Documento de 24 páginas, tras un fiscalización en terreno, recomienda ordenar la devolución de un predio que la institución castrense busca vender mediante una licitación pública. Contraloría desestimó hace algunas semanas una petición de reconsideración realizada por el general Humberto Oviedo.
This document summarizes a presentation on whether nonprofits should use Snapchat. It discusses what Snapchat is, its popularity among millennials, and some key factors nonprofits should consider, such as whether their target audiences use Snapchat, if they have the bandwidth to manage another social channel, and how they can add value without interrupting users. The presentation aims to help nonprofits determine if Snapchat is a good platform for their organization.
Transforming your Community into Content Creators and FundraisersJohn Haydon
John Haydon presented on cultivating donors in the age of social media. He discussed how social media and mobile technology have transformed donor choices and increased distractions for nonprofits. He emphasized the importance of listening to supporters and transforming communities into content creators and fundraisers on social platforms. Haydon provided tips on using tools like Facebook Insights and Graph Search to learn about audiences and engage supporters with powerful stories online.
Social Media: The Secret Weapon in the Battle to Retain DonorsJohn Haydon
This document discusses how non-profits can use social media effectively to retain donors. It notes that social media allows for engagement with supporters rather than just broadcasting messages. It recommends using a friend voice rather than brand voice on social media and integrating social media with other channels like email. While social media is not meant for direct fundraising, it can be used to engage supporters and capture their information to later nurture them through email and convert them into donors over time.
Documento de 24 páginas, tras un fiscalización en terreno, recomienda ordenar la devolución de un predio que la institución castrense busca vender mediante una licitación pública. Contraloría desestimó hace algunas semanas una petición de reconsideración realizada por el general Humberto Oviedo.
This document summarizes a presentation on whether nonprofits should use Snapchat. It discusses what Snapchat is, its popularity among millennials, and some key factors nonprofits should consider, such as whether their target audiences use Snapchat, if they have the bandwidth to manage another social channel, and how they can add value without interrupting users. The presentation aims to help nonprofits determine if Snapchat is a good platform for their organization.
Transforming your Community into Content Creators and FundraisersJohn Haydon
John Haydon presented on cultivating donors in the age of social media. He discussed how social media and mobile technology have transformed donor choices and increased distractions for nonprofits. He emphasized the importance of listening to supporters and transforming communities into content creators and fundraisers on social platforms. Haydon provided tips on using tools like Facebook Insights and Graph Search to learn about audiences and engage supporters with powerful stories online.
Social Media: The Secret Weapon in the Battle to Retain DonorsJohn Haydon
This document discusses how non-profits can use social media effectively to retain donors. It notes that social media allows for engagement with supporters rather than just broadcasting messages. It recommends using a friend voice rather than brand voice on social media and integrating social media with other channels like email. While social media is not meant for direct fundraising, it can be used to engage supporters and capture their information to later nurture them through email and convert them into donors over time.
Donation Page Checklist for Small NonprofitsJohn Haydon
The document outlines a checklist for small nonprofits to optimize their donation pages. It includes 20 best practices such as making the page mobile friendly, including a compelling story and clear call-to-action, using images to show impact, optimizing the page for search, keeping the donation form simple, offering suggested donation amounts, redirecting to a thank you page, including social sharing on the thank you page, tracking the page in analytics, and following up with donors via email. The document also provides brief biographies of the author, John Haydon, who is a consultant for nonprofit digital marketing and fundraising.
40 Ways to Boost Year-End Appeals with Social MediaJohn Haydon
The document provides 40 tips for boosting a non-profit's year-end social media appeal. Some key tips include focusing on empowering supporters by sharing stories about people and outcomes, reusing top performing past posts, using Facebook ads wisely by boosting only the best posts and targeting them strategically, raising more money through storytelling by focusing on a real person in need and how donor funds will help, and connecting social media to other marketing channels like email to foster donor relationships and transactions. The overall goal is to create a donor-centric fundraising strategy that is meaningful, frictionless, timely and social.
Facebook will now prioritize link posts over links shared in captions or status updates in the Newsfeed. It will also consider how long a user spends on the linked website when determining how to rank link posts. Facebook provided tips for optimizing link posts, such as keeping the title concise and description short, using action words, and including an image. It encourages users to experiment with different types of link posts and custom calls-to-action.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
Facebook Analytics Power Point Export From @AgoraPulseJohn Haydon
- The Facebook page gained 105 new fans in the last 30 days for a total of 16,957 fans. It reached 59% of fans and had 234k impressions.
- The page's organic reach was 10,040, viral reach was 15,923, and paid reach was 53,612 people. The top performing post types were statuses, links, and photos in terms of reach and engagement.
- Tuesday and Wednesday between 3-6pm were identified as the best times and days to post for highest reach and engagement.
This document provides 5 cheat codes for optimizing Facebook ads. The cheat codes are: 1) Use Facebook Insights to determine how to target ads; 2) Promote top performing posts to gain news feed exposure; 3) Create custom audiences to target existing customers; 4) Use graph search to find related interests to target; and 5) Combine custom audiences with other criteria to perform customer research. The document explains each cheat code in detail and provides tips for implementation.
Seven Powerful Ways To Build Your E-mail List With FacebookJohn Haydon
This document provides tips for building an email list using Facebook. It discusses understanding the role of email in communications and identifying audience segments. Seven incentives are described to drive email signups, such as eBooks, sponsor giveaways, advocacy opportunities, and photo contests. Tips are provided for placing an opt-in form on a Facebook page and designing the form. Other tools like ActionSprout and Shortstack are mentioned. Finally, ways to lower unsubscribes through segmenting lists and keeping subscribers engaged are discussed.
Facebook success: 7 Cheat Codes for NonprofitsJohn Haydon
The document outlines 7 "cheat codes" or non-standard methods for nonprofits to gain an advantage on Facebook beyond normal gameplay. It discusses focusing content on existing supporters through their database and network, using images and questions to increase engagement, promoting only high-quality posts, targeting ads to communities, using Facebook to acquire email subscribers and advocates to create viral fundraising reach, and monitoring the engagement rate metric to measure content quality.
Facebook strategies for world dominationJohn Haydon
The document discusses strategies for using Facebook effectively, including:
1. Creating an effective Facebook marketing plan by defining your brand, audience, and message.
2. Engaging your existing community to share your content organically by starting with your database and creating share-worthy content.
3. Understanding how the Edgerank algorithm determines what content appears in users' feeds.
4. Configuring your Facebook page and posting engaging content like questions, photos, and videos at optimal times to spark user engagement.
5. Using Facebook ads to target donor segments and raise funds, though Facebook is better for long-term relationships than direct fundraising.
How to Create an Epic Presence on Facebook for your NonprofitJohn Haydon
The document provides tips for non-profits to create an effective presence on Facebook. It discusses creating a marketing plan focused on brand, audience and message. It also recommends configuring pages for engagement, posting at optimal times, using photos and questions to spark discussion, and targeting donor segments with ads. The goal is to use Facebook to build long-term relationships that can eventually support fundraising through email and advocacy.
How to create an epic presence on facebook for your nonprofitJohn Haydon
This document provides tips for non-profits to create an effective presence on Facebook. It discusses the three pillars of an effective content strategy: brand, audience, and message. It also outlines best practices for posting engaging content like photos and questions, as well as tips for fundraising. The document recommends configuring the page for engagement, posting 4-6 times per day at optimal times, using images and highlighting features, and analyzing insights to improve performance.
27 ways to increase engagement on your facebook pageJohn Haydon
The document provides 27 ways to increase engagement on a Facebook page. It discusses the importance of brand, audience and message as content pillars. It also outlines best practices like posting at optimal times of day, using questions and photos in posts, and understanding how the Edgerank algorithm works. The goal is to learn strategies for creating engaging content and interactions on Facebook.
The Three Essential Pillars of Your Content StrategyJohn Haydon
If you're like most nonprofits, you realize that you've got to have a solid plan behind your content strategy. One of the first things you'll need is to define are the three pillars of your content strategy
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Donation Page Checklist for Small NonprofitsJohn Haydon
The document outlines a checklist for small nonprofits to optimize their donation pages. It includes 20 best practices such as making the page mobile friendly, including a compelling story and clear call-to-action, using images to show impact, optimizing the page for search, keeping the donation form simple, offering suggested donation amounts, redirecting to a thank you page, including social sharing on the thank you page, tracking the page in analytics, and following up with donors via email. The document also provides brief biographies of the author, John Haydon, who is a consultant for nonprofit digital marketing and fundraising.
40 Ways to Boost Year-End Appeals with Social MediaJohn Haydon
The document provides 40 tips for boosting a non-profit's year-end social media appeal. Some key tips include focusing on empowering supporters by sharing stories about people and outcomes, reusing top performing past posts, using Facebook ads wisely by boosting only the best posts and targeting them strategically, raising more money through storytelling by focusing on a real person in need and how donor funds will help, and connecting social media to other marketing channels like email to foster donor relationships and transactions. The overall goal is to create a donor-centric fundraising strategy that is meaningful, frictionless, timely and social.
Facebook will now prioritize link posts over links shared in captions or status updates in the Newsfeed. It will also consider how long a user spends on the linked website when determining how to rank link posts. Facebook provided tips for optimizing link posts, such as keeping the title concise and description short, using action words, and including an image. It encourages users to experiment with different types of link posts and custom calls-to-action.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
Facebook Analytics Power Point Export From @AgoraPulseJohn Haydon
- The Facebook page gained 105 new fans in the last 30 days for a total of 16,957 fans. It reached 59% of fans and had 234k impressions.
- The page's organic reach was 10,040, viral reach was 15,923, and paid reach was 53,612 people. The top performing post types were statuses, links, and photos in terms of reach and engagement.
- Tuesday and Wednesday between 3-6pm were identified as the best times and days to post for highest reach and engagement.
This document provides 5 cheat codes for optimizing Facebook ads. The cheat codes are: 1) Use Facebook Insights to determine how to target ads; 2) Promote top performing posts to gain news feed exposure; 3) Create custom audiences to target existing customers; 4) Use graph search to find related interests to target; and 5) Combine custom audiences with other criteria to perform customer research. The document explains each cheat code in detail and provides tips for implementation.
Seven Powerful Ways To Build Your E-mail List With FacebookJohn Haydon
This document provides tips for building an email list using Facebook. It discusses understanding the role of email in communications and identifying audience segments. Seven incentives are described to drive email signups, such as eBooks, sponsor giveaways, advocacy opportunities, and photo contests. Tips are provided for placing an opt-in form on a Facebook page and designing the form. Other tools like ActionSprout and Shortstack are mentioned. Finally, ways to lower unsubscribes through segmenting lists and keeping subscribers engaged are discussed.
Facebook success: 7 Cheat Codes for NonprofitsJohn Haydon
The document outlines 7 "cheat codes" or non-standard methods for nonprofits to gain an advantage on Facebook beyond normal gameplay. It discusses focusing content on existing supporters through their database and network, using images and questions to increase engagement, promoting only high-quality posts, targeting ads to communities, using Facebook to acquire email subscribers and advocates to create viral fundraising reach, and monitoring the engagement rate metric to measure content quality.
Facebook strategies for world dominationJohn Haydon
The document discusses strategies for using Facebook effectively, including:
1. Creating an effective Facebook marketing plan by defining your brand, audience, and message.
2. Engaging your existing community to share your content organically by starting with your database and creating share-worthy content.
3. Understanding how the Edgerank algorithm determines what content appears in users' feeds.
4. Configuring your Facebook page and posting engaging content like questions, photos, and videos at optimal times to spark user engagement.
5. Using Facebook ads to target donor segments and raise funds, though Facebook is better for long-term relationships than direct fundraising.
How to Create an Epic Presence on Facebook for your NonprofitJohn Haydon
The document provides tips for non-profits to create an effective presence on Facebook. It discusses creating a marketing plan focused on brand, audience and message. It also recommends configuring pages for engagement, posting at optimal times, using photos and questions to spark discussion, and targeting donor segments with ads. The goal is to use Facebook to build long-term relationships that can eventually support fundraising through email and advocacy.
How to create an epic presence on facebook for your nonprofitJohn Haydon
This document provides tips for non-profits to create an effective presence on Facebook. It discusses the three pillars of an effective content strategy: brand, audience, and message. It also outlines best practices for posting engaging content like photos and questions, as well as tips for fundraising. The document recommends configuring the page for engagement, posting 4-6 times per day at optimal times, using images and highlighting features, and analyzing insights to improve performance.
27 ways to increase engagement on your facebook pageJohn Haydon
The document provides 27 ways to increase engagement on a Facebook page. It discusses the importance of brand, audience and message as content pillars. It also outlines best practices like posting at optimal times of day, using questions and photos in posts, and understanding how the Edgerank algorithm works. The goal is to learn strategies for creating engaging content and interactions on Facebook.
The Three Essential Pillars of Your Content StrategyJohn Haydon
If you're like most nonprofits, you realize that you've got to have a solid plan behind your content strategy. One of the first things you'll need is to define are the three pillars of your content strategy
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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2. You have no time, yet you are
expected to create something
from nothing - every day.
The problem:
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
3. Use Facebook’s social data to
help find content from
sources your fans already like
The solution:
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
4. 1
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
https://www.facebook.com/addlist
Use Facebook Graph and Interest Lists
Step #1: Create an interest list for pages.
5. Step #2: Find popular Pages your fans like.
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
1 Use Facebook Graph and Interest Lists
6. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
1
Step #3: Add relevant pages to your interest list.
Use Facebook Graph and Interest Lists
7. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
1
Step #4: Share the most engaging and most relevant posts
Use Facebook Graph and Interest Lists
8. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
2 Use the “Pages to Watch” feature
Share top posts from page you watch
9. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
3 Get notifications
Share recent posts from pages in your notifications feed
10. Coach and consultant: Helping nonprofits create smarter marketing and online fundraising.!
Author: Facebook Marketing for Dummies, 3rd and 4th Editions!
Creator: The Nonprofit Facebook Bootcamp!
Instructor: Marketing Profs University and Charityhowto!
Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup,
GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.!
Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for
Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo,