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Roadmap to Success

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Startup Secrets presents a lecture on how to find your roadmap to success! With our introductory lecture, discover your beginning steps to creating your startup.

Published in: Business

Roadmap to Success

  1. 1. Proprietary and Confidential Roadmap to Success startupsecrets.com
  2. 2. Proprietary and Confidential Workshops Full descriptions of each at startupsecrets.com 1. What’s Your Roadmap to Success? 2. Building a Compelling Value Proposition 3. Turning Products into Companies 4. Culture, Mission and Vision 5. Hiring A+ Talent 6. Game-Changing Business Models 7. Go to Market Strategies 8. Getting Behind the Perfect Investor Pitch 9. Funding Strategies to go the Distance 10. Have You Got What It Takes? 11. Mastering Mutual Mentorship
  3. 3. Proprietary and Confidential  Frequently asked questions: • What is involved in a startup? • What are the things I need to think about / learn to be successful? • Is my idea / project / opportunity fundable? • How do I pitch it to raise money? • And many more questions and frequently questioned answers!  What are YOUR questions? 3 Why Are We Here? startupsecrets.comRoadmap to Success
  4. 4. Proprietary and Confidential  Frequently asked questions: • What is involved in a startup? • What are the things I need to think about / learn to be successful? • Is my idea / project / opportunity fundable? • How do I pitch it to raise money? • And many more questions and frequently questioned answers!  Startup Secrets as a series is designed to bring these questions to life in practical frameworks and case studies • So we designed this workshop as a Roadmap to Success…  …and in turn therefore to the Startup Secrets series as a whole. 4 Why Are We Here? startupsecrets.comRoadmap to Success
  5. 5. Proprietary and Confidential Macro: Building an Enduring Company 5startupsecrets.comRoadmap to Success Vision / Mission Value Prop R o a d m a p Enduring Company Startup … … … …
  6. 6. Proprietary and Confidential Steps: 6startupsecrets.comRoadmap to Success
  7. 7. Proprietary and Confidential A Good First Step: 7startupsecrets.comRoadmap to Success Some kind of ROADMAP to execute from Might take many forms for different audiences Product Roadmap? Business Plan? Investor Pitch Deck? … or even a Napkin Sketch! It will almost certainly be wrong! But it can’t be mindless, it needs to be mindful! So you have some straw man, or baseline as a beginning
  8. 8. Proprietary and Confidential Steps: 8startupsecrets.comRoadmap to Success Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
  9. 9. Proprietary and Confidential Each Step: Reduce Risk, Increase Value 9startupsecrets.comRoadmap to Success Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability Increasing VALUE DecreasingRISK
  10. 10. Proprietary and Confidential Reality: Iteration 10startupsecrets.comRoadmap to Success Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability Increasing VALUE DecreasingRISK
  11. 11. Proprietary and Confidential  What will yours be? 11 The Roadmap to Success startupsecrets.comRoadmap to Success Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? Creation
  12. 12. Proprietary and Confidential  What will yours be? • Expect the unexpected! 12 The Roadmap to Success startupsecrets.comRoadmap to Success Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? CreationOutlier customers Business Model Reworking Funding Mirage Iterations The unexpected: “near death” experience Team Upgrades Growth vs. Leverage? Re-creation Startup Euphoria
  13. 13. Proprietary and Confidential  What will yours be? • Expect the unexpected!  Longer, harder, maybe even bigger 13 The Roadmap to Success startupsecrets.comRoadmap to Success Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? CreationOutlier customers Business Model Reworking Funding Mirage Iterations The unexpected: “near death” experience Team Upgrades Growth vs. Leverage? Re-Creation Startup Euphoria
  14. 14. Proprietary and Confidential MILESTONES
  15. 15. Proprietary and Confidential 15 Milestones startupsecrets.comRoadmap to Success Increasing VALUE DecreasingRISK Product Market Fit Prototype Problem Fit Value Prop Idea Fit MVP & MVS Customer Fit Company Execution Fit Company Public Market Fit Company Business Model Fit Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
  16. 16. Proprietary and Confidential 16 Whiteboard: startupsecrets.comRoadmap to Success Project, Org, Company Name  Team • Team Member Names & Backgrounds  Why are they uniquely qualified to address this problem / opportunity?  Value Prop • Problem you’re solving  Product / Service  Vision • Market need  Evolution in several years  How will you lead it? Create Roadmap – TIMELINE  Ideation  Confirmation  Creation  Validation / Iteration  Repeatability  Scalability  Profitability  Predictability Who? Why? How? What? When?
  17. 17. Proprietary and Confidential Roadmap to Success
  18. 18. Proprietary and Confidential What Are You Missing? How much of this is incomplete or missing?  Team  Value Proposition  Product  Go-to-Market Strategy  Business Model … and many others 18
  19. 19. Proprietary and Confidential Planning For the Perfect Pitch How much of this is incomplete or missing?  Team  Value Proposition  Product  Go-To-Market  Business Model … and many others MONEY? See “Funding Strategies To Go The Distance” 19
  20. 20. Proprietary and Confidential Incomplete Stand Outs Are Better Than Complete Stand Ups!  Investors are looking for outstanding: • People • Technology or other disruption • Market opportunity  One outstanding of the above stands out versus all good, but none great  Investors don’t expect complete: • Team • Product • Value prop • GTM plan • Business Model  Entrepreneurs don’t need all the answers! • They just need to be self aware, listening, leaders! 20
  21. 21. Proprietary and Confidential 21 Do you have the right questions?
  22. 22. Proprietary and Confidential info@startupsecrets.com
  23. 23. Proprietary and Confidential Roadmap to Success startupsecrets.com

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