Ulf Mattsson discusses how larger companies in big data, like Cloudera and Hortonworks, are partnering with third-party security companies like Protegrity to address security needs in big data. Protegrity has partnerships with several big data companies to provide security on top of their distributions. Mattsson notes that Protegrity's software is built into the architectures of Hortonworks and Cloudera. In the debate around personalization and privacy of consumer data, Mattsson argues that privacy requires security capabilities and granular sharing policies to restrict access and ensure data is only used for intended business purposes, not misused or stolen in breaches. Data-centric security and policy control are needed to