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2. http://efc.sog.unc.edu
@EFCatUNC 2
Dedicated to enhancing the ability of
governments and other organizations
to provide environmental programs and
services in fair, effective, and
financially sustainable ways through:
• Applied Research
• Teaching and Outreach
• Program Design and Evaluation
How you pay for it matters
3.
4. Revenue Resiliency:
Trends – Factors - Strategies
Assessing the
Revenue Resilience of
the Industry’s
Business Model
Factors Influencing
Revenue Resilience
Strategies and
Practices for Revenue
Resilience
• Trends in Financial
Performance
• Operating
Revenues
• Operating
Expenses
• Debt
• Pricing Trends and
Financial Resilience
• Service Area Size and
Diversity
• Water Use and Weather
• Economic Conditions
• Capacity Utilization
• Economic Regulation
and Governance
• Financial Management
Strategies
• Credit Rating Agencies
• Demand Projections
• Alternative Rate Designs
• Rate Stabilization
Reserves
• Rethinking Utility
Services
• Financial Performance
Targets
• Customer
Affordability/Assistance
Programs
• Rate Adjustment
Approaches
5. Revenue Resiliency:
Trends – Factors - Strategies
Assessing the
Revenue Resilience of
the Industry’s
Business Model
Factors Influencing
Revenue Resilience
Strategies and
Practices for Revenue
Resilience
• Trends in Financial
Performance
• Operating
Revenues
• Operating
Expenses
• Debt
• Pricing Trends and
Financial Resilience
• Service Area Size and
Diversity
• Water Use and Weather
• Economic Conditions
• Capacity Utilization
• Economic Regulation
and Governance
• Financial Management
Strategies
• Credit Rating Agencies
• Demand Projections
• Alternative Rate Designs
• Rate Stabilization
Reserves
• Rethinking Utility
Services
• Financial Performance
Targets
• Customer
Affordability/Assistance
Programs
• Rate Adjustment
Approaches
6. Revenue Resiliency:
Trends – Factors - Strategies
Assessing the
Revenue Resilience of
the Industry’s
Business Model
Factors Influencing
Revenue Resilience
Strategies and
Practices for Revenue
Resilience
• Trends in Financial
Performance
• Operating
Revenues
• Operating
Expenses
• Debt
• Pricing Trends and
Financial Resilience
• Service Area Size and
Diversity
• Water Use and Weather
• Economic Conditions
• Capacity Utilization
• Economic Regulation
and Governance
• Financial Management
Strategies
• Credit Rating Agencies
• Demand Projections
• Alternative Rate Designs
• Rate Stabilization
Reserves
• Rethinking Utility
Services
• Financial Performance
Targets
• Customer
Affordability/Assistance
Programs
• Rate Adjustment
Approaches
7. Challenges to the Utility Business Model
1. Paradoxical relationship between revenue
stability and conservation promotion
Source: Fayetteville Observer 2/6/04
8. Challenges to the Utility Business Model
2. Water utility revenue variability does not
match utility cost variability
9. Challenges to the Utility Business Model
3. Large and looming national infrastructure
needs gap
14. Household water use in North
America
When controlling for weather and other
variables…..
A household in the 2008 billing year used
11,678 gallons less annually than an
identical household did in 1978.
Rockaway, T.D., P.A. Coomes, J.Rivard & B. Kornstein. (2011) Residential water use
trends in North America. Journal AWWA. February 2011, 76-89.
15. Why?
Parameter 1990 2007 Allotment – gpd
Household use –
gpd
208 187 -21
PMDI 0.29 0.75 -2.6
People per
household
2.52 2.38 -5
Educational index 2.45 2.81 +1.3
Average home
value
$120,100 $144,600 +3.5
Home size 2,155 sq. ft. 2,281 sq. ft. +0.6
Total =18.8
18.8 GPD attributed to increased installation of low-flow appliances
Breakdown of Louisville (KY) Water Company residential water decline
between 1990 and 2007
Rockaway, T.D., P.A. Coomes, J.Rivard & B. Kornstein. (2011) Residential water use trends in North
America. Journal AWWA. February 2011, 76-89.
16. Challenge: Uncertain Revenue
Changes in water use have had:
0
2
4
6
8
10
12
14
16
A large
negative
impact
A small
negative
impact
No impact A small
positive
impact
A large
positive
impact
Source: Water Resource Foundation/Environmental Finance Center
17. Key Findings
Business model is not completely broken,
but…
• The past five years have been trying ones
for the industry
• In order to raise sufficient and predictable
revenues in the future, utilities must move
beyond the approach of small rate
modifications
18. Revenue Resiliency:
Trends – Factors - Strategies
Assessing the
Revenue Resilience of
the Industry’s
Business Model
Factors Influencing
Revenue Resilience
Strategies and
Practices for Revenue
Resilience
• Trends in Financial
Performance
• Operating
Revenues
• Operating
Expenses
• Debt
• Pricing Trends and
Financial Resilience
• Service Area Size and
Diversity
• Water Use and Weather
• Economic Conditions
• Capacity Utilization
• Economic Regulation
and Governance
• Financial Management
Strategies
• Credit Rating Agencies
• Demand Projections
• Alternative Rate Designs
• Rate Stabilization
Reserves
• Rethinking Utility Services
• Financial Performance
Targets
• Customer
Affordability/Assistance
Programs
• Rate Adjustment
Approaches
19. Revenue Resiliency:
Trends – Factors - Strategies
Assessing the
Revenue Resilience of
the Industry’s
Business Model
Factors Influencing
Revenue Resilience
Strategies and
Practices for Revenue
Resilience
• Trends in Financial
Performance
• Operating
Revenues
• Operating
Expenses
• Debt
• Pricing Trends and
Financial Resilience
• Service Area Size and
Diversity
• Water Use and Weather
• Economic Conditions
• Capacity Utilization
• Economic Regulation
and Governance
• Financial Management
Strategies
• Credit Rating Agencies
• Demand Projections
• Alternative Rate Designs
• Rate Stabilization
Reserves
• Rethinking Utility Services
• Financial Performance
Targets
• Customer
Affordability/Assistance
Programs
• Rate Adjustment
Approaches
20. Alternative Rate Designs
• PeakSet Base Model: inspired by the
demand ratchet rates of energy utilities
– Case study: Consumption-based fixed
revenue water rate system in David, California
• CustomerSelect Model: inspired by cell
phone plans
• WaterWise Dividend Model: inspired by
retail cooperative organizations
– Case study: DC Water
22. Additional EFC Resources
Assessment of the Fixed vs. Variable Charges
and Revenues for NC Utilities
Water Utility Revenue Risk Assessment Tool
Measuring and Mitigating Water Revenue
Variability: Understanding How Pricing Can
Advance Conservation Without Undermining
Utilities Revenue Goals
Available at efc.sog.unc.edu
This alone would create a financial challenge for utilities in the best of circumstances. Unfortunately though, the industry is not facing the best of circumstances. In fact, the American Society of Civil Engineers gave the nation’s drinking water and wastewater infrastructure a grade of D – passing, but barely. Much of the current infrastructure, which was installed decades ago, will need to be rehabilitated or replaced in the very near future.
The American Water Works Association and US Environmental Protection Agency agree that there is a large and looming national infrastructure needs gap. The amount of subsidized funding available to pay for the upcoming rehab and replacement costs will not cover it. Utilities will have to generate even more revenues to pay for this upcoming wave of infrastructure re-investment – most likely from increased rates.
Why does the water industry even need a new business model?
Simply put – your customers are using less of your product.
You can’t count on growing demand to cover it.
Last year, there was a report published in Journal AWWA that said that a household in 2008 used about 12,000 less gallons annually than it did in 1978. For those of you that aren’t quick with math – that’s 1,000 gallons per month.
These findings are being echoed by Peter Mayer and William DeOreo in the preliminary reports of an update to their hallmark residential end water use study expected to be published in 2014.
Now – the 2011 paper attributed the decline to increased efficiency standards set forth in the 1992 Energy Policy Act – and to a much lesser degree, declining household size.
But we all know there are lots of utilities out there that are actively encouraging customer efficiency and conservation through programming and rates.
In May 2011, we asked about 20 utility leaders from some of the largest drinking water utilities in the continent what these changes were doing to their revenue. We didn’t even categorize it as a “decrease” in water use – we simply asked what “changes” were doing to their revenue.
Not one, not one utility said that “changes in water use have had a positive impact.” In fact, most reported that changes in water use were having a large impact.
This research reinforces the growing sentiment among many in the industry that the general water utility business and pricing model is not as robust and resilient as once thought. Most water utilities rely on the sale of one essential product, and historically, many utilities have raised sufficient and predictable revenue through small rate modifications. While this approach has never been foolproof, the quantitative analyses throughout this report offer additional evidence that the last five years has been a particularly trying time for this business model.