The document provides guidance on email marketing best practices, including: 1) Subject lines should be short, between 41-50 characters, avoid jargon, and not be misleading. Examples of effective subjects include indicating urgency, curiosity about a product, or addressing an abandoned cart. 2) Preheaders give a short summary of the email body in under 100 characters to further clarify the intent. 3) The email body should be clear, simple, and easy to digest, using a single or double column layout if both text and images. Content can be static or dynamic, personalized based on user preferences and data.

1. Email Marketing 101: Series 1
01
02
03
04
Subject
Do’s and Don’ts of Subject Lines
Preheader
Definition of a Preheader and it’s use
Email Body
Types of content in an email body
CTAs
Types of CTAs to be added

2. Subject Line
Short, sweet, and simple
41-50 characters
Avoid Technical Jargons
Avoid misleading subject lines
Example 1 Example 2 Example 3 Example 4 Example 5
Urgency
You’ve got ONE DAY to watch
this!
Your 7-figure plan goes bye-by
e at midnight
Curiosity
Is this the hottest career in
marketing?
Your 7-figure plan goes bye
-bye at midnight
New Product
Launch
We have got you covered
with new styles
A little luxuryat a great
price
Abandoned
cart
Your cart misses You!
The price dropped for s
omething in your cart
Generic
[Company Name] Sales & Ma
rketing Newsletter”
“Invitation from [Company
Name]”
Personal:
Application for XYZ job role

3. CTA
This is the game-changer of your email and should be clear and action provocating
• Learn More
• Click Here
• Know More
• Call us
• Schedule a demo
Examples
01 02 03 04 05
Shouldshowurgency
Briefwithnotmorethan5
words
Actionoriented–Begin
withaverb
ClearandPredicatble
Limitedandvisible

4. Preheader
Preheaders usually follow a subject line to make the intent of your email clear. It should be within 100 characters and briefly give a
short summary of the email body.
Subject: 50% off your first order
Preheader: Enjoy your lunch and split the dessert at half the price.
Subject: Company Name: Newsletter Announcement
Preheader: We are back to share our quarterly updates.
Example 2
Example 1

5. Email Body
This is the heart of your email. Make sure it’s clear, simple and easy to digest. The design of your email
should be simple preferably use single/double column layouts only if you are using both image and text
in the email body.
Types of Email Content:
Static: This contains text an
d image with a simple layout
Dynamic: Personalized ema
il content. This may contain
name of the person, their pre
ferences, etc. The emails are
based on behavioral data