journalism strategy. It discusses that brand journalism involves creating editorial-style content to build an audience around a brand's areas of expertise rather than simply promoting products. It then offers tips for determining a brand's personality and topics, creating a content calendar and promotion plan, and using analytics to refine the strategy over time. The goal is to engage an audience through helpful, relevant content rather than overt advertising.
Mass Media and Communication : Online Survey :Use of E- Media and its effects Jyotiba Gohil
This document reports on the results of an online survey about the use of electronic media and its effects. It finds that 91.3% of respondents use electronic media daily, primarily for communication via WhatsApp, email, YouTube, etc. It also finds that electronic media is widely used for educational purposes via platforms like Google, YouTube, and WhatsApp. While electronic media provides advantages like easy access to information and connectivity, problems reported include privacy issues, network problems, and internet addiction. Youth were found to use electronic media more actively than other age groups.
This document discusses the impact of various media on children and youth. It explores both the beneficial and harmful effects of television, learning, education, advertising, music videos, video games, and the internet. Regarding television, it notes relationships between violent programming and behavior, excessive viewing contributing to obesity, and negative effects on learning. Educational television like Sesame Street can teach valuable lessons. High school media awareness programs and resources from organizations like the Media Awareness Network also promote media literacy. While some advertising and internet access have upsides, excessive gaming and exposure to stereotypes in music videos may influence youth negatively.
Social media refers to online platforms that allow users to connect, share content, and interact. Popular social media tools include Facebook, Twitter, Instagram, YouTube, and Whatsapp. Founders of these major sites include Mark Zuckerberg of Facebook, Evan Williams and Jack Dorsey of Twitter, and Jan Koum and Brian Acton of Whatsapp. In 2016, Facebook had over 1.6 billion users, YouTube had 1 billion, and Instagram and LinkedIn each had over 400 million users. While social media allows for connection and information sharing, overuse can be distracting and lead to addiction, and excessive social media use has been linked to some psychological issues in teenagers.
Social media and marketing have significant psychological impacts on children and teens. Excessive exposure to ads, desire for brand names, and focus on appearance can lower self-esteem and promote unhealthy behaviors. Parents struggle to set limits in the face of intense marketing pressures. Schools and communities need to support parents by educating youth, restricting ads, and promoting critical thinking skills to resist undue influence.
An expert in user engagement, Rachel Weatherly joined the SREB Go Alliance for their webinar series to outline key characteristics that define Generation Z, how these students differ from Millennials, how to communicate effectively with these students, and how to help them meet their post-secondary goals.
This document summarizes a presentation about parenting in the digital world. It discusses digital citizenship, myths versus realities about technology and teens, and strategies for bullying prevention. The key points are that parents should talk to their kids about technology, set rules for tech use, get involved in their online activities, encourage digital citizenship, and recognize technology's importance in their lives. While kids are confident users, they still need guidance to use technology wisely.
The document provides an overview of brand journalism and guidance for developing a brand journalism strategy. It discusses that brand journalism involves creating editorial-style content to build an audience around a brand's areas of expertise rather than simply promoting products. It then offers tips for determining a brand's personality and topics, creating a content calendar and promotion plan, and using analytics to refine the strategy over time. The goal is to engage an audience through helpful, relevant content rather than overt advertising.
Mass Media and Communication : Online Survey :Use of E- Media and its effects Jyotiba Gohil
This document reports on the results of an online survey about the use of electronic media and its effects. It finds that 91.3% of respondents use electronic media daily, primarily for communication via WhatsApp, email, YouTube, etc. It also finds that electronic media is widely used for educational purposes via platforms like Google, YouTube, and WhatsApp. While electronic media provides advantages like easy access to information and connectivity, problems reported include privacy issues, network problems, and internet addiction. Youth were found to use electronic media more actively than other age groups.
This document discusses the impact of various media on children and youth. It explores both the beneficial and harmful effects of television, learning, education, advertising, music videos, video games, and the internet. Regarding television, it notes relationships between violent programming and behavior, excessive viewing contributing to obesity, and negative effects on learning. Educational television like Sesame Street can teach valuable lessons. High school media awareness programs and resources from organizations like the Media Awareness Network also promote media literacy. While some advertising and internet access have upsides, excessive gaming and exposure to stereotypes in music videos may influence youth negatively.
Social media refers to online platforms that allow users to connect, share content, and interact. Popular social media tools include Facebook, Twitter, Instagram, YouTube, and Whatsapp. Founders of these major sites include Mark Zuckerberg of Facebook, Evan Williams and Jack Dorsey of Twitter, and Jan Koum and Brian Acton of Whatsapp. In 2016, Facebook had over 1.6 billion users, YouTube had 1 billion, and Instagram and LinkedIn each had over 400 million users. While social media allows for connection and information sharing, overuse can be distracting and lead to addiction, and excessive social media use has been linked to some psychological issues in teenagers.
Social media and marketing have significant psychological impacts on children and teens. Excessive exposure to ads, desire for brand names, and focus on appearance can lower self-esteem and promote unhealthy behaviors. Parents struggle to set limits in the face of intense marketing pressures. Schools and communities need to support parents by educating youth, restricting ads, and promoting critical thinking skills to resist undue influence.
An expert in user engagement, Rachel Weatherly joined the SREB Go Alliance for their webinar series to outline key characteristics that define Generation Z, how these students differ from Millennials, how to communicate effectively with these students, and how to help them meet their post-secondary goals.
This document summarizes a presentation about parenting in the digital world. It discusses digital citizenship, myths versus realities about technology and teens, and strategies for bullying prevention. The key points are that parents should talk to their kids about technology, set rules for tech use, get involved in their online activities, encourage digital citizenship, and recognize technology's importance in their lives. While kids are confident users, they still need guidance to use technology wisely.
Parenting in the Digital World 2012-MulticareHolly Gerla
This document provides an overview of a presentation on parenting in the digital world. It discusses digital citizenship, teens and privacy, and strategies for bullying prevention. The key topics covered are: [1] Digital citizenship means using technology safely, responsibly, critically and proactively for society's benefit. [2] Most children have an online footprint by age 2, so we all need to be aware of our digital footprint. [3] While teens care about privacy, more than half have decided not to post something online due to reputation concerns. [4] Talking to kids from a young age and focusing on behaviors, not technology, are effective bullying prevention strategies. [5] Parents play an important role by communicating with kids
This document discusses generational differences and focuses on Millennials and Generation Z. It defines the age ranges and key characteristics of Baby Boomers, Generation X, Millennials, and Generation Z. For Millennials, it discusses their impact and basic facts, comparing them to Baby Boomers in areas like spending habits and credit. It also covers Millennial trends in areas like marketing, spending behavior, and banking/finances. For Generation Z, it provides some initial trends in education and technology preferences. The document aims to provide an overview of these generations to help understand different perspectives and approaches.
This document summarizes a presentation given by Dr. Nathan Bonilla-Warford on how optometrists can market their practice using social media. Some key points include:
- Social media is a good way for optometrists to market their practice as it is low cost and allows them to interact with patients in real-time.
- Optometrists should establish social media profiles on major platforms like Facebook and create content that patients will find interesting while also promoting their practice.
- When using social media, optometrists need to be mindful of maintaining appropriate boundaries between their public and private personas online.
- While social media takes effort, it is a good way for optometrists
Social Media Teen Safety Seminar Training #SocialSavvyFamily Pam Moore
It is critical we help our entire family become socially savvy. Being socially savvy includes being smart about the social networks, knowing the risks, knowing how to get out of trouble when it happens and having fun! Communication is critical to success from the start to help it be an enjoyable experience for all.
This presentation was delivered as part of a social media training seminar in partnership with CrossPointe church Orlando.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
This document discusses social media and its effects. It defines social media as interaction among people who create, share and exchange information in virtual communities and networks. Some popular social media sites mentioned include WhatsApp, Twitter, Facebook, Instagram and YouTube. Statistics on social media users and platforms are also provided. Both negative effects like distraction, addiction, and positive effects like easy information sharing and avoiding boredom are outlined.
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
This document discusses teenagers' use of technology and social media. It notes that most teens have cell phones, including smartphones, and spend around 7.5 hours per day using entertainment media. They are trying to define their identity and seek feedback through social media. However, this can expose them to public rejection and not all feedback will be supportive. The document provides tips for parents to engage with their teens about internet use, set family guidelines and consequences, and monitor apps and accounts while also validating their teens' experiences and need for connection.
This document discusses teenagers' use of technology and social media. It notes that most teens have cell phones, including smartphones, and spend around 7.5 hours per day using entertainment media. They are trying to define their identity and seek feedback through social media. However, this can be dangerous if they receive negative public feedback or ask for feedback without learning that not all responses will be supportive. The document provides tips for parents to engage with their teens about technology use, set family guidelines and consequences, and monitor apps and accounts while also validating their teens' experiences and need for connection.
This document discusses teenagers' use of technology and social media. It notes that most teens have cell phones, including smartphones, and spend around 7.5 hours per day using entertainment media. They are trying to define their identity and seek feedback through social media. However, this can expose them to public rejection and not all feedback will be supportive. The document provides tips for parents to engage with their teens about internet use, set family guidelines and consequences, and monitor their online activities and apps to protect them.
The dangers of social media for teens are a growing concern. With increased screen time and access to various platforms, teens face risks such as cyberbullying, online predators, and negative mental health impacts. Studies have shown a correlation between heavy social media use and issues like anxiety, depression, and poor self-esteem among teenagers. It's crucial for parents, educators, and policymakers to stay informed about these dangers and work together to promote safe and responsible use of social media among teens.
Social media can be a powerful marketing tool for entrepreneurs if used strategically. Key points include:
- Research which social media platforms your target customers use most and focus your efforts there
- Engage with customers by listening to them and having conversations rather than just broadcasting messages
- Be prompt in responding to customer questions or complaints on social media
- Monitor what is said about your business online and respond politely as needed
- Consider offering promotions or deals for loyal customers through platforms like Foursquare or Facebook
The Affects of Social Media in the WorkplaceMark A. Leon
The document discusses how social media has become pervasive in both personal and professional lives due to the rise of mobile devices. It outlines both benefits and risks of social media use in the workplace, including how employees' social media activities can affect their employers' reputation and risk legal issues. The document also provides statistics on social media and computer usage that demonstrate people's growing engagement with social platforms and mobile apps.
Digital natives, defined as those younger than 31, make up around 30% of the population in developed countries. They are heavily influenced by technology and digital media in their daily lives. Some key characteristics of digital natives include being playful, entitled, demanding instant gratification, dependent on digital tools, and participatory. Their behaviors and preferences are shaping how companies must adapt, such as providing more mobile and social media options.
Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Co...YTH
John Murray, representing YAHAnet presents an innovative new way of storytelling around HIV and AIDS. YAHAnet clarifies the role of arts and new media in decision making and policy change on youth sexual health issues. Presented at YTH Live 2013.
This document provides an overview of social media terminology and trends based on the perspective of Dean Browell, PhD. It discusses how social media encompasses the internet and goes beyond just Facebook and Twitter. Key points include:
- People over 50 now account for 42% of social media users, up from 22% a year ago.
- 28% of American adults use mobile and location-based social services.
- Facebook has over 900 million active users with 450,000 new users per day. Twitter sees 200 million tweets per day.
- Important trends to consider are privacy, not needing to be on every platform, audiences seeking answers elsewhere if you don't provide them, and the importance of listening to understand audiences.
The document provides information on children's use of technology and social media. It discusses:
1) How children primarily use technology for socializing, communicating, playing and learning. The most common online activities for children aged 9-16 are watching videos, playing games, emailing/messaging and social networking.
2) Guidelines for recommended screen time based on a child's age, with zero screen time recommended for children under 2 and less than 2 hours per day for children aged 5-17. Excessive screen time can interfere with health, cause obsession and anger issues.
3) Tips for parents in regulating screen time and knowing if their child is ready for social media, including maintaining open communication and
This document provides a summary of a strategic planner's experience and skills. It outlines various internships and roles the planner held in advertising, public relations, and strategic planning. It details responsibilities like creating newsletters, conducting consumer research, developing campaign strategies, and overseeing project teams. The planner's skills are also listed, including experience with various marketing databases, design software, video editing, photography, and languages.
Building Great Programs for Patrons in their 20s and 30s (May 2019)ALAeLearningSolutions
This document provides guidance on building library programs that cater to patrons aged 20-30. It defines the demographic as millennials who are comfortable with technology and want social and educational activities. The presentation recommends learning the community's demographic breakdown, defining goals of making the library relevant and providing social opportunities. It suggests strategic timing of programs and including a variety of interests. Examples of successful programs incorporate nostalgia, crafting, education, community partnerships, and off-site events. Tracking outcomes through surveys and statistics is also discussed.
The document discusses social media use among teens and tweens. It notes that 95% of teens ages 12-17 are online, and 80% of online teens use social media. Social media has become integral to teen social lives both positively and negatively. The document provides statistics on social media use at different ages and discusses privacy, online behavior, and potential pitfalls of social media use for youth. It emphasizes the importance of educating oneself, modeling good behavior, setting boundaries, and using web filters to help guide kids' safe social media use.
This document presents an investment package for an organization called Digital Mind State. It discusses issues around the digital divide such as lower income communities having less access to technology and internet. It also notes differences in internet usage along racial and ethnic lines. The document warns of a lack of critical thinking skills and unethical digital citizenship behaviors like sexting, pornography, and cyberbullying. It proposes using engaging digital learning experiences to help students and staff develop important technology skills. Brief biographies are provided for the founder and CEO, Mike Johns, and other members of the Digital Mind State team. Contact information is listed at the end.
Parenting in the Digital World 2012-MulticareHolly Gerla
This document provides an overview of a presentation on parenting in the digital world. It discusses digital citizenship, teens and privacy, and strategies for bullying prevention. The key topics covered are: [1] Digital citizenship means using technology safely, responsibly, critically and proactively for society's benefit. [2] Most children have an online footprint by age 2, so we all need to be aware of our digital footprint. [3] While teens care about privacy, more than half have decided not to post something online due to reputation concerns. [4] Talking to kids from a young age and focusing on behaviors, not technology, are effective bullying prevention strategies. [5] Parents play an important role by communicating with kids
This document discusses generational differences and focuses on Millennials and Generation Z. It defines the age ranges and key characteristics of Baby Boomers, Generation X, Millennials, and Generation Z. For Millennials, it discusses their impact and basic facts, comparing them to Baby Boomers in areas like spending habits and credit. It also covers Millennial trends in areas like marketing, spending behavior, and banking/finances. For Generation Z, it provides some initial trends in education and technology preferences. The document aims to provide an overview of these generations to help understand different perspectives and approaches.
This document summarizes a presentation given by Dr. Nathan Bonilla-Warford on how optometrists can market their practice using social media. Some key points include:
- Social media is a good way for optometrists to market their practice as it is low cost and allows them to interact with patients in real-time.
- Optometrists should establish social media profiles on major platforms like Facebook and create content that patients will find interesting while also promoting their practice.
- When using social media, optometrists need to be mindful of maintaining appropriate boundaries between their public and private personas online.
- While social media takes effort, it is a good way for optometrists
Social Media Teen Safety Seminar Training #SocialSavvyFamily Pam Moore
It is critical we help our entire family become socially savvy. Being socially savvy includes being smart about the social networks, knowing the risks, knowing how to get out of trouble when it happens and having fun! Communication is critical to success from the start to help it be an enjoyable experience for all.
This presentation was delivered as part of a social media training seminar in partnership with CrossPointe church Orlando.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
This document discusses social media and its effects. It defines social media as interaction among people who create, share and exchange information in virtual communities and networks. Some popular social media sites mentioned include WhatsApp, Twitter, Facebook, Instagram and YouTube. Statistics on social media users and platforms are also provided. Both negative effects like distraction, addiction, and positive effects like easy information sharing and avoiding boredom are outlined.
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
This document discusses teenagers' use of technology and social media. It notes that most teens have cell phones, including smartphones, and spend around 7.5 hours per day using entertainment media. They are trying to define their identity and seek feedback through social media. However, this can expose them to public rejection and not all feedback will be supportive. The document provides tips for parents to engage with their teens about internet use, set family guidelines and consequences, and monitor apps and accounts while also validating their teens' experiences and need for connection.
This document discusses teenagers' use of technology and social media. It notes that most teens have cell phones, including smartphones, and spend around 7.5 hours per day using entertainment media. They are trying to define their identity and seek feedback through social media. However, this can be dangerous if they receive negative public feedback or ask for feedback without learning that not all responses will be supportive. The document provides tips for parents to engage with their teens about technology use, set family guidelines and consequences, and monitor apps and accounts while also validating their teens' experiences and need for connection.
This document discusses teenagers' use of technology and social media. It notes that most teens have cell phones, including smartphones, and spend around 7.5 hours per day using entertainment media. They are trying to define their identity and seek feedback through social media. However, this can expose them to public rejection and not all feedback will be supportive. The document provides tips for parents to engage with their teens about internet use, set family guidelines and consequences, and monitor their online activities and apps to protect them.
The dangers of social media for teens are a growing concern. With increased screen time and access to various platforms, teens face risks such as cyberbullying, online predators, and negative mental health impacts. Studies have shown a correlation between heavy social media use and issues like anxiety, depression, and poor self-esteem among teenagers. It's crucial for parents, educators, and policymakers to stay informed about these dangers and work together to promote safe and responsible use of social media among teens.
Social media can be a powerful marketing tool for entrepreneurs if used strategically. Key points include:
- Research which social media platforms your target customers use most and focus your efforts there
- Engage with customers by listening to them and having conversations rather than just broadcasting messages
- Be prompt in responding to customer questions or complaints on social media
- Monitor what is said about your business online and respond politely as needed
- Consider offering promotions or deals for loyal customers through platforms like Foursquare or Facebook
The Affects of Social Media in the WorkplaceMark A. Leon
The document discusses how social media has become pervasive in both personal and professional lives due to the rise of mobile devices. It outlines both benefits and risks of social media use in the workplace, including how employees' social media activities can affect their employers' reputation and risk legal issues. The document also provides statistics on social media and computer usage that demonstrate people's growing engagement with social platforms and mobile apps.
Digital natives, defined as those younger than 31, make up around 30% of the population in developed countries. They are heavily influenced by technology and digital media in their daily lives. Some key characteristics of digital natives include being playful, entitled, demanding instant gratification, dependent on digital tools, and participatory. Their behaviors and preferences are shaping how companies must adapt, such as providing more mobile and social media options.
Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Co...YTH
John Murray, representing YAHAnet presents an innovative new way of storytelling around HIV and AIDS. YAHAnet clarifies the role of arts and new media in decision making and policy change on youth sexual health issues. Presented at YTH Live 2013.
This document provides an overview of social media terminology and trends based on the perspective of Dean Browell, PhD. It discusses how social media encompasses the internet and goes beyond just Facebook and Twitter. Key points include:
- People over 50 now account for 42% of social media users, up from 22% a year ago.
- 28% of American adults use mobile and location-based social services.
- Facebook has over 900 million active users with 450,000 new users per day. Twitter sees 200 million tweets per day.
- Important trends to consider are privacy, not needing to be on every platform, audiences seeking answers elsewhere if you don't provide them, and the importance of listening to understand audiences.
The document provides information on children's use of technology and social media. It discusses:
1) How children primarily use technology for socializing, communicating, playing and learning. The most common online activities for children aged 9-16 are watching videos, playing games, emailing/messaging and social networking.
2) Guidelines for recommended screen time based on a child's age, with zero screen time recommended for children under 2 and less than 2 hours per day for children aged 5-17. Excessive screen time can interfere with health, cause obsession and anger issues.
3) Tips for parents in regulating screen time and knowing if their child is ready for social media, including maintaining open communication and
This document provides a summary of a strategic planner's experience and skills. It outlines various internships and roles the planner held in advertising, public relations, and strategic planning. It details responsibilities like creating newsletters, conducting consumer research, developing campaign strategies, and overseeing project teams. The planner's skills are also listed, including experience with various marketing databases, design software, video editing, photography, and languages.
Building Great Programs for Patrons in their 20s and 30s (May 2019)ALAeLearningSolutions
This document provides guidance on building library programs that cater to patrons aged 20-30. It defines the demographic as millennials who are comfortable with technology and want social and educational activities. The presentation recommends learning the community's demographic breakdown, defining goals of making the library relevant and providing social opportunities. It suggests strategic timing of programs and including a variety of interests. Examples of successful programs incorporate nostalgia, crafting, education, community partnerships, and off-site events. Tracking outcomes through surveys and statistics is also discussed.
The document discusses social media use among teens and tweens. It notes that 95% of teens ages 12-17 are online, and 80% of online teens use social media. Social media has become integral to teen social lives both positively and negatively. The document provides statistics on social media use at different ages and discusses privacy, online behavior, and potential pitfalls of social media use for youth. It emphasizes the importance of educating oneself, modeling good behavior, setting boundaries, and using web filters to help guide kids' safe social media use.
This document presents an investment package for an organization called Digital Mind State. It discusses issues around the digital divide such as lower income communities having less access to technology and internet. It also notes differences in internet usage along racial and ethnic lines. The document warns of a lack of critical thinking skills and unethical digital citizenship behaviors like sexting, pornography, and cyberbullying. It proposes using engaging digital learning experiences to help students and staff develop important technology skills. Brief biographies are provided for the founder and CEO, Mike Johns, and other members of the Digital Mind State team. Contact information is listed at the end.
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Mobile Connect 2020 - Gen Z Mobile Habits & Success
1. Setting Yourself Up for Success By Learning
Gen Z’s Mobile Habits
1
Chris Barlow
VP Digital Channels
August 2020
2. Union Savings Bank – Danbury, Connecticut
• Community Bank
• $2B Assets
• 150 years old
• Charities
− Teachers Closet
• Support Local
Hospitals
• Small Business
2
3. Me & My Gen Z’ers
• Lead USB Digital Channels
• 20 plus years Digital Financial
Services Experience (Webster
Bank, USAA, Citigroup, American Express)
• Dad to 2 Gen Z College
Students
3
5. Gen Z Characteristics
• Spend $44M/yr in US – Influence $600M through
parents and education
• Digital Natives – don’t know a world without the
internet, smart phones and iPads
• Progressive and Politically Aware - Care about the
environment, and social causes
• Entrepreneurial - have learned time can be monetized
(Uber, Air B&B, DoorDash)
• Blurred Lives – lines between home, work, study and
entertainment intersect
• Personalized – Technology individualizes music
playlists, news feeds, product features, augmented
reality
5
10. Digital Behavior
10
Differences from Millennials
• Learned from predecessors mistakes
• Prefer non-permanent media (Snapchat, IG Stories)
• Comment Less
• Follow Fewer
• Share Less Content
12. Recommendations, Research, Real-World
12
• 47% research items on mobile
while shopping in brick and
mortar stores
• 60% are impatient with Customer
Service, will hang up if call not
answered in 45 seconds
• 42% will Game for a campaign
• 43% review products
• 60% won’t use slow Apps or
websites
• 63% prefer Real People to
celebrities
13. Mobile App Usage
What’s Missing?
• Facebook
• Twitter
• Big Retail
• Big Banks
What’s Different?
• Thrift Shopping
• Social Concern
Social Shopping Finance
17. Pandemic has impacted coming of age moments
17
• No Graduations
• No Prom
• No Spring Sports
• Distanced School
Learning
• Difficult to find
Summer Jobs
Pandemic will define
the generation
18. Recommendations for Success
18
• Short Entertaining content
• Unobtrusive – engage on their terms
• Role of Influencers
• Personalized Relevant
• Delivered via Mobile
• Allow for Asynchronous conversations
• Support Social Causes