The Yogurt Spot in Beaumont, TX opened in 2011 and offers self-serve frozen yogurt with over 40 toppings. The document discusses a social media project done for The Yogurt Spot that involved analyzing their Facebook, Instagram, and Twitter accounts. Key findings were that Facebook had the largest following but lowest engagement, while posts about new flavors or community events performed best. The team created a social media calendar to plan consistent posts and increase engagement across platforms.
The document provides tips on how brands can drive social ROI through visual storytelling on social media. It highlights three brands - Applegate Natural & Organic Meats, the Colorado Rockies, and Women's March Chicago - that have successfully used visual content on social media. Applegate drives sales through high-quality food photography on social channels. The Colorado Rockies went viral with a fun Twitter "snowball fight" with another team. Women's March Chicago shared 1,500 photos from their event in real-time, helping the event trend on Twitter. The document also provides best practices for creating great Instagram content and measuring social media ROI.
A Content First Business for eLearning UniversityJoe Pulizzi
Presentation by Joe Pulizzi covering how a business can develop a content-first approach to business, and build an audience over time. Joe discusses how to create email subscribers, leverage social media, and shares many case studies.
Instagram is seeing widespread adoption of its Stories feature, with over 150 million daily users. In response, Instagram is adding analytics and advertising capabilities to Stories to help brands leverage this new format. Facebook is expanding its ad retargeting to allow targeting of new customers based on online activity and demographics rather than just previous site visitors. Pinterest is using artificial intelligence to improve the relevance of its related pin recommendations, which has already increased engagement by 5% in testing.
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is more collaborative in nature, allowing consumers to interact with brands and each other through user-generated content. It then summarizes several popular social media platforms like Facebook, LinkedIn, Twitter, YouTube, and Google+ and how brands can leverage them to better engage with customers. The key message is that people now trust peer recommendations over advertising and expect brands to actively listen on social media.
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is focused on user interaction and user-generated content through tools like Wikipedia, YouTube, blogs and social networks. It emphasizes that people now trust recommendations from other consumers over brand advertising and will use social media to get opinions and recommendations about brands.
This document discusses using social media for non-profits. It outlines various social media platforms and how non-profits can leverage them to tell their stories, engage supporters and donors, and spread their message. Key platforms discussed include Facebook, Twitter, YouTube, Wikipedia and LinkedIn. The document emphasizes using these tools to let the people served by the non-profit tell their own stories and impact donors.
The document discusses the evolution from Web 1.0 to Web 2.0 and the rise of social media. Web 2.0 is a more social and interactive experience where users can connect, share content, and interact with brands. It summarizes some popular social media platforms like Facebook, Twitter, LinkedIn, and discusses how brands can create a presence and engage with customers on these channels. The key message is that people now rely on social media to make purchasing decisions and brands need to listen and engage on these platforms to adapt to changing consumer behaviors.
This document provides an overview of the evolution of the web from Web 1.0 to Web 2.0 and discusses various social media platforms. It notes that Web 2.0 is more collaborative and community-oriented, allowing two-way conversations between brands and consumers. It describes several major social networks like Facebook, LinkedIn, Twitter, and how brands can create a presence and engage with customers on these platforms. It emphasizes that consumers increasingly rely on peer recommendations over traditional advertising.
The document provides tips on how brands can drive social ROI through visual storytelling on social media. It highlights three brands - Applegate Natural & Organic Meats, the Colorado Rockies, and Women's March Chicago - that have successfully used visual content on social media. Applegate drives sales through high-quality food photography on social channels. The Colorado Rockies went viral with a fun Twitter "snowball fight" with another team. Women's March Chicago shared 1,500 photos from their event in real-time, helping the event trend on Twitter. The document also provides best practices for creating great Instagram content and measuring social media ROI.
A Content First Business for eLearning UniversityJoe Pulizzi
Presentation by Joe Pulizzi covering how a business can develop a content-first approach to business, and build an audience over time. Joe discusses how to create email subscribers, leverage social media, and shares many case studies.
Instagram is seeing widespread adoption of its Stories feature, with over 150 million daily users. In response, Instagram is adding analytics and advertising capabilities to Stories to help brands leverage this new format. Facebook is expanding its ad retargeting to allow targeting of new customers based on online activity and demographics rather than just previous site visitors. Pinterest is using artificial intelligence to improve the relevance of its related pin recommendations, which has already increased engagement by 5% in testing.
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is more collaborative in nature, allowing consumers to interact with brands and each other through user-generated content. It then summarizes several popular social media platforms like Facebook, LinkedIn, Twitter, YouTube, and Google+ and how brands can leverage them to better engage with customers. The key message is that people now trust peer recommendations over advertising and expect brands to actively listen on social media.
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is focused on user interaction and user-generated content through tools like Wikipedia, YouTube, blogs and social networks. It emphasizes that people now trust recommendations from other consumers over brand advertising and will use social media to get opinions and recommendations about brands.
This document discusses using social media for non-profits. It outlines various social media platforms and how non-profits can leverage them to tell their stories, engage supporters and donors, and spread their message. Key platforms discussed include Facebook, Twitter, YouTube, Wikipedia and LinkedIn. The document emphasizes using these tools to let the people served by the non-profit tell their own stories and impact donors.
The document discusses the evolution from Web 1.0 to Web 2.0 and the rise of social media. Web 2.0 is a more social and interactive experience where users can connect, share content, and interact with brands. It summarizes some popular social media platforms like Facebook, Twitter, LinkedIn, and discusses how brands can create a presence and engage with customers on these channels. The key message is that people now rely on social media to make purchasing decisions and brands need to listen and engage on these platforms to adapt to changing consumer behaviors.
This document provides an overview of the evolution of the web from Web 1.0 to Web 2.0 and discusses various social media platforms. It notes that Web 2.0 is more collaborative and community-oriented, allowing two-way conversations between brands and consumers. It describes several major social networks like Facebook, LinkedIn, Twitter, and how brands can create a presence and engage with customers on these platforms. It emphasizes that consumers increasingly rely on peer recommendations over traditional advertising.
It's Alive - a beginners guide to social media marketingNathan Ours
This document discusses social media marketing strategies for platforms like Facebook, Twitter, LinkedIn, and Pinterest. It provides tips for each platform, such as scheduling Facebook posts in advance, boosting posts to increase engagement, using LinkedIn to connect with professionals, and using Pinterest to share content and images to attract customers. The document encourages businesses to utilize social media for low-cost branding, exposure, and marketing through these major platforms.
You can spend your time and money on leased social communities like Facebook, Twitter, Linkedin, Instagram or Pinterest...and many companies are doing just that.
But, those communities do not offer a reliable way to communicate with your customers and fans WHEN and HOW you want to.
That's why smart companies are swinging the pendulum back to the "original" social media...back to owned social communities.
More control, more engagement, more reliability. That's the owned social community dynamic. Maybe it's time you looked into this option for your own social media program?
This Slideshare is based on a blog post from Jay Baer on the Convince & Convert blog. (convinceandconvert.com)
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi
Here is Joe Pulizzi's Content Inc. presentation specifically designed for the 2016 Content Marketing Master Class tour. Covers the six-step Content Inc model and how to build an audience first, product second strategy.
The ultimate facebook_challenge_-_30_days_to_a_thriving_pageAnshulTirkey
The ultimate guide to run facebook ads in a more affective and targeted way to provide you more conversions and leads which helps you to attract more money very easily..
This is the presentation that I did for non profits on using social media. If you don't have time, my message is start with a goal. And then work from there.
This evaluation form provides guidance for students to evaluate their projects at a UK college. It includes sections for an overview of the project, research conducted, development of ideas, outcomes, personal response, evaluation, and action planning. The student summarized their group project which was to create an app and website for an organization focused on environmental and political issues important to younger people. They conducted audience research, created designs, logos, and promotional videos/animations. The student felt they learned collaboration skills and could improve their animation skills for future projects.
This document provides 7 tips for using video marketing on Facebook:
1. Leverage videos more effectively by including video URLs in Open Graph metadata to make story posts more engaging.
2. Experiment with posting outside normal business hours to reach more fans at different times.
3. Add more photos to posts to increase visibility and engagement over plain text or links.
4. Use sponsored posts to increase the reach of important content to more fans.
5. Involve fans in product decisions to increase ownership, purchases, and sharing.
6. Utilize Facebook's new scheduling tool to plan posts and ensure optimal delivery times.
7. Run contests on your page to engage existing fans and attract new ones.
The document provides research on audience interests and existing products that appeal to the target demographic of 16-24 year olds. Research was conducted on various social media platforms to determine popular topics, including games, news, video, shopping, etc. Twitter data found the majority of users are aged 25-34, while TikTok users are predominantly female aged 16-24. Existing products analyzed include the TV show Squid Game and dating show Love Island, both of which appeal to 16-24 year olds. Other sections explore audience profiles, advertisements targeting this age range, logo and website design experiments. The document aims to inform the creation of a new product for 16-24 year olds.
Prime Marketing has created a marketing plan to revitalize the food blog "The Spiffy Cookie". Key elements include developing a new logo and slogan, increasing blog content such as recipes and photos, optimizing social media presence, starting a YouTube channel, selling cookies and obtaining necessary licenses, and timelines for implementation. The plan aims to boost traffic, engagement, and sales for The Spiffy Cookie brand.
This document provides an overview of social media and how businesses can leverage various social platforms. It discusses the evolution from Web 1.0 to Web 2.0 and how people are now actively engaging in online communities through sites like Facebook, YouTube, and blogs. The presentation recommends that all companies establish profiles on LinkedIn and utilize other tools like SlideShare, Delicious and Wikipedia. It also provides examples of how both small and large brands can develop strategies to participate in relevant online conversations.
This document is an issue of the W3 Boom! Magazine from 2013. It contains articles on how to do keyword research for SEO, the role of social media in increasing website traffic, and three steps to make money online without spending money. The magazine's mission is to help people start home-based businesses and achieve financial freedom. It accepts guest blogging posts related to home-based business topics.
This document discusses the evolution of the internet and rise of social media, and how businesses can leverage social platforms to better connect with local customers. It outlines how Web 1.0 focused on one-way information sharing through traditional websites, while Web 2.0 enables two-way interactions and user-generated content through social networks. It then provides an overview of major social platforms like Facebook, Twitter, LinkedIn and Yelp and how small, local businesses can create a presence on each to engage customers and build their brand within a local community.
This document discusses the evolution of the internet and social media, and how businesses can leverage local social networks like Facebook, Twitter, and Yelp to engage customers. It notes that with Web 2.0, the focus shifted from one-way brand messaging to two-way interactions focused on consumers. The document recommends that businesses create social media profiles on key local networks and encourage customers to provide reviews and content to build their digital presence and visibility where customers are searching and engaging online.
Joffreys Coffee & Tea Company Social Media Marketing Case StudyAdam Singer
This is a modified version of a presentation I gave on October 29, 2008 to Refresh Miami. It incorporates 2 social media marketing campaigns I implemented for Joffrey's Coffee & Tea Company based in Tampa, Florida. See the final slide of the presentation for written case studies and links to blog entries.
Small group coaching for social media successEmily Hammer
The document discusses creating a social media calendar plan for the new year. It recommends businesses identify which social media sites to use, including Facebook, YouTube, Twitter, Instagram and Pinterest. It also discusses creating a tactical 30 minute per day plan to engage on these sites and provide value to followers to inspire them and drive attention to the business.
Restaurant digital marketing cases, including strategy and successful results through social media marketing, press release, website design, press release and full digital efforts.
LinkedIn profiles need to be complete and compelling to maximize their effectiveness for business purposes. They should include all profile sections and use keywords and attention-grabbing headlines. Adding video content to company websites is beneficial as it improves search rankings, is more likely to be shared, and increases purchase confidence compared to text. Facebook campaigns can grow fan bases and engagement through contests, polls and other interactive features available on platforms like Shortstack and Woobox.
1. Promote your page on your website. Add a prominent "Like" button and encourage visitors to your site to like your Facebook page.
2. Post engaging content regularly. Post updates, photos, videos, and other content that will attract fans and encourage them to like and engage with your page.
3. Run targeted Facebook ads. Create ads that promote your page and target your ideal customers. Facebook ads allow you to reach new potential fans.
Instabrand: The Rise of Visual Storytelling In A Content Marketing WorldChristian Adams
This document provides an overview of why visual content marketing through Instagram has become popular for brands. It notes that Instagram allows brands to give customers a more personal view behind the scenes rather than just marketing messages. The document then provides extensive statistics on visual content sharing and Instagram's growth in users and time spent on the app. It argues that brands should focus on visual storytelling through platforms like Instagram in addition to traditional written content strategies.
- Hawaiian Punch was created in 1934 in California and was originally called "Leo's Hawaiian Punch". It was sold to restaurants and soda fountains.
- In 1946, investors purchased the company and renamed it Pacific Hawaiian Products Company. They began selling Hawaiian Punch concentrate and ready-to-drink cans, leading to increased sales in the 1950s.
- In the 1960s, the company created the "Punchy" mascot and tagline "How About a Nice Hawaiian Punch?" to represent the brand's fun, tropical image. The mascot boosted advertising success.
- Over the decades, Hawaiian Punch was acquired by different parent companies, including RJ Reynolds, Del Monte, Procter & Gamble,
- The document reports on the performance of Allstar Pharmaceuticals in period 7. Net income, revenue, gross margin, and stock price all increased from the previous period.
- Sales force allocation and expected sales changes are presented for Allround and Allround+. Small decreases are expected in some areas.
- Promotion and advertising budgets are outlined for period 8, with some reductions compared to period 7 based on past performance. The coupon campaign for Allround was unsuccessful so that budget will be eliminated.
Sajeesh P Vellat is seeking a position where hard work and sincerity are valued. He has over 15 years of experience in customer service and operations roles. Most recently, he worked as an Operations Specialist at Ocwen Financial Solutions, where he created controls and audited processes to ensure compliance. Previously, he held roles as a Home Retention Consultant, Collections Executive, and Customer Service Representative. Sajeesh has strong problem-solving, communication, and leadership skills and is proficient in meeting deadlines and multitasking.
It's Alive - a beginners guide to social media marketingNathan Ours
This document discusses social media marketing strategies for platforms like Facebook, Twitter, LinkedIn, and Pinterest. It provides tips for each platform, such as scheduling Facebook posts in advance, boosting posts to increase engagement, using LinkedIn to connect with professionals, and using Pinterest to share content and images to attract customers. The document encourages businesses to utilize social media for low-cost branding, exposure, and marketing through these major platforms.
You can spend your time and money on leased social communities like Facebook, Twitter, Linkedin, Instagram or Pinterest...and many companies are doing just that.
But, those communities do not offer a reliable way to communicate with your customers and fans WHEN and HOW you want to.
That's why smart companies are swinging the pendulum back to the "original" social media...back to owned social communities.
More control, more engagement, more reliability. That's the owned social community dynamic. Maybe it's time you looked into this option for your own social media program?
This Slideshare is based on a blog post from Jay Baer on the Convince & Convert blog. (convinceandconvert.com)
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi
Here is Joe Pulizzi's Content Inc. presentation specifically designed for the 2016 Content Marketing Master Class tour. Covers the six-step Content Inc model and how to build an audience first, product second strategy.
The ultimate facebook_challenge_-_30_days_to_a_thriving_pageAnshulTirkey
The ultimate guide to run facebook ads in a more affective and targeted way to provide you more conversions and leads which helps you to attract more money very easily..
This is the presentation that I did for non profits on using social media. If you don't have time, my message is start with a goal. And then work from there.
This evaluation form provides guidance for students to evaluate their projects at a UK college. It includes sections for an overview of the project, research conducted, development of ideas, outcomes, personal response, evaluation, and action planning. The student summarized their group project which was to create an app and website for an organization focused on environmental and political issues important to younger people. They conducted audience research, created designs, logos, and promotional videos/animations. The student felt they learned collaboration skills and could improve their animation skills for future projects.
This document provides 7 tips for using video marketing on Facebook:
1. Leverage videos more effectively by including video URLs in Open Graph metadata to make story posts more engaging.
2. Experiment with posting outside normal business hours to reach more fans at different times.
3. Add more photos to posts to increase visibility and engagement over plain text or links.
4. Use sponsored posts to increase the reach of important content to more fans.
5. Involve fans in product decisions to increase ownership, purchases, and sharing.
6. Utilize Facebook's new scheduling tool to plan posts and ensure optimal delivery times.
7. Run contests on your page to engage existing fans and attract new ones.
The document provides research on audience interests and existing products that appeal to the target demographic of 16-24 year olds. Research was conducted on various social media platforms to determine popular topics, including games, news, video, shopping, etc. Twitter data found the majority of users are aged 25-34, while TikTok users are predominantly female aged 16-24. Existing products analyzed include the TV show Squid Game and dating show Love Island, both of which appeal to 16-24 year olds. Other sections explore audience profiles, advertisements targeting this age range, logo and website design experiments. The document aims to inform the creation of a new product for 16-24 year olds.
Prime Marketing has created a marketing plan to revitalize the food blog "The Spiffy Cookie". Key elements include developing a new logo and slogan, increasing blog content such as recipes and photos, optimizing social media presence, starting a YouTube channel, selling cookies and obtaining necessary licenses, and timelines for implementation. The plan aims to boost traffic, engagement, and sales for The Spiffy Cookie brand.
This document provides an overview of social media and how businesses can leverage various social platforms. It discusses the evolution from Web 1.0 to Web 2.0 and how people are now actively engaging in online communities through sites like Facebook, YouTube, and blogs. The presentation recommends that all companies establish profiles on LinkedIn and utilize other tools like SlideShare, Delicious and Wikipedia. It also provides examples of how both small and large brands can develop strategies to participate in relevant online conversations.
This document is an issue of the W3 Boom! Magazine from 2013. It contains articles on how to do keyword research for SEO, the role of social media in increasing website traffic, and three steps to make money online without spending money. The magazine's mission is to help people start home-based businesses and achieve financial freedom. It accepts guest blogging posts related to home-based business topics.
This document discusses the evolution of the internet and rise of social media, and how businesses can leverage social platforms to better connect with local customers. It outlines how Web 1.0 focused on one-way information sharing through traditional websites, while Web 2.0 enables two-way interactions and user-generated content through social networks. It then provides an overview of major social platforms like Facebook, Twitter, LinkedIn and Yelp and how small, local businesses can create a presence on each to engage customers and build their brand within a local community.
This document discusses the evolution of the internet and social media, and how businesses can leverage local social networks like Facebook, Twitter, and Yelp to engage customers. It notes that with Web 2.0, the focus shifted from one-way brand messaging to two-way interactions focused on consumers. The document recommends that businesses create social media profiles on key local networks and encourage customers to provide reviews and content to build their digital presence and visibility where customers are searching and engaging online.
Joffreys Coffee & Tea Company Social Media Marketing Case StudyAdam Singer
This is a modified version of a presentation I gave on October 29, 2008 to Refresh Miami. It incorporates 2 social media marketing campaigns I implemented for Joffrey's Coffee & Tea Company based in Tampa, Florida. See the final slide of the presentation for written case studies and links to blog entries.
Small group coaching for social media successEmily Hammer
The document discusses creating a social media calendar plan for the new year. It recommends businesses identify which social media sites to use, including Facebook, YouTube, Twitter, Instagram and Pinterest. It also discusses creating a tactical 30 minute per day plan to engage on these sites and provide value to followers to inspire them and drive attention to the business.
Restaurant digital marketing cases, including strategy and successful results through social media marketing, press release, website design, press release and full digital efforts.
LinkedIn profiles need to be complete and compelling to maximize their effectiveness for business purposes. They should include all profile sections and use keywords and attention-grabbing headlines. Adding video content to company websites is beneficial as it improves search rankings, is more likely to be shared, and increases purchase confidence compared to text. Facebook campaigns can grow fan bases and engagement through contests, polls and other interactive features available on platforms like Shortstack and Woobox.
1. Promote your page on your website. Add a prominent "Like" button and encourage visitors to your site to like your Facebook page.
2. Post engaging content regularly. Post updates, photos, videos, and other content that will attract fans and encourage them to like and engage with your page.
3. Run targeted Facebook ads. Create ads that promote your page and target your ideal customers. Facebook ads allow you to reach new potential fans.
Instabrand: The Rise of Visual Storytelling In A Content Marketing WorldChristian Adams
This document provides an overview of why visual content marketing through Instagram has become popular for brands. It notes that Instagram allows brands to give customers a more personal view behind the scenes rather than just marketing messages. The document then provides extensive statistics on visual content sharing and Instagram's growth in users and time spent on the app. It argues that brands should focus on visual storytelling through platforms like Instagram in addition to traditional written content strategies.
- Hawaiian Punch was created in 1934 in California and was originally called "Leo's Hawaiian Punch". It was sold to restaurants and soda fountains.
- In 1946, investors purchased the company and renamed it Pacific Hawaiian Products Company. They began selling Hawaiian Punch concentrate and ready-to-drink cans, leading to increased sales in the 1950s.
- In the 1960s, the company created the "Punchy" mascot and tagline "How About a Nice Hawaiian Punch?" to represent the brand's fun, tropical image. The mascot boosted advertising success.
- Over the decades, Hawaiian Punch was acquired by different parent companies, including RJ Reynolds, Del Monte, Procter & Gamble,
- The document reports on the performance of Allstar Pharmaceuticals in period 7. Net income, revenue, gross margin, and stock price all increased from the previous period.
- Sales force allocation and expected sales changes are presented for Allround and Allround+. Small decreases are expected in some areas.
- Promotion and advertising budgets are outlined for period 8, with some reductions compared to period 7 based on past performance. The coupon campaign for Allround was unsuccessful so that budget will be eliminated.
Sajeesh P Vellat is seeking a position where hard work and sincerity are valued. He has over 15 years of experience in customer service and operations roles. Most recently, he worked as an Operations Specialist at Ocwen Financial Solutions, where he created controls and audited processes to ensure compliance. Previously, he held roles as a Home Retention Consultant, Collections Executive, and Customer Service Representative. Sajeesh has strong problem-solving, communication, and leadership skills and is proficient in meeting deadlines and multitasking.
El documento describe los numerosos beneficios del e-learning. Entre ellos se encuentran la flexibilidad y comodidad de poder acceder al contenido de los cursos en cualquier momento, la capacidad de personalizar el aprendizaje según el ritmo individual, y ahorrar tiempo y dinero al no tener que desplazarse. Además, el e-learning permite compartir materiales rápidamente con múltiples usuarios, trabajar de forma colaborativa, reducir los costes y el tiempo de aprendizaje, y aumentar la motivación y retención de los estudiantes.
El documento describe el juego Kings Bounty. La historia sigue a la princesa Amelie defendiendo su reino del demonio Baal. Los jugadores pueden elegir ser un guerrero, mago o paladín. El juego presenta combates estratégicos por turnos en arenas hexagonales. Los gráficos y diseños son buenos, con tiempos de carga breves. Se requiere Windows XP/Vista y hardware mínimo como un procesador de 1.5GHz y 512MB de RAM.
Mero Studios propone desarrollar un videojuego llamado Nutricuates para combatir la obesidad infantil. El juego enseñará a los niños sobre una alimentación saludable a través de monstruos llamados Nutricuates que los niños pueden alimentar escaneando códigos de barras de alimentos. El juego llevará un registro de la dieta del niño y ofrecerá recompensas por comer de manera saludable.
El documento resume las genealogías, esferas de influencia y atributos de los principales dioses del panteón griego, incluyendo a Zeus, Poseidón, Hades, Hera, Atenea, Hermes, Apolo, Venus, Ártemisa, Ares, Deméter, Hefesto y Dioniso. Describe sus orígenes familiares, los dominios sobre los que ejercían su poder y los símbolos con los que se les representaba.
El proyecto PALANTE busca capacitar a pacientes con diabetes para que puedan tomar decisiones activas sobre su salud en colaboración con el equipo médico utilizando nuevas tecnologías. El proyecto piloto se centrará en mejorar el conocimiento sobre la diabetes de los participantes y permitir un seguimiento más eficaz con los profesionales para reforzar la calidad asistencial. Los dinamizadores locales serán los encargados de realizar actividades con los pacientes diabéticos participantes.
El documento presenta un periódico estudiantil que incluye artículos sobre la celebración del Día del Maestro en Guatemala, entrevistas con maestros sobre sus experiencias y trayectorias, una sección de farándula sobre maestros de la escuela, y mensajes enviados al buzón del periódico. El periódico ofrece información sobre la historia y celebración del Día del Maestro en Guatemala, experiencias de maestros de larga data, y una variedad de secciones de noticias, entretenimiento y participación de los estudiantes.
Un procesador de texto es una aplicación informática para crear y modificar documentos de forma más potente y versátil que una máquina de escribir. Los procesadores de texto permiten formato de texto, cortar, copiar y pegar, y funciones avanzadas como tablas y gráficos. Microsoft Word es el procesador de texto más popular y utiliza los formatos .doc y .rtf, mientras que OpenOffice Writer es multiplataforma y compatible con muchos formatos.
Este documento define la convergencia informática como la unión de diferentes tecnologías hacia un mismo punto. Explica que ahora vemos la tecnología integrada en nuestra vida diaria desde computadoras de escritorio hasta teléfonos celulares. Proporciona ejemplos como computadoras, televisores, videojuegos, celulares y más que muestran la convergencia informática. Finalmente, explica que la convergencia informática es la unión de varios sistemas informáticos que permiten realizar múltiples tareas desde un solo dispositivo
Sandesh Bagde is a video editor with over 10 years of experience working for various production companies and television channels including Makfilms Pvt Ltd, Purple Eyes Production, BhaktiSagar TV Channel, ZEE TV Channel, ABPMAJHA News Channel, and SHEMAROO ENTERTAINMENT. He has skills in software like FCP, Adobe Premiere Pro-CC, and knowledge of VTR machines. Bagde completed his diploma in video editing from Live Wires Media Institute in Mumbai and enjoys hobbies like drawing, music, and playing cricket in his free time.
Facebook q2 2013 earnings conference call of july 24, 2013Tommy Toy
This document summarizes Facebook's Q2 2013 earnings conference call. Key points:
1) Facebook had a strong quarter with growth in monthly active users, engagement, and mobile usage. Nearly half a billion people now use Facebook on mobile daily.
2) Revenue grew 53% to $1.81 billion, driven by a 61% increase in advertising revenue to $1.6 billion. Mobile advertising now makes up 41% of total ad revenue.
3) Facebook continues investing heavily in infrastructure and hiring to support its growing global user base and transition to mobile. It ended the quarter with over 5,300 employees, up 33% from the prior year.
This document provides an executive summary and social media audit for Delizioso Deli and Cafe. It summarizes their goals to build an online presence through platforms like Facebook, Twitter, and Instagram. It analyzes their target demographics, competitors, and provides a content calendar and strategies for social media posts. The objective is to gain new likes and engage prospective customers through posts. It outlines optimizing profiles, platforms, and tools to build awareness and drive customers to the new location.
The media representatives thank Lambs to the Game for allowing them to represent the company over the past two months. They learned a lot about improving organizations through social media. They met two of their three goals: raising over $500 in donations and doubling average post reach to over 1,000 people, but fell short of their goal for 200 page likes. They recommend joining Twitter and Instagram and consistently posting engaging content to help the company's name grow in social media.
This document discusses using Instagram for a company's social media marketing. It begins by explaining what Instagram is and how businesses are using the platform. It then discusses the types of businesses that are using Instagram successfully, including both B2C and some B2B companies. The document considers how businesses can be profitable on Instagram and provides ideas for how the sample company discussed could specifically use Instagram by establishing their brand, running campaigns involving clients, and curating high-quality posts. It concludes by discussing best practices for an Instagram strategy and how engagement on the platform could benefit the company.
Facebook reported its Q4 2012 earnings. Key points:
1) Facebook transitioned to being a mobile-first company in 2012, with more daily users on mobile than desktop.
2) Revenue grew 41% year-over-year to $1.585 billion, with mobile contributing 23% of ad revenue.
3) Facebook continued improving its mobile apps and monetization while also investing in new services like Graph Search.
Dan Pilkington from Lucky Voice (Mashable Social Media Day)SmartFocusWorld
Social media is important for Lucky Voice's marketing efforts. 62% of customers were referred by friends on social media and 15,000 website visits came directly from social platforms like Facebook and Twitter. Social media amplifies Lucky Voice's messages and brand to create emotional bonds with customers. Techniques like freebies, contests, user-generated content, and exclusive offers help build Lucky Voice's customer database and drive sales that can be tracked. For example, 25% of bookings one week came from a Facebook freebie promotion. Implementing these apps and offers led to a 178% increase in Facebook page visits and 198% increase in page likes with 400 new contacts generated in one week.
This is my project one for UF's Social Media Management course with Lisa Buyer. My project is a social media audit of Patticakes, a small business in Gainesville, Florida.
Zomato is an online restaurant guide that was started in 2008 as Foodiebay in India. It has since expanded to over 20 countries. To differentiate itself from competitors, Zomato focused on adding many new listings and features. It acquired UrbanSpoon in 2013 to enter the US, Canada, and Australia markets. Zomato's vision is to expand to 50 countries. It has seen large growth in listings, visitors, and revenue since 2008. Key success factors include its first mover advantage, strong content, good ratings system, funding, and social media presence. Zomato uses platforms like Facebook, Twitter, and Pinterest engage customers and has seen success through its marketing strategy and knowledge of competitors. It aims
How to Use Social Media in Your Career and Business Social media is making its way into the hearts of many brands and businesses today. What used to be termed “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence.
As the days go by, social media keeps proving to be a resourceful tool in facilitating business operations and plays a huge role in building a functional career in any field. With billions of people on these platforms, social media has given businesses the opportunity to reach out to a larger audience at a go. And for people who need to build their career, it allows them to connect with other professionals and possible employers from anywhere in the world.
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The Yogurt Spot Beaumont
Company History
The Yogurt Spot was founded upon the idea of bringing a dessert bar concept that
provides self-serve yogurt and fresh toppings to individuals who are looking for a healthier
lifestyle. The Yogurt Spot hopes to provide a great tasting dessert/snack in a comfortable 1,400
square foot atmosphere for customers who are seeking a fun experience. The locations also offer
Free Wifi so you can stay a while!
The Yogurt Spot in Beaumont location was opened on May 26, 2011, with eleven flavors
of yogurt and one sorbet. All of the yogurt has probiotics, which are good bacteria for aiding in
digestion. With over forty toppings, you can “invent yourself” as the slogan says. With new
owners taking over in June of 2015, new toppings and yogurt flavor creations have been added.
The new owners also have found a way to give back to the community such as for Breast Cancer
and to Project Graduation for high schools in Southeast Texas!
Executive Summary
Our project focuses on generating ideas for posts and enhancing the engagement on the
social media platforms. We noticed that there was a lack of a social media calendar/planning
chart. We believe with these items you can brainstorm new ideas ahead of time because you have
a plan of what to post. Also consistency shall increase in posts with our plan. When you are
consistent then followers will become more engaged with your social media outlets.
The strengths of the social media accounts lies with Facebook. We have a very large fan
following. A weakness of our social media accounts is that we have low user engagement.
Opportunities lie with promotions that help benefit the community. A threat to our social media
are the local brands competing with us on social media.
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Previous Social Media Techniques
The Yogurt Spot Beaumont currently has a Facebook, Instagram and Twitter accounts.
Before we started the project the Yogurt Spot did not have a consistent social media calendar or
plan for posting.
The Facebook page was created when the store opened and already has a large following
of people. However, there is a lack of engagement on this media. Store promotions, customer
photos and flavor updates were examples of posts that were made to the Facebook page. Their
Facebook posts were posted at 12:00 pm in order to be on the news feed for lunch time.
The Instagram account has been created less than a year ago. Posts to this page have no
specific scheduling either. During holidays special photos were created in order to bring appeal
to holiday posts. When new flavors were put into machines, a new flavor post was made. This
photo contained a picture of the flavor of yogurt with text that states the flavor name. Customer
photos were also posted at random on the Instagram. Pictures of frozen yogurt creations were
also posted to give people ideas of creations they could make themselves.
The Twitter account has been created less than a year ago. This media is used to post new
flavor updates in the store. We also reply to customers comments or concerns on this social
media.
Event Promotion
On our Facebook we boosted a post for seven days for $10. This way people who don't
follow our Facebook page would still see our sponsored ad on their news feed; reaching out to
other potential customers. This was put in place to raise money for project graduation and to get
high school students in the area to provide more engagement and create more loyal Yogurt Spot
customers. We also used Instagram as a platform to promote for the Project Graduation event.
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We think boosting the post and posting on instagram created interactions between the Yogurt
Spot and the Southeast Texas community.
Metrics Comparison
Due to the very nature of our project for the Yogurt Spot being social media and driving
engagement, the metrics that each social media outlet provided would become one of our
strongest assets. We were granted access to the company’s three different social media accounts:
Facebook, Instagram, and Twitter. While we did use Twitter to announce new flavor lineups, we
chose to put forth the most effort on the Instagram and Facebook pages.
With our Instagram account access we were able to take a look at what had worked in the
past and what we could change for the future to drive more customer interaction. Preliminary
research on Instagram showed that roughly 57% of users access it on a daily basis and that
Instagram was one of the easiest ways to create a connection between business and consumer
with little effort. The fact that Instagram is a picture based media outlet, we figured that this
could really help us out. We hear the old adage that “a picture is worth a thousand words”,
however, our group really tried to capture this in our work on the Instagram front. Arranging
better quality pictures allows for the consumer to get more out of each image and helps the
Yogurt Spot look more professional in the process. Each image that is presented to the
consumer’s eyes not only enables them to get a so called “glimpse behind the scenes” but also
provides them with proof of other people who go there and enjoy it just as much as them. Once
this was incorporated we immediately saw results.
The images on our Instagram that had the most likes were always ones that had to do
with business changes or big events in the company’s life. For instance, the Yogurt Spot’s
window art being painted was in the number one position with a total of 17 likes and the Yogurt
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Spot Trailer, in second place, received 16 likes. However, since this project started, we provided
a plain image of a cup of froyo and claimed that it’s never too late for froyo! This simple
portrayal of the snack/dessert was well received with the public, generating 24 likes. While this
doesn’t seem like too much of an improvement it shows that what we are doing is working,
before it was only events or changes that received that many likes, now a simple image of froyo
is setting new records. Our current second best is a picture of a man eating his froyo coming in at
18 likes. Still a new record even though it is only slightly ahead of last year’s top image. This
just showed us that the change that we are hoping to implement doesn’t just happen overnight,
it’s a process.
Facebook was an interesting concept that we were able to work with on this project. Due
to Facebook having the most evenly distributed demographics of any social media platform it
takes a lot of trial and error to figure out what works and what does not. We couldn’t help but
notice that some things work well for certain types of businesses or businesses in certain areas
better than it does for smaller or not as well-known companies. For example, some companies
will post a question on their Facebook page and generate quite a bit of responses or shares. When
we tried to use the open answer type posts on the Yogurt Spot’s Facebook page, it was
underwhelming, we ended up with one answer and a couple of likes. Once again this type of
thing is a learning process, some things will work for a snack/dessert business and some will not.
Facebook keeps track of its own set of metrics and analytics that are accessible through
the company Facebook page, under the appropriately named “Insights” tab. Facebook catalogues
each post’s likes, comments, and shares, as well as how many users clicked on the post. When
we looked at the metrics from 2015, we saw mixed reactions to each post. While some post had
no engagement others had a ton of people like or comment. We had to delve into these reports
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and figure out what was working best for the company. Once again the ones that were popular
were the posts about some change taking place or an instance that had occurred. One of the most
promising posts from 2015 was in December when a man lost his wedding ring. The resulting
post from the Yogurt Spot reached 767 people! Yet, out of that 767, only 32 people clicked on
the post to read it all the way and past that only 18 reacted to it by commenting or sharing the
post. That in itself is depressing. We had two instances since the start of this project that we are
proud of: a testimonial from one of the customers and the advertisement for the project grad
event. The testimonial was an idea that we thought we would try out to drive more customers
into the store. It reached way more people than the wedding ring incident of 2015 (~2,500) and
was an amazing experience when it came to engagement. Out of the ~2,500 we had 88 post
clicks and 36 user engagement (comments/shares/like). We were glad to see that with such an
increase in the amount of people reached, we had an equal increase in the terms of engagement.
Considering it was the first testimonial on the Yogurt Spot’s Facebook page ever, we feel like it
went over well. The second one that we were particularly proud of was the project graduation
event post. It reached roughly 7,000 people and resulted in us having 183 post clicks and 119 in
terms of engagement! We were extraordinarily pleased with the fact that the engagement was
almost the same number as those that clicked on the post in the first place! I don’t think that we
could have asked for a better turnout as far as metrics is concerned. We want every event to have
that amount of shares or more because that helps the word spread and drives interaction. We
have spent a lot of time on trying to figure out the fine balance between likes/comments/shares
that a regular post should have, but we believe that the effort that was put forth has been well
rewarded. Hopefully, with the help of the social media calendar, the employees of the Yogurt
Spot can continue in our endeavor to drive engagement among social media users.
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Social Media Calendar
Many factors were considered when developing a calendar for social media posts for the
business. The first task was to determine which social media platforms would be best for The
Yogurt Spot to use. We decided to use Facebook, Instagram, and Twitter. Below is an image of
the design of our calendar.
The first platform we focused on was Facebook, which provides a great way for The
Yogurt Spot to communicate with the community through posts containing text or photos. This is
also a great platform for customers to interact and give feedback on posts made. The second
platform we used was Instagram. Instagram, accessed by 57% of users on a daily basis, is a
perfect tool for connecting with the public using creative images that draw attention to the
business and their products. Finally, we wanted to use Twitter to communicate short messages
and recipe tips. Being that The Yogurt Spot attracts a younger crowd, as well as families, we
poured the majority of our social media focus on Facebook and Instagram.
In order to create a consistent posting schedule for the future, we designed a calendar
using Excel to aid in this process. The top row of the calendar contained Sunday thru Saturday
and the first column contained each month. In addition, the second column contained the date
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that would begin that particular week. This allowed us to simply fill in what posts would be
made Sunday thru Saturday.
As previously mentioned, we directed our focus on Facebook, Instagram, and Twitter. To
make each day’s posts easy to view, we typed out the social media platform and the type of post
in the appropriate cell. This provided us a clear view of what each week’s posts would be and
how we would need to design them.
Our next task was to create a name to correspond to certain posts made on a particular
day and incorporate it into the calendar. For example, we developed a “Fan Friday” post about a
patron and how they enjoyed their yogurt and overall experience at the location. This not only
helped us to engage with the community, but to also get some real feedback about their
experience with The Yogurt Spot. It seems that there is a “National _____ Day” for just about
anything. We wanted to incorporate these days that relate to The Yogurt Spot into our social
media calendar. For example, we would post a creative image of chocolate yogurt on “National
Chocolate Day”. We obtained these dates by going online to a “national holiday” calendar. We
designated Mondays to be a flavor lineup for the week. This gave customers an opportunity to
plan ahead to visit on the day that best meets their preferences.
For Wednesdays, we created a name for the social media consultant known as “Whatever
Wednesday”. For example, on Wednesdays we posted engagement questions, now hiring, and
promotions in the store. This way they have a day to post extra informational posts that relate to
the store. For the engagement questions, we saw other business’ success with this method, so we
decided to use it as well. This type of post draws attention to the business, but more importantly
gets the customers involved and engaged. Even though we saw other store’s success with this
method, we did not find it to be beneficial to The Yogurt Spot.
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Customer Testimonials
Our team has designed a creative way to engage The Yogurt Spot’s Facebook audience.
It revolves around customer feedback, allows potential customers who use Facebook to learn
about our loyal customers, and gives our current customers an opportunity to be spotlighted to
show them how much we care about them. The post we have designed is called customer
testimonial. The post will be drafted by conducting an interview with a customer in the store,
taking their picture, and writing a small piece based on the information gathered from the
interview. Our group posted a customer testimonial every week for one month. We realize,
however, this may not be a realistic plan for the employees at The Yogurt Spot so we
recommend they do a simplified version of the customer testimonial either once a month or once
a quarter.
The Yogurt Spot should implement this Facebook “customer testimonial” post at least
once a quarter to stimulate excitement and participation among their valued customers. If the
Yogurt Spot uses the following questions they will have the proper information needed to make a
great post that will stimulate excitement and participation among the Facebook community.
Before the employees at The Yogurt Spot conduct the interview with the customer they must
first ask the customer who they are interviewing if it is permissible for The Yogurt Spot to post a
picture of them with a quote from the interview. After The Yogurt Spot employee has ensured
they have permission of the customer, they will ask all of the following questions to that
customer they have chosen from the store. Preferably The Yogurt Spot employee will do this
survey when it is not very busy in the store, so as not to add on to the many responsibilities that
are associated with handling a large amount of customers in a certain period of time. During the
interview process The Yogurt Spot employee should be taking notes on the provided document
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our group has designed to aid in the writing process. After they ask the customer all of the
questions they will take a picture of the customer with a DSLR camera or a smartphone. Once a
picture has been taken by the employee they will thank the customer for their time and remind
them to look for the post that features them on The Yogurt Spot’s Facebook page, and encourage
them to share it on their own Facebook page. Next, the employee will write a very small post that
will be featured on The Yogurt Spot’s Facebook page. After the rough draft of the post has been
written by the employee the rough draft must be reviewed and accepted by the manager of the
store and at least one of the owners. It will be the manager’s responsibility to ensure one of the
owners of The Yogurt Spot reviews and accepts the post before it is posted on The Yogurt Spot
facebook page.
Below is an example of this unique Facebook post and the sheet The Yogurt Spot
employees should fill out when conducting the interview.
This unique Facebook post will promote the store’s family atmosphere and show possible
consumers on social media why other people enjoy The Yogurt Spot experience. This will bring
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new customers to The Yogurt Spot and provide positive reinforcements that The Yogurt Spot is a
great dessert option for families and anyone else who has a craving for a cold and tasty treat!
Post Design
Facebook
With nearly 50% of Americans using Facebook, it is imperative that businesses make
posts that are appealing to potential customers. Facebook has the most evenly distributed
demographics of any social media platform. Due to the fun atmosphere, great location, and a
highly customizable product, The Yogurt Spot attracts many people in our area. Although the
franchise has locations outside of Beaumont, we chose to design our posts to cater to our
community. In addition, we paid for “boosted” posts on Facebook to reach a greater audience
than only those who “liked” the company's Facebook page.
After doing research, we learned that Facebook posts generate more likes and
engagement when there is a image attached. Our first way of designing a post for Facebook used
the flat lay method. A flat lay is an image taken from above that contains certain pieces on a
well-lit background. This type of image is a perfect way to showcase one’s yogurt creation and
accent it with personal belongings, such as sunglasses or a watch. We posted this type of image
with a caption that indicated the type of yogurt used in that post. This served the purpose of
attracting a younger audience that enjoys creative images, while also communicating a yogurt
flavor that someone may not have known existed.
Our next type of Facebook post targeted our loyal customers. The Yogurt Spot is a
popular choice for families since it offers a healthier dessert option and allows for creativity. One
of our “Fan Friday” posts put a spotlight on a family that brings their children every night for a
sweet treat after dinner. This type of post showcased the family environment, the favorite flavors
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of the family, as well as feedback about the family’s experience. Here is an example of the Fan
Friday Post: “ITS FAN FRIDAY! Where we spotlight our customers!
Wow! Pretty great looking family right?! We are so lucky to have entire family units like Mr.
Adam, Mrs. Ashley, and their amazing daughters choose The Yogurt Sport every single day for a
post dinner treat. This family is so fun and energetic, it was a delight to get to know all four of
them. Mrs. Ashley let us know her favorite flavor yogurt was cheesecake. I asked her if she has
tried any of our other favors (like our amazingly tasty Razzgranate, and the wonderful salted
caramel) and she said no, she only gets the cheesecake flavor every time she comes! Now that’s
some flavor loyalty right there. Mrs. Ashley loves the family environment The Yogurt Sport has.
She says she “loves that the employees are nice to my children.” Her children also showed a
great adoration for our color changing spoons (your kids have to try it, they’ll be blown away).
You should have seen their faces when their spoons changed colors! We consider it an honor to
serve you and your children Mrs. Ashley! Come by The Yogurt Sport today so you can find out
where your flavor loyalties lie. You can be like Mrs. Ashley and find a flavor you'll never want
to part from.”
The final category of Facebook posts were general informational posts about the store.
For example, Monday’s posts consisted of a flavor lineup. We designated these posts for
Mondays so that customers would come on the day their favorite flavor was sold. The Yogurt
Spot is also heavily involved in the community. For example, when their yogurt trailer would be
stationed at a particular location, we made sure to make the community aware via Facebook.
The owners of The Yogurt Spot had a strong desire to help local high schools fund their
project graduation. The other portion of the group dedicated to The Yogurt Spot planned an
event to assist in this goal of donating funds. Our job regarding social media was to make sure
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this event was heavily promoted. We made sure to “create an event” on Facebook for this
fundraiser. By creating the event online, we were able to see how many people were interested
and how many rsvp’d to actually attend.
Overall, Facebook was our most heavily used social media platform for this project. The
type of people that purchase from The Yogurt Spot are most active on Facebook, therefore
making this the best platform to reach them. Although Instagram was another strong platform,
Facebook allowed us to use those same images paired with text to reach a greater audience.
Instagram
It is a difficult process to design creative posts that spark the interest of young adults and
teenagers in today’s culture. Not only is it a difficult process in and of itself, but there are so
many creative and aesthetically pleasing Instagram feeds intimidating our group’s creative
confidence with their perfect angles, perfectly lit rooms, and dazzlingly perfect hand models. We
had to overcome our extremely low budget and diminishing creative confidence to think of
amazing Instagram posts for The Yogurt Spot. Our group is not the only set of individuals who
must overcome such obstacles, but The Yogurt Spot employees who are assigned to social media
responsibilities in the future must do what we are doing now. In order to aid The Yogurt Spot
associates in designing breathtaking posts for Instagram, our group will share the methods that
helped us achieve what we believe to be exceptional results, and a method that we did not
implement but will be great for designing posts for The Yogurt Spot in the future.
The first thing our group did to design great Instagram posts was to get inspired by
companies who already have a great Instagram feed. We also focused our attention towards the
Instagram pages that are for popular frozen yogurt companies to see how they chose to make
their presence on Instagram. We found a pattern called “flat-lay” that we thought would work for
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The Yogurt Spot and decided to recreate it the best we could. We used clean surfaces and a high
quality DSLR camera to get the best shot possible to post on The Yogurt Spot Instagram feed.
Here is picture of one of the posts we designed with this format. The most difficult part of this
process was deciding what the actual picture would look like. It is best to start with the
foundation of the picture then move out. For example, first you should choose a color for the
background and the yogurt you wish to take a picture of. Afterwards, move to the more intricate
details like toppings, random accessories, or add-ins you may want to add to the photo to make it
unique. The way we decided on what details to incorporate into the post was based off of a
theme. For example, the picture above was inspired by a “casual day at school” theme so we
tried to generate ideas that would support that theme. Lastly we also let mistakes drive our
creativity. What I mean by that is that we allowed ourselves to be open minded about the
different outcomes that we could have when it came to our Instagram post we were creating. In
the picture above the polkadots that surround the “2+2= YUM!” caption spawned from an
accidental dot one of the group members kept making with her pen on the sticky note. At first we
kept rewriting the caption on the sticky note hoping to make the next attempt blemish free, but
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finally we decided to embrace the flaw and put dots all over the sticky note! Although we did not
use this picture due to the clarity we believe our ideas and process led us to a creative and simple
design that is easy to like.
Our group has designed a social media calendar to make it clear what should be posted,
when it should be posted, and on what social media outlet it should be posted on. The Yogurt
Spot associates in charge of social media should consult the social media calendar at the end of
every week to see what is
required to post in the upcoming
week in order to know where
they should be spending their
creative talents and energy. Once
the associate knows what lies
ahead for the upcoming week
they should then begin to design
the Instagram posts as soon as
they can because of the difficulty
that is associated with designing
posts. To aid in the designing process our group recommends The Yogurt Spot associates use the
Natural Planning Model (NPM). The natural planning model is a simple tool to aid in generating
and implementing ideas to solve a complex problem. The natural planning model is a five step
process that is easy to navigate through with an individual or a group. The five steps of the
natural planning model are defining purpose and principles, envisioning the ideal outcome,
brainstorming, organizing, and identifying the next action.
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The first step in the natural planning model is to define the purpose of what you are
trying to accomplish. In regards to designing stunning Instagram posts the social media
representative for The Yogurt Spot will have to meet with their team and ask a simple question:
“Why do we make Instagram posts, and what do we want our audience to experience when they
view our posts?” Once the team has found an answer they will have a foundation to work from,
basing each of their posts from the ideas they generated in this meeting. The next step is to
define the principles in which they design their Instagram posts. This part of the process is
simply focused on making the “rules” they will follow when making their Instagram posts. The
rules they make can be in regard of the creative process, the posting process, and the approval of
posts. An small example of principles the social media team at The Yogurt Spot might create in
regards to the topics I have stated above may be:
1. We will not plagiarize, in any form or fashion, any post that has already published on
any social media platform.
2. Our Instagram posts will be made every Monday and Thursday at 12:00pm sharp.
3. Every Instagram post must be approved by the social media team leader before it is
posted on our Instagram page.
After the team has found the principles they feel like fits their needs the best they must follow
those principles and not stray from them in any way. The principles the team designs must be
designed in such a way that improves their overall performance when they design Instagram
posts.
The next step in the natural planning model is to envision the most ideal outcome. This is
a vital step in the process due to the fact that it gives the team a vision to work towards. An
important facet to this part of the natural planning model is the team has to envision the best
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outcome without any regards of limitations. The limitations can include financial limitations, a
limitation on creative ideas that are produced, or acceptance of ideas from management. The
vision the team casts serves a similar purpose to the purpose the team made in step one of the
natural planning model. The vision will give the team a sense of where they wish to take the
Instagram page for The Yogurt Spot. The vision may include how many followers they want the
The Yogurt Spot’s page to have, how many likes they want the posts to get on average, and a
specific revenue goal that is directly related to the The Yogurt Spot Instagram page.
The third step of the natural planning model is to brainstorm ideas that will take you to
the outcome you have envisioned, that is why it comes after defining the purpose and creating a
vision. Brainstorming ideas can be a very fun, engaging, and productive exercise if done
correctly. The Yogurt Spot’s social media team must know the most important rule to effective
brainstorming sessions which is to withhold judgement of ideas until the end of the
brainstorming meeting. A common mistake in brainstorming sessions is to critique and analyze
every idea as it is generated from the team engaged in the meeting. This malpractice stifles the
creative process and many great ideas will be lost if the social media team at The Yogurt Spot
engages in analyzing ideas in the middle of the brainstorming session. The team should be
accepting of the wildest and most preposterous ideas, as long as those ideas serve to attain the
vision the entire team has cast for The Yogurt Spot’s Instagram page.
The fourth step is to organize all the ideas that were generated in the brainstorming stage.
It is important to do this step after the brainstorming has taken place. The social media team at
The Yogurt Spot will organize the ideas in any fashion they like. At first it is likely they will
eliminate all of the ideas they feel like are not possible or not pertinent to the goals they are
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trying to achieve. Next they can categorize the ideas to help assign tasks to the individuals in the
team which will help the team execute the last step in the natural planning model.
The last step of the natural planning model is to define the next action that must be taken.
This is a vital step of the process because if the team does not know what to do next nothing will
get done to bring their vision they casted to fruition. Defining the next action is the most specific
step in the natural planning model due to the fact that it pertains to the specific action the group
must take. The next action must also be assigned to a specific individual, or a small team within
the social media team, in order for someone to be held responsible for that action. The next
action that will be taken should, of course, be in direct relation to the results derived from the
organization step in the natural planning model.
A great characteristic about the natural planning model is that it is the natural way the
brain generates ideas, and you can move in between steps fairly easily. The first two steps of the
model gives clarity as to why we are trying to accomplish what we are trying to accomplish. The
next three steps of the natural planning model give more organization and detail to your plan.
Using the natural planning model will be simple and efficient tool capable of giving The Yogurt
Spot social media team an ample amount of quality ideas to enhance their Instagram presence.
Twitter
Social media helps billions of people worldwide stay connected everyday. With twitter
being one of the most successful and used brands we thought using twitter would be the best way
to advertise The Yogurt Spot and connect with potential future customers. It was not difficult to
come up with clever tweets to post because with twitter you are only allowed 140 characters with
each post. With that being said majority of our tweets had a picture attached displaying an
already made frozen yogurt cup. We thought it would be good to include a brief description of
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what was in the frozen yogurt cup . The only difficult part was getting the potential customers to
actually see and interact with us. When using twitter you can only see post from the people you
follow or from words and hashtags that someone would personally search. Since we are trying to
build our twitter following with the beaumont community; the retweets, likes, and re-quotes ratio
was not where we wanted it to be even though we kind of expected it. Twitter is the type of
social media where longevity is key if you want to see actual results and tweeting three times a
week will not cut it like it would with facebook or instagram. You
must tweet multiple times a day every day in order to get customers
to interact with you. We tried to avoid this situation in the best way
by adding hashtags that were related to The Yogurt Spot and the
beaumont community. This feature makes it possible for people
with similar characteristics and in the same ideal demographic
market to find businesses in their area to connect with. We used
hashtag #bmttx so anyone who searches beaumont or in the beaumont area, whether they are
looking for yogurt or not, will see our twitter post. This feature is designed to help us connect
with and find new potential customers.
Hashtags
We partnered with the second group for the Yogurt Spot and worked the social media outlets for
their project graduation event. We came up with the hashtag “#moneyfroyoschool” in an effort to
not only make the event more relatable to our target audience, but to also incorporate the theme
of the business into the tag. This enabled social media users to read the tag, understand the
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business (frozen yogurt), and understand the event (money for your school) simultaneously.
Also, by creating this hashtag, we created an efficient system of keeping track of the amount of
engagement our posts (with the hashtag) received.
Once we decided on a set social media calendar detailing what type of post would be
created on each day, we figured the best way of promoting local business would be by
researching the hashtags that other local businesses use in the area. Due to our group doing some
study on other businesses techniques, we realized that there were a large number of local
hashtags that were not actually successful. By taking the information from our study and
coupling it with a few enlightening Google searches, we were able to narrow down the list of
hashtags to roughly ten that would be not only a good fit for the Yogurt Spot, but also successful
in generating user engagement and reach. With each subsequent social media post, the hashtags
were rotated from among the list to ensure that we received more than just standard results from
one or two specific areas.
Future Recommendations
We hope that this project will help to establish a schedule for the current social media
administrator to follow, as well as the administrators in the future. The methods we have created
have been tested and tried. The Yogurt Spot should utilize the post design methods we have
designed in the paper to create the best posts for Twitter, Facebook, and Instagram. In order for
the social media representative to stay organized they should use the social media calendar.
We hope the business will use the calendar template we created for future social media
postings. Using this calendar will ensure that posts are consistent and will make comparing
metrics from week-to-week easier. In addition, the calendar gives employees a way to see what
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will be happening during the week ahead. Overall, the calendar will provide consistency and
order regarding making posts.