The Why, What, How & Who of iSPIRT. To be like the Olympic Gold Quest for India's Product Winners

1. Thinking ProductNation
2017 Edition

2. Rewriting the script of a nation
2017

3. Why we do what
we do ?

4. At iSPIRT What animates us?
$500 bn in
Market Capitalization
Indian Saas on
Top of World
Sibling #1
'Bharat' entrepreneurship
will be the envy of the world
Sibling #2

5. It is a Battle of Ecosystems & Mindset Matters
TCS/Infosys Accenture
Flipkart Amazon
Ola Uber
… ...
Owens is as fast as Bolt when one accounts
for better track and starter.
4.5%
Amiya Usain
Mallika Bolt
Mindset MattersBattle of Ecosystems

6. Elite (11M HHs, 4%)
>$37k annual gross HH income
Wealthiest class in India
Affluent (26M HHs, 9%)
$18.5k-$37k annual gross HH income
Top 6-10% of highest income HHs
Aspires (66M HHs, 23%)
$7.4k-18.5k annual gross HH income
Middle Class- Looking to trade up & aspire
to upgrade (Disposable Income - 60%)
Next Billion (103M HHs, 500m, 36%)
$3.3k-$7.4k annual gross HH income
New Consumers- HHs have some
disposable income (33%), total spend $1 T
Strugglers (80M HHs, 28%)
<$3.3k annual gross HH income
HHs with the majority of spend on basic
needs such as food, shelter, power & water
India 1
India 2
India 3: Reduce Benefits Leakage
Our moral imperative?
Help lift India out of poverty over the next 20 years!

7. Unlocking India 2 (Bharat)
India Stack
Technology backbone for
presence-less, paperless
and cashless economy
Financial Inclusion
Payments, Lending, Savings
2nd Derivatives
Healthcare Inclusion
Primary Education
Microbusiness expansion
.
.
.

8. Kryptonite Superpower
Credo: Principles,
Beliefs, Ethics
Volunteer
Doing-Engine
Product Nation
Manifesto
Tribal Friction
Tragedy of Commons
Free Riding
What if: People don’t bother to
improve the ecosystem thinking that
“somebody else will do it”
What if: Public goods are misused
without attribution and co-opted for
private gain
What if: We fail to spread excellence
due to sibling rivalry, clashing
personalities and different ideologies
Our Super-Power and Our Kryptonite
Enables us to be a market maker,
ecosystem builder and mindset
shaper

9. We bring an intensity to building our technology ecosystem that
an entrepreneur displays for building her startup
30 yr Architects
10 yr Planners
5 yr Doers
• Think Tanks
• Universities
• Research Labs
• VCs
• Policy Makers
• Missionary entrepreneurs
• Bootstrapped entrepreneurs
• Mercenary entrepreneurs
Public goods
• Market maker
• Ecosystem builder
• Mindset shaper
iSPIRT:

10. What do we do ?
iSPIRT Initiatives

11. iSPIRT Helps Software Product Entrepreneurs Win
Like Kauffman Foundation or Olympic Gold Quest
~700
Software Product
Entrepreneurs
Business
Playbooks
Market Access
Mindset
Flips
India is becoming to SaaS what
Israel is to CyberSecurity
Breaking the jinx of telecom
products and consumer internet
without resorting to protectionism

12. Public Tech Platforms APIs
India Stack, Impact of inflection points
on Government/PSUs/Private Sector
across verticals
A iSPIRT Think Tank
Volunteer driven without conflict of interest, political leaning, operations or implementation
Playbook
Market
Catalyst
Policy
Technology
Stack
Enhanced Market Access
Buy products vs unique solutions and
services - B2C or B2B, Local or Global
Events/Matchmaking/Deals
Product Business Skill Building
Services vs Product mindset
Lifecycle of entrepreneurship
Learn from peers/don’t reinvent
Simplified Regulations
Fund of Funds, Stay-in-India Checklist, List in India,
Open APIs, Grand Challenges, Buying products not
Projects, No Software Patents, Financial Inclusion,
Healthcare Inclusion, Regulatory sandbox, Digital
goods tax definition, Net Neutrality Policy, Open
Source Policy, Privacy law, Civil society watchdogs.

13. In Last 4 years
2013 2014 2015 2016
M&A
Connect
SAI InTech50
Policy
Framework
Open API
Team
Stay in India
List in India
India Stack
CXO
Connect
Startup
Bridge
India
TECHPOLICYMARKET
CATALYST
Roundtable PNCamp PNGrowth F6
PLAYBOOK
iKEN InnofestSaasx

14. India as a Product Nation
2013 2014 2015 2016
Policy
Framework
Open API
Team
Stay in India
List in India
India Stack
Startup
Bridge
India
TECHPOLICYMARKET
CATALYST
Roundtable PNCamp iKEN Innofest PNGrowth F6
PLAYBOOK
Saasx
M&A
Connect
SAI InTech50
CXO
Connect

15. Who do we stand
for ?

16. Consumer SMB Enterprise
GlobalMarketIndiaMarket
eCommerce
Online Travel
~700 Indian Software Product Startups
*not an exhaustive list

17. What do India Product Founders need ?
Consumer SMB Enterprise
Global
Market
India
Market
Win in market
Create market
Indian
Founder
Silicon Valley
Founder

18. They are Stacked Against
Consumer SMB Enterprise
Global
Market
India
Market
Has natural disadvantage against the
foreign founder
Has no advantage against the foreign
founder, but should have some
Indian
Founder
Silicon Valley
Founder

19. To Win against Silicon Valley Competitor
Consumer SMB Enterprise
Global
Market
India
Market
Indian
Founder
Silicon Valley
Founder
Playbooks (BTRC Stack), Market
Catalysts
(Bootcamps, Teardowns, Roundtables, Cohorts)
Ecosystem Building, Mindset Shaping
India Stack and Policy
Market Maker

20. Consumer SMB Enterprise
GlobalMarketIndiaMarket
PNGrowth Roundtables
PNCamp InTech50
M&A Connect
India Stack
Saasx
Innofest
iKEN
Policy
Initiative when spread across the map

21. TECHMARKET
CATALYST
PLAYBOOKInitiatives viewed across Lifecycle of a Product Startup
Pre Entrepreneur Discovery Happy Confused Growth Leader
PNCamp
Innofest
Roundtable PNGrowth F6
InTech50 M&A
Connect
CXOConnect
Startup Bridge
India
India Stack
iKEN
Saasx
POLICY
Challenge
Grant
Policy, Taxes, Regulation
Stay In India,
List in India
National Policy on Software Products

22. Thanks