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Because stories are powerful...
They let us immerse for seconds, minutes and hours.
They feed our imagination and fantasy.
They are the glue in our relationships.
They sell ideas and missions... and products, of course.
It‘s storytelling
that moves hearts, minds, and businesses.
We are a storytelling consultancy from Hamburg.
We use dramatic techniques to create emotional impact in a digital world.
And help our clients to tell the right story to the right people.
Call us...




             ...when your sparkler is spent.
             From advertising to a Powerpoint presentation:
             Most communication efforts simply aim to raise awareness. It‘s like
             burning a sparkler: win attention, if only for a few seconds.

             However, once a sparkler has finished burning, it‘s time to find and
             tell a campfire story. A story that turns temporary awareness into
             long-term engagement, excitement, loyalty and trust.

             This is exactly what we do.
Our Services
We help our clients to tell stories that win peoples‘ hearts and provoke engagement.
Stories that open minds and gain you new insights, customers, products, and services -
as well as advancing your business ideas.


      Winning Hearts                                    Opening Minds                               Moving Businesses
  Content Strategy & Development                      Audience Interest Research                    Content Strategy & Development
   [Owned Media, Social Media, Websites,                 [Interests | Themes | Topics]                 [ Intranet | Investors | Employees]
          Corporate Publishing]

 (Branded) Entertainment Concepts                         User Stories &                                    Project Storytelling
    [Audio, Video, Digital, Gaming, Event]       Customer (Hero-) Journey Mapping                    [ Presentations | Knowledge Sharing |
                                                  [Real users | Their stories | New insights]                  Documentations]
       Transmedia Architectures                    [Visualizing touchpoints with empathy]
[Planning, World Building, Story Development]                                                                   Pitch Coaching
                                                                                                         [ Content | Story | Presentation]
     Campaign Drama Coaching                              Story Idea Workshops
       [Use Storytelling & Drama in              [Using Storytelling to inspire creative ideas ]
                                                                                                    Leadership Storytelling Coaching
     PR | Online | Social | Advertising]                                                            [ C-Level | Personal Storytelling | Media
                                                       Product & Service Stories                                    Training]
                                                [Which story does the experience tell? What is
         Brand Story Consulting
                                                         the recommendation story?]
 [Brand Values | Core Story | Communication
                                                                                                   Change Communication Consulting
                  Strategy ]
                                                               SciFi - Writing                          [ Empolyees | Investors | Press]
                                                [Trends and future scenarios brought to life in
                                                easy to understand stories for stakeholders. ]
How we do it.
STORY-DRIVEN
From the ancient campfire to the digital world: people share experiences and meaning in stories.
It is the only way of communicating facts embedded in emotions that signal relevancy to the brain.
“What is the story?“ - This question guides everything we do - not just because of the brain.
It is our passion to create working content.




WITH DRAMATIC TECHNIQUES
Great stories follow dramatic rules that make them exciting and meaningful.
From the Hero‘s Journey, over the 3-Arc Structure to the newly formed rules of interactivity:
we constantly use, adapt and transform dramatic techniques to enhance the impact of our stories.




AUDIENCE EMPATHIC
A story is nothing but a bunch of thoughts and words - without an audience. We see people as
intelligent and emotional beings instead of consumers. So for us asking “What‘s in it for the audience?“
is as important as the question “What do you want to tell?“.




TOGETHER
We have worked in agencies and have experienced how frustrating it is for us and our clients to work
blindfolded with an unclear briefing. Now, we can offer our clients closer, more personal, more deeply
embedded cooperation. Let‘s start with a story workshop - because we are in this story together.




INDEPENDENT
We focus on the story to make things more meaningful. In order to do so, we need to be independent,
so we operate without a hidden bias towards a certain media channel.
Working with us is like a hero‘s journey                                                     Guess what:
                                                                                             You are our hero.
                                                                                            And you‘ll return as an
                                                                                            even bigger hero.



                                                                                 YOU
                                                                                                                                 And every hero has a goal.
                                                                                                                                 And we know that something is at
                                                                                                                                 stake: a product, a business, a job...
                                                                                                                      Goal
    Without Measurement
    there is no impact.
                                                                                                                                                   In our first Story Workshop
    We use several metrics to
    measure our successes and             IMPACT                                                                                                   we collaboratively develop the right
                                                                                                                                                   story that will support achieving your
    learn.                                                                                                                    Story                goal.
                                                                                                                             Workshop

                                                                                                                                                    OUR ADVENTURE BEGINS

We test the story before
we release it to the
audience.                               Test &                                                                                                         During the Audience Empathy Phase
And when the story starts
spreading, we open a                   Release                                                                               AUDIENCE                  we empathize with the audience, thus
                                                                                                                                                       suggesting topics, themes and interests
bottle of champagne.                                                                                                          Empathy                  that strategically resonate with your
                                                                                                                                                       audience.




                             Production
                                                   Platforms               Aesthetic
During Production                                                                                                               During Story Building
we will oversee the process                                                                        Story Building               we identify what to tell the audience.
                                                                                                                                We will find a hero and a conflict that
to ensure the story‘s integrity even
if multiple agencies and production                              Interaction                                                    will drive your story. Dramatic
companies work on it. Sometimes                                                                                                 techniques ensure relevancy.
we organize production with
freelancers and network partners.                  Story Architecture
                                                   During Story Architecture
                                                   we create a strategy and a script to tell the
                                                   story properly, making decisions about
                                                   aesthetics, platforms and interaction
                                                   mechanics.
Our passion for stories.




For me storytelling is all about mesmerization. I was born in a small town in the middle of rural Germany, and stories allowed me to travel galaxies, to fight
dragons, to explore new worlds and to challenge reality every day. I dived deep into books, movies, fantasy games and computer adventures. I wore a Star-Trek
uniform and even got to shake Captain Kirk‘s hand.

At some point I knew that I wanted to know how stories work, to understand and use their magic in all possible ways. So I studied media science, game studies,
marketing and screenwriting. As a digital creative, strategist, writer, and freelancer, I worked with a plurality of clients, from Coca Cola to independent film makers.
I have experienced successful projects as well as hurtful fails, but seeing someone deeply immersed in a meaningful story - digital or not - is still the most
powerful spell I know. That fuels my passion.
                                                                                                                             Christian Riedel, Co-Founder & Managing Director
Our passion for stories.




Storytelling is a powerful force. When I was a kid I learned pretty early that a good story changes a lot. Stories helped me to escape school yard fights and made
me a hero to my classmates when I saved their asses as student spokesperson. At this early stage, I learned my first lessons about storytelling, this powerful force
that is able to change things, minds, and the world.

When I finished school I knew that this force was what I was hungry for and that the media would be the field I would enter. I started working as a journalist,
studying politics and psychology, combining political communication with learning about our brains and human interaction. As a journalist, webcast producer,
communications consultant, writer and freelancer, I used stories and made them work for clients like AOL Germany or H&M, in the media for the likes of FOCUS
Magazine and to help small startups. The disruptive power of stories makes me passionate, caring, happy - and sometimes scared, too.

                                                                                                                           Valentin Heyde, Co-Founder & Managing Director
We have worked with:
 Start-Ups               Brands




 Agencies
                  Schools & Institutions
What clients say
              „    Three-Headed Monkeys managed to
                   retrieve our core message from all our
                   thoughts and ideas.  We struggled for a
                   long time to find the right words for what
                   we wanted to say.

                   For us it was a revelation to see how
                   getting to the core of our story would
                   make everything easier for us, from
                   figuring out what to say at a conference,


                                                                                  „
                   to investors or knowing how to
                   communicate to break the European
                   crowdfunding record.

                                                                    Ali Jelveh,
                          Co-Founder & Chief Revolutionary Officer of Protonet
So what is your story?
Contact
             Valentin Heyde
           Valentin Heyde
               Story Architect | Managing Partner
           Story Architect | Managing Partner
           Tel:Tel: +49 170 9096094
                +49 170 9096094
               Twitter: @valentinheyde
           Twitter: @valentinheyde




             Christian Riedel
              Christian Riedel
             Story Architect | Managing Partner
               Story Architect | Managing Partner
             +49 151 23062619
               Tel: +49 151 23062619
             @mindcaffeine
               Twitter: @mindcaffeine




Three-Headed Monkeys GmbH
c/o betahaus Hamburg
Lerchenstraße 28a
Lerchenstrasse 28a
22767 Hamburg, Germany

Don‘t copy. It makes you look stupid.

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We are THM

  • 1. Because stories are powerful...
  • 2. They let us immerse for seconds, minutes and hours.
  • 3. They feed our imagination and fantasy.
  • 4. They are the glue in our relationships.
  • 5. They sell ideas and missions... and products, of course.
  • 6. It‘s storytelling that moves hearts, minds, and businesses.
  • 7. We are a storytelling consultancy from Hamburg. We use dramatic techniques to create emotional impact in a digital world. And help our clients to tell the right story to the right people.
  • 8. Call us... ...when your sparkler is spent. From advertising to a Powerpoint presentation: Most communication efforts simply aim to raise awareness. It‘s like burning a sparkler: win attention, if only for a few seconds. However, once a sparkler has finished burning, it‘s time to find and tell a campfire story. A story that turns temporary awareness into long-term engagement, excitement, loyalty and trust. This is exactly what we do.
  • 9. Our Services We help our clients to tell stories that win peoples‘ hearts and provoke engagement. Stories that open minds and gain you new insights, customers, products, and services - as well as advancing your business ideas. Winning Hearts Opening Minds Moving Businesses Content Strategy & Development Audience Interest Research Content Strategy & Development [Owned Media, Social Media, Websites, [Interests | Themes | Topics] [ Intranet | Investors | Employees] Corporate Publishing] (Branded) Entertainment Concepts User Stories & Project Storytelling [Audio, Video, Digital, Gaming, Event] Customer (Hero-) Journey Mapping [ Presentations | Knowledge Sharing | [Real users | Their stories | New insights] Documentations] Transmedia Architectures [Visualizing touchpoints with empathy] [Planning, World Building, Story Development] Pitch Coaching [ Content | Story | Presentation] Campaign Drama Coaching Story Idea Workshops [Use Storytelling & Drama in [Using Storytelling to inspire creative ideas ] Leadership Storytelling Coaching PR | Online | Social | Advertising] [ C-Level | Personal Storytelling | Media Product & Service Stories Training] [Which story does the experience tell? What is Brand Story Consulting the recommendation story?] [Brand Values | Core Story | Communication Change Communication Consulting Strategy ] SciFi - Writing [ Empolyees | Investors | Press] [Trends and future scenarios brought to life in easy to understand stories for stakeholders. ]
  • 10. How we do it. STORY-DRIVEN From the ancient campfire to the digital world: people share experiences and meaning in stories. It is the only way of communicating facts embedded in emotions that signal relevancy to the brain. “What is the story?“ - This question guides everything we do - not just because of the brain. It is our passion to create working content. WITH DRAMATIC TECHNIQUES Great stories follow dramatic rules that make them exciting and meaningful. From the Hero‘s Journey, over the 3-Arc Structure to the newly formed rules of interactivity: we constantly use, adapt and transform dramatic techniques to enhance the impact of our stories. AUDIENCE EMPATHIC A story is nothing but a bunch of thoughts and words - without an audience. We see people as intelligent and emotional beings instead of consumers. So for us asking “What‘s in it for the audience?“ is as important as the question “What do you want to tell?“. TOGETHER We have worked in agencies and have experienced how frustrating it is for us and our clients to work blindfolded with an unclear briefing. Now, we can offer our clients closer, more personal, more deeply embedded cooperation. Let‘s start with a story workshop - because we are in this story together. INDEPENDENT We focus on the story to make things more meaningful. In order to do so, we need to be independent, so we operate without a hidden bias towards a certain media channel.
  • 11. Working with us is like a hero‘s journey Guess what: You are our hero. And you‘ll return as an even bigger hero. YOU And every hero has a goal. And we know that something is at stake: a product, a business, a job... Goal Without Measurement there is no impact. In our first Story Workshop We use several metrics to measure our successes and IMPACT we collaboratively develop the right story that will support achieving your learn. Story goal. Workshop OUR ADVENTURE BEGINS We test the story before we release it to the audience. Test & During the Audience Empathy Phase And when the story starts spreading, we open a Release AUDIENCE we empathize with the audience, thus suggesting topics, themes and interests bottle of champagne. Empathy that strategically resonate with your audience. Production Platforms Aesthetic During Production During Story Building we will oversee the process Story Building we identify what to tell the audience. We will find a hero and a conflict that to ensure the story‘s integrity even if multiple agencies and production Interaction will drive your story. Dramatic companies work on it. Sometimes techniques ensure relevancy. we organize production with freelancers and network partners. Story Architecture During Story Architecture we create a strategy and a script to tell the story properly, making decisions about aesthetics, platforms and interaction mechanics.
  • 12. Our passion for stories. For me storytelling is all about mesmerization. I was born in a small town in the middle of rural Germany, and stories allowed me to travel galaxies, to fight dragons, to explore new worlds and to challenge reality every day. I dived deep into books, movies, fantasy games and computer adventures. I wore a Star-Trek uniform and even got to shake Captain Kirk‘s hand. At some point I knew that I wanted to know how stories work, to understand and use their magic in all possible ways. So I studied media science, game studies, marketing and screenwriting. As a digital creative, strategist, writer, and freelancer, I worked with a plurality of clients, from Coca Cola to independent film makers. I have experienced successful projects as well as hurtful fails, but seeing someone deeply immersed in a meaningful story - digital or not - is still the most powerful spell I know. That fuels my passion. Christian Riedel, Co-Founder & Managing Director
  • 13. Our passion for stories. Storytelling is a powerful force. When I was a kid I learned pretty early that a good story changes a lot. Stories helped me to escape school yard fights and made me a hero to my classmates when I saved their asses as student spokesperson. At this early stage, I learned my first lessons about storytelling, this powerful force that is able to change things, minds, and the world. When I finished school I knew that this force was what I was hungry for and that the media would be the field I would enter. I started working as a journalist, studying politics and psychology, combining political communication with learning about our brains and human interaction. As a journalist, webcast producer, communications consultant, writer and freelancer, I used stories and made them work for clients like AOL Germany or H&M, in the media for the likes of FOCUS Magazine and to help small startups. The disruptive power of stories makes me passionate, caring, happy - and sometimes scared, too. Valentin Heyde, Co-Founder & Managing Director
  • 14. We have worked with: Start-Ups Brands Agencies Schools & Institutions
  • 15. What clients say „ Three-Headed Monkeys managed to retrieve our core message from all our thoughts and ideas.  We struggled for a long time to find the right words for what we wanted to say. For us it was a revelation to see how getting to the core of our story would make everything easier for us, from figuring out what to say at a conference, „ to investors or knowing how to communicate to break the European crowdfunding record. Ali Jelveh, Co-Founder & Chief Revolutionary Officer of Protonet
  • 16. So what is your story?
  • 17. Contact Valentin Heyde Valentin Heyde Story Architect | Managing Partner Story Architect | Managing Partner Tel:Tel: +49 170 9096094 +49 170 9096094 Twitter: @valentinheyde Twitter: @valentinheyde Christian Riedel Christian Riedel Story Architect | Managing Partner Story Architect | Managing Partner +49 151 23062619 Tel: +49 151 23062619 @mindcaffeine Twitter: @mindcaffeine Three-Headed Monkeys GmbH c/o betahaus Hamburg Lerchenstraße 28a Lerchenstrasse 28a 22767 Hamburg, Germany Don‘t copy. It makes you look stupid.