We mystery-shopped the world's top 500 universities. The insights we found refer to how the universities meet the communication needs of prospective international students around the world.
Highbrid Media Case Study For St. Peters Collegedgutzmore
Highbrid Medias use of SMS as a recruitment tool for Saint Peters College in Jersey City. SMS (Text Messaging) is also a great way to build and dialogue with a database of qualified leads who\'ve expressed interest in your product or service.
Highbrid Media Case Study For St. Peters Collegedgutzmore
Highbrid Medias use of SMS as a recruitment tool for Saint Peters College in Jersey City. SMS (Text Messaging) is also a great way to build and dialogue with a database of qualified leads who\'ve expressed interest in your product or service.
The Impact of COVID-19 Restrictions on International StudentsArthur_Donovan
Higher education has been severely impacted by the COVID-19 epidemic, with universities closing their doors and governments closing their borders to enforce lockdown measures.
Mit sloan 2013 -14 MBA application guidelinesLocus Rags
MIT Sloan School of Management is one of the top ranked international business schools in the US and offers a wide variety of programs for MBA aspirants. In the following presentation I have listed the MBA application guidelines for "MIT Sloan School of Management“ for the year 2013-2014.
Academic Ranking accentuation elective permits you to internationalize your business endeavor degree with the guide of coordinating your watch abroad appreciate with formal coursework in business undertaking and social research. We help IU personnel, assortment of laborers, undergrads, graduated class, and friends support their academic and master leisure activities with or area. We're an advancement knowledge manager and system.
Infinite courses is India's most informative and one of the top education websites/ portals in India where you can search for Courses in India, Courses after 12th, Courses after 10+2, Courses after graduation, MBA Courses, PGDM Colleges and courses in India, Distance learning courses, Distance education institutes, Careers, MBA institutes, Colleges, Universities, Degrees and Diplomas, Distance Learning, Distance Education Universities, Institutes and courses, Coaching and Test Preparation Institutes and centres, Education Consultants, Study options in India and abroad.
How students search for and decide for a university has grown more complex: the search process and the consulted channels have multiplied.
UNIspotter conducted a study among 86 students (business; interested in pursuing a Master) to observe how they search, where they search and what they search for when deciding for a study program.
We discovered that the search process follows a pattern (4 stages):
- Browse universities (50+ programs)
- Narrow down the option (15-25 programs)
- Detailed Research: Compare (10 programs)
- (Pre-)Decision: Apply (on average 5 programs)
However, not all the touch points are considered equally relevant for the final decision.
The university of the future needs to attract top-talent in a rapidly changing market and needs to manage the information that impacts the future students' decision.
But: most of the time you are not even aware that potential students make decisions about you. Google calls this "The Zero Moment of Truth" - customers researching about you on the internet before they decide to buy a service.
How do students consider university rankings, accreditations, search engines, online portals and the direct contact with universities?
We want to provide you an insight into what we found out.
And input on how you can identify the customer journey your students have had as well as a check-list on how to find room for improvement.
We would be very happy to have your feedback about it!
How to Growth Hack your CRM to increase student sign-ups and digital engagementJon Hinderliter
This presentation from the 2014 AMA Symposium for the Marketing of Higher Education Schedule will show how the University of Missouri-St. Louis has adopted digital marketing techniques from technology start-ups to growth hack our CRM, allowing us to consistently increase student sign-ups for open houses, find the email engagement sweet spot, and integrate our CRM to the very core of our website.
Check out this presentation to see what matters to students and recent grads when it comes to professional opportunity. Compensation and benefits is not the most important factor for each of the countries/regions represented in this report.
Click through all of the comprehensive Student & Recent Grads Talent Pool Reports with top universities to find talent and what they are looking for in a job.
See all Talent Pool Reports: http://lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Analytics & Optimisation for University sitesPhil Pearce
Looking at the growing importance of Analytics, and Pitfalls to avoid, Quick wins, CMS specific issues, Internal issues (skills shortage or lack of inhouse buy-in), responsive web design an importance of Paid search in the awareness process.
International Admissions 101 Communications & Outreach PlansMarty Bennett
International admissions offices, now more than ever, need to hone their strategic recruitment plans to meet their student (and parent) audiences where they spend their time. This pre-conference workshop session at OACAC helps outline those priorities for print, web, & social communications.
Identity, Influence & Impactof Vietnam Universitieson the World’s Stage
Reform of the higher education system by 2020 - Vietnam expects its higher education system to be advanced by modern standards and highly competitive in international terms:
administration,
finance,
improve quality,
autonomy and accountability
The emerging education market in Vietnam is attracting interest from foreign higher education institutions and investors.
Increasing disposable income, rapid urbanization, and rising living standards are driving local demand for advanced education.
At the same time, a shortage of quality local universities, and a substantial increase in the number of school age children make the sector ripe for investment.
The Vietnamese government has acknowledged shortcomings in the current education system and recently changed its tone on foreign participation in local education.
Efforts are afoot to pave the way for foreign investment, evidenced most recently by the introduction of concrete proposals to soften existing restrictions on foreign investment into the sector.
Charles drijft één van de hoogste prioriteiten van LinkedIn, namelijk: Higher Education and Students / Graduates. Dit is de snelst groeiende demografie wereldwijd op LinkedIn. Studenten realiseren dat LinkedIn dé plek is om hun 'personal brand’ te creëeren en te laten groeien en zo in contact te komen met werkgevers. Hij legt de belangrijkheid van deze doelgroep uit en hoe je studenten het beste kan benaderen.
The Impact of COVID-19 Restrictions on International StudentsArthur_Donovan
Higher education has been severely impacted by the COVID-19 epidemic, with universities closing their doors and governments closing their borders to enforce lockdown measures.
Mit sloan 2013 -14 MBA application guidelinesLocus Rags
MIT Sloan School of Management is one of the top ranked international business schools in the US and offers a wide variety of programs for MBA aspirants. In the following presentation I have listed the MBA application guidelines for "MIT Sloan School of Management“ for the year 2013-2014.
Academic Ranking accentuation elective permits you to internationalize your business endeavor degree with the guide of coordinating your watch abroad appreciate with formal coursework in business undertaking and social research. We help IU personnel, assortment of laborers, undergrads, graduated class, and friends support their academic and master leisure activities with or area. We're an advancement knowledge manager and system.
Infinite courses is India's most informative and one of the top education websites/ portals in India where you can search for Courses in India, Courses after 12th, Courses after 10+2, Courses after graduation, MBA Courses, PGDM Colleges and courses in India, Distance learning courses, Distance education institutes, Careers, MBA institutes, Colleges, Universities, Degrees and Diplomas, Distance Learning, Distance Education Universities, Institutes and courses, Coaching and Test Preparation Institutes and centres, Education Consultants, Study options in India and abroad.
How students search for and decide for a university has grown more complex: the search process and the consulted channels have multiplied.
UNIspotter conducted a study among 86 students (business; interested in pursuing a Master) to observe how they search, where they search and what they search for when deciding for a study program.
We discovered that the search process follows a pattern (4 stages):
- Browse universities (50+ programs)
- Narrow down the option (15-25 programs)
- Detailed Research: Compare (10 programs)
- (Pre-)Decision: Apply (on average 5 programs)
However, not all the touch points are considered equally relevant for the final decision.
The university of the future needs to attract top-talent in a rapidly changing market and needs to manage the information that impacts the future students' decision.
But: most of the time you are not even aware that potential students make decisions about you. Google calls this "The Zero Moment of Truth" - customers researching about you on the internet before they decide to buy a service.
How do students consider university rankings, accreditations, search engines, online portals and the direct contact with universities?
We want to provide you an insight into what we found out.
And input on how you can identify the customer journey your students have had as well as a check-list on how to find room for improvement.
We would be very happy to have your feedback about it!
How to Growth Hack your CRM to increase student sign-ups and digital engagementJon Hinderliter
This presentation from the 2014 AMA Symposium for the Marketing of Higher Education Schedule will show how the University of Missouri-St. Louis has adopted digital marketing techniques from technology start-ups to growth hack our CRM, allowing us to consistently increase student sign-ups for open houses, find the email engagement sweet spot, and integrate our CRM to the very core of our website.
Check out this presentation to see what matters to students and recent grads when it comes to professional opportunity. Compensation and benefits is not the most important factor for each of the countries/regions represented in this report.
Click through all of the comprehensive Student & Recent Grads Talent Pool Reports with top universities to find talent and what they are looking for in a job.
See all Talent Pool Reports: http://lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Analytics & Optimisation for University sitesPhil Pearce
Looking at the growing importance of Analytics, and Pitfalls to avoid, Quick wins, CMS specific issues, Internal issues (skills shortage or lack of inhouse buy-in), responsive web design an importance of Paid search in the awareness process.
International Admissions 101 Communications & Outreach PlansMarty Bennett
International admissions offices, now more than ever, need to hone their strategic recruitment plans to meet their student (and parent) audiences where they spend their time. This pre-conference workshop session at OACAC helps outline those priorities for print, web, & social communications.
Identity, Influence & Impactof Vietnam Universitieson the World’s Stage
Reform of the higher education system by 2020 - Vietnam expects its higher education system to be advanced by modern standards and highly competitive in international terms:
administration,
finance,
improve quality,
autonomy and accountability
The emerging education market in Vietnam is attracting interest from foreign higher education institutions and investors.
Increasing disposable income, rapid urbanization, and rising living standards are driving local demand for advanced education.
At the same time, a shortage of quality local universities, and a substantial increase in the number of school age children make the sector ripe for investment.
The Vietnamese government has acknowledged shortcomings in the current education system and recently changed its tone on foreign participation in local education.
Efforts are afoot to pave the way for foreign investment, evidenced most recently by the introduction of concrete proposals to soften existing restrictions on foreign investment into the sector.
Charles drijft één van de hoogste prioriteiten van LinkedIn, namelijk: Higher Education and Students / Graduates. Dit is de snelst groeiende demografie wereldwijd op LinkedIn. Studenten realiseren dat LinkedIn dé plek is om hun 'personal brand’ te creëeren en te laten groeien en zo in contact te komen met werkgevers. Hij legt de belangrijkheid van deze doelgroep uit en hoe je studenten het beste kan benaderen.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
More Than A Logo: How Market Research and Brand Cultivation Impact AdmissionGene Begin
Rebranding an institution's messaging and identity is a highly complex yet critically important endeavor that impacts the entire organization. Successful results require thoughtful market research, community-wide input, focus groups with prospective audiences, and organizational partnerships. Explore data-driven methods and gain valuable insights on how one college used all of these approaches and more to navigate a complex brand dilemma.
During a fishbowl session at EAIE 2016 in Liverpool, StudyPortals and Hobsons hosted a session on how students decide where to study. Providing insights into the decision-making process of students, including tips on how to better position your institution based on an analysis of this data.
Heida 2016: (Big) data: Informed Decision Making in Higher EducationStudyPortals
At the Heida Conference in Istanbul, Turkey, StudyPortals' Analytics and Consulting Team presented insights on the effectiveness of international and student recruitment activities. Main question: what data do you need to measure success?
The global rise of pathway programmes - EAIE 2016StudyPortals
This presentation provides an overview of the latest insights into the global rise of pathway programmes, used during the annual EAIE conference in Liverpool. Experiences and opinions of the speakers are included in the presentation.
How to create opportunities for adults in distance educationStudyPortals
The webinar discusses how Europe is responding to the latest challenges in distance education provision: 1. Developing national policies, regulations and strategies regarding distance education; 2. Adapting to the latest developments in technology; 3. Embracing developments in pedagogical theories
Better understanding adults as learners
Closing the gap - adults in distance educationStudyPortals
What are the main challenges for including more adults in distance education? What motivates students? What barriers do they perceive? How are we responding to these challenges?
The culmination of a trend, or the start of another? Summer schools have seen phenomenal growth in recent years. A large number of new summer schools have opened their doors in Europe, Asia and elsewhere, while the existing schools have expanded tenfold in less than a decade. In the United States, new models have joined the now familiar ‘third semester’ and ‘faculty-led’ programmes on campuses abroad. Throughout the world, summer education programmes are developing with astonishing speed.
IDEAL - Adults and distance learning – the potential for higher educationStudyPortals
Webinar about the Impact of Distance Education on Adult Learning
The current distance education landscape in Europe
Student motivations and barriers to entering distance higher education
The offer and demand in distance higher education
Policies aimed at increasing adult participation in distance education
In cooperation with the British Council, StudyPortals mystery shopped the world´s top universities - through students´ eyes. Following-up on our study from 2014, when we focused on the World’s Top 500 Universities, this year’s analysis highlights the Top 500 Universities in the US and Canada. We presented the report at NAFSA 2015.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
16. STRUCTURAL IMPROVEMENT:
• Track the funnel: webstats and CRM
• (let unbiased students) Mystery shop yourself – from finding your
university, to application, to acceptance, ideally start study
17. To what extent do you trust the following forms of advertising?
21. SATISFACTION OF INTERNATIONAL EDUCATION
24
-35
36
57
60
-100 -50 0 50 100
Bank
Facebook
Apple - iPhone
International Education
Average accross industries: -10%
27. Negative reasons
Academics
- Level (too low)
- Unorganized
programme
- English level of teachers
35%
University services
- Accommodation
- Slow, bureaucratic
processes
21%
Cost
- Living costs
- Lack of financial aid
13%
City & Culture
- City atmosphere, looks
& size
- Unfriendly locals
12%
Positive reasons
City & Culture
- City atmosphere, looks & size
- Friendly & helpful locals
27%
Academics
- Clear but flexible structure
- Quality of teachers
(approachable, helpful)
21%
Social life
- Activities (travel, sports, ...)
- Nightlife
- International atmosphere
14%
Personal & Professional
development
- Discovering new cultures
- Language learning
11%
KEY SATISFACTION INFLUENCERS (GLOBAL)
28.
29.
30. KEY TAKE AWAYS
• Make sure the right students find you, for the right reason
• Inform prospects well, see through student eyes
• Respond within 1 day. Follow up.
• Tracking, measuring, knowing, managing
• Engaging academics – happy and friendly service staff
• Ask your students to share their experience (STeXX)
Mostly talk about research. Sounds boring?
Unique data – Mystery Shopped, International Students across countries.
Handful of simple interventions
Ahead of 80% of the World top 500 unis
For students to come to you
And for students to stay – more important – have a positive experience and will recommend.
Mostly talk about research. Sounds boring?
Less than a handful of simple interventions
Ahead of 80% of the World top 500 unis
For students to come to you
And for students to stay – more important – have a positive experience and will recommend.
Mathematicians in the room
38 countries
524 institutes total – any mathematicians in the room?
445 etp
38 countries
Here graph with the world distribution of researched universities
Lonneke – can you visualize this sheet?
More than a hundred in each discipline.
Who knows this feeling?
Many options! Student feeling is much worse:
- only a few tens of toothpaste and a few hundreds of colours.
- Over 34,000 programmes! Hundreds in each discipline
These options are all nicely lined up and visible. Have you ever considered how students are supposed to find the programme that matches them best.
This is a frustration we are devoting ourselves to solving at studyportals. For those who do not know us yet… Cross border comparison – Result based promotion globally.
Apart from overview and structure – our drive comes from better decisionmaking – frustration above
EMPHASIZE STUDYPORTALS IS NOT ONLY THERE FOR THE TOP 500 – ALL UNIVERSITIES!
BRITISH Council
Better info for international student
Awareness on information needs and study choice.
Better/more diverse recruitment
Here the graph with the ‘research model’
Here the research and the overall results will be explained
Region UK and Ireland
Country Sweden
China and quite surprisingly Australia not doing so well.
Here the research and the overall results will be explained
Uk particularly well on info and usability
There’s a quick win right here!!
Language proficiency
Accreditation
Student Testimonials
Jargon
21 honors degree?
Tuition fee NL?
20 months
81% not mobile ready
US the fasted
Australia
Use the infographics
Use the infographics
Gardner data
Big compliment to the industry
Grafiek obv average (N niet nodig) NPS mag in text
Quiz them here.
What is NOT mentioned
To sum ip
Make sure the right students will find you, choose you for the right reasons.
Respond within 1 day
Follow up
Keep acadmics engaging. Services staff happy and friendly
Ask your students to share their experience