This document analyzes two shoe advertisements targeted at young women. The first ad depicts a messy, party lifestyle to promote shoes for an 18-26 year old audience. It uses bold red, black, and cream colors and shows a woman laying down with messy hair after partying. The second ad promotes a posh, glamorous lifestyle for women aged 18-30. It depicts a woman standing by a pool at a large, expensive house and uses neutral, sophisticated colors to portray a wealthy image.

1. Target audience: young
adults 18-26, women.
Lifestyle: The advert tells us
that if you wear these shoes
you live the party lifestyle.
Because shes laying down
with her body spread out with
her eyes closed.
Typography: blacks, reds,
creams colours.
Hair+make-up,clothing:
rough, messy hair like they
have been partying and
wearing short dresses like
what you’d wear to a party.
Setting: in her house and on a pole dancing
pole.
Colour: one picture is dark bold colours like,
black, red and white. The other picture is
cream, yellow colours all natural.

2. Target Audience: Women between 18-30
Lifestyle: This advert promotes a posh
glam lifestyle , giving you the image that if
you have these shoes you would live this
lifestyle and look like this. Because shes
standing next to the pool like shes a
celebrity and feels important.
Typography: bold neutral, sophisticated
colours
Composition: shes standing in a big
expensive house with its own pool.
Colour: The colours are natural, not bold
an colourful.
Setting: A big expensive house with a
pool.