In life and in business, preparation is a critical discipline in improving future outcomes and performance, but in a world of uncertainty and risk, preparation does not guarantee ultimate success. In the inevitable failures that we will encounter along our journey, we must learn how to fail fast, fail cheaply and succeed faster. This presentation will focus on practical and proven inbound techniques to help you develop flexible, responsive, and innovative strategies to quickly overcome obstacles and stay on track to transform your marketing results and your competitive advantage.