DataRewards offers a solution that allows users to access the internet for free through advertiser-sponsored data. If a user tries to access the internet but has no data balance, they will be redirected to a captive portal where they can browse freely by watching video advertisements from sponsors. This provides value to both users, who gain free internet access, and advertisers, who are able to promote their products and services. DataRewards also works with WiFi providers to implement similar models, displaying advertisements to users after a certain amount of free browsing time to allow them to continue online.

1. DataRewards
ThinkStraight

2. Description DataRewards

3. The user tries to
navigate and has
no balance.
User is
directed to an
error page
The user is disabled for
Internet use and momentarily
without navigation option.
Problem
Data Rewards
Many of the subscrie do not have credit to surf the Internet. They get
error when they try to access internet.

4. The user tries to access
internet and has no
balance
The user will be redirected to captive
portal where they will have the
possibility to browse for free through
brand sponsorship
Solution
ach
How does it works?
Data Rewards offers users the ability to surf the Internet for free through
advertiser-sponsored data.
If the user opts for the sponsored
internet option, they will be directed to
a menu of sponsorship options.

5. DataRewards Customer
Journey

6. User tries to browse internet
when he does not data.
SIN DATOS
Gana MB gratis solo viendo videos
publicitarios!
Click Aquí
1
Main Page

7. User will be redirected to
DataReward Portal and where
he/she needs register himself
to continue.
2
© Copyright 2019. DIGICEL GROUP
CONTINUAR
DataReward Portal
Cuéntanos un poco de ti
pediremos ésta información,
solo una vez

8. User must see the video of our
advertiser to get datareward.
3
© Copyright 2019. DIGICEL GROUP
Te Regala
Haz Click para empezar a Navegar
Cupones Internet
Watch Video

9. Once video will be completed
user would be allowed to
access free internet
4
Free Internet

10. DataRewards for WiFi
Marketing

11. Conducive Business Case for Wi-Fi
Marketing
Free Wi-Fi in Retail Stores/Hospitality/Education is projected to
grow at CAGR of 19.6%, marketing spends to ensure footfall and
increase sales is bound to happen on Free Wi-fi
71%
Of all mobile communication
flows over Wi-Fi
96% consumers prefer to shop or visit cafes that have free
Wi-Fi
60% of shoppers
demand in store
free Wi-Fi
38% of people say
no Wi-fi is a deal
breaker
Free Wi-Fi encourages
Squatters, leading to
profit problem

12. Type of Advertisement
Data Rewards offers advertisers the possibility of having different advertising
formats with different prices and different impacts
Cost Per View
User will get reward after
watching advertiser video
Cost Per Click
User will get reward when
he click on banner
Cost Per Lead
User will get reward when
he will fill survey

13. Case Study
Mobile Advertising – Digicel Wi-Fi Zones
Digicel- ElSalvador

14. Digicel WiFi Marketing Solution
Appears post free time of 30mins of
navigation lapses, option to see another
advert. Is given to consumer to continue
browsing. Static banner of any brand at the
top.
As per data
browsing policy
ONE time data
capture,
seamless login
at all outlets

15. aach
ch
Thank You!
For more Information write us @
sales@think-straight.com