Think Grain Think Feed October issue

Volume 2 | Issue 12
October-2016
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TroubleshootingTroubleshootingTroubleshooting
The Pelleting ProcessThe Pelleting ProcessThe Pelleting Process
in cattle diets bringin cattle diets bring
more profit??more profit??
in cattle diets bring
more profit??
Does additionalDoes additional
proteinprotein
Does additional
protein
ProductionProduction
estimatesestimates
Production
estimates
for feed ingredientsfor feed ingredients
in Indiain India
for feed ingredients
in India

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EDITORIAL
Though we have sufficient laws to curb
the burning of paddy straw right in the field
itself, lot more farmers of Punjab, Haryana
and Western UP are still violating the law by
burning the remaining paddy straw and the
stubbles left in the field. The virtual fall out of this undesirable
practice is the smog that hangs over the morning and evening
skies of three states surrounding Delhi and the Indian capital itself.
While the smog causes poor visibility on the roads and skies,
leading to traffic jams and accidents and delayed air flights, the
visible pollution is a health hazard for people, especially for asthma
patients, living in these areas. This kind of pollution problem has
become a perennial one for the northern states during the months
of October and November. But burning of straw is not only a health
hazard, but it also results in the loss of fibrous feed resource for
bovines, which may not be a precious feed in these states, but
precious enough for those states, where there is a great shortage
of even this fibrous feed resource. In these states, straw fetches 4
times the original price it sells in northern India. Some of these
states in southern India are already suffering from severe green
fodder shortage. The farmers there need dry roughages to meet
the dry matter requirement of the animals.
The problem with the farmers of Punjab and Haryana is that
after harvesting paddy, they don't have much time to wait, as they
have to prepare the field for the next crop, i.e. wheat. Farm
equipments which could collect the left over paddy straw and
convert into bails, and then transported to deficit states was not
available so far. The equipment is now available, but needs to be
subsidized or purchased on cooperative basis, so that many
farmers could use the same equipment. The Environment
Protection Control Authority (EPCA) set up by the Supreme Court,
has directed Punjab and Haryana to strictly implement the action
plan drafted to stop the burning of paddy straw. While Punjab
govt,. has informed ECPA that effective steps are being taken to
check this menace, it has demanded liberal allocation of funds and
a 50 percent subsidy on the purchase of equipments. The latest
news from Haryana is that farmers burning crop residue shall be
fined @ (Rs. 2,500/- for landowners having 2 acres, Rs. 5000/- for
those having 2-5 acres and Rs. 15,000/- for those owning more
than 5 acres). NGT in its directive has also asked the state govt., to
provide machinery free of cost to the farmers having 2 acres, give
an incentive of Rs. 5000/-for farmers having 2 to 5 acres and give
as incentive of Rs. 15,000/- to farmers owning more than 5 acres.
T.K. Walli
Think Grain Think Feed - Volume 2 | Issue 12 | October 2016
Straw burning still unabated
in Northern states

UPCOMING EVENTS
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MARKET PROJECTION
RESEARCH & DEVELOPMENT
INDUSTRY THOUGHTS
05
INTERVIEW
ARTICLE
PELLETING TIPS
Pineapple fruit residue silage
as fodder source for livestock
08
11
Troubleshooting
The Pelleting Process
Corn harvest report
12
16
Production estimates
for feed ingredients in India
Does additional protein in cattle
diets bring more profit??
22
26
28
Fodder Production and
its Marketing Network in India
20
Business opportunities, latest technologies
to spearhead VIETSTOCK 2016
CEOs' Conclave focuses on a new way
of managing business
EVENT COVERAGE
Success story of IB Group

R&D
05
The NIANP (ICAR), Bangalore has
developed a silage technology to
preserve pineapple fruit residue and
use it as fodder for livestock. Feeding of
this silage along with other feed
ingredients in dairy cattle has shown
improved milk production and milk
quality. By this technology the
pineapple fruit residue which is wasted
in processing factories can be utilized
as a valuable fodder resource.
Pineapple is a commercial horticultural
crop grown in some parts of India, East
Asia and Africa. The fruit is processed
for juice, jam and canned products for
human consumption. Out of the whole
fruit, only about 30% is edible and
remaining 70% (crown, peels, pulp) is
non-edible for human consumption. In
India this crop is grown in about 90 000
hectares of land and 30–35% is
processed in industries and more than
1.3 million ton of this non-edible
residue is available annually and is
being wasted. The pineapple fruit
residue (PFR) contains high moisture
(65–70%) and total sugar (>50%)
making it susceptible for fungal growth
and spoilage within 2 days.
A study was undertaken at National
Institute of Animal Nutrition and
Physiology (NIANP), Bangalore to
improve the keeping quality of PFR
through silage technology. The PFR was
chaffed into pieces and compacted in
plastic drums/bags of 50 kg capacity at a moisture
content of about 65% with 4:1 ratio (w/w) of pineapple
leafy crown and fruit peels, and kept under airtight
condition. In a period of 20 days, good quality silage
was prepared with average pH and lactic acid content.
Nutritive value of the PFR silage on dry matter basis
(total sugars 52.0%, crude protein 7.50%, neutral
detergent fibre 56.04%, acid detergent fibre 19.76%,
total digestible nutrients 72%, calcium 0.61%, and
phosphorus 0.30%) was better than the conventional
maize green fodder. Evaluation and validation was done
through feeding studies in sheep and dairy cows using
PFR silage as fodder source. The ration was balanced for
major nutrients with PFR silage and concentrate
mixture, and fed as total mixed ration (TMR).
Feeding of PFR silage based TMR to sheep for 75 days
did not show any adverse effects and supported a daily
growth rate of 140 g, and the overall performance was
similar to maize green fodder silage based TMR fed
group of sheep (Control). Study in dairy cows fed PFR
silage based TMR replacing conventional hybrid Napier
green fodder for 90 days showed an improvement of
daily milk yield by about 20% and fat content by 0.6
units. No evidence of metabolic or health related
disorders were noticed indicating that PFR silage was
effectively utilized by the livestock.
Now the dairy farmers in India have started obtaining
the fruit residue from the nearby factories and make
silage for feeding to dairy animals. Its feeding has been
found very economical. Currently, the cost of PFR silage
is half the price of conventional green fodder. This
technology has a potential for adoption in Kerala,
North-eastern parts of India and parts of East Asia and
Africa where pineapple fruit is cultivated and processed.
Source: National Institute of Animal Nutrition and Physiology& Feedipedia
Pineapple fruit residue silage
as fodder source for livestock

INDUSTRY NEWS
06
China adds further duties to US DDGs
China's contention that US exporters
of distiller's dried grains are selling
the animal feed product at unfairly
low prices could have a chilling effect
on export volumes and freight rates
in the westbound trans-Pacific trade.
Therefore, the announcement in late
September that China's Ministry of
Commerce issued a preliminary
determination claiming DDGs are
being dumped there, causing injury
to China's DDG industry, comes at a
bad time for exporters and liners
alike. The ruling could adversely
affect US exports just as the peak-
shipping season in the westbound
Pacific is beginning.
Exports of all kinds have been
lackluster the past year because of
the strong dollar, which makes US
products and commodities more
costly overseas, and also because of
weak economic conditions in China
and Europe.
DDGs, a byproduct of ethanol
production, are a high-protein feed
product for livestock and poultry.
Shipping lines in the westbound
Pacific value the commodity because
it is a high-volume export in trade
lanes where containerized imports
exceed exports by at least a two-to-
one ratio.
DDG exports to all markets have
increased exponentially over the past
decade, from 1 million metric tons in
2006 to 12 million tons last year,
according to IHS Markit Economist
Mario Moreno. However, DDG
exports have been falling year to
date, subtracting 17.3 percent from
total US export growth, he added.
China will impose an anti-subsidy
duty on imports of distillers' dried
grains (DDGs) with or without
solubles from the U.S., adding to
antidumping duties of 33.8 percent
introduced recently.
The provisional anti-subsidy duties
range from 10% to 10.7% and will be
implemented from Sept. 30, China's
Ministry of Commerce said in a
statement. Imports from suppliers
including Poet LLC, Big River
Resources LLC and Marquis Energy
LLC will incur duties between 10%
and 10.5%, the ministry said.
A preliminary decision from
authorities was that imports of
subsidized U.S. DDGs has hurt
China's domestic industry, according
to the ministry. Chinese buyers will
have to pay deposits on the after-tax
imported price to customs. China
imported a record 6.8 million metric
tons of DDGs in 2015, worth about
$2 billion, according to official
customs data. The nation is the
world's biggest buyer and almost all
of its imports come from the United
States.
Source: DTN Washington Insider
Feed wheat imports in Vietnam has
increased significantly in market year
2015-16 due to its price
competitiveness when compared to
imported corn prices, the U.S.
Department of Agriculture's (USDA)
Foreign Agricultural Services (FAS) said
in a recent report.
Vietnam does not produce wheat, and
must import it annually for milling and
feeding purposes. Unlike milling wheat
that has maintained an almost stable
import volume. The marketing year
2015-16 total wheat consumption is
estimated at 2.475 million tonnes,
about 325,000 tonnes more compared
to market year 2014-15 due mainly to
the increase use of feed wheat in the
market. The USDA attributes the
increase in feed wheat consumption to
the growth of the feed industry,
specifically the aquaculture feed
industry. Feed wheat can be an
alternative feed source mainly in place
of corn, the USDA said.
The report estimates Vietnam's wheat
Feed wheat imports increase in Vietnam
imports volume in the market year
2015-16 at 2.93 million tonnes. Forecast
for market year 2016-17 import volume
remained at 2.7 million tonnes.
Australian milling wheat is expected to
continue its dominance in the wheat
import market in Vietnam, according to
the FAS. However, its market share is
declining. In volume, Australian wheat
was down from 1.3 million tonnes in
market year 2014-15 to 1.26 million
tonnes in market year 2015-16.
According to the FAS, imports of corn
into Vietnam are up sharply from 4.9
million tonnes in the market year 2014-
15 to 7.9 million tonnes in the market
year 2015-16 due to its attractive
prices.
Imported corn is mainly used in the
animal feed industry. Imported volume
depends largely on the livestock and
aquaculture industries, the USDA said.
Corn (including local production and
imported corn), imported feed wheat,
rice/rice bran (local production),
cassava (local production) are energy
sources for feed production and can
alternatively replace each other based
on the market price and availability.
Vietnam's marketing year 2016-17 corn
import forecast remains at 6 million
tonnes. The year-over–year decline in
imports is attributed to tight exportable
supplies in Brazil in market year 2016-
17, and expected decline in border
trade, the USDA said.
In terms of demand, compared to
market year 2014-15, the increase of
energy use for feed in market year
2015-16 is expected around 500,000
tonnes, satisfying the expected 3%
increase of the industry 2016.
According to the FAS. Feed wheat from
Argentina and Brazil (in late market
year 2015-16) and eastern E.U.
countries (in the early market year
2016-17) will continue to be an
important energy source in the Vietnam
feed market.
Source: SOSLAND

PELLETING TIPS Think Grain Think Feed - Volume 2 | Issue 12 | October 2016
08
Troubleshooting
The Pelleting Process
John D. Payne, Borregaard Ligno Tech
Introduction
The benefits of producing good quality
pellets are well documented and
accepted. This article will deal
specifically with production matters
and pelleting technique for supplying
consistently good quality pellets.
The "Troubleshooting" strategy is to
investigate the major factors which
influence pellet quality and production
efficiency, i.e. feed formulation, specific
power consumption (pellet press) and
conditioning, which results in better
pellet quality, production rate and
profitability.
Pellet Quality/Production Rate
Problem
A pellet quality problem occurs when
pellet durability falls below your level
of acceptability while a production rate
problem occurs when it falls below
your level of acceptability relative to
pellet quality and design capacity. Level
of acceptability varies from country to
country depending on a number of
factors such as technical production
ability, feed raw materials and market
pressures. However, better pellet
quality or better overall efficiency is
widely accepted, particularly by
integrated feed producers.
Development of Pellet Quality
For better quality pellets, engineering process
technology suggests to apply greater amounts of
electrical energy per ton of pelleted feed, more so for
ruminant and pig than for poultry. Fundamental
Requirements for good pellet quality and production
rate are adequate grinding and conditioning.
The first two stages that are recommended to
investigate troubleshooting either Pellet Quality or
Production Rate problems are: a good feed formulation
and Sufficient Specific Energy (kWh/ton) used by the
pellet press motor:
Stage 1
Determination Of The Formulationâ€™s "Feed Pellet
Quality Factor" (FPQF)
If FPQF is higher than level of acceptability, then the
problem is in the feedmill. If it is lower, then discuss it
with the nutritionist or feed formulator.
Determination of FPQF can be used:
A. as a formulating tool to predict pellet quality
B. as a production tool to maximize production rate
A. Feed raw materials and their influence on physical
pellet quality needs to be understood. Knowing that
some raw materials pellet well while others are very
difficult. Each raw material should be given a Pellet
Quality Factor; 0 for bad, 10 for good.
Pelleting each raw material as a straight and ascribing a
value to it in order to calculate the pelletability of a
mixture, does not always work out correctly. There is a
synergy between raw materials which we is not yet fully
understood.
ImageSource:wikipedia

09
Think Grain Think Feed - Volume 2 | Issue 12 | October 2016Think Grain Think Feed - Volume 2 | Issue 12 | October 2016
The values listed for various raw materials are given in
the table on page 40 of "The Pelleting Handbook" ,
published by Borregaard Ligno Tech. Clearly, if a feed
formulation can be identified as potentially difficult
before it gets into production, then a great deal of time
and money can be saved. However, it should be stressed
that the results from calculations should only be used as
guidelines.
Tables 1, 2 and 3 show the FPQF calculation of a
ruminant, duck and Tilapia feed formulation,
respectively. The process of calculating the Feed Pellet
Quality Factor (FPQF) for any given formulation is
straightforward. List the raw materials used in the
formulation with their respective % inclusion and Pellet
Quality Factor (taken from The Pelleting Handbook or
your own modified version). Then, multiply the PQF by
the % inclusion of the raw material e.g., Wheat meal:
PQF 8: Inclusion 30%. Therefore, its contribution to the
overall FPQF = 8 x 30% = 2.4. Add all the FPQFâ€™s
together and their total represents the Feed Pellet
Quality Factor for that particular feed formulation.
When using a conventional pelleting line with no
expander, if the result is below 5, there could be a pellet
quality problem, if it is below 4.7, then the probability of
a problem is very high. The tolerance between 4.7 and 5
takes into account the effectiveness and pelleting
technique of the feed mill, some mills need to be "5" or
over to make good pellets, while others could tolerate a
lower level. It is suggested, therefore, that producers of
pelleted feeds set their own FPQF level based on
nutritional production circumstances and raw materials
in relation to the level of pellet quality acceptability.
When using an Expander, lower FPQF can be tolerated.
B. Calculating FPQF also provides a means of deciding
production strategy. If FPQF is 5 or over, it generally
indicates that the formulation will be easy to condition,
therefore more steam can be added. It also indicates
that Pellet Quality should be good, therefore,
production rate can be maximized.
Stage 2
Determination Of Specific Energy (kWh/T Pellet
Press Motor)
If good quality pellets are to be produced, then the
pellet press has to impart a given quantity of energy.
Studies suggest higher pellet quality requires greater
energy input. To produce poultry, pig and ruminant
pellets of acceptable durability at an acceptable
production rate, then at least 10, 12/15 and 20/25
kWh/T, respectively must be used by the pellet press
motor. For fin fish and shrimp feed, around 12 kWh/T is
required.
The second stage, therefore, in a trouble shooting effort
to solve a pellet quality/production rate problem is to
determine the kWh/T of the feed formulation in
Calculation of feed pellet
quality factor
Table 1. Dairy Feed
% PQF FPQF
Gluton 13 3.00 0.39
Citrus 22.5 7.00 1.57
distillers 6 3.50 0.21
Barley 20 5.00 1.00
Palm Kemal 10 6.00 0.60
oo-Rape 6 6.00 0.36
Talow -40.00
Minerals 2.5 2.00 0.05
Wheat 20 8.00 1.60
Beet Pupl 7.00
Table 2. Duck Feed
% PQF FPQF
Maize Meal 16 5.00 0.80
Rice Broken 35 5.00 1.75
Soya 30 4.00 1.20
Oil 0.5 -40.00 -0.20
Fish Meal 3.5 4.00 0.20
Mns + Vits 10 2.00 0.07
Rice Bran 2.00 0.20
Wheat 8.00
Total FPQF 4.02
Table 2. Tilapia Feed
% PQF FPQF
Feather Meal 3 4.00 0.12
Fish Meal 2 4.00 0.08
Distillers Grain 1.9 3.00 1.20
Oil 1.15 -40.00 0.06
Minerals 2.51 2.00 0.13
Rape Meal 5 6.00 0.30
Wheat Pollard 15 5.00 0.75
Wheat 27 8.00 2.16
Soya 25.6 4.00 1.02
Sunflower Meal 16.84 6.00 1.00
Total FPQF 6.82

PELLETING TIPS Think Grain Think Feed - Volume 2 | Issue 12 | October 2016
10
question. But first check the die to
ensure that the holes are not blocked
or rolled over. If the kWh/T value is
found to be lower than that required, it
suggests that the die is not working hard
enough. Possibly, it is worn out or simply
that its compression length is
insufficient. If the value is equal to, or
higher than that required, then the fault
must lay somewhere else in the plant,
such as grinding or conditioning.
To determine kWh/T (units of electrical
energy used by the pellet press motor to
produce one tone of pellets) the
production rate in ton/hour must be
known as well as voltage and the
average amperage used by the pellet
press. To calculate production rate,
determine the amount of time it takes to
produce a given quantity of feed and
calculate tons/hour. Then apply the
following formula to calculate power
(kW) being taken by the pellet press
motor.
kW = Average pellet press motor
amperage x Voltage x 1.73 x Power
Factor / 1000
Assume a Power factor of 0.93 unless
known.
Specific Energy Consumption (kWh/T) = kW / T/h
Conclusion
A "Troubleshooting" route in block form provides a
summary to help direct you to a speedy solution of pellet
quality/production problems you may encounter.
Measuring/monitoring the performance of your plant will
enable you to manage it effectively and provide a means
of speedily troubleshooting production or pellet quality
problems.
Source: Borregaard Ligno Tech
Troubleshooting Pellet Quality Problem Action Plan
Below Level Calculate
FPQF
Above Level
Discuss with
Nutritionist
Determine
kWh/T Pellet
press motor
Below
Level
Above
Level
Investigate:
Grinding &
Conditioning
Northing wrong1. Check Fat addition
2. Worn out die ?
3. Die too thin
Analyse Feed
Grinding
Check meal
spectrum of
particle size
Out of Spec ?
Investigate raw
materials, intake
& storage
Conditioning :
Check steam plant,
paddles, %fill,
ploughs, Holes in
die for roll over,
Roller setting, fines
return

US corn harvest has started, though
slow. The WASDE report in first week
of September put the corn
production in the world at 1028
MMT, which is likely to keep the
prices under pressure. But at the
same time there few changes in
domestic consumption were made as
low priced wheat would give
completion to corn. The global corn
ending stocks though were
unchanged at 219.4 MMT which
suggests ample corn. US ending corn
stocks are estimated at 60.55 MMT.
Prices in the US were down this week,
Sept down 2.30% to $126.84/MT; Dec
down 1.18% to $132.67/MT; Mar
down 1.20% to $136.39/MT and May
down 1.17% to $139.52/MT. This is
also reflected in US FOB prices where
were down by at least $5/Mt against
2nd week of September to $161-
166/MT for deliveries in Oct-Dec
period (FOB US Gulf). Indicative price
FOB PNW was $181/M, down $4/Mt
Corn harvest reportCorn harvest reportCorn harvest report
against 2nd week of September. Argentine corn was
indicated at $171/MT and Brazil at $189/MT, while
Black se corn was indicated at $164-169/Mt for the
period Oct-Dec.
Indian corn prices on SPOT were high and a full-
fledged harvest is yet to start. Though small arrivals
have started in some markets. Expecting a crop of
16-17 MMT, Indian corn prices will need to be at
$165/Mt (FOB) (Rs.11055/MT) if any exports have to
happen. Nizamabad corn was prices at INR
18210/MT up 0.52%; Davangere at INR 18200/MT;
Karimnagar at INR 18735/MT and Sangli at INR
19200/MT up 1.02% and Gulabbagh at INR
15578/MT up 0.83%. Poultry prices are improving,
but still lower than cost of production.
As the US corn prices are down, DDGS prices too
have been down and DDGS remains a cheapest
protein source in comparison to other protein
sources, DDGS with 27% protein is price at $6.59 per
unit protein, while SBM at $372/MT with 48% protein
is priced at $7.75 per unit protein. DDGS offers and
additional advantage of 6-7% oil to provide energy
in the rations.
Source: US Grain Council
11
Think Grain Think Feed - Volume 2 | Issue 12 | October 2016 MARKET PROJECTION

Abhijeet Banerjee, Religare Commodities
12
Think Grain Think Feed - Volume 2 | Issue 12 | October 2016INDUSTRY THOUGHTS
India is the 3rd largest egg producer
after China and USA. It is also the 4th
largest chicken producer after China,
Brazil and USA. As per FAO Stats, in
India, the per capita yearly
consumption of eggs has risen from 28
in 2000 to 62 in 2015. The current per
capita consumption of poultry meat is
estimated at 3.1 kg per year (as per
USDA data). Presently with approx. 1.3
billion people, population of India is
growing significantly every year.
Various studies validate that the
production of eggs and poultry
products is getting organized year after
year and even moving ahead of
consumption which has optimized
prices to a great extent. Interestingly,
eggs and chicken has come a long way
from being considered as agriculture
produce few years back to present status as a day-to-
day food items.
Eggs and chicken are available at the quite reasonable
prices and accepted by most of the Indian communities.
Production of eggs has gone up to 70-71 billion today,
from only few millions produced approximately 25 years
back. In the same period the broiler production has
touched nearly 4 million tonnes. This significant growth
in the market size of eggs and broiler offers ample
business opportunities in India. It also demands
government support and favorable policies to support
improve production of poultry/animal feed ingredients,
especially maize, wheat and oilseed meals like soy meal
and canola meal.
In animal agriculture, poultry is the most organized
sector with a market size worth INR one lakh crores. The
Middle-East Arabian countries still import large
quantities of chicken. India must make most of this
opportunity to export poultry products to these
countries.
Production estimates
for feed ingredients in India

13
Parameter 1990 2015
Layer birds (crore) 10
Layer feed price (Rs) 12
Egg price (Rs) 1.5
Eggs per head/ year 20
Eggs per hen 260
Average layer farm size 20000
Separate brooding 10%
Feed automation 10%
Small eggs discount Nil
Eggs cleaning & packing No
24
22
2.90
68
310
200000
80%
80%
Discounted
Imp
Parameters 1990 2015
Broiler parents housed (cr) 0.7 3.5
Broilers/month (crore) 5 25
Broiler feed price (Rs/kg) 20 30
Chicken per head (kg) 0.4 2.5
Broiler price/kg live (Rs) 25 65
Broiler integration 0% 60%
Broiler FCR 2.2 1.65
Days to slaughter (2 kg) 48 38
Multi-age group farms 90% 10%
Chicken processing 1% 7%
Antibiotics issue Nil 50%
Source:www.fnbnews.com
Production Estimates
With respect to the production scenario
of feed ingredients, the USDA estimates
Indian oilmeal production in MY
2016/17 is expected to recover to a
more than normal level of 15.4 MMT,
assuming normal market condition and
ideal weather. Similarly corn production
for MY 2015/16 remains unchanged at
21 MMT based on the reports of good
harvest of Rabi corn in the eastern
states. Based on the recent Ministry of
Agriculture's third advance estimate,
MY 2014/15 sorghum and millet
(largely Kharif crops) production
estimate has been revised lower on
revised lower acreage and yields.
Sorghum production is estimated at 5.5
million tonnes, versus 4.6 million
tonnes in 2014-15.
With the forecast of a normal monsoon
and consequent sufficient domestic rice
production, government is unlikely to
impose any export restrictions, and at
the current pace of monthly exports, CY
2016 exports are likely to reach 9.0
MMT. MY 2016/17 rice production
estimate is raised marginally 105 MMT
compared to last year 103.5 in 2015-16,
on higher planted area as reported in
government's third advance estimate.
The USDA estimates a wheat
production of 88 MMT despite higher
planted area reported by the
government. In context to the poultry
input situation in the country, poultry
feed requirement has reached 31-32
million metric tonne (MMT) per year.
The grain requirement is 65%, or 20
MMT, and India alone produces 24
MMT of maize annually. Based on
availability, the industry has drifted
from only maize to rice polish, and
other grains and is looking at import of
grains. The large feed mills of India are
already focusing on global markets due
to fluctuating prices, market
accessibility & commercialization of
feed production.
Production of soybean has been
growing steadily in Central India and
experts predict with a production of
above 11 million metric tonnes of
soybean seed per year, the livestock
industry can get its estimated
requirement of 7MMT of de-oiled soya
or soymeal. The poultry industry currently gets soybean
at a higher cost because of various factors like exports,
Minimum Support Price (MSP) to farmers on seed and
hoarding activity. Soya imports without import duty will
be a positive step in moderating the feed cost i.e.
approx. 70% production cost in poultry & cattle sector.
Under current situation, the import bill of the country
seems to be reducing by coming year, resulting in feed
manufacturing cost optimization.
Table 1: Growth of the poultry industry from 1990-2015
Table 2: Growth in broiler industry
Table 3: Sowing figures of the feed ingredients (till July 29)
Crop Area sown in 2016-17 Area sown in 2015-16
Rice 231.92 225.68
Coarse Cereals 150.76 144.84
Oilseeds 159.78 147.98
Total 542.46 518.5
Lakh hectares

INDUSTRY NEWS Think Grain Think Feed - Volume 2 | Issue 12 | October 2016
14
Wheat-Output expects to be increased
in South Africa
South Africa will probably raise the
estimate for wheat production this
season by 1.2 percent as recent rainfalls
improve yields and crop conditions, a
survey showed. The country, which is
the continent's biggest corn producer,
may maintain its forecast for the grain.
Local growers will probably produce 1.7
million metric tons of wheat this
season, a Bloomberg survey showed.
That's more than the Crop Estimates
Committee's August prediction of 1.68
million tons, and would be 18 percent
more than the 2015 season's harvest.
The range was 1.66 million tons to 1.75
million tons.
While South Africa is the sub-Saharan
region's biggest producer of wheat
after Ethiopia, it's still a net importer of
the grain, according to U.S. Department
of Agriculture data. Rains in the
Western Cape, the largest growing
province, are easing the driest
conditions since records started in
1904.
Wheat futures have declined 20 percent
since reaching a record on May 30 on
the South African Futures Exchange in
Johannesburg.
Corn Estimate
The country will probably maintain
corn-output estimate at 7.3 million
tons, a survey showed. The range was
7.29 million tons and 8.5 million tons.
This harvest would be 27 percent lower
than in 2015.
The country may need to import 3.8
million tons of corn this year, 1.1 million
tons of which will be of the white type
that's used to make a staple food,
according to Grain SA, the largest lobby
for grain and oilseed farmers. The
nation this year became a net importer
of the grain for the first time since
2008.
Indian shrimp feed manufacturer,
farmer and processor The Waterbase
has been awarded an honor for feed
innovation by strategy consultants Frost
& Sullivan.
Frost & Sullivan's 'shrimp feed new
product innovation leadership awards'
identify companies that have
demonstrated excellence in new,
innovative products or product lines
within their industry, said Waterbase.
“Given its strategic intent to
consistently focus on improved end-
user experience and enjoy strong
consumer acceptance, The Waterbase
Feed industry honor to The Waterbase
promises to be a massive technology
contributor to the aquaculture industry
in India," said Shruti Jadhav, manager
with Frost & Sullivan.
"Its advanced pelleting technology
equipment coupled with its
implementation of stringent quality
assurance protocols to ensure that feed
quality is maintained to the assured
specifications renders an unrivalled
competitive edge to the company.”
"Our enterprise business growth
trajectory is well ahead of industry
standards and we're very grateful for
this recognition," said Ramakanth V
Akula, CEO, with The Waterbase.
"We strongly believe in being in sync
with our customers and offering
services which meet their needs and
demands. This win clearly shows our
strong passion towards aquaculture
advancements.” The Indian firm plans to
double its dealer and farmer networks
by 100% over the next two to three
years, it said. The company is also in the
process of setting up a vannamei
hatchery, has market presence in the
coastal states, and is currently focused
on geographical expansion.
Source: Undercurrent

Dr Sriharsha KV, Kemin South Asia Pvt Ltd
16
Think Grain Think Feed - Volume 2 | Issue 12 | October 2016ARTICLE
Introduction
Protein forms the costly and critical
component of the ration in cattle
feeding.Considering this fact dairy
farmers usually expect more returns
from feeding additional protein in the
cattle diets. But the question here is
that is this additional protein used by
the animal or is it excreted in the
feaces.
Providing the dairy cows with essential
amino acids are more important than
satisfying the crude protein
requirement. Crude protein is
calculated after measuring the nitrogen
content of a food, because amino acids
are the building blocks used to make
protein and it contains nitrogen.
Looking at the total nitrogen content of the feed gives
some insight about its protein content. As all of the
nitrogen in the feed is not found in protein form. True
protein is the actual protein after removing the non-
protein nitrogen content in the feed and protein.
The efficiency of dairy cows to utilize nitrogen is low
and most of the nitrogen is either excreted in urine or
feces. In order to reduce the nitrogen excretion,
scientists are balancing rations for improving the
amount of metabolizable protein and also supplying
adequate amount of amino acids that play a major role
in milk synthesis. Noftsger and St. Pierre (2003), showed
a 35% improvement in nitrogen efficiency, when a ration
was balanced for methionine and lysine in
metabolizable protein content.
Role of essential amino acids in animal
When essential amino acids are supplemented in such a
way that they can be made available at the intestinal
Does additional protein
in cattle diets bring
more profit??
ImageSource:SKOV

17
level, then it helps in the utilization of other amino acids
present in feed, for the formation of required proteins
by the animals. This clearly suggests that essential
amino acids are needed for the effective utilization of
other amino acids.
Milk protein production by the cow is limited by the
particular amino acid that is in shortest supply in
relation to the cow's requirement for forming amino
acid chains. Amino acid requirements can be expressed
using either the factorial method or the ideal protein
method.So, by balancing the metabolizable protein and
supplying the essential amino acids at intestinal level of
the cattle, the cost of production as well as loss of
nitrogen from feces and urine can be avoided. As a
matter of fact, more nitrogen is produced by the
inclusion of more amount of crude protein and thus
there is an inadequate availability of energy in the
rumen which will increase the ruminal ammonia
concentration. Unused ruminal ammonia enters into the
portal blood system through the rumen wall and is
transported to the liver, where it is detoxified by
converting to urea. In addition to this, the ammonia
which is derived from amino acids from post ruminal
digestion is converted to urea in liver. Urea then
circulates in the blood through kidneys and excreted in
urine or it can enter into saliva through rumen and also
into milk in case of lactating animals.

ARTICLE
18
Milk or blood urea nitrogen is an
indicator of diet adequacy and nitrogen
utilization efficiency in lactating dairy
cattle. As a management tool for dairy
farmers i.e. monitoring of MUN(Milk
Urea Nitrogen), dairy farmers can
adjust dietary protein level to better
match protein requirement of their
cows and potentially increase
profitability by reducing feed cost.
High dietary protein (nitrogen) intake
resulting in BUN or MUN of greater
than 19 to 20 mg/dL has been
associated with an altered uterine
environment and decreased fertility in
lactating dairy cows and heifers (Elrod
and Butler, 1993; Elrod et al., 1993;
Ferguson et al., 1993; Butler et al.,
1996). However, high protein intake and
high BUN cannot always be associated
with reduced reproductive efficiency
(Carroll et al., 1988) and is therefore not
a unique symptom. Apart from this,
there is an energy cost associated with
the conversion of excess ammonia to
urea by the liver, which otherwise can
be used for other productive purposes
by the animal.
Role of limiting amino acids in true
protein formation
Essential AA (EAA) refers to those AA
that cannot be synthesized in animal
tissues, or at least not at rates sufficient
to meet requirements for protein
synthesis. Therefore, they must be
absorbed.
Methionine is considered as the first
limiting amino acid in cattle diets. The
metabolic requirement of methionine is
high in dairy cows, in part because of
its role as a methyl donor in
transmethylation reactions in the
synthesis of milk fat.On the other hand Lysine is
considered to be the second limiting amino acid in
cattle diets and has an essential role in milk synthesis in
cattle.
The addition of rumen protected essential amino acids
in the lactating animal diet can help to replace costly
sources of protein with cheaper ones.
It has been a myth that the addition of rumen protected
amino acids in the diet is expensive. If a dairy
nutritionist can cautiously balance the ratio of the
essential amino acids and the total amount of
metabolizable protein in the diet, then the cost incurred
on the feed can be optimized.
Many nutritionists suggest the optimum ratio of lysine
and methionine to be 3:1.These ratios are in relation to
the amount of metabolizable protein.
The Lysine requirement can be predicted for Lactating
animals according to NRC is
RUPLys =  (DMI X Cp X RUP X Lys X 0.01)f f f f f
where:
RUPLys = amount of Lys supplied by total diet RUP, g
DMIf = intake of DM of each feedstuff contributingRUP,
kg
CPf =crude protein content of each feedstuff
contributing
RUP, g/100 g DM
RUPf =ruminallyundegraded protein content of
each feedstuff contributing RUP, g/100 gCP
Lysf = lysine content of each feedstuff contributing
RUP, g/100 g CP
Equation to calculate Digestible Lysine in Lactating
Animals.
dRUPLys =  (DMI X Cp X RUP X RUPdigestibilityf f f f f
X Lys X 0.001)f
where:
dRUPLys =amount of digestible Lys supplied by total
diet RUP, g
DMIf =intake of DM of each feedstuff contributing
RUP, kg
Requirements of Lysine and Methionine for Dry animals and Lactating Animals
Total Intestinal Amino Acid
Dry Animal 5-10 L 10-15 L 15-20 L 20-25 L 25-30 L 30-35 L Average (g/d)
44.9 61.5 78 120 162 204 246 155.2
13.9 21.5 29 42.5 56 69.5 83 50.1
Dry Animal 5-10 L 10-15 L 15-20 L 20-25 L 25-30 L 30-35 L Average (g/d)
17.96 24.6 31.2 48 64.8 81.6 98.4 62.08
5.56 8.6 11.6 17 22.4 27.8 33.2 20.04
Milk Production (Lt/d)
Intestinal Lysine (g/d)
Intestinal Methionine (g/d)
Intestinal RUP Amino Acid
Milk Production (Lt/d)
Intestinal RUP Lysine (g/d)
Intestinal RUP Methionine (g/d)

19
CPf=crude protein content of each
feedstuff contributing
RUP, g/100 g DM
RUPf =ruminallyundegraded protein
content of each
feedstuff contributing RUP, g/100 g CP
as per NRC 2001.
Following points should be considered
to balance these amino acids in the
diet:
 one must know the exact
requirement of metabolizable
protein for an animal based on its
body weight and milk production
 lysine and methionine
concentrations in the diet must be
balanced based on the amount of
metabolizable protein needed by
the animal. The general thumb rule
would be that lysine is 7.2%
metabolizable protein and
methionine is 2.2% of the
metabolizable protein
 If economics of the farm is prohibitive,
thenreducing the grams of metabolizable Lys to
meet a lower ratio of Lysine to Methionine rather
than increasing the level of metabolizable
methionine to meet this ratio may result in
decreased milk yield and milk protein yield
Encapsulating Lysine or Methionine is not an easy task
as it has an irregular shape which makes it difficult to
apply a coating around and it is very hygroscopic in
nature which makes it more difficult to handle. These
challenges make it difficult to develop an efficacious
product that can maintain the balance between having
a high rumen bypass and high intestinal digestibility,
while being able to withstand everyday stresses.
Lately, newer technology is developed to encapsulate
products to protect it from rumen degradation. It is a
proprietary method, utilizes aspects of controlled, but
rapid solidification of the product embedded within a
custom designed matrix of fatty acids. It allows for
greater product functionality than which can be
achieved with simple spray cooling methods.
To know more about technology, please contact at
Sriharsha.KV@kemin.com
As prices of soybean turn bearish with
increasing market arrivals, the
prospects for India's re-entry into the
overseas market for soymeal exports,
especially in East and South East Asia,
appear brighter.
Higher domestic prices on lower
output had made Indian soymeal
exports unviable in the last two years.
As a result India had lost its market
share in countries such as Japan and
Thailand to China, a major processor
and exporter of imported soybeans.
The soybean harvest has commenced
in the key growing regions of Madhya
Pradesh and Maharashtra and the price
has turned bearish in recent weeks on
projections of a good crop this year.
The Centre, in its first advance
estimates, has pegged soybean output
at 14.22 million tonnes for 2016-17,
higher than the targeted 13.61 MT.
Last year, soybean production in the
country stood at 8.59 MT. The
projected increase in output is despite
a marginal decline in acreage to
114.78 lakh ha this year from last
year's 116.29 lakh ha.
Correction in Soybean prices expected soon
Further corrections expected
Soybean is ruling between INR 2500-
2800 a quintal in terminal market
Indore, against INR 3200- 3400 in
mid-September, as market arrivals
have begun to increase. “Indian
soymeal prices are still higher by 5-10
per cent and that needs a correction
to make our exports viable. A further
correction in soybean prices is
expected and we can see that only in
the second half of October when the
market arrivals are set to increase,”
said Davish Jain, Chairman, Soyabean
Processors Association of India.
He said crushing of beans in the new
season has begun and is expected to
gain pace in November, when more
processing units are expected to be
operational. New export contracts are
likely to happen later this month and
shipments will commence from
November, he added.
Jain, who recently led an industry
delegation to markets such as
Thailand, Japan, Philippines and
Vietnam, is optimistic that India will
regain its market share in these
countries this year with a good crop in
sight. “We want to regain the lost
ground in these markets. I think we
have succeeded in communicating to
our buyers in these countries that we
are back in business and we are the
only producer of non-GM soybean,” he
added.
For India, where the harvest has already
commenced, the soymeal export
window is open till March, when the
new Brazilian crop arrives, Jain said.
High domestic prices in the last two
years had out-priced Indian soymeal in
the international market. As a result
buyers of Indian meal shifted to other
origins and exports fell sharply from
around 2.78 MT in 2013-14 to 6.69
lakh tonnes in 2014-15.
In 2015-16, Indian soymeal exports fell
further, to 70,820 tonnes. April-August
exports this fiscal were estimated at
10,145 tonnes, against 35,857 tonnes
in the year-ago period, by the Solvent
Extractors Association.
Source : Business Line
INDUSTRYNEWS

20
INTERVIEW Think Grain Think Feed - Volume 2 | Issue 12 | October 2016
Starting your journey with Poultry business way back
in 1984, please share your experiences of these three
decades you have been in poultry business.
Started in 1984 as a small poultry farm, the venture IB
Group has grown today into INR 3000 crore company
with multiple agro businesses. A strong thrust on R&D,
consistent automation, up-gradation of process and a
dynamic team of innovative thinkers under the guidance
of my brother Sultan Ali as Chairman of the group and
myself as the Managing Director have enabled the IB
Group to uncompromisingly provide value to its
customers.
With humble beginning in Rajnandgaon, in 1984 on
suggestion of a veterinarian to opt for poultry business,
my elder brother started a small poultry farm of 500
chicks. Soon we faced various difficulties in marketing
due to the exploitation by the middleman. To overcome
this challenge we opened a small shop in Rajnandagaon
with live chicken to provide healthy and quality chicken to
the end consumer. Encouraged with the positive results,
we opened another shop in Nagpur and subsequently,
with the support of a family friend, we took first bank loan
in 1987 and purchased land for expansion of poultry
farming which proved to be a turning point of our poultry
business.
Please share your experience of World Poultry
Congress, 1996 – which perhaps brought the turning
point in your life.
Mr. Bahadur Ali, as the name
suggests is virtually 'The Brave
Guy' in the industry who has
learnt the science of Poultry
Management and then
implemented his vast knowledge
and experience in business
expansion and diversification.
Today, the group has reached an
annual turnover exceeding INR
3000 crores. The company's
phenomenal growth is attributed
to its foresight in terms of its true
vertical integration and
diversification of its business.
In an e-interview with the
visionary of the group, TGTF
brings the success story of IB
Group, present challenges and
many more.

21
Year 1984 to 1996 was the unique
period of our workmanship, the
company was growing rapidly with the
initial investments in poultry business.
However, November 1996 was another
turning point when I visited World
Poultry Congress, at Pragati Maidan,
New Delhi. I met an American consultant
who introduced the scientific way to run
this business and hence given us the
roadmap to success.
IB Group has also diversified into
dairy segment since 2006, which is
still a disorganized sector in India.
What kind of challenges has your
group faced in the Dairy sector?
The company continued to forge ahead,
looking for new opportunities and
markets. In order to provide nutritional
products, it diversified into dairy farming
and today Abis Dairy has more than
5000 high yielding cows and buffaloes.
To avoid human interference, the
company has heavily invested is latest
technology like milking parlour,
advanced laboratory to ensure quality
assurance of raw material to end product
i.e. milk.
Zeeshan Ali (2nd generation joining the family business)
is heading the dairy business, has visited USA and Europe
several times to study the latest developments in dairy
industry and applied those technologies at their dairy
farms to stay ahead of the competition.
As an industry leader you have witnessed the
transformation of livestock industry in India in the
past decades. In your opinion what have been the key
challenges and the key drivers of prosperities for
livestock sector during this period?
In order to have best performance at lowest production
cost, IB Group made massive investments in technology,
infrastructure and system management. While the air and
water could be taken care of by technology, for best
quality feeding, IB Group has set-up fully automatic
poultry feed manufacturing plant, one of the best in
India, equipped with extruder, expeller, pellet mill, bulk
storage silos, dryers, finished product silos and bulk
tankers. . It has the most sophisticated completely
computerized pellet feed manufacturing plant with a
capacity of 1000 tons per day (TPD).
Floating fish feeds was the only segment that was not
consumed within your group. Could you please throw
some light on the kind of market scope and future
predictions pertaining to this segment?
After surveying the global trends and Indian market
requirement, a fish feed plant was established in 2008.
The concept of extruded fish feed was introduced, which
floats on the water. The company installed three extruders
from Muyang, China and one from Wengers, USA. The
total capacity is to manufacture 1000 tons per day (TPD)
floating fish feed. Floating fish feeds are now marketed all
over India with special emphasis in Andhra and West
Bengal belt. The company is also exporting fish feed to
Bangladesh and Nepal.
IB Group is always known for bringing innovations
into their business, what are the latest innovations
being adopted by your group and what are the future
expansion plans of the group?
The basic recommendation is that even as you grow,
make sure that you keep the production cost low.
Could you spell out any suggestions for the new
comers, who may be keen to make a career in the
poultry industry?
Personally, I believe in one policy i.e. to invest in the best
technology and adopt best practices in the business. Do
whatever it takes to keep low cost and high quality.
We have created a work culture in the company to
provide ample opportunities for individual growth and
development with the organization business objectives.
This has resulted in growing on an average annual growth
of 30 percent for our different group of companies.

TaramaniYadav, P.G. Soni, Sourabh Kumar,Deepa Joshi,
M.R. Yadav,Arpita sharma, NDRI, Karnal, Haryana
Fodder Production and
its Marketing
Network in India
ARTICLE Think Grain Think Feed - Volume 2 | Issue 12 | October 2016
22
Livestock being a key source of
supplementary income and livelihood,
especially for small land holders and
landless rural poor, plays an important
role in the rural economy of the
country. The desired growth of
agriculture sector can be accomplished
only through enhancing overall
productivity of the livestock sector.
Ensuring an adequate supply of
reasonable quality feed and fodder is
one of the major challenges which
Indian livestock sector is facing
currently. Thus, in order to meet the
current shortfall of fodder in the
country we need to enhance green
fodder production.
Future development and growth of
livestock are highly associated with the
scope of availability of fodder from
cultivable land, forest, pastures and grazing lands.
Traditionally, cattle which graze on the pastures and
gauchar (grazing) lands are supported by feeding crop
residues or straw of jowar, bajra, wheat, maize, paddy
etc. either in the form of straw supplemented along with
some green fodder. The economic viability of livestock
husbandry heavily depends on source(s) of feed and
fodder as feeding cost account for about 65-70 percent
of the total cost of livestock farming. Adequate supply
of nutritious cattle feed comprising of dry fodder, green
fodder and concentrates is a crucial factor impacting the
productivity and performance of the animals. Currently,
scarcity of feed/fodder resources is a one of the major
constraints impacting the livestock development.
Therefore, it is important to put more emphasis on
fodder development programmes for augmenting
fodder/feed supply, while formulating livestock
development strategy. The adequate availability of
fodder is a pre-requisite for improving the productivity
of livestock and also make livestock production a cost
efficient proposition. The data system for collecting
fodder production information is far from adequate and
hence data/estimates of fodder production and demand
in the country vary widely. Feed and fodder production
and its utilization depend on the cropping pattern,
climate, socio-economic condition and livestock type.
Image source: linkedin
Species Feeding
Cattle & Buffalo Stall-fed & fodder from cultivated land
Sheep & goats pastures & fallow lands and harvested grass
Camel looping of trees & shrubs
Horses dry & green fodder

23
Think Grain Think Feed - Volume 2 | Issue 12 | October 2016Think Grain Think Feed - Volume 2 | Issue 12 | October 2016
Concentrates feeding is restricted to
lactating high yielding bovines and
work animals. The major sources of
fodder supply are crop-residues (by-
products of cereals and pulses),
cultivated fodder and grass/tree
leaves/fodder from common property
resources such as gauchar land, forest,
permanent pastures and grazing lands.
Area under fodder cultivation
In India, it is estimated that the average
cultivated area devoted to fodder
production is around 4 to 5 per cent of
the total cultivated area. The total area
under cultivated fodders is 8.3 million
hectares on individual crop basis (ICAR,
2011). Sorghum amongst the kharif
crops (2.6 million hectares) and
berseem amongst the rabi crops (1.9
million hectares) occupy about 54 per
cent of the total cultivated fodder
cropped area. Green fodder is the
essential component of feeding high
yielding milch animals to obtain
optimum level of milk production. The
technology of growing year round
fodder production has helped the dairy
farmers to sustain milk production at 6-
7 litres per day per milch animal with
economical use of concentrates and
reduction in cost of milk production.
According to report of the working
group on Animal Husbandry and
Dairying for the Eleventh Five Year Plan
(2007-12), Planning Commission, GOI,
there is a huge deficit in the country
with regard to both, the green fodder as well as dry
fodder.
The deficit of green fodder is expected to move up
further from 62.76 percent (666 million MT.) in year
2010 to 64.21 percent (759 million MT.) in year 2020.
According to report, huge deficit gap of fodder is
expected to be aggravated in the years to come.The
quantitative and qualitative deterioration of common
grazing land owing to overgrazing and lack of proper
maintenance resulted in low biomass production and
increased the fodder deficit. The area under fodder
crops in the country has also remained almost static
(around 5%) for last two decades and it look uncertain
whether this will increase in future.
Processing and Marketing System for Fodder Crops
Farmers are growing fodder mainly for its own animal
consumption. A small area is set aside for fodder crops
by farmers where irrigation is available. In normal
rainfall years, generally farmers does not face the
problem of fodder shortage. Fodder is being bulky, less
remunerative and costly to transport, most of the
producers having surplus fodder sell it soon after the
harvest, mostly within the village or nearby villages. In
normal years, fodder/grass is marketed locally. Since not
all areas are self sufficient in fodder/grasses, there is a
selling of fodder/grasses from surplus areas to deficit
area on a very small scale, due to costly transportation.

24
Think Grain Think Feed - Volume 2 | Issue 12 | October 2016ARTICLE
Generally demand for green and dry
fodders in a village is met from within
the village. Thus, intra area and inter
area marketing of fodder takes place, of
course on very small scale. The
marketing of fodder gets impetus
during scarcity/famine period. Through
processing, the fodder can be fed to
animals as green feed; as hay, i.e. crops
harvested dry or left to dry if harvested
green; or as silage products. Silage or
ensilage is a method of preservation of
green fodder through fermentation to
retard spoiling. Following alternative
marketing/processing systems for the
disposal of fodder in the Gujarat and
Punjab states of India, showing their
size and efficiency.
Gujarat Model
In Gujarat, fodder is generally sold by
producers through one marketing
channel, namely producer-Local Trader-
Consumer. In this channel local trader
incurs marketing expenses mainly on
transportation and loading/unloading
of fodder, but not on chaffing and
packing of fodder. Total marketing cost
is born by the local trader
(purchase).Transportation and
marketing costs per Qtl. generally
remains around INR 23-25 in all the
three seasons. The consumer's price is
generally INR 300/Qtl. in kharif which
goes up to INR 400/Qtl. in summer. The
net profit margin of local trader on
consumer's price at highest price is INR
52.31(9.17%) in Rabi season and lowest
at INR 26.67 (8.9 %) in Kharif season.
Punjab Model
 Channel-I: Producer-Forwarding
agent/Commission agent-Dairy
owner (Consumer)
 Channel-II: Producer-Forwarding
agent/Commission agent-Chaff
cutter-Consumer
 Channel-III: Producer –Consumer
Problems faced by fodder growers
 Fodder production does not require the intensive
use of inputs. On the marketing front, the price in
the market fluctuates vigorously with the supply in
market.
 In Karnataka, the highest percentage of problems
are reported with respect to access to credit,
labour availability, high expenditure on
production, seed quality and access to technical
knowledge.
 In Punjab, supply of poor quality and un-
recommended varieties of seed, shortage of
labour especially during harvesting of the crop,
lack of technical knowledge, acquisition of credit
were the major problems faced by the fodder
growers during production of these crops in the
study area. One of the major problems faced by
the dairy farmers and commercial fodder
production farmers in India is, the lack of
availability of high yielding varieties of fodder
seeds. In India, the National Policy for release of
high yielding variety of fodder seeds, the way it is
done for the high yielding and better quality grain
varieties, is badly lacking. This is a major bottle
neck in enhancing good quality fodder production
in this country. Policy planners need to pay special
attention towards this burning problem, and thus,
ease out the problem regarding fodder shortage
in the country.
Marketing problems
 Problems in respect of non-availability of market
information in time and transport facility at
reasonable rate.
 As fodder being high volume low value crop,
transportation of fodder has become a very costly
affair. Hence, demand of fodder is not coming
from the distant places. Across different seasons,
problems relating to marketing of fodder do not
vary much.
 Low price in the market.
 The sharp fluctuations in prices in wake of even
small changes in production/supply are another
serious concern impacting the cultivation of these crop
choices as prices are dependent upon the demand of
fodder by dairy owners on the particular day.
Mark your Dates for
India’s Only Exhibition for
Feed IndustryFeed Industry
23-24-25
23-24-25 February
Venue: New Grain Market, Karnal, India

25
Think Grain Think Feed - Volume 2 | Issue 12 | October 2016 INDUSTRY NEWS
Brazil's biosafety commission CTNBio
recently approved imports of three
genetically modified (GM) varieties of
corn from the United States for animal
feed production according to the
government and the poultry and pork
industry group ABPA.
The measure will facilitate U.S. corn
exports to Brazil, said ABPA, adding it
will help mitigate tight corn supplies
after a harsh drought severely cut
production this year, and forced the
animal growers to import corn from
Argentina.
The Brazilian biosafety commission
approved two GM corn varieties
produced by Monsanto Co and one
developed by Syngenta AG . Brazil
already cultivates and processes
genetically modified organisms, but
varieties that are not planted in the
country need a greenlight from CTNBio
to be imported and processed.
Francisco Turra, head of ABPA, said
GMO corn varieties import in Brazil
negotiations between Brazilian pork
and poultry processors and U.S. corn
traders were already under way, but any
purchases hinged on the import
approval for the three corn varieties.
Turra said U.S. GM corn could help
supply the local market through
January, when Brazil's next corn crop
starts being sold domestically. "That
does not mean we would import large
quantities," Turra said, adding that the
measure gives the sector flexibility at
times of tight supplies.
Earlier this year, the Brazilian government
lifted taxes on corn imports from outside
of the Mercosur trade bloc to mitigate
the issue of low supplies.
Source: Reuters

EVENT COVERAGE Think Grain Think Feed - Volume 2 | Issue 12 | October 2016
26
On October 19-21, 2016, all roads will
lead to Vietnam for the country's
biggest feed and livestock show—the
VIETSTOCK 2016 Expo and Forum
which will be held at the Saigon
Exhibition Convention Center in Ho
Chi Minh City.
Hosted by the Ministry of Agriculture
and Rural Development since 2004,
the bi-annual holding of VIETSTOCK
has grown bigger and better in each
edition and this year, the show has
expanded to 40% with the
participation of more than 300
international and local exhibitors who
would welcome nearly 9,000 visitors
comprised of livestock farmers,
animal nutritionist, feed millers and
other industry players from over the
world, especially CLMV area
(Cambodia, Laos, Myanmar, Vietnam).
VIETSTOCK 2016 will be a special
edition with the 1st launching of
Aquaculture Vietnam 2016
Conference. Themed “Sustainable
Aquaculture in Practice”, this
conference provides a platform for
Aquaculture members to keep their
skills and knowledge up to date
throughvariety of papers and
discussions led by top renowned
experts.
In addition, another highlight of this
year is “Business Matching Program”
– afree application to connect
Business opportunities, latest technologies
to spearhead VIETSTOCK 2016
exhibitors and visitors and allows
them to schedule for their meetings
at the show in advance. “Participants
can request direct meetings to
specific industry people. This way,
they can maximize their time during
the show by exploring business
opportunities through significant
business conversations.” shared by
Ms Rungphech (Rose) Chitanuwat,
Business Director of UBM ASIA. Pre-
registration at www.vietstock.org is
required in order to access the
“Business Matching Program”
Holland, Taiwan, Korea, China, the
Czech Republic and so on will lead
the foreign pavilions where local
guests will have the first hand to
explore the latest innovations in feed,
livestock and aquaculture production
that are being offered by these
countries.“For three days, we will
provide a unique livestock platform
for industry players where they can
approach the latest products and
technology from the leading
exhibitors in many different countries
as well as the foreign pavilions.
Furthermore, the participants will
maximize their business
opportunities by meeting with
suppliers, distributors and those who
are involved in the industry chain.
Face-to-face interaction will be the
best way to communicate and deliver
clear messages to expand networks
and develop business partnerships,”
said by Ms. Rungphech (Rose)
Chitanuwat.
Aside from the wide array of newest
technologies which will be
showcased by the exhibitors, an
interesting and relevant series of
conferences and seminars will cover
extensive topics such as: “Advance
Technologies For Improving Swine
Production”, “Managing Feed Quality
& Safety”, “Farm Management and
Disease Control in Livestock Farm",
enable participants to learn more on
the latest industry innovation, whilst
providing them with an opportunity
to benchmark and growtheir
businesses. Visit www.vietstock.org
for more on VIETSTOCK 2016 Expo &
Forum. or you may contact at
phong.huynh@ubm.com

EVENT COVERAGE
28
CEOs' Conclave focuses on a new way
of managing business
CEOs' Conclave 2016, a flagship event
of Huvepharma was organized on the
26-27 August 2016 in Jaipur, India.
The Conclave 2016 began with a
traditional welcome by Mr. O.P. Singh,
Managing Director, Huvepharma SEA
accorded to all guests and a grand
welcome dinner on the 26th August
2016.
Mr. Singh welcomed all the assembled
delegates, particularly the younger
second generation of poultry
entrepreneurs. He also welcomed the
foreign delegates who had come from
countries like Bangladesh, Nepal & Sri
Lanka. He put across to them that the
reason for conducting the CEOs'
Conclave regularly is to provide the
industry a new way of thinking about
managing business of any size, at any
level, based on what works in the real
world.
This was followed by a workshop on
“Understanding industry growth by
building competitive advantage” by Mr.
V.N. Bhattacharya, a highly regarded
business and corporate strategy
consultant from Bangalore. He took the
participants through case studies and
highlighted the need for relentless
focus on value delivery to core
customers and continuous review and
adaptation of business strategies to
ensure & retain sustained competitive
advantage.
Subsequently, Dr. Alain Kanora, DVM
Diplomate ECPHM, Global Marketing
Director and International Sales
Director Affiliates, Huvepharma took
over the session and in his address, he
covered the most significant aspects of
today's poultry business, namely,
ensuring our products are safe,
nutritious and wholesome food for the
consumers – in short, food safety and
satisfaction.
The main conference of the CEOs'
Conclave 2016 was formally
inaugurated on the 27th August with
the traditional lighting of the lamp by
the ladies who had come to the event.
Mr. O.P. Singh formally greeted and
welcomed 220-strong audience to the
conference. In his words “Business
progress requires flexibility, judgement,
focus on results. As per USDA report,
in 2016 the global production of
chicken meat is going to be 4.2 million
tons and 80 billion eggs in India. This
magnitude of existence demands
forecast of risks, build competitive
advantage and write a robust script for
growth despite unpredictable consumer
behavior. Streamlining the annual gross
margins between costs & selling price
has to be carefully done to make
poultry business sustainable”.
This was followed by first presentation
of the day by Prof. Vijay Paul Sharma,
Chairman, Commission for Agricultural
Costs & Prices, Ministry of Agriculture
& Farmers Welfare, Government of
India, who spoke on the topic “Future
dynamics of commodities and its
relevance to Livestock feed production”.
He elaborated on the changing
composition of Indian agriculture, rising
importance of high-value sub-sectors
like horticulture, dairy & livestock and
shifting consumer preferences from
staples to high-value sub-sectors.
The second speaker, Mr. Dirk Jan
Kennes, Global Strategist of the Food &
Agribusiness Research and Advisory's
(FAR) Farm Inputs team at Rabobank,
took stage & spoke about “Future
landscaping of agribusiness in the next
decade”. He explained how global
demand for animal protein is steadily
increasing, developing markets have
become larger than developed markets,
technological improvements in feed
formulation, and consolidation and
integration of the feed/meat chain has
become a necessity to ensure market
access.
Next presentation was by Mr. Osler
Desouzart, President, OD Consulting,
Market Planning & Strategy, who spoke
on the topic “Structuring meat trade
business model for the future – A
response to global demand”. He put
forth findings that the developing
countries will be the drivers of meat
production, consumption and trade.
He opined that poultry is the most
efficient land species to produce meat
and shall become the leading meat
source by the year 2020.
The last presentation for the event, was
by Mr. V.N. Bhattacharya, who spoke
about “Building Strategic Resilience and
Articulating Sustainable Model in Food
Business”. He established through
examples of several entrepreneurs and
corporates that constant innovation,
continuous improvement and flexibility
to do business for customer satisfaction
are key to survival in the long run. He
also pointed out that the willingness to
review existing strategies and formulate
new ones, the ability to chalk out new
avenues for business, the drive to
recognize challenges &
alternatives/competitions, the readiness
to embrace change will decide the
future & sustainability of any business.
These presentation sessions were
followed by Q&A by a very inquisitive,
keen & participative audience.
Thereafter, momentos were handedover
by Mr. Singh & Dr. Kanora to the
speakers as a token of appreciation for
their taking part in the CEOs' Conclave
2016.
Mark your Dates for
India’s Only Exhibition for
Feed Industry
23-24-2523-24-25 February
New Grain Market, Karnal, India
For stall booking contact
86074 63377 | feedtechexpo@gmail.com

Think Grain Think Feed - Volume 2 | Issue 12 | October 2016CALENDAR OF EVENTS
30
2016-17
To list any industry event related to Grain & Feed industry please write us at
editor@benisonmedia.com
Oilseed and Grain Trade Summit
Date: 15-16 November 2016
Venue: Hyatt Regency, Minneapolis, Minnesota, U.S.
Email: ogts-info@highquestgroup.com
Web: www.oilseedandgrain.com
EuroTier
Venue: Hanover, Germany
Email: expo@dlg.org
Web: www.eurotier.com
Poultry India
Venue: HITEX, Exhibition Centre, Hyderabad, India
Email: info@poultryindia.co.in
Web: www.poultryindia.co.in
NOVEMBER
10th International Feed Regulators Meeting
(IFRM)
Date: 30-31 January 2017
Venue: Atlanta, USA
Email: info@ifif.org
Web: www.ifif.org
International Feed Expo
Date: 31 Jan - 2 Feb 2017
Venue: Georgia World Congress Center, 285 Andrew
Young International Blvd NW, Atlanta, Georgia USA
Email: info@ippexpo.org
Web: www.ippexpo.com
JANUARY
Feed Tech Expo
Date: 23-25 February 2017
Venue: New Grain Market, Karnal, India
Email: feedtechexpo@gmail.com
Web: www.feedtechexpo.com
FEBRUARY
AFIA 2017 Purchasing & Ingredient Suppliers
Conference
Date: 6-10 March 2017
Venue: Orlando, FL, USA
Email: info@afia.org
Web: www.afia.org
VIV Asia
Date: 15-17 March 2017
Venue: BITEC, Bangkok
Email: ruwan.berculo@vnuexhibitions.com
Web: www.vivasia.nl
Aqua Aquaria India
Date: 21-23 April 2017
Venue: Andhra Loyola College Campus, Vijayawada,
India
Email: traduciruso@gmail.com
Web: www.aquaaquaria.com
MARCH
DECEMBER
PDFA
Date: 10-11-12 December 2016
Venue: Jagraon, Ludhiana, Punjab, India
Email: info@pdfa.org.in
Web: www.pdfa.org.in

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