If you're like most nonprofits, you realize that you've got to have a solid plan behind your content strategy. One of the first things you'll need is to define are the three pillars of your content strategy

1. The three most important pillars
of your content strategy

2. The three most important pillars
of your content strategy
Your Brand is the essential feeling people
get from their interactions with you.
Articulate and refine, refine and articulate!
1
brand

3. The three most important pillars
of your content strategy
Your Audience is the various different
people you reach (or are trying to reach).
Articulate and refine, refine and articulate!
2
brand Audience

4. The three most important pillars
of your content strategy
Your Message is the two-way discussion
that connects your brand and your audience.
Listen, articulate, refine, repeat.
3
brand Audience Message

5. The three most important pillars
of your content strategy
Brand Audience Message