Thesis Statement and Research Outline
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This document outlines a revised thesis statement and outline that explores visual media as a communicative medium that relies on investigative methodology to transmit cultural information, though often with commercial ends. It argues that visual media plays an important role in social discourse and new paradigms treating art and design as social sciences can help maintain authentic voices and a healthy society. The outline then covers the history and modern impact of visual media before discussing commodity, production, and proposing new collaborative and educational paradigms involving interdisciplinary social scientific visual investigations.
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First Draft of Thesis (preliminary design)
This document discusses the debate between practice and theory in communications design. It argues that the conventional approach focuses too much on practice over theory, producing commodified outcomes for clients. However, design would benefit from more exploration and research outside commercial constraints. This would allow for new discoveries in visual languages, materials and mediums. While practice serves client needs, design also plays an important role in disseminating information to society. The document examines how views shifted after World War II towards more invisible, commercial design and away from the theoretical cultural contributions of early 20th century movements. It suggests design education also reflects a bias towards practice over exploration and theory.
Presentation notes revised_042912
The document discusses using a "pure research" approach in design that employs exploratory methods and chance to achieve innovative results. It provides examples of how artists and scientists like Jackson Pollock, John Cage, Louis Pasteur and Emile Durkheim utilized pure research. The author proposes using I Ching and deterministic systems with unpredictable outcomes to conduct pure research projects in communication design, such as determining layout of a book with random numbers or creating a narrative from user-submitted photos and text ordered by I Ching.
Presentation notes revised_042912
The document discusses using a "pure research" approach in design that employs exploratory methods and chance to achieve innovative results. It provides examples of how artists and scientists like Jackson Pollock, John Cage, Louis Pasteur and Emile Durkheim utilized pure research. The author proposes using I Ching and deterministic systems with unpredictable outcomes to conduct pure research projects in communication design, such as determining layout of a book with random numbers or creating a narrative from crowdsourced images and text ordered by I Ching.
Thesis slides 042912
The document argues that communications design would benefit from more exploratory, pure research done outside the constraints of commercial production. It claims conventional design relies too heavily on proven methods and quantifiable results, rather than exploration. Pure research allows designers to make profound discoveries through free experimentation with materials and methods without a commercial goal. The author proposes a series of their own exploratory design projects involving chance operations determined by the I Ching, to demonstrate the possibilities of this approach and share findings with other practitioners.
Thesis slides 041912
Communications design would benefit from greater emphasis on pure research outside of commercial constraints. Pure research through exploratory projects unburdened by practical application could allow practitioners to make profound discoveries like new visual languages. The conventional approach elevates practice over theory and is pursued with commercial ends in mind, but free exploration of materials and methods could lead to innovative findings as it has in other fields like science and art.
Presentation notes.docx.
The document discusses the benefits of pure research over theory-driven or commodified design. It argues that pure research, like the experiments conducted at the Bauhaus, allows for unconstrained exploration that can lead to innovative discoveries. Two examples are provided: Pasteur's accidental discovery of antibodies while experimenting with pathogens and chickens, and Durkheim's sociological study of suicide rates. The document proposes that communications design should incorporate pure research through exploratory projects done independently or collaboratively, with findings published to share knowledge with other practitioners. Possible projects mentioned include exploring meaning creation through "syntactigrams" that play with language and visual signifiers.
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Thesis Statement and Research Outline
- 1. Revised Thesis Statement and Outline Statement: Visual media is a communicative medium that relies on an investigative methodology to achieve solutions that transmit cultural information. This practice is often pursued with a commodified end result in mind. However, visual media is an important component of social discourse that relies on the objective exploration of its practitioners in order to retain an authentic voice. For this reason, new paradigms for visual investigation that treat art and design practice as a social science should be pursued in order to maintain a healthy society. Outline: I. History of visual media A) Cave paintings B) Early books C) Traditional Art 1)The church as patron 2) Enter Secular Patronage - Renaissance, Medici's, etc. 3) Modern economic model D) Commercial Art E) Contemporary Design II. Importance of History A) Psychological Answer: society as entity 1) Repression versus acceptance - Nathanial Branden 2) Collective Consciousness - Jung B) Pragmatic Answer 1) Building on Knowledge - no reinventing the wheel III. Modern Psychological Impact: Visceral Connections (sensory perception, memory) A) Marshal McLuhan B) Communication as Culture IV. Commodity and Production A) KalleLasn B) Maude Lavin VI. New Paradigms: Case Studies A) Collaboration: Community Advocacy B) Educational: Multidisciplinary VII. New New Paradigm: Social Scientific Visual Investigations A) Art Methodology B) Design Methodology C) Interdisciplinary Methodology VIII. Solution?: Interdisciplinary Methodology