This document discusses potential advertisements for shoes targeted at young women. One advertisement depicts a woman laying down with messy hair next to a pole, promoting a party lifestyle. Another shows a woman standing by a pool at an expensive house, promoting a posh, glamorous lifestyle. A third discusses using a young celebrity like Cheryl Cole standing in a party setting surrounded by admirers to advertise shoes suitable for someone with a party lifestyle.

1. Target audience: young
adults 18-26, women.
Lifestyle: The advert tells us
that if you wear these shoes
you live the party lifestyle.
Because shes laying down
with her body spread out with
her eyes closed.
Typography: blacks, reds,
creams colours.
Hair+make-up,clothing: rough,
messy hair like they have
been partying and wearing
short dresses like what you’d
wear to a party.
Setting: in her house and on a pole dancing
pole.
Colour: one picture is dark bold colours like,
black, red and white. The other picture is
cream, yellow colours all natural.

2. Target Audience: Women between 18-30
Lifestyle: This advert promotes a posh
glam lifestyle , giving you the image that if
you have these shoes you would live this
lifestyle and look like this. Because shes
standing next to the pool like shes a
celebrity and feels important.
Typography: bold neutral, sophisticated
colours
Composition: shes standing in a big
expensive house with its own pool.
Colour: The colours are natural, not bold
an colourful.
Setting: A big expensive house with a
pool.

3. Target audience
young women,
who are girlie
and sexy but still
have the
different trainer
trend,
Back ground is dull
covers and
background, and the
bright skin and the
colour in the trainers
shoes the contrast
between two and
show that her
personality comes
out in how she's
sitting and the
colours of the shoes.

4. My shoe advert will
be pitched to women
aged 17-25. My
product is a high
heeled shoes suitable
for someone who has
a party lifestyle, as a
brand we are
promoting a
expensive celebrity
party lifestyle. To
advertise this type of
lifestyle in the advert
we will use a popular
young celebrity such
as Cheryl cole
because she is young
and she has the sort
of classy/ party
lifestyle.
Setting: Cheryl
cole would be
standing in a party
city with loads of
people behind her
like ‘groupies’ to
give the
impression that
shes popular and
everyone following
her.