Things you don't learn in a marketing course!

•

0 likes•637 views

Link to Session Recording - http://bit.ly/2EMhAkl Some emerging trends that I've seen expand from Digital Marketing to an overall marketing spectrum. We're reaching the phase two of discoverability in Digital Marketing where the masses no longer alien to Digital Marketing concepts, but now need to stitch them together to create a profitable strategy for any business.

Things you don't learn
in a Marketing Course!
Nilotpal [Neil] Roy
Head of Marketing, FusionCharts

HEAD - MARKETING
FUSIONCHARTS
Managed 2Crs of Ad Spends, 15+
Clients including Quikr Homes
Consulted 50+
Entrepreneurs
SME UpGrad’s Digital
Marketing Program
Managing $5-7Mil Revenue,
8 member team

What we’ll be talking about today!
• Knowing your customers: JTBD Frameworks.
• Educating & Converting prospects faster: Content + Paid strategies.
• Nurturing prospects: Investing in an online Learning center.
• Improving ROI: Using automation for marketing + sales workflows.
• Beyond Remarketing. IP based marketing with Kwanzoo.
• Digital Marketing Careers future.
PS: Some parts of the talk will be skewed towards B2B SaaS businesses & ecosystems &
may not apply directly to B2C marketing cycles.

#1 | Jobs to be Done Framework
• What is JTBD?
The milkshake story.
• Why JTBD is becoming popular?
Going beyond personas.
• Which business models is JTBD is most valuable?
High consideration, high price, educating the prospects.
• How can you apply JTBD to your organization?
JTBD interview modelling, FusionCharts context.

#2 | Unified Content + Paid Marketing Strategies
• Why is this unification required?
To much content(noise) online, more informed decision making cycles, higher
market commoditization.
• Who are the early adopters of this strategy?
Internet Influencers, SaaS companies.
• When to think content + paid in a single funnel?
Too much competition, lot of established players in market, use paid to get
ahead of the line!
• How to analyze performance of these strategies?
Content level metrics – lead hook downloads, lead -> conversion funnels.

#3 | Investing in Long term content real estates
• Why to invest in resource centers?
Mid funnel nurturing, microsite for all your content, interesting user journeys.
• Who are the early adopters of this strategy?
Any product or service company where audiences need education & lack
expertise.
• How to set up these long term content real estates?
Focus on how to add value to users, have a great exploration landing page,
multiple formats to engage (text, audio, video, live elements). Repurpose all
your content here.
• How to analyze performance of this real estate?
Focus on engagement metrics, lead hook metrics, movement from learning
center to main site, remarketing behavior.

#4 | Connecting Marketing & Sales via Automation
• Where are the gaps in the system?
User chats, User website behavior, User content interactions.
• What tools can you use?
Hubspot, Marketo, Get response, Pardot.
• What can these tools help you in?
Listening to prospects, lead scoring for nurturing campaigns, sales
prioritizations.
• How to analyze performance of these strategies?
MQL performance, Nurture & LTV (cross & upsell), Traffic quality across
sources.

#5 | Beyond Remarketing | ABM
• When is remarketing not enough?
Not enough traffic on site to even initiate campaigns, personas are so complex
they can’t be targeted via display or search (because they don’t search for the
solution the business is pitching for!
• Who are the early adopters of this strategy?
Enterprise B2B clients with high deal values & complex user requirements.
• What is ABM & How does it work?
• Account Based Marketing – with tools like Kwanzoo you can target - company
IPs, remarketing cookies, and past purchases of competitors.
• Kwanzoo connects with Oracle’s BlueKai (1bil cookie repository) and bits 3-4X
higher than competition.
• IP based targeting – where IPs of large companies are curated & bid upon.

#6 | Digital Marketing Careers Future
• More Products business models coming into the market.
• Digital Marketing Job industry hitting phase 2.
• Focus more on Skills/Tools with intersection of business.
• You need to hit X amount of depth in 1 vertical in Digital &
then Y amount of breadth in all others (T shaped marketers).

The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn: Digital Marketing Dynamics Pillars of Digital Marketing Measuring Data Intro to SEO

HubSpot go-to-market strategy

MassTLC

HubSpot is an all-in-one inbound marketing software company that helps 8,000 companies attract leads and convert them into customers. It has 400 employees, is growing over 80% annually with over $50 million in revenue in 2012. HubSpot's monthly marketing funnel shows that over 1.2 million visitors generate 60,000 leads and 15,000 marketing-qualified leads, with 70% of deals originating from marketing and 75% of leads being inbound. HubSpot's marketing team is divided into top, middle and bottom of funnel teams, and product marketing and brand teams.

Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - Singapore

Melissa Wilfley

Creating a Practical Marketing Roadmap

4Good.org

In this workshop, we'll discuss the unique marketing needs faced by nonprofits and small organizations. With the vast “Universe of Marketing Possibilities”, many organizations don’t know where to start, what to implement, and how to prioritize marketing initiatives. We'll discuss how to work within a framework and methodology that is simple, effective, and cumulative. Large organizations launch integrated campaigns that include social media, online advertising, search engine optimization and much more. Oftentimes small- to mid-sized organizations are unable to mirror this kind of success because they can’t fund hiring a search agency, a PR agency, an ad agency, a social media agency, etc. But, with the marketing roadmap you’ll now be able to create, you too can build an integrated system that works – even without a big budget or staff. This jam packed session helps you create a plan to address your biggest challenges, including: • Driving online (and offline) traffic to your website • Getting more qualified leads • Increasing donations, volunteers, registrations, etc.

Marketing in the Digital Age

Mickey Mellen

GTM Strategy for E-commerce Website into third layer clothing

Rishubh Satiya

This document discusses a GTM (go-to-market) strategy for a women's fashion clothing brand. It segments the target market by age group and analyzes their demographics, psychographics, and shopping behaviors. It then outlines a product portfolio focusing on third layer clothing options. An image consulting plan is proposed that provides fashion advice and styling services. Pricing strategies include an aggregator model and sponsored reviews/advertisements. Promotion and marketing will involve blogging, content marketing, and testing/improving website content and performance.

The document provides an overview of Carolyn Bao's marketing fundamentals course on product marketing. It introduces Carolyn Bao and her experience in product marketing. It then discusses key topics that will be covered in the course, including product-market fit, how companies organize their product marketing functions, what product marketers are responsible for in inbound, outbound and customer advocacy roles, and how product marketing contributes to go-to-market planning. The document concludes by addressing some sample questions from students and thanking readers for their interest in the course.

Build Brand and Drive Revenue Using Digital Marketing

Carolyn Bao

Formation en marketing digital (version English)

YASSINE AAKAM

The document discusses digital marketing and introduces concepts such as history and definition of digital marketing, the power of digital marketing, psychology of e-marketers and customers, digital marketing in Morocco including statistics, and a TCEO model for digital marketing processes consisting of think, create, engage, and optimize stages. The introduction also explores the history, definition, and power of digital marketing and the psychology of e-marketers and customers.

Everything You Need To Know About AdWords Attribution Models

Will Marlow Agency

How to create a SaaS BtoB Marketing Plan

Federico Oliveri

B2B Sales Enablement & The Customer Journey

Mike Connor

This document summarizes a presentation about creating an effective sales enablement program using the customer journey framework. It discusses how personal sales interactions are still critical despite modern marketing approaches. The customer journey model is presented as a way to define what information different decision makers need at each stage of their journey to make a purchase. Defining customer personas, their requirements and when they need specific content can help salespeople close more deals by providing the right information to the right people at the right time.

Marketing Process

Hillary Jenkins

The document discusses tourism marketing. It defines marketing as the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers. It notes that marketing focuses on understanding customer needs while selling focuses on existing products and profits through sales volume. The document provides examples of how to apply marketing concepts to specific tourism products like airline tickets, tours, and nonprofit organizations. It suggests identifying customer needs, estimating demand, determining pricing, and choosing appropriate marketing communications.

Startup go to market strategy

Anders Hermansson

HubSpot Inbound Marketing & Flywheel

Nilead

This document discusses how businesses can grow using HubSpot's inbound methodology. It describes how HubSpot helps businesses attract the right visitors, convert leads and close customers so they become promoters. The document outlines HubSpot's all-in-one platform for marketing, sales, and customer relationship management. It explains how HubSpot can help marketing teams track return on investment for their spending, connect digital and offline customer data, and automate lead nurturing.

PR Smith's SOSTAC ® Integrated Digital Marketing Plan

PR Smith

PR Smith, Plan, Planning, Integrated Marketing Plans, Digital Marketing Plans, SOSTAC www.PRSmith.org www.SOSTAC.org How to write the perfect Integrated Digital Marketing Plan (drawn form PR Smith's SOSTAC ® Guide To Your Perfect Digital Marketing Plan). Each of the 6 SOSTAC ® steps are explored briefly. For more visit www.SOSTAC.org for 4 minute video, inforgraphics or to become a SOSTAC ® Certified Planner or a SOSTAC ® Certified Company.

Motarme GMIT Startup Customer Acquisition Seminar Dec 2015

Motarme Marketing Technology

Verify Digital - Verified Lead Generation

Matthew King

Verified provides lead generation and verification services. They have a team of marketing experts who research target audiences and develop customized lead generation strategies. This includes creating media plans, landing pages, ads, and tracking results. They execute campaigns across multiple online channels and optimize for conversions. All leads are then verified through calls to confirm identity and intent. This process aims to provide quality leads and maximize return on investment for clients.

Motarme - How To Write Your Marketing Plan

Motarme Marketing Technology

Agile marketing and best-of-suite CMS solutions

Valtech

This document discusses adopting Sitecore functionality in an agile manner. It notes that while customers have big ambitions for advanced experience marketing, only 20% of Sitecore's potential is currently being used. Reasons for this include being overwhelmed by possibilities and difficulties translating functionality. The document advocates an agile approach of validated learning, customer-focused collaboration, and adaptive iterative campaigns. It provides examples of focusing first on the part of the customer journey with the most potential return, having a multidisciplinary team, and defining user stories and hypotheses with testable scenarios to measure success.

How to Build a Data-Driven Marketing Stack in the Real World

MightyHive

This document provides an overview and agenda for a presentation on building a data-driven marketing stack. The presentation will include an introduction to MightyHive as a programmatic solutions partner, an explanation of what a marketing stack is and its relationship to data-driven marketing, and a deep dive into data-driven advertising. It will also feature a section on building an example data-driven marketing stack, covering components like campaign management, unified tracking, analytics, reporting, attribution, and optimization. The document outlines many key considerations for each component and how they work together to enable a complete data-driven approach.

How to Generate an Actionable Roadmap

RoadMap Marketing

The document is a marketing brochure for RoadMap Marketing's "Get Moving Now Program" which helps companies create actionable roadmaps. It summarizes the program's process of defining goals, tapping knowledge sources, creating a big picture and connecting details, and delivering an actionable roadmap. The program offers two options - a satellite view which focuses on goals and initiatives for business owners, and a street view which includes team brainstorming and alignment. Both aim to help companies focus their time, money and resources on growth.

Digital Marketing Boot Camp

BrandSpeakAsia Inc

Integrated marketing communication structure, size & opportunities

Rahul Gupta

The document provides an overview of integrated marketing communication and the advertising industry in India. It discusses the structure of the global and Indian advertising world, including major players, trends, and functions within advertising agencies. The size of the Indian advertising market is estimated at Rs. 30,000 crore annually. Major trends include the rise of digital media and mobile advertising. Compensation for agencies includes commissions, markups, fees, and pay-for-results plans. The document also lists major Indian advertisers and awards in the industry.

@Virtual CMO Agile simple Marketing Framework March 2013

Shane Lennon

A simple, easy and concise framework with working examples on setting up an Agile approach for marketing and marketing team deliverables. Teams love it (gives them sense of real ownership and makes it easier to manage and multi-task), heads of marketing find it very easy to manage (or rather it requires minimal management) and others in the organization love the results they see from an Agile approach - win win for all. It was crafted with start ups and hyper growth digital/tech companies in mind, but it has been used in larger marketing organizations, and may provide a competitive edge for those who can adapt it to their teams.

How Your Business Can Weather COVID-19 & Come Out Stronger

Max Connect Marketing

Do you have a strategy in place to emerge from COVID-19 ahead of your competition? In this webinar, financial, data, and marketing experts will break down the three most important parts of your income statement to focus on to successfully navigate the current COVID-19 situation and accompanying economic consequences. We will share examples and case studies of how businesses have catapulted themselves ahead of their competitors by focusing on specific activities during economic downturns, such as increasing the ROI on marketing efforts and implementing cost cutting measures (improving customer retention and reducing process inefficiencies). We can only speculate how the economy will recover following the pandemic. There is the possibility of a “V” rebound – sharp downturn followed by sharp upturn, but that is becoming less and less likely each day. Businesses need to prepare a “U” or an “L” or even a Nike-style “swoosh” type recover that could take up to 24 months. What we do know is that Covid19 marks an inflection point: The world after it is unlikely to resemble the one before it. CEO’s need to remake their organizations to cope with the “new normal”.

Digital Marketing Brochure .pdf

DizitalAdda

Digital Marketing Brochure

vijaypal7303

Dizitaladda is a digital marketing training institute located in New Delhi, India. It offers various digital marketing courses from basic to advanced levels, including post graduate programs, executive programs, and specialized tracks. The courses cover key areas like search engine optimization, social media marketing, content marketing, analytics, and more. Dizitaladda aims to equip students with in-demand digital skills and has placed over 500 students in top companies with salaries ranging from 5-9 LPA. It emphasizes practical learning through projects, internships, and mentorship from industry experts.

What's hot

Product Marketing Fundamentals - Course Overview

Carolyn Bao

Build Brand and Drive Revenue Using Digital Marketing

Carolyn Bao

Formation en marketing digital (version English)

YASSINE AAKAM

Everything You Need To Know About AdWords Attribution Models

Will Marlow Agency

How to create a SaaS BtoB Marketing Plan

Federico Oliveri

B2B Sales Enablement & The Customer Journey

Mike Connor

Marketing Process

Hillary Jenkins

Startup go to market strategy

Anders Hermansson

HubSpot Inbound Marketing & Flywheel

Nilead

PR Smith's SOSTAC ® Integrated Digital Marketing Plan

PR Smith

Motarme GMIT Startup Customer Acquisition Seminar Dec 2015

Motarme Marketing Technology

Verify Digital - Verified Lead Generation

Matthew King

Motarme - How To Write Your Marketing Plan

Motarme Marketing Technology

Agile marketing and best-of-suite CMS solutions

Valtech

How to Build a Data-Driven Marketing Stack in the Real World

MightyHive

How to Generate an Actionable Roadmap

RoadMap Marketing

Digital Marketing Boot Camp

BrandSpeakAsia Inc

Integrated marketing communication structure, size & opportunities

Rahul Gupta

@Virtual CMO Agile simple Marketing Framework March 2013

Shane Lennon

How Your Business Can Weather COVID-19 & Come Out Stronger

Max Connect Marketing

What's hot (20)

Product Marketing Fundamentals - Course Overview

Build Brand and Drive Revenue Using Digital Marketing

Formation en marketing digital (version English)

Everything You Need To Know About AdWords Attribution Models

How to create a SaaS BtoB Marketing Plan

B2B Sales Enablement & The Customer Journey

Marketing Process

Startup go to market strategy

HubSpot Inbound Marketing & Flywheel

PR Smith's SOSTAC ® Integrated Digital Marketing Plan

Motarme GMIT Startup Customer Acquisition Seminar Dec 2015

Verify Digital - Verified Lead Generation

Motarme - How To Write Your Marketing Plan

Agile marketing and best-of-suite CMS solutions

How to Build a Data-Driven Marketing Stack in the Real World

How to Generate an Actionable Roadmap

Digital Marketing Boot Camp

Integrated marketing communication structure, size & opportunities

@Virtual CMO Agile simple Marketing Framework March 2013

How Your Business Can Weather COVID-19 & Come Out Stronger

Similar to Things you don't learn in a marketing course!

Digital Marketing Brochure .pdf

DizitalAdda

Digital Marketing Brochure

vijaypal7303

London MUG Sept 2022.pptx

Adele Miller

The document outlines an agenda for an Adobe Marketo Engage User Group meeting taking place on September 29th 2022 in London, with presentations on generating results from gifting campaigns in Marketo, fixing leaky funnels by routing leads straight to meetings, and how to build an effective marketing operations function. House rules for the user group are also listed, which prohibit self-promotion and require consent before sharing other members' use cases or personal information.

salesQB - Riding the Outsourced Sales Management Trend

AJ Johnson-Pihall

Lead Scoring: Cutting Through The Noise for Your Sales Team

Heather Cooan

'Helping Your Business Grow' Breakfast: Trafford - Full presentation

Business Growth Hub

The Business Growth Breakfast event in Trafford on July 25th 2017 included presentations on business support available in Trafford from the council and other organizations. Tony Ward welcomed attendees and outlined the agenda which included updates from Trafford Council, a guest speaker on sales and marketing strategy, and representatives from UK Trade & Investment and the Northern Powerhouse Investment Fund. The event concluded with networking and refreshments.

How to Build a Marketing Plan and Measure ROI

Clio - Cloud-Based Legal Technology

The document provides guidance on how to build an effective marketing plan and measure return on investment (ROI) for a law firm. It outlines an 8-step process for developing a marketing plan, including conducting an analysis of the firm's current marketing efforts and clients, defining the ideal client, identifying competitive advantages, determining appropriate marketing mediums, setting goals and budget, ensuring readiness for growth, and tracking results to measure ROI and make adjustments. The document emphasizes the importance of having a marketing plan, tracking costs and conversions, and using data to analyze ROI in order to focus efforts and chart success.

The right place at the right time

Vince Wertz

How Clients think: From SMB to Enterprise

Robin Leonard

Scott Digital Marketing 5 P's of Digital Marketing

Scott Digital Marketing

The document discusses best practices for content marketing, including developing buyer personas, understanding the buyer's journey, creating remarkable context, and leveraging content. It provides two case studies that demonstrate how developing buyer personas allowed companies to better target their content and marketing efforts. This led to increases in web traffic, leads, sales-ready leads, and revenue for both companies.

What are the Challenges facing the Retail Sector? (Presentation for Central E...

Richard Keeves

Advanced ABM - what it is, how to do it right, and the impact it has on a bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

- The keynote discussed advanced account-based marketing (ABM), defining it as building and optimizing personalized buying journeys for targeted accounts at scale. - It outlined the three pillars of advanced ABM as expertise, empathy, and extensibility to strategically grow efforts and maximize ROI. - Metrics were provided showing the impact and projected growth of ABM, including up to 350% higher ROI and improved sales alignment compared to other techniques.

Innovaxis B2B Marketing Presentation: Fuel Your Growth

Innovaxis Marketing

This document discusses how marketing can fuel sustainable double-digit growth for B2B companies. It promotes conducting a marketing audit to evaluate current efforts and identify opportunities for improvement. The document then outlines key aspects of an effective marketing strategy, including defining your brand story, creating educational content, optimizing your website for SEO, implementing inbound and outbound marketing campaigns, and using marketing automation technology to track leads. It emphasizes starting with a well-executed marketing strategy rather than opportunistic tactics to achieve long-term growth goals.

Lead Generation For Manufacturers

Intergage

95% of manufacturers invest in digital marketing... But your sales and marketing process doesn’t need to be complicated. You need regular orders to survive and grow. That means your sales and marketing need to work together to generate and close leads. However, things aren’t the same as they used to be. In the last 5 years you may have found: Generating leads and opportunities more difficult Difficulty targeting the right audience Challenge in creating enough high-quality content Measuring success and ROI almost impossible. This workshop is for ambitious manufacturing businesses that want to build a predictable stream of high-quality opportunities. If you’re frustrated with your sales and marketing results, need clarification on how to build a successful sales production line or are keen to improve out-of-date marketing habits, then this is the ideal workshop for you. This workshop will address the issues and challenges you face in growing your manufacturing business. It includes: - an insight into UK manufacturing trends - an overview of marketing - challenges that businesses just like yours are facing - reasons why your current lead generation is no longer working - a guide to the new model for building predictable lead generation - how you should be investing your - marketing budget for the next 12 months.

Advanced ABM - what it is, how to do it right, and the impact it has on a bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BOL will dive into the next level of Account-Based Marketing, uncovering the question of "what's next" for your ABM efforts. We will uncover the six elements of next-gen ABM and how brands can stop struggling to get ABM right. Key takeaways include: • ABM is about the strategy, the targets, the marketing program, the content, the measurements and the alignment; • The future of ABM means thinking beyond the click; • A holistic approach to building successful customer relationships at scale happens when brand, demand and ABM align. • At the end of the day, ABM should do two things: Help you accelerate your pipeline and accelerate the list of accounts in your pipeline.

Establish, Setup and Run an Inbound Marketing Program

Max Lynam

1. The document presents an overview of inbound marketing and how to establish an inbound marketing program. 2. Inbound marketing focuses on attracting customers by offering useful information and creating high-quality content that users will want to engage with. 3. The presentation outlines the key components of inbound marketing including what it is, why businesses should care about inbound marketing and search engine optimization, and provides a general plan of attack for an inbound marketing campaign.

360 Degree Sales & Marketing Tracking and enabler :- Marketing Automation

Upturn Consulting

This document provides an overview of marketing automation and lead management. It discusses how marketing automation can help address challenges like competitive markets, lack of marketing processes and data insights. Benefits of marketing automation include lower costs per lead, increased conversion rates, and improved marketing ROI. Key aspects covered include lead scoring, segmentation, nurturing campaigns, and closed-loop integration with CRM and sales. Implementing marketing automation can help generate more marketing-qualified leads, reduce lead leakage, and increase revenue by better engaging prospects throughout their buyer journey.

Significance of digital marketing

BhagyamSingh

This document provides information about an advanced digital marketing course offered by Online Idea Lab. The course offers live project-based training in digital marketing for professionals, entrepreneurs, and job seekers. It covers certifications in Google AdWords, Facebook Blueprint, Google Analytics, and provides students with industry-recognized certificates upon completion. The training features include mock interviews, group and individual assignments using industry case studies, and assistance with building a website and finding job placements.

How B2B Tech Companies Can Leverage HubSpot for Long-Term RevOps Success

Kiwi Creative

A cohesive tech stack is a critical part of any growing business, yet many B2B tech companies lack a true understanding of what revenue operations should entail. Christina Kay, Growth Marketer at ResellerRatings, will cover who should own the RevOps process, how to spot the gaps at your tech company and how to leverage HubSpot (including the brand-new Operations Hub!) for long-term success. - - - This is the slide deck from the June 2021 HubSpot User Group (HUG) for B2B Technology USA. View the webinar recording at https://youtu.be/ccO5AYshogs Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/

The Digital Department

Alan Brogan

Similar to Things you don't learn in a marketing course! (20)

Digital Marketing Brochure .pdf

Digital Marketing Brochure

London MUG Sept 2022.pptx

salesQB - Riding the Outsourced Sales Management Trend

Lead Scoring: Cutting Through The Noise for Your Sales Team

'Helping Your Business Grow' Breakfast: Trafford - Full presentation

How to Build a Marketing Plan and Measure ROI

The right place at the right time

How Clients think: From SMB to Enterprise

Scott Digital Marketing 5 P's of Digital Marketing

What are the Challenges facing the Retail Sector? (Presentation for Central E...

Advanced ABM - what it is, how to do it right, and the impact it has on a bus...

Innovaxis B2B Marketing Presentation: Fuel Your Growth

Lead Generation For Manufacturers

Advanced ABM - what it is, how to do it right, and the impact it has on a bus...

Establish, Setup and Run an Inbound Marketing Program

360 Degree Sales & Marketing Tracking and enabler :- Marketing Automation

Significance of digital marketing

How B2B Tech Companies Can Leverage HubSpot for Long-Term RevOps Success

The Digital Department

Recently uploaded

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

Boost Your Instagram Views Instantly Proven Free Strategies.

InstBlast Marketing

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

Etsy Marketing Guide - Tips For Selling Digital Products

kcblog21

PickUp_conversational AI_Capex, Inc._20240610

Shuntaro Kogame

Google Ads Vs Social Media Ads-A comparative analysis

akashrawdot

How To Navigate AI - The Future is Yours to Define - Tim Hayden

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Recently uploaded (20)

No Cookies, No Problem - Steve Krull, Be Found Online

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

How American Bath Group Leveraged Kontent

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Boost Your Instagram Views Instantly Proven Free Strategies.

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

Growth Marketing in 2024 - Randy Rayess, Outgrow

Etsy Marketing Guide - Tips For Selling Digital Products

PickUp_conversational AI_Capex, Inc._20240610

Google Ads Vs Social Media Ads-A comparative analysis

How To Navigate AI - The Future is Yours to Define - Tim Hayden

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...