Abstract
English


We are living in a consumption society where people are less conscious about
their impact to the environment. As in many fast growing cities, Bangkok is also
facing the problem but most people still pay least attention to reduce plastic con-
sumption.

From the research, I came across a trend reducing plastic waste by refilling with
a reuse container. This trend could have a massive impact in solving this problem
while benefiting both consumers and producers.

Therefore, this thesis aims to introduce a new lifestyle raising awareness and that
refilling can reduce plastic waste and encouraging people in Bangkok to adhere
such behaviour.

As a result, I am proposing a product service system suitable for the context of-
Bangkok society, offering users the accessibility towards a sustainable lifestyle
through the refilling system.


Italian


Viviamo in una società dei consumi dove le persone sono meno consapevoli del
loro impatto sull’ambiente. Come in molte città in rapida crescita, anche Bangkok
sta fronteggiando questo problema, ma la maggioranza delle persone continua a
prestare meno attenzione nella riduzione del consumo di plastica.

Dalla riempimento, mi sono imbattuta in un trend sulla riduzione dei rifiuti di plas-
tica attraverso la ricarica un contenitore di riutilizzo. Questa tendenza potrebbe
avere un impatto enorme nel risolvere questo problema apportando un vantaggio
sia per i consumatori che per i produttori.

Pertanto, questa tesi si propone di introdurre un nuovo stile di vita che aumenti la
consapevolezza che attraverso il riempimento è possibile ridurre i rifiuti di plas-
tica e che incoraggi le persone a Bangkok ad aderire a tale comportamento.

Come risultato, propongo un sistema di servizi e prodotto adatto per il contesto
della società Bangkok, offrendo agli utenti l’accessibilità a uno stile di vita sos-
tenibile attraverso il sistema di ricarica.




                                                                                        1
In “NATURE” trash doesn’t exists




                                       3
2
Introduction
    a refill service system for Bangkok’s
    new lifestyle towards sustainability                                                    Understanding        Research and         Analysis of        Mindmapping &
                                                                                            the problem          analyze on           Case studies       Project
    For the past century, we cannot ignore the benefits of plastics which have been                              Bangkok city                            Development
    introduced in many different ways since plastics can be rapidly produced to any
    desired form.

    However, since we are living in a consumption society where people are less
    conscious about consuming and producing; the number of plastic waste has in-          In consideration of developing and designing the idea of refilling to match with
    creased dramatically causing many severe problems to our environment.                 Bangkok society, this book is divided into 4 chapters. First three chapters explain
                                                                                          about the overall plastic problem throughout the world and in Bangkok while the
    Thus, if it is us who are causing these problems by consuming and producing           last chapter shows how this new product service system meets Bangkok life-
    without awareness then it is us who have to change in order to solve this prob-       style.
    lem. The solution is not only by changing how we consume but also to find out
    how we can reduce plastic from production line.                                       The first chapter focuses on the understanding of the global problem of plastic
                                                                                          waste starting from the production line to the recycle bin.
    Nowadays plastic waste problem is also one of the major problems in many fast
    growing cities like Bangkok. Nonetheless plastic waste problem is barely recog-       The second chapter talks about Bangkok society and its problem which the
    nized in Bangkok.                                                                     awareness of environment and the over-consumption of the society are closely
                                                                                          investigated.
    Therefore, the aim of this thesis is to provide a service system that creates a new
    lifestyle towards sustainability by encouraging people to think about reusing         The third chapter consists of two parts; first part displays on-going trends and
    before recycling and raising awareness in Bangkok society.                            the enthusiasm of people in solving this problem from around the world. Second
                                                                                          part presents case studies of dfferent refill systems that have been developed.
    To begin with, I have been researching about the plastic waste problem and            Each case study has been intensely examined and analyzed for the purpose of
    the reaction of people with the problem. According to the macro research, the         developing the refill system for Bangkok society.
    awareness of people toward this problem is constantly growing as well as many
    solutions have been carried out around the world to tackle this problem.              Finally, the last chapter, using all the data gathered from previous chapters I pro-
                                                                                          posed a product service system that matches Bangkok society while offering
    I came across this one trend called, “REFILL”, that could have a massive impact       users the accessibility towards a sustainable lifestyle.
    on this problem. Refilling is a new way to reduce plastic waste right from the be-
    ginning by allowing consumers to reuse their used plastic container to refill the     This thesis hopes to create an appropriate refill service system for Bangkok
    product while brands have an alternative to offer products to their customers in      society and also becoming a trigger for people to change their life style toward
    a more sustainable manner.                                                            sustainability.




                                                                                                                                                                                 5
4
ABSTRACT (ENGLISH & ITALIAN)
              INTRODUCTION




                                                                                                                                                       Content
              PLASTIC WASTE                                                      CASE STUDIES AND ANALYSIS                               81
    Chapter   Plastic waste                                    13      Chapter     Unpackaged                                            82-85
      1       Pollution from plastics production
              Disposal & Recycle
                                                               15
                                                               17        3         Green depot
                                                                                   Green 11
                                                                                                                                         86-89
                                                                                                                                         90-93
              Types of Plastic Bottles                         19                  The refill shoppe                                     94-97
              Where does the waste go                          21                  Market of choices                                     98-101
              Great Pacific Garbage Patch                      23-25               Negozio leggero di Torino                             102-105
              Reuse before Recycle                             29                  Effecorta                                             106-109
              Life less plastic                                31                  Millebolle                                            110-113
                                                                                   Simply sma                                            114-117
                                                                                   Neutral                                               118-121
              ABOUT BANGKOK                                                        Eco Goccio                                            122-125
    Chapter   Bangkok in general                               39                  Punto pulito bio                                      126-129
      2       Bangkok waste
              Plastic waste in Bangkok
                                                               41
                                                               43
                                                                                   Ecopulito
                                                                                   Ecologos : Reducimballi project
                                                                                                                                         130-133
                                                                                                                                         134-137
              Awareness of Thais towards plastic waste         45                  Vomfass                                               138-141
              Wrong mindset of Thai campaign                   47                Comparison                                              142-145
              Plastic product in our daily life                53
              Plastic container in one household               55

                                                                                 PROJECT
                                                                       Chapter   It’s time to change                                     149
                                                                                 change? . . . starts to rethink reuse and refill        153
              TRENDS                                                     4       WHAT : Refilling system for household detergent         155
    Chapter   Ways to reduce plastic consumption               63                WHERE : Bangkok condominium                             157
                WAY 1 : BRING YOUR OWN EVERYTHING , B.Y.O.E.   65                WHO : Condominium habitant                              159
      3         Way 2 : Sell & Buy in Bulk                     67-69             HOW : System map                                        161
                Way 3 : Refilling, the 4th R                   71                TOUCHPOINT
              System of refilling                              73                    Brochure and member card                            163
              Packaged product system VS Refill system         75                    Machine                                             165-169
              Advantages and benefits                          77                    Label and Tag for reuse bottle                      171
                                                                                     Mobile application                                  173
                                                                                     Member Privilege : reCommend ME! service & Points   175
                                                                                     Receipt and point’s rules                           177
                                                                                     Website                                             178-181
                                                                                     Coorperate identity : Logo and its customization    183
                                                                                 HOW : CUSTOMER JOURNEY
                                                                                     New user                                            185
                                                                                     Pre-order via mobile application                    187
                                                                                     Tips&Tricks , reCommend ME! service                 189
                                                                                 Benefits
                                                                                     For user                                            190
                                                                                     For brand                                           191
                                                                                     For the Condominium                                 191

                                                                                 IMAGE INDEX                                             194-195
                                                                                 BIBLIOGRAPHY                                            196-199



                                                                                                                                                   7
6
How can we raise thai’s 	
    awareness to
    reduce plastic waste
    so they can make
    better choices?
                            9
8
chapter 1


     PLASTIC WASTE




                     11
10
Page 6 I PREFACE




                                                                                                   Plastic waste
                        Plastic is something we all use and so many things are nei-
                        ther made of it nor packaged in it. Since it is durable, versatile,
                        lightweight, hygienic, cheap and strong: synthetic plastic is ar-
                        guably one of the most useful inventions of the last century.

                        It is essential in medical equipment, technology and thou-
                        sands of devices which have increased our standard of living.

                        But those very same attributes of durability and cheapness
                        make plastic one of the most pervasive forms of waste on
                        the planet, A vast amount of plastic is getting thrown away
                        in an irresponsible way.

                        Environmentally, plastic is a growing disaster. Plastic is the
                        fastest-growing component of the waste stream.   And be-
                        cause plastic essentially never biodegrades, once littered
                        plastic becomes a permanent environmental problem.

                        Plastic container is an enormous source of landfill waste
                        and is regularly eaten by numerous marine and land ani-
                        mals, to fatal consequences.

                        In this chapter I would again pointing out a bit more about
                        plastic and its types, problem that is going on and why do we
                        need to solve the problem.




                                                                                              13
                   12
Chapter 1 I PLASTIC WASTE




                                                                                                                                                                                              Pollution from plastics production
                                                                                                                     The production and the use of plastics have a range of
                                                                                                                     environmental impacts. Firstly, plastics production requires
                                                                                                                     significant quantities of resources, primarily fossil fuels, both
                                                                                                                     as a raw material and to deliver energy for the manufactur-
                                                                                                                     ing process. It is estimated that 4% of the world’s annual oil
                                                                                                                     production is used as a feedstock for plastics production and
                                                                                                                     an additional 3-4% during manufacture.

                                                                                                                     In addition, plastics manufacture requires other resources
                                                        190g                                                         such as land, water, produces waste and emissions. The
                                                                                1.7lt                     230g
                                 100g
                                                                                                                     overall environmental impact varies according to the type of
                                                                                                               CO2   plastic and the production method employed.

                                                                                                                     Plastics production also involves the use of potentially
                                          container of liquid detergent has a mass of about 100 grams,
                                        equivalent to 190 grams of oil, 1.7 liters of water and 230 g of CO2         harmful chemicals, which are added as stabilizers or colo-
                                                                                                                     rants. Many of these have not undergone environmental risk
                                                                                                                     assessment and their impact on human health and the envi-
                                                                                                                     ronment is currently uncertain. An example of this is phtha-
                                                                                                                     lates, which are used in the manufacture of PVC. PVC has in
                                                                                                                     the past been used in toys for young children and there has
                                                                                                                     been concern that phthalates may be released when these
                                                                                                                     toys are sucked (come into contact with saliva). Risk assess-
                                                                                                                     ments of the effects of phthalates on the environment are
                                                                                                                     currently being carried out.




                                                                                                                                                                                         15
                            14
Chapter 1 I PLASTIC WASTE




                                                                                                         Disposal & Recycle
                                 The disposal of plastics products also contributes signifi-
                                 cantly to the environmental impact. Since most plastics are
                                 non-degradable, they take a long time to break down, possi-
                                 bly up to hundreds of years - although no one knows for cer-
                                 tain as plastics haven’t existed for long enough - when there
                                 are landfill.

                                 With more and more plastics products, particularly plastics
                                 packaging, being disposed of soon after their purchase, the
                                 landfill space required by plastics waste is a growing con-
                                 cern, Plastic bottles are a major contributor, followed by
                                 plastic bags, fishing line, and other plastic pieces.

                                 Moreover, Many plastic items end up in the marine environ-
                                 ment, where they drift, become entangled, and often litter
                                 beaches. Some plastics, such as polystyrene, can fragment
                                 into smaller and smaller pellets. They may become less no-
                                 ticeable, but they are still present. Filter-feeding organisms
                                 take in floating pieces. Tiny plankton may contain plastic, and
                                 consumers up the food chain may Bioaccumulate much larg-
                                 er quantities. Larger plastics are found in marine mammals,
                                 large fishes, seabirds, and turtles, after being mistaken for
                                 jellyfish and other edible organisms – balloons are notorious
                                 for confusing animals. These indigestible pieces can lead to
                                 injury and even death, through digestive blockage, strangu-
                                 lation, or amputation.

                                 Although many types of plastics could potentially be recy-
                                 cled, the plastic recycling produces a lot of pollution and as a
                                 result it can be very harmful for the environment in which we
                                 live. Thus plastic recycling should be done in such a manner
                                 that it reduces the pollution to the minimum level.




                                                                                                    17
                            16
Chapter 1 I PLASTIC WASTE




                                                                                                           Types of plastic container
                                 To assist recycling of disposable items, the Plastic Bottle Insti-
                                 tute of the Society of the Plastics Industry devised a now-
                                 familiar scheme to mark plastic bottles by plastic type.

                                 A plastic container using this scheme is marked with a tri-
                                 angle of three cyclic arrows, which encloses a number giving
                                 the plastic type:

                                 Plastics type marks:
                                 The resin identification code

                                 1//PET(PETE), polyethylene terephthalate, is commonly found
                                 in 2-liter soft drink bottles, water bottles, cooking oil bottles,
                                 peanut butter jars.

                                 2//HDPE, high-density polyethylene, is commonly found in
                                 detergent bottles and milk jugs.

                                 3//PVC, polyvinyl chloride, is commonly found in plastic
                                 pipes, outdoor furniture, siding, floor tiles, shower curtains,
                                 clamshell packaging.

                                 4//LDPE, low-density polyethylene, is commonly found in
                                 dry-cleaning bags, produce bags, trash can liners, and food
                                 storage containers.

                                 5//PP, polypropylene, is commonly found in bottle caps,
                                 drinking straws, yogurt containers.

                                 6//PS, polystyrene, is commonly found in “packing peanuts”,
                                 cups, plastic tableware, meat trays, take-away food clam-
                                 shell containers.

                                 7//Other, is commonly found in certain kinds of food contain-
                                 ers, Tupperware, and Nalgene bottles.




                                                                                                      19
                            18
Chapter 1 I PLASTIC WASTE




                                                                                                                                                                                                                                                       Where does the waste go
                                                                                                                                      Plastic doesn’t decompose or compost. The plastic that is
                                                                                                                                      sitting in the ocean right now will NEVER go away.

                                                                                                                                      Landfill
                                                                                                                                      These lansfills are being filled too quickly and we are run-
                                                                                                                                      ning out of space. Regulations now mean that new landfills
                                                                                                                                      have to be engineered to stop leachate (nasty liquids, juices
                                                                                                                                      and dirty rainwater that collects at the bottom of the pit)
                                                                                                         less than 50% are recycled   from contaminating underground water streams and dan-
                                                                                                                                      gerous gases (carbon dioxide and methane) from escaping
                                                                                                                                      into the air.

                                                                                                                                      Incineration
                                                                                                                   CO2                In some places rubbish is burned, usually in big cities where
                                     end up in landfill            ocean             Incineration                        emission     there is no space for landfills. Some industry officials have
                                                                                                                                      promoted the incineration of plastic as a means of disposal.
                                                                                                                                      A similar process known as pyrolysis bakes plastics into a
                                                                                                                                      hydrocarbon soup which can be reused in oil and chemi-
                                                                                                                                      cal refineries. However, both incineration and pyrolysis are
                                                                                                                                      much more expensive than recycling, and each process also
                                                                                      CO2                                             poses severe air pollution problems.
                                                                                                                   new product
                                 drinkconteminated water       eat plastic pieces           emission

                                                                                                                                      Marine Pollution
                                                                                                                                      A large proportion of plastic winds up in the ocean, where it
                                                                                                                                      is often torn into small particles which are eaten by marine
                                                                                                                                      animals. This causes a possible serious threat to the food
                                                                                                                                      chain, as the marine animals are eaten by other animals
                                                                                                                                      which eventually wind up in human diets. As the research,
                                                                                                                                      Lantern fish, common food for Tuna, Salmon, and Mahi Mahi,
                                                                                    end up in landfill
                                                                                                                                      fish that you and I eat, contained plastic particles in their      Whatever goes into the
                                                                                                                                      stomachs. The record holder had 84 pieces of plastic in its
                                                                                                                                      gut - and these fishes are only 2-3 inches long!                   ocean goes into these
                                                                                                                                                                                                         animals and onto your
                                                                                                                                      Recycle                                                            dinner plate.
                                                                                                                                      Only 5% of the trash in the world is being recycled and, the
                                                                                                                                                                                                                           Dr. Marcus Eriksen,
                                                                                                                                      plastic recycling produces a lot of pollution and as a result it                    research Director of
                                        YES . . . IT COMES   BACK TO YOU !                                                            can be very harmful for the environment in which we live.               the Algalita Institute in Atlanta




                                                                                                                                                                                                                                                  21
                            20
Great Pacific Garbage Patch
     There is a huge plastic waste dump site, the “Plastic Island”,
     in the Pacific Ocean that is twice the size of Texas. It is esti-
     mated that 10% of the world’s plastic waste finds its way into
     the sea and slowly but surely most of it ends up in the Pacific
     Ocean. The “Plastic Island”, it is not really a floating island. It
     is more like a soup of plastic pieces floating in the ocean just
     below the surface. It is located about 900 kilometers from
     California, between Hawaii and Japan.

     Sea currents transport the waste to the “Dead zones”, scien-
     tifically the area is known as the Northern Pacific Gyre, one
     of five gyres in the world oceans. They are areas of sea where
     water circulates clockwise in a very slow spiral. Winds are
     light and the currents tend to force any floating material into
     the low energy center of the gyre everything afloat becomes
     trapped. Without a doubt, these areas trap debris into one
     large constant mass of plastic. The pieces of plastic come
     from all over the world. Any country that has a shore or river,
     where such pieces blow or wash out to sea is a source.

     According to the research of the plastic dump in the Pacific
     Ocean, the northern Pacific plastic dump is deceptive to the
     eye. While it contains huge amounts of plastic waste it is not
     all floating on the surface. Wave action and the heat of the
     sun degrade the plastic into smaller and smaller particles
     which can form a sinking toxic soup that extends down to 6
     meters below the ocean’s surface.

     Eventually, over 70 percent of discarded plastic sinks toward
     the ocean’s bottom. The Dutch researchers have counted an
     astounding 600 thousand tones of plastic sitting on the North
     Sea floor. As that ocean floor becomes increasingly smoth-
     ered by descending bits of plastic sea bed organisms strug-
     gle for survival.

     This mass of plastic is slowly being broken down into a plastic
     dust that marine wildlife mistake for food. Small fishes con-
     sume tiny bits of plastic as if they were normal plankton. Those
     fishes are then consumed by larger species and the plastic
     contamination moves up the food chain. Some researchers
     estimate that there are over six kilos of plastic for every kilo of
     naturally occurring plankton in the Pacific plastic dump.




                                                                           23
22
A dead bird with a stomach full of
plastic-most likely it’s cause of death




                                          The UN Environmental Program estimates that over a million
                                          seabirds, as well as more than 100 thousand marine mam-
                                          mals, die every year from ingesting plastic debris. Dead sea-
                                          birds having mistaken plastics for food have been found with
                                          discarded plastic lighters, water bottle caps and scraps of
                                          plastic bags in their stomachs.

                                          The problem is being intensified as modern plastics become
                                          more durable and increasingly more disposable. As the Pa-
                                          cific plastic dump grows, and it could double in size by 2015,
                                          the effect on the human food chain becomes more toxic and
                                          problematic



This turtle experienced abnormal
growth because of a plastic ring float-
ing in the ocean

                                                                                                           25
24
27
26
1 11
Chapter 1 I PLASTIC WASTE




                                                                                                                                                               Reuse before Recycle
                                         THINK
                                        BEFORE
                                          YOU
                                          BUY


                                         THINK
                                        BEFORE
                                          YOU    REDUCE BEFORE REUSE
                                        THROW!   REUSE BEFORE RECYCLE!

                                                 The recycling movement has gathered plenty of steam in re-
                                                 cent years which is wonderful as there is far less waste hit-
                                                 ting our landfills and far more resources being reclaimed.

                                                 Many of us that wants to go greener often firstly think of re-
                                                 cycle, as if you recycle you are doing the best thing to the        Unless you’re very, very
                                                 world but actually recycling also causes a lot of CO2 emis-         disciplined - and most of
                                                 sion, pollute the environment and some waste like plastic
                                                 will never be able to fully recycle.                                us frankly aren’t - then
                                                                                                                     you’re quite likely to end
                                                 Of course, Recycle is a good thing to do but what about reduce      up by throwing away.
                                                 the consumption, and reuse what you can reuse before you
                                                 throw it away? In this case, no trash will end up in the landfill                         Dick Searle,
                                                 and no CO2 emission will be caused in the recycle process.                    UK Packaging Federation




                                                                                                                                                          29
                            28
Chapter 1 I PLASTIC WASTE




                                                                                                                                                                                                                                                Life less plastic
                                                                                                                                          Could You Eliminate Plastic From Your Life?
                                    Plastic
                                    in the                                                                                                Plastic is everywhere. Plastic is in our kitchens, our bath-
                                    house
                                                                                                                                          rooms, our offices, and our cars. It’s likely that no matter
                                                                                                                                          where you are right now, you are surrounded with plastic, all
                                                                                                                                          of which will likely find its way to a landfill for over a billion
                                                                                                                                          years.

                                                                                                                                          Who in the world would live without plastic? and How can
                                                                                                                                          you possibly get away from it?!

                                                                                                                                          There is!, there are people who tried out this action and re-
                                                                                                                                          ally able to cut plastic out of their life.

                                                                                                                                          Jeanne Haegele,the 28-year-old Chicago resident and the
                                                                                                                                          blogger behind Life Less Plastic decided to try to decrease
                                                                                                                                          plastic’s presence in her life. Since September 2007, Hae-
                                                                                                                                          gele started to become as plastic-free as possible.

                                                                                                                                          She began eating more fruits and vegetables and began                Habits are hard to break,
                                                                                                                                          shopping at stores with bulk bins, which allow customers             but sometimes you just
                                                                                                                                          to refill their own containers. According to her blog, she has
                                                                                                                 Plastic                  not only experienced significant cost savings, but her diet
                                                                                                                                                                                                               have to try.
                                                                                                                 from the                 has become much healthier, adding two more reasons to
                                                                                                                 month
                                                                                                                 before                   remove some of the plastic from her life.

                                                                                                                                          As well as Beth Terry, the blogger behind Fake Plastic Fish.
                                 Plastic
                                 from
                                 “A month                                                                                                 Nonetheless, there are some actions going on around the
                                 without                                                                                                  world to solve this problem, many people are trying out this
                                 plastic”                                                                                                 new trend, “A month without plastic”, by this means not buy-
                                                                                                                                          ing or accepting anything which contains plastic or is pack-
                                                                                                                                          aged in plastic with the aim of seeing how possible it is to
                                                                                                                                          live without new plastic.

                                                                                                                                          Christine Jeavans in UK, Cliff Nathan Hansen in Korea,
                                                                                                                                          Jesús García Barcala in Spain are trying out this action and
                                                                                                                                          posting on the socialnetwork which become a trend for the
                                                                                                                                          follower to do so. This actions show that people are aware of
                                                                                                                                          the problem and try to cut plastic out of their life.

                                                                                                                                          Would it be any easier way to help them cut the plastic out of
                                                                                                                                          their life? Life less plastic shouldn’t be that hard anymore!
                                    Christine Jeavans’s “A month with out plastic” tally on the left, and a previous month on the right




                                                                                                                                                                                                                                           31
                            30
How is the plastic
     waste problem in
     Bangkok, Thailand

                          33
32
chapter 2


     BANGKOK




                  35
34
BANGKOK
       City of angels




                        37
36
Page 6 I PREFACE




                                                                                     Bangkok




                                                                                                                              Bangkok in general
                                                                              31 th       World
                                                                                      biggest city




                          Bangkok is the capital, largest urban area and primary city of Thailand. Known in Thai as
                                       Krung Thep Maha Nakhon or Lrung Thep in short, meaning "city of angels".

                          Bangkok has rapidly grown in recent years. With that fast growing business, populations,
                        Bangkok is now facing a big pollutions problems. Three main problem is air pollution, water
                                         pollution and trash pollution. A lot of waste are produced uncarefully and
                                                                         people still unconciously polluting the city.




                         Thailand               67,422,887            33,114,700 34,308,187

                         Bangkok                 6,867,307             3,187,320            3,679,987



                         Transportations



                          car           taxi           bus           train     motorcycle        boat         bicycle
                                                                                                                   7
                                                                                                     6
                                          4
                                                                        5
                                                         3
                           2
                                                                                   1

                                                                                                                         39
                   38
Bangkok waste
                                       3 Major                   CO2
                                      Pollutions
                                                                    Air               Water      Trash




                                                            Rank

                                 277,511.00                 23th
                                            tons co2 emission
                                                                                     3396
                                                                                     Plastic             14% in
     Plastic waste is also one                  (in thousands of metric tons)        Factory             Bangkok
     of the main problem in
     Bangkok but people are
     still lack of awarness
     and consciousness.



                                 Thailand produce waste
                                                                                               only  22%
                                                                                               are recycled
                                                                      ton/
                                 14.3million                          day




                                 Thailand

                                                                    Bangkok
                                  14.3million
                                   ton/day                                                         20%is 1,750
                                                                            8,835                  Plastic ton/day
                                                                           ton/day




                                                                                                                     41
40
Chapter 2 I BANGKOK




                           Bangkok’s waste




                                                                                                                                                                                                    Plastic waste in Bangkok
                                              3,224,315          ton/year
                                                                                     8,835   ton/day




                           Type of waste



                                                 Bone                 Other
                                                 0.3%                 7%                                Metal
                                                                                     Leaf
                                                                                     6%                 1.5%


                            FOOD WASTE             PLASTIC
                            45%                     20%
                                                                          Fabric            Glass
                                                                          5%                2.5%


                                               Rubber                                           Paper
                                                               Stone&Ceramic                    8%
                                               0.2
                                                               0.5%
                                                                                        Other
                                                                                        4%
                                                                                                                   Plastic waste that remains after recycling
                           20% of waste is PLASTIC and 35% of those plastic comes from packaging
                                                                                                                   40% HDPE
                                                                                                                   30% LDPE
                                                                                                                   17% PP
                                                                          41 5                                     13% other
                                                                      6                      35% Packaging
                                                                                             20% Fiber/Textile     40% of plastic waste is a high-density polyethylene (HDPE)
                                                                 12                          17% Electronic
                                    20% is                                 PLASTIC           12% Automobile Part
                                                                                                                   which is the top rank of plastic waste and commonly used
                                    PLASTIC                                                                        as a non-solid container. This type of plastic is deficiently
                                                                 17                  35      06% Housewares        recycled and usually leaves some remains afterward the
                                                                                             04% Furniture
                                                                                             01% Footware
                                                                                                                   recycle process. LDPE is also used around 30% in shopping       40% HDPE
                                                                                                                   bag, trash can liners and food container. Another 17% is PP,    30% LDPE
                                                                              20             05% other
                                                                                                                   commonly found in bottle caps, drinking straws and yogurt
                                                                                                                   containers.                                                     17% PP
                                                                                                                                                                                   13% other




                                                                                                                                                                                               43
                      42
Chapter 2 I BANGKOK




                           Do you know about Global warming?




                                                                                                                                                                              Awareness of Thais towards plastic waste
                                   10          30          50          70            90




                                                                                yes no


                           Do you know abot plastic waste problem?

                                   10          30          50          70            90                 Awareness of Thai toward plastic waste
                                                                                                        According to the research of Ministry of Natural resources
                                                                                                        and environment, 2009 , the result on the left shows that
                                                                                                        Thai does know about the global warming and the plastic
                                                                                                        waste problem. They have in mind that they should to do
                                                                                     yesno              something.

                                                                                                        The problem is we KNOW but we are not CONCERN.
                                                                                                        Environmental concerns are still very minimal or non-exist-
                           How important to solve plastic waste problem?                                ing among Thai consumers

                                                                                                        The most important issue is that the service and the envi-
                           Extreamly    Very        Somewhat Not too        Not at all     No opinion   ronment around does not encourage people to have a better
                                                                                                        choice and show them how to live better.

                                                                                                        For example, big shopping malls certainly do not take bold
                                                                                                        initiatives. At all possible occasions one is inundated by un-
                                                                                                        necessary plastic bags. Latest interesting development is
                                                                                                        the Mall department stores has started issuing biodegrad-
                                                                                                        able plastic bags,

                                                                                                        Besides the obligation of plastic bags, convenience stores
                                                                                                        and supermarkets automatically provide you plastic spoons
                           What do they do with plastic bag afterwards?                                 when you buy a small cup of yoghurt, and straws when you
                                                                                                        purchase soft drinks or even when you buy beer cans.
                                                                                                        One example of overly unnecessary ‘service’: when you fill a
                                          70% Reuse      22% Trash   5% Sell              3% others     container (plastic) at the salad bar of gourmet market, you
                                                                                                        are provided with paper napkins, and plastic utensils, as if
                                                                                                        you are going to eat the salad there and then at the super-
                                                                                                        market (or do not have the necessary forks and spoons at
                                                                                                        home).

                                                                                                        We are not taking it serious enough and do not give rules that
                                                                                                        could make this issue better because in our country the con-
                                                                                                        venience of the consumer comes first.




                                                                                                                                                                         45
                      44
Chapter 2 I BANGKOK




                                                                                                                      Thai campaign
                           “The more you drink   Each bottle , 10cents will be given to a charity
                           The more you give”    “The more you drink the more you give”
                                                 Thai private organization campaign.

                                                 This campaign has been quite success full among Thais,
                                                 as the design of the bottle is nice and people feels like
                                                 they are helping others while just doing their normal habit,
                                                 drinking water.
                                                 But if we look from another point of view, this shows how
                                                 Thais still doesn’t have a mindset of plast waste. Instead of
                                                 telling people to stop purchaseing plastic bottle, like some
                                                 countryies encourage their citizen to bring their own mug
                                                 and drink tap water, this campaign encourage and tell peo-
                                                 ple to buy more and more without conciousness of wasting
                                                 more plastic bottles.




                                                                                                                 47
                      46
How can we raise
 thai’s 	awareness to
 reduce plastic waste
 so they can make
 better choices?
                    49
48
How about start looking
in our daily life and
see how much plastic
product we have
                          51
50
Plastic product in our daily life
     If we look through our day, our life is full of plastic, starting
     from grocery bag to computer and even furniture. As you can
     see, plastic can be used to produce wide range of products.

     Seriously everything is plastic. All the containers are mostly
     made out of plastic. From bedroom kitchen toilet, eveywhere
     there is plastic container.

     As you can see, plastic can be used to produce wide range
     of products and if we look through our day, most products
     we usually use are household product. They usually come
     in a container made out of plastic. However, these plastic
     containers are usually being thrown away after a single use
     even though they are still in a perfect condition.

     Therefore, if each of us starts to reuse these container in our
     daily life, how much plastic could have been saved in each
     household. This could make a massive change in our life
     and to the world.




                                                                         53
52
Chapter 2 I BANGKOK




                                                                                              Plastic container in one household
                           On the left page are pictures of plastic containers in one
                           household of 3 people in Bangkok. Our life is full of these
                           products from kitchen to bathroom to laundry.
                           Here are some examples found in this house :
                           Kitchen: Drinks Sauce Food package Oil to dish washing de-
                           tergent
                           Bathroom: Beauty products are mostly comes in plas-
                           tic, shampoo conditioner mouth washing tooth paste face
                           washing cream lotion and more
                           Laundry and cleaning products: To clean from ceiling to
                           floor, windows, cloths we use a wide range of product which
                           all come in plastic.

                           These products mostly being bought every few months, If we
                           can reduce the need of buying a new one or reuse all these
                           container, this household will at least save more than 250
                           plastic containers a year




                                                                                         55
                      54
How can we reduce
plastic container
waste? . . .
                    57
56
chapter 3


       TRENDS
          &
     CASE STUDIES




                     59
58
What has been done in
     the world to approach
     this problem ? ...

                             61
60
Chapter 3 I TRENDS AND CASE STUDIES




                                                                                                                                      3 ways to reduce plastic waste problem
                                                              There are many actions going on around the world in order
                                                              to tackle the plastic waste problem by reducing plastic con-
                                                              tainer consumption. In the following pages, 3 trends about
                                                              reducing plastic container consumption are being shown.

                                                              First trend is “Bring your own”. Using your own container
                                                              when you buy product is the main idea of this trend. This
                                                              trend is mostly occurred with shopping in the supermarket,
                                                              buying coffee in cafeteria, having take-away food from a
                                                              restaurant and many more.

                                           Bring your own     Second trend is selling Bulk food, this trend helps both to
                                                              reduce the food and container waste, consumers can buy
                                                              only the amount of the product they want and reduce the
                                                              packaging waste and cost.
                                           Sell&Buy in BULK
                                                              The last trend is refilling system, is another way to sell milk,
                                                              detergent in bulk by reusing a glass container or even a used
                                           Refilling          plastic bottle.




                                                                                                                                 63
                                      62
WAY 1 : Bring Your Own Everything , B.Y.O.E.
                                                       Bring Your Own trends urge you to consider this fact and
 BRING YOUR OWN SHOPPING BAG   BRING YOUR OWN BOTTLE   take a few quick ‘n easy steps to reduce the flood of plastic
                                                       into the waste stream by avoiding disposables for everyday
                                                       things, and kicking some serious plastic

                                                       At the top of the list: BRING YOUR OWN SHOPPING BAG is
                                                       being a hit for a while. Many people is doin this as their reg-
                                                       ular behaviour. Now coffe shop such as starbuck also en-
                                                       courage people to BRING YOUR OWN MUG, as they will get
                                                       discount every time they bring their own mug. Next is BRING
                                                       YOUR OWN BOTTLE, as to reduce plastic waste that comes
                                                       with the plastic water bottle, USA and UK started to encour-
                                                       age their people to drink more tap water by bring their own
                                                       bottle and refill at the point they provide around the city. The
                                                       trend also spread to fast food company, KFC,BRING YOUR
                                                       OWN CONTAINER, has begun rolling out its new reusable
                                                       polypropylene container and lid to replace their former sin-
                                                       gle-use foam container for side dishes.

                                                       The trend doesn’t stop there, there are many more bring
                                                       your own whatever, such as FOOD, Restaurant in NY started
                                                       to provide a space where people can come and order just a
                                                       drink and enjoy their own food. TOWEL, new trends that pro-
                                                       mote people to bring their own towel to reduce toilet paper
                                                       waste.




BRING YOUR OWN CONTAINER       BRING YOUR OWN MUG

                                                                                                                          65
64
Way 2 : Sell & Buy in Bulk
                        Sell in Bulk are a way of selling consumables by weight. A
                        customer can measure out an amount of product to be later
                        weighed at the point of sale. The product is usually less ex-
                        pensive per unit compared to pre-packaged items. The cus-
                        tomer is able to choose exactly how much product they want
                        and will go home with less packaging.

                        Not only will you be reducing the world’s trash load, you will
                        also be saving money. Since a retailer saves money buying in
                        bulk (paying for less packaging), those savings are passed
                        down to you. Bulk food is always cheaper per pound than
                        packaged food.




     M&M in Las Vegus
                                                                                         67
66
Chapter 3 I TRENDS AND CASE STUDIES




                                                                           Many supermarket in Italy are offering this kind
                                                                           of selling in bulk. You can find an Eco-Point where
                                                                           they sell dry food in bulk. The steps are easy. Just
                                                                           fill up products into the provided bag, as much as
                                                                           you wish. then weigh it, put the lebel on and pay
                                                                           normally at the cashier.




                                                                                                        1 11

                                           LEVER DOWN             WEIGH                 LABEL            PAY           SAVE
                                             fill up desired   price is calculated         stick on                  price is reduce
                                                  product           per gram           price(barcode)                  to 20-70%




                                                                                                                                       69
                                      68
Way 3 : Refilling, the 4th R
     REDUCE REUSE RECYCLE


     REFILL
     3rd way is another trend that can reduce plastic waste by
     refilling a detergent with a reuse container. I find this trend
     could have a massive impact in solving this problem while
     benefiting both consumers and producers.

     Refilling system is a new way of purchasing detergent.
     Instead of buying a new plastic bottle every time, you can
     bring your own bottle to refill or you can buy a new bottle for
     the first time and then bring it back to fill it over and over
     again which reduces the amount of plastic waste that will
     end up in the landfill.




                                                                       71
70
Their main characteristic is to sell products in bulk, so no package.
                                                            The customer will buy the amount of product they really need is
                                                            erasing waste or the cost of other packages that typically prove
                                                            particularly polluting. Container will be reuse and brought from home.




                                                                                                                                                                                                              System of refilling
                                                  Work by   // Start off with an offered bottle or bring-your-own-bottle (BYOB)
                                                   REFILL   // Reuse the same plastic bottle over and over...and over again
                                                            // Save monet and save environment!
                                                  SYSTEM
                                                                        Sustainable Cycle

                                                                                                                    *buy a new bottle(1st time)
                                                                                                                    / reused bottle(from 2nd time)

     A small gesture that helps to reduce waste



                                                                                                                                    enjoy product

                                                                                 refill
                                                                                 desired
                                                                                 product
                                                                                                                                                                 *In some case, users can
                                                                                                                                                                 bring their own bottle but
                                                                                                                                                                 most of the service now ask
                                                                                                       product ran out                                           customer to buy new bottle.




                                                                        Easy steps to refill




                                                                                                                                                                         1 11
                                                                                                                                                       nonono
                                                                                                                                                       ononon
                                                                                                                                                       ononon
                                                                                                                                                       cleaner




                                                                             BYOB                    REFILL                   WEIGH                 LABEL                PAY              SAVE
                                                                       bring your own bottle /    choose product and       price is calculated   stick on labels/                      save up to 40%
                                                                       purchase the new one      refill amount as desire        per liter        price(barcode)                        of market price
                                                                          for the first time


                                                                       Refill water, milk, detergent is going on a rise and needs of the customer.
                                                                       Many supermarket in Italy provides a corner of refill detergent.




                                                                                                                                                                                                         73
72
Different   Typical Pakaged-Detergent’s long journey
                                       between     VS
                                                   Tap-Detergent’s short journey
                                       2 system
Chapter 3 I TRENDS AND CASE STUDIES




                                                                                                                                                                           Packaged product system VS Refill system
                                                            Packaged-Detergent’s complex journey




                                                                         VS
                                                                                                   The packaging of detergent represent a key component of
                                                                                                   the total quantity of waste we produce. For this reason the
                                                                                                   proposal of refilling is to reduce the containers needed,
                                                                                                   simply by allowing custumer to reuse their bottle.

                                                                                                   Refilling system is a new way of purchasing detergent. In-
                                                                                                   stead of buying new plastic bottle everytime, you bring your
                                                                                                   own bottle to refill or you can buy the new bottle for the
                                                                                                   first time and then bring it back to fill it over and over again
                                                                                                   which save the amount of plastic waste that will end up in
                                                                                                   the landfill.

                                                               Refill-Detergent’s simple journey   Their main characteristic is to sell products in bulk, so no
                                                                                                   package. Customers will buy the exact amount of product
                                                                                                   they really need which help to erase waste and the cost of
                                                                                                   package that typically prove particularly polluting.




                                                                                                                                                                      75
                                      74
Chapter 3 I TRENDS AND CASE STUDIES




                                                                                                                                  Packaged detergent involve the use of

                                                                                                                                                             pallet transport
                                                                                                                                                                                  As you can see on the left, a packaged product cycle and a
                                                                                                                                   bottles    plastic film




                                                                                                                                                                                                                                                          Advantages and benefits
                                                                                                                                                                                  refill product cycle are being compared starting from pro-
                                           Packaged
                                           detergent                           x 25                                                                                               duction line until recycle bin to shows advantages and dis-




                                           1                                                                         2
                                                                                                                                                                                  advantages. Both cycles are divided into 5 steps;
                                                                                                                                          boxes

                                                                                                                                                                                  1) Production
                                                           PRODUCTION                                                                 TRANSPORTATION
                                      VS




                                                                                                                                                                                  Plastic containers are being produced individually for a
                                                   Less energy is required to produce                                                  Less energy, packaging and space
                                                                                                                                                                                  packaged product while for a refill product; only a tank is
                                                                                                                                     are required to ship product to retailers.
                                                                                                                                                                                  being used to fill product in large amount and being used
                                                                                                                                                                                  again for the next time. Therefore, a refill product reduces
                                             Refill
                                                                                                                                                                                  the amount of plastic container.
                                           detergent                            x1

                                                                                                                                         Only one tank for the transport
                                                                                                                                                                                  2) Transportation
                                                                                                                                          of several liters of product.           With a refill product, only a tank is stored in a truck for the
                                                                                                                                                                                  transportation while a packaged product requires several
                                                                                                                                                                                  elements such as paper box, transparent film and other ele-
                                                                                                                                                                                  ment to be transported. Thus, a refill product cycle saves not
                                                                                                                                                                                  only materials and time but also man-power.




                                                                    3
                                                                                                                                                                                  3) Consuming
                                                                                                                                                                                  A packaged product price is divided into a product and a
                                                                                                 CONSUME                                                                          packaging, thus buying a refill product by using your own
                                                                                      save up to 40% comparing to the price of                                                    container saves up 40% from a packaging price.
                                                                                       packaged product sold in supermarket.

                                                                                                                                                                                  4) Waste
                                                                                                                                                                                  Most of a plastic container usually ends up in a landfill in the
                                                                                                                                                                                  packaged product cycle while the refill product cycle elimi-
                                                                                                                                                                                  nates this step by reusing the container to fill the product.

                                                                                                                                                                                  5) Recycle
                                                                                                                                                                                  One possible solution of reducing plastic container in a
                                                                                                                                                                                  packaged product cycle is recycling. Although, recycle pro-
                                                                                                                                                                                  cess may eliminate plastic container but it creates a great
                                                                                                                                                                                  deal of pollution and consume massive energy.

                                                                                                                                                                                  From the analysis, there are several advantages from a refill
                                                                                                                                                                                  product cycle which are;




                                           4                                                                       5
                                                                                                                                                                                  - Save non-renewable resources
                                                                                                                                                                                  - Reduce energy consumption
                                                                                                                                                                                  - Reduce carbon dioxide emission
                                                                WASTE                                                                           RECYCLE                           - Less weight
                                                            Reduce plastic waste                                                               Require energy and
                                                                                                                                                                                  - More space
                                                              Save the landfill.                                                                cause emissions.
                                                                                                                                                                                  - Less material being used
                                                                                                                                                                                  - Manufactured with high quality at low cost

                                                                                                                                                                                  Refill product cycle involves fewer steps, lower energy con-
                                                                                                                                                                                  sumption, lower resources consumption and most impor-
                                                       Refilling creates no waste                                                No energy required and no emissions caused       tantly reduce plastic waste problem




                                                                                                                                                                                                                                                     77
                                      76
13 Case studies
     04 Countries
     05 Different products
     04 Different types of store
     02 Different systems
                                   79
78
13 Case Studies




                                                                                                                                                   Case studies
     1UK
                          1
                       GERMANY
                                          3
                                          USA
                                                              8
                                                              ITALY




     4 Types of shop




      mono-shop             franchising         corner           van




     Products Brand                             Payment system




      mono brand       multi brand                 weigh           digital
                                                                  barcode
                                                                             In this chapter, I have analyzed 13 case studies that have the
                                                                             concept of bringing your own and refilling system.
     5 Types of product                                                      Each case study has different system structure and ap-
                                                                             proach to customer.

                                                                             Each one offers different product, way to refill, the machine
                                                                             and the payment system.

                                                                             Analysis of each system has been carried out to understand
        Fresh             Dry         Drink        Cosmetic      Detergent   each case’s strong and weak points in order to be adapted
                                                                             later on the project.
        Food              Food




                                                                                                                                              81
80
Chapter 2 I What has been done in the world to approach the problem




                                                                                                                                                     UNPACKAGED
                                                                           Beginning life as a market stall in 2006, Unpackaged is a
                                                                           unique and brilliant concept that is so simple, especially
                                                                           considering the sheer amount of packaging waste that is ri-
                                                                           diculously filling our planet’s landfill sites. Within the beau-
                                                                           tifully designed shop, organic whole foods, dried fruit, nuts
                                                                           and seeds, herbs and spices, even refillable oils, vinegars and
                                                                           wines are all available to place straight into your own refillable
                                                                           containers, that you will have brought along with you.Those
                                                                           who forget to bring their own containers are furnished with
                                                                           durable, resealable plastic bags that they can reuse during
                                                                           their next trip, but thanks to the package-free environment,
                                                                           the owner claims that each year Unpackaged generates 1.5
                                                                           tons less carbon than traditional food stores.




                                                                                                                                                83
                                                                      82
visibility of product


                                                          steps are clearly shown
                                                          before entering the shop




     weighing system : can’t refill
     when the container is not empty

                                       well designed                                 low position makes
                                       coorperate brand                              it harder to refill




                                                                                                               85
84
GREEN DEPOT
     Green building solutions retailer Green Depot has recently
     opened a flagship store in Manhattan that is designed to
     demonstrate the high-performance eco building materials
     in action. A light booth made of recycled resin materials,
     for example, helps shoppers compare light bulbs and paint
     colors in a controlled setting, while the Zero-VOC Paint Bar
     serves up a line of paints free of volatile organic chemicals.

     The new flagship store on Manhattan’s (in)famous Bowery is
     the company’s first lifestyle-oriented LIVE store where con-
     sumers are able to get a piece of the action




                                                                      87
86
Able to see the
     well-organized                                                                         product clearly
                                                                   Product are stored
     and easy to approach
                                                                   in visible glass tank




                            Attractive :
                            Design as a Beer Brewer
                                                      Cleaning agent refill bar

                                                      Anyone can bring a bottle in and                        Able to use any
                                                      have it refilled with glass/tub &                       kind of bottle to refill
                                                      tile/all purpose cleaner or dish
                                                      soap. Labels are avaialable to be
                                                      stick on the reuse bottle. The cost
                                                      is 12 cents an ounce, which works
                                                      out to be less than a new bottle.
                                                                                                                                89
88
GREEN 11
                           Green 11 sells organic beauty products and household
                           cleaners that you can buy and take home in your own re-
                           usable containers, but also avialable for purchase. Another
                           store that has the same concept, located in San Fracisco
                           where many chic, unique shops are lining up.

                           Green11 is a new concept in retail and supply chain distri-
                           bution. We are about redefining old antiquated concepts
                           that are no longer meaningful in today’s world and is in dire
                           need of revolutionizing.

                           Product ranges are from shower gel to detergent to pet’s
                           soap.




3980 24th Street (x Noe)
   San Francisco, CA
   ph: 415.425.5195
info@shopgreen11.com
 www.shopgreen11.com
           90
                                                                                           91
hard to differentiate
                                                                       between product

     weighing system : can’t refill
                                                                                                                  unorganized : too many
     when the container is not empty
                                                                                                                  products and messy space




                                                                                               using more small plastic bottles
                                  pump bottles : difficult to refill
                                                                                               instead of using a big tank in bulk




                                                                                                                                             93
92
THE REFILL SHOPPE
     The Refill Shoppe is the actualization of an idea to create a
     more practical means for consumption. A return to the days
     before “disposibility”. Combining this mentality with won-
     derfully natural and organic products.

     The Refill Shoppe is an eco-conscious store challenging the
     standards of consumerism by offering quality bath, body,
     home and cleaning liquids in bulk. By allowing you to refill
     your own bottle or one of the many that the shop provided.




                                                                     95
94
Variety of products



                                                                                             limited choice of products
     offer non plastic container




                             unpractical display container :
                             difficult for maintenance and refill                         pump bottles : difficult to refill




                                                                                                                               97
96
MARKET OF CHOICES
     Market of choice is located in oregon, USA, where there are
     many store that sells in bulk.

     Market of Choice offers an extensive selection of the finest
     and freshest conventional, natural, organic, and health con-
     scious products at affordable prices. They strive for a relax-
     ing and enjoyable shopping experience with truly friendly
     people who care about the communities where they live and
     work.

     In the store, there are aisles and aisles of bulk bins full of
     anything from pasta and cereal to honey and sesame oil.




                                                                      99
98
weighing system : the price
             include the weigh of container




                                              well-organize andclean                       specific container for some product




      all product are visible
                                                                       provides non-plastic container




                                                                                                                                 101
100
Chapter 2 I What has been done in the world to approach the problem




                                                                                                                                                NEGOZIO LEGGERO DI TORINO
                                                                            The first stores devoted to this curious kind of spending: the
                                                                            company began "Shop light" of Turin, where all products are
                                                                            sold in bulk strictly without packaging. Among the best-sell-
                                                                            ing foods, milk, cereals, pulses, coffee, eggs and flour, while
                                                                            among non-food products are great for home and shaving
                                                                            cream.
                                                                            That of Turin is perhaps a limiting case, but also major dis-
                                                                            tributors over the years are organized to let at least some
                                                                            of their products (especially fruits and vegetables) would
                                                                            remain outside of the packaging, so that each customer can
                                                                            use freely as he wishes .




                                                                                                                                              103
                                                                      102
weigh system : users can refill
                                 only if they have
                                 finished the product
                                                                                variety of products are available




      all products are visible                                     hard to differentiate                       risk of mixing
                                                                   between products                            between product




                                                                                                                                 105
104
EFFECORTA
      Business idea based entirely on service innovation aimed at
      environmental sustainability and cost savings.

      Opened in August 2009 near Lucca, is a store “on tap”, which
      is based on the principle of short chain. Are sold more than
      100 local products - wine, olive oil, pasta, flour, vegetables,
      detergent and more - in large prevalence from a maximum
      of 100 km from the point of sale and proposed only in bulk.
      To do shopping using reusable containers and “Sport Lucca”
      in place of plastic bags.

      It ‘interesting that a shop of this type is able to meet the
      needs of a charge of full quality and not just a product cat-
      egory, as often happens




                                                                        107
106
difficult to add new liquid
      well organised and nice display   all products are visible                                           product due to the limited taps




                                              easy to use                                        can only use the provided plastic bottle




                                                                   attractive display containe




                                                                                                                                             109
108
MILLE BOLLE
                                                              The aim of this new thrust is to reduce drastically ecologist
                                                              11 million tons discarded in rubbish bins each year in Italy.

                                                              Recently some supermarkets are adopting this system, in
                                                              Piedmont, but also in Tuscany and Lazio.
                                                              Well, even Campania, battered by the emergency waste,
      The aim of this new thrust is to reduce drastical-      wants its products to plug it and created a petition calling
      ly ecologist 11 million tons discarded in rubbish       for this to large retail chains to supply detergent to plug into
                                                              their outlets.
      bins each year in Italy.

      Recently some supermarkets are adopting this
      system, in Piedmont, but also in Tuscany and
      Lazio.
      Well, even Campania, battered by the emergency
      waste, wants its products to plug it and created
      a petition calling for this to large retail chains to
      supply detergent to plug into their outlets.




                                                                                                                                 111
110
full of plastic bottles                 badly unorganize




                                                                      users have to hold the bottles while
                                                                      refilling the product
      can use only provided bottle




                                     messy refilling area




                                                                                                             113
112
SiMPLY Sma
      Supermarket Simply SMA provides Tap-detergent made
      from Simply SMA with the support of Regione Lombardia,
      A2A SpA Aprica and the Municipality of Brescia, in the PARR
      (Action Plan for the Reduction of Solid Waste in the Region
      of Lombardy).

      The sale of products on tap offers customers the opportu-
      nity to purchase the desired quantity at lower prices by an
      average of 50% compared to products packaged in an envi-
      ronmentally safe due to the absence of the pack.




                                                                    115
114
Dirty refilling space                  bad quality of display container



      all products are visible




                                 funnel is needed for refilling                           full of plastic bottles




                                                                                                                                            117
116
NEUTRAL
      Products with surfactants of vegetable origin derived from
      rapidly renewable sources with a high cleaning performance
      equal to the corresponding products in the market with raw
      materials derived from petroleum.
      products available: washing machine, Softener, wool and
      delicate, dishes




                                                                   119
118
monitor showing how much the plastic waste
                                                                                                   have been saved which encourage people to do good

                                                                   cleary see the product


                                                                                                                                            can use only provided bottle
                   attractive and colorful display




                                                                       easy to differentiate
                                                                       between product
                                                                                               accesibility : located in supermarket
  automatic : easy to refill by just
  pushing the button
                                                                                                                                        can refill only when
                                                                                                                                        the bottle is empty


                                                     the quantity to refill are fixed




                                                                                                                                                                           121
120
ECO GOCCIO
      The Solbat promotes and actively participates in projects
      that target the development of processes and products saf-
      er and more environmentally friendly, aimed at redu cing
      emissions and waste production. For sustainable develop-
      ment in respect of Health, Safety and Environment.

      The service are available in Piedmont - Tuscany - Toscana -
      Tuscany - Umbria - Sardinia - Southern Italy




                                                                    123
122
give a knowlege on how many
                                                                                                   plastic has been avoided




      barcode system : don’t have to weigh                                            proper refill machine : safe product




                                                                                                 barcode system : don’t have to weigh




                         machine is not inviting to refill



                                                             can use only provided bottle




                                                                                                                                        125
124
PUNTO PULITO BIO
      The shops POINT CLEAN BIO offer the consumer the oppor-
      tunity to buy detergent in bulk and save money while pro-
      tecting the environment. Buying once the empty bottle and
      reusing it the next time will be reduced significantly reduc-
      ing packaging waste caused by disposal of plastic signifi-
      cantly.

      POINT CLEAN BIO SICLY distributes products that vouches
      for the quality of being right because of ingrained dirt should
      not prevent us from preserving our environment.

      The SICLY for over 20 years produces detergents for profes-
      sional use and in recent years has invested its resources for
      eco-friendly detergents. The new project POINT CLEAN BIO
      distribution of detergents in bulk and Self Service contrib-
      utes to sustainable development.




                                                                        127
126
can use only the provided bottle   machine is not inviting to refill




      seperated cashier machine                                     accessibility: located in a laundry




                                                                                                          129
128
ECOPULITO
      It ‘s a van which provides the bulk detergent and of-
      fers the opportunity to purchase products directly.
      Before half of the sale, is a very powerful communi-
      cation tool as in direct contact with citizens and be-
      comes a vehicle for information on waste reduction
      and initiatives across the City involved in the project.
      The van in fact, participating in events such as the
      square of markets or fairs, allows citizens to buy de-
      tergent and to be informed on the initiative, the days
      will be advertised to the whole community and the
      Administration through the portal Riducimballi.
      The experience of the van is paying an incentive for
      businesses to join the project and begin the sale of
      the products in your store. In this way you will not
      want to create competition, because the van will only
      be present during the launch of the initiative, but we
      aim to disseminate information on the importance of
      measures to reduce waste at source and create an
      active and conscious clientele .




                                                                 131
130
all products are visible


      A Van : easy to approach users




                                       difficult to open and refill


               not attractive

                                                                          can refill only when
                                                                          the bottle is empty


                                                                                                 133
132
Ecologos : REDUCIMBALLI PROJECT
      It ‘s a van which provides the bulk detergent and offers the
      opportunity to purchase products directly.

      Before half of the sale, is a very powerful communication
      tool as in direct contact with citizens and becomes a vehicle
      for information on waste reduction and initiatives across
      the City involved in the project.
      Il furgone infatti, partecipando ad eventi di piazza come mer-
      cati o sagre, permette ai cittadini di acquistare i detergenti e
      di essere informati sull’iniziativa; i giorni saranno pubbliciz-
      zati a tutta la comunità dall’Amministrazione e attraverso il
      portale Riducimballi. The van in fact, participating in events
      such as the square of markets or fairs, allows citizens to buy
      detergent and to be informed on the initiative, the days will
      be advertised to the whole community and the Administra-
      tion through the portal Riducimballi.

      The experience of the van is paying an incentive for busi-
      nesses to join the project and begin the sale of the products
      in your store. In questo modo non si vuole creare concorren-
      za, perchè il furgone sarà presente solo nella fase di lancio
      dell’iniziativa, ma ci poniamo l’obiettivo di diffondere infor-
      mazione sull’importanza delle azioni di riduzione dei rifiuti
      alla fonte e creare una clientela attiva e consapevole. In this
      way you will not want to create competition, because the
      van will only be present during the launch of the initiative,
      but we aim to disseminate information on the importance
      of measures to reduce waste at source and create an active
      and conscious clientele .




                                                                         135
134
unorganized didplay space
      accessibility: approach the community




                                                                          137
136
VOMFASS
      Vom Fass is a multinational franchise that now has
      more than 240 stores in 20 states of the world. His
      slogan “Look, Taste, Enjoy!” In Italian becomes a fun
      “Look, Taste, Enjoy!”, Sounds familiar to millions of
      customers who have discovered how to buy a multi-
      tude of products directly from the tap is a fun more
      than a necessity.

      A look at the health never hurts, and walk into a store
      Vom Fass become a pleasant sensory experience.
      A festival of colors and flavors on hand, or rather,
      mouth, eyes and delight the palate of all those who
      want to discover dozens of varieties of oils, vinegars,
      balsamic vinegars and astonished by the colors of the
      bulbs of liquors, schnapps, whiskey .




                                                                139
138
clearly see the product

                                                                                                                   high level : hard to be refill

                                              welcoming atmosphere




      variety of the bottles

                                                                         hard to open and refill
                               hard to differentiaste betweeen product
                                                                                                   products are well store in
                                                                                                   different display container




                                                                                                                                              141
140
Chapter 3 I TRENDS AND CASE STUDIES




                                                                                                                                                                                                                                                                                                                                   Comparison of case studies
                                                                                                                                                                                                                                                                 Esthetically, some of the shops such as unpackaged and
                                                                                                                                                                                                                                                                 Green depot has well-designed space which attract users
                                                                                                                                                                                                                                                                 and welcome them to enter the shop, while some space are
                                                                                                                                                                                                                                                                 unorganized and unwelcome.
                                       esthetic




                                                                                                                                                                                                                                                                 Some shops provide a wide range or product with many pro-
                                                                                                                                                                                                                                                                 ducers while some shop , mostly the corner in supermarket,
                                                                                                                                                                                                                                                                 offer product from only one producer.
                                       products
                                       varietion




                                                                                                                                                                                                                                                                 “System” covers from how customers approach products,
                                                                                                                                                                                                                                                                 how to refill until the payment system. Private retailers are
                                                                                                                                                                                                                                                                 still poor on this point while corner in the supermarket
                                                                                                                                                                                                                                                                 provide more convenient system, such as automatically re-
                                                                                                                                                                                                                                                                 filling system and bardcode payment system.
                                        sytem



                                                                                                                                                                                                                                                                 Corner in the supermarket are getting wider range of the
                                                                                                                                                                                                                                                                 market while the private retails gets only some target group
                                                                                                                                                                                                                                                                 that are aware of the environment and willing to give affort
                                                                                                                                                                                                                                                                 to live more sustainable. Another good way to attract more
                                                                                                                                                                                                                                                                 customers is to approach them directly like in the case of
                                       market                                                                                                                                                                                                                    Ecolologos, that goes direct to the community with the van.



                                                                                                                                                                                                                                                                 Refill system mainly devided into area, manually and auto-
                                                                                                                                                                                                                                                                 matically. Private retail are mostly use a pump bottles while
                                                                                                                                                                                                                                                                 the corner supermarket that are supported by some pro-
                                                                                                                                                                                                                                                                 ducers has an automatic system which make it easier faster
                                                                                                                                                                                                                                                                 to refill and more hygien.
                                        refill
                                       system
                                                   unpackage


                                                               Green Depot


                                                                             Green 11


                                                                                        The refill shppe


                                                                                                           Market of choices


                                                                                                                               Negozio leggero


                                                                                                                                                 Effecorta


                                                                                                                                                             mille bolle


                                                                                                                                                                           simply sma


                                                                                                                                                                                        Neutral


                                                                                                                                                                                                  Ecogocca


                                                                                                                                                                                                             putto pulito bio


                                                                                                                                                                                                                                ecopulito


                                                                                                                                                                                                                                            ecologos


                                                                                                                                                                                                                                                       vomfass




                                                                                                                                                                                                                                                                                                                                 143
                                      142
Chapter 3 I TRENDS AND CASE STUDIES




                                            What could be improve                                                          Interesting points




                                                                                                                                                                                                            What could be improve
                                                                    Refill system
                                                                    //Hard to refill and gets dirty easily                                      Refill system
                                                                    //Some machine even leek                                                    //Automatically refilling machine, easy, fast and clean




                                                                    Refill system                                                               Plastic bottles
                                                                    //Pump bottles, difficult and takes time to refill                          //Users can use any bottlles they have




                                                                    Refill system                                                               Refill system
                                                                    //Users can’t choose only the exact amount they need                        //The machine also indicates haw much users
                                                                                                                                                has saved the environment by using the service



                                                                    Weighing system
                                                                    //Users can’t refill unless they
                                                                    completely finished the product.                                            Retail
                                                                    // weighing system also include the                                         //Directly approach to users’ community
                                                                    weight of bottle, even it’s very light but
                                                                    still make it cost more than it should.


                                                                    Retail area
                                                                    //Unorganize area full of provided bottles


                                                                    Plastic bottles
                                                                    //Users has to use only the prepared bottlle




                                                                                                                                                                                                          145
                                      144
chapter 4


      PROJECT




                   147
146
Chapter 4 I PROJECT




                                                                                                                   It’s time to change
                                                        Bangkok really lacks of the general public’s
                                                        awareness of how to manage the waste thats
                                                        thrown into the garbage bin.

                            They always say that        While I see that Thailand has in many ways im-
                                                        bibed many western traits like good roads, de-
                            time changes things,        cent travel & commuter services for the average
                                                        person, it surely lacks the civic sense of how to

                            but you actually have to    recycle waste.

                                                        At the rate at which the urban population is grow-

                            change them yourself        ing, the people of Bangkok too needs such civic
                                                        knowledge to ensure that their carbon footprint
                                                        does not pose a threat to the environment.

                                                        This knowledge & responsibility should obviously
                                                        start inside every household and every school
                                                        that educates the children who are going to be
                                                        the pillars of the society tomorrow.

                                                        Since the availability of garbage dump sites is a
                                                        major problem for the country, garbage disposal
                                                        is a pressing issue and the issue cannot simply
                                                        be left for the authorities to handle. All city dwell-
                                          Andy Warhol   ers must consider changing their consumption
                                                        patterns in order to reduce the quantity of gar-
                                                        bage being generated.

                                                        Yes, IT IS TIME TO CHANGE

                                                        I hope this activity will motivate people to realize
                                                        the importance of reduce waste by reusing and
                                                        rethink before they throw away things.




                                                                                                                 149
                      148
How can we create a
      new lifestyle towards
      sustainability and
      raise awareness of
      Bangkok society.
                              151
150
Chapter 4 I PROJECT




                                                                                              change? . . . starts to rethink reuse and refill !
                            provides a complete refill-service system that is embeded
                            in your community which mainly aim to reduce plastic con-
                            tainer waste in a daily life and also to encourage people in
                            a community to concern more about the environment by
                            starting from small changing of their behaviour.

                            Vision
                            The world will have less plastic waste. People’s small action
                            change the producer’s way of selling to be more environ-
                            mental friendly.

                            PSS
                            // Provides refilling system for a community, a new way of
                            buying household cleaner
                            // Provides activity for community

                            Aim
                            // To reduce amout of plastic container waste in Bangkok
                            // To gian more attention to plastic waste issues from Thais
                            // To encourage of reusing befor recycling
                            // To encourage brands to start thinking of selling in bulk.
                            // To build new behaviour of grocery shopping (Detergent).




                                                                                            153
                      152
Chapter 4 I PROJECT




                                                                                  What : refilling system for household detergent
                            From the research, we have found that there are
                            many plastic containers in one household and
                            that shouldn’t be thrown away after one-time-
                            use. Even the refill pouch, it creates big amouth
                            of trash.

                            This is why this project aim to solve the plastic
                            container waste problem.

                            		
                            	               offer users a new way of buying
                            household detergent and provide producers a
                            new platform to sell products in bulk.

                            Moreover, the service als encourage people in a
                            community to concern more about the environ-
                            ment by starting from small changing of their
                            behaviour.




                                                                                155
                      154
Where : Bangkok condominium
      Like other modern cities in the world, Bangkok boasts lots
      of massive building as it is becoming more and more popu-
      lated.

      The urban structure in the inner city district is characterized
      be densely populates areas with little vacant land. Because
      of very limited supply of land, land prices are very high. Most
      of the land has already been occupied for commercial pur-
      poses, goverment offices, educational establishment, trans-
      portation infrastructure. The land usage in this area can be
      illustrated as vertical devoelopment in the form of high-rise
      offices, residentail buildings.

      The amount of condominium dramatically increases
      over a few year in order to support the demand of the habita-
      tion and several more factors supported the growth of con-
      dominiums, including smaller family sizes of 2.5 persons per
      household on average, down from seven a decade ago. Condos
      are also popular as second homes.

      As predicted, the condominium market will continue rising
      and reach its peak from 2015 onward.

      I am targeting a condominium community which offer them a
      service that help them to have a more sustainable lifestyle.




                                                                        157
156
Chapter 4 I PROJECT




                                                                                              Who : Condominium habitant
                            In condominium, you can find various types of people from
                            granny to baby, from and family to single and from designer
                            to doctor, all living together under one roof.

                            Therefore the service found that this incident could be a
                            great opportunity to widely spread a new lifestyle to the
                            urban society and lead to more awareness of Thai people
                            towards environmental problem. Imagine, starting from one
                            community and spreading to hundreds, this will surely im-
                            pact the Bangkok lifestyle and will gradually improve the
                            environmental awareness.

                            Second, because the condominium is always seeking for a
                            new service to offer their habitants in order to provide them
                            an alternative that leads to a more convenient lifestyle.




                                                                                            159
                      158
How : System map
                                          USER
               Learn
                                                                                                          Register/
                                                                                                         Questionair




                                             re RKSHOP
                                                        ke
                                                   Ma


                                             WO           0
                                                       201
                                                   DEC
                                              12




                                                                                                                       re
Tip/Trick                                                     re



                                                                                                                     Become
                       Website                                                              Condo                   a member
                                          Attend
                                         Workshop




            organize
            workshop
                                                                                                                 pre-order
                                                                                                                  iPhone
                                                                                            Machine


                                                                      indicate when




                          re
                                                                   product is running out
                                                                                            Delivery




                                         fill your own                                                                                           Recycle
                                                                                                                                                company
                                                                                                                                     bottles




                                                                                                       Support workshop activities
                                                                                                              Promote the service
                                                                          Delivery                             Help with recycling             municipality
                                 order                                    product


                                                                          Give Tips/
                                                                          workshop




                                         Brand



                                                                                                                                                              161
   160
Chapter 4 I PROJECT




                                                                                                                                                                                                                                                                                            Brochure and member card
                                                                                                                                                                                                                                                re              fill your own




                                                                                                                                                                 Do you know ?
                                                                                                                                                                 With    re    fill your own
                                                                                                                                                                                               You will save up to 40% than
                                                                                                                                                                 buying packaged product in supermarkets. . .

                                                                                                                                                                 so why still wasting money!?
                                                                                                                                                                 Start your new experience with us NOW !

                                                                                                                                                                                                                                             Member Privilege
                                                                                                                                                                            Find an empty bottle in your house
                                                                                                                                                                            *We also provide you a bottle at the
                                                                                                                                                                            machine but it’s better you bring your own!
                                                                                                                                                                                                                                                        Each product can be purchased
                                                                                                                                                                                                                                             Points     by points. Learn how to collect




                                                                                                                                      fill your own
                                                                                                                                                                                                                                                        your points . . .
                                                                                                                                                                            Go to the reFill point




                                                                                                                                                                                                                                             Rules!                         5




                                                                                                                                  re
                                                                                                                                                                            At the machine, scan your member card
                                                                                                                                                                            and follow the instruction on the screen                                   Comment/Rate
                                                                                                                                                                    re      and select your desired product


                                                                                                                                                                                                                                                                            5
                                                   reStyle your life
                                                                                                                 Member card                                                Enjoy our selected product!
                                                                                                                                                                            Since there is no package, you save the                                     Give Tips&Trick
                                                                                                                                                                            hidden cost that you usually pay when you


                            reStyle your life      reUse your bottle
                                                                                                                                                                            buy packaged product in supermarket
                                                                                                                 Account :




                                                   re
                                                                                     Welcome to our community!                                                                                                                                                              10
                            reUse your bottle                                        Enjoy your new whole                                                                                                                                               Organize/Attend




                            re
                                                                                                                                                                            After the product is finished, go back to                                      workshop
                                                                                                                 Password :
                                                                                     experience of buying                                                                   the reFill point and reFill it again!
                                                                     fill your own   household detergent
                                                                                     for your home!                                                                         . . . .as simple as that!                                                                       20

                                                                                     re
                                   fill your own                                                                                                                                                                                                          Buy a bottle
                                                   START REFILL YOUR OWN!
                                                   Check out more about US                 fill your own
                                                                                                                 ENJOY YOUR NEW EXPERIENCE!                     YOU
                                                                                                                                                                SAVE                                     Check out more about our service!
                                                   www.refillyourown.com                                                             Time             Money   Environment                                    www.refillyourown.com




                                                                                                                                                                                                                                                                                          163
                      162
Chapter 4 I PROJECT




                                                                                                                         Touch point : Machine
                            Component of the refilling point is machine+recyclebin+infomation board
                            Condominium can choose how machine they want to put in their condo, depends also on the
                            needs and available space.

                            Moreover, Machine has designed to be able to change the color of the surface so the each
                            condominium can choose the colore that suit their interior the most.




                                                                                                                       165
                      164
166
 167




       Touch point : Refill point
Chapter 4 I PROJECT




                                                                                   Touch point : Machine
                            Real time resource-saving :   refill your own Logo
                            Machine indicates
                            how much resources
                            the community have saved.
                            (water,energy,CO2 smission)




                                                          ID scanner




                                                          refill cavity

                            Community board :
                            Where user can find out
                            about adtivities and
                            workshop. Also producers
                            can use this board to
                            promote the brand.




                                                          recycle bin




                                                                                 169
                      168
Chapter 4 I PROJECT




                                                                                                                  Label and Tag for reuse bottle
                            Instead of producing more plastic bottle to suply to users, the service decided
                            to have recycle company as a partner to clean a reusable plastic bottle that has
                            been thrown away. This way not only reduce amount of plastic bottle but also giv-
                            ing a new life to an old bottle.

                            The service will put a tag to show that ths bottle has been clean through a right
                            process and that they can be sure and feel secure to reuse the bottle. Also the
                            service will put the lable on each bottle to show how much each bottle can con-
                            tains, users can write on the label the name of the product they have refilled.




                                                                                                                171
                      170
Chapter 4 I PROJECT




                                                                                                                           Mobile application
                            choose refillyourown application   choose catagory              choose product your want




                            select product from the list       insert desired amount and    choose how you want to pay
                                                               bottle if needed

                            Other pages




                            Personal accout page               reCommend ME! service with   search engine for
                                                               customer’s room plan         tips and product




                                                                                                                         173
                      172
Another way to choose                                      Member Privilege
Chapter 4 I PROJECT




                                 the best product for your room




                                                                                                                                                             Member Privilege : reCommend ME! service & Points
                                                                                                               Each product can be purchased
                            Another way to choose                                                              by collected points.
                                                                                             Points
                            the best product for your room                                                     Learn how to collect your points now!




                                                                                             Rules!                                      5
                                                                                                               Comment/Rate



                                                                                                                                         5
                                                                                                               Give Tips&Trick




                                                                                                                                         10
                                                                                                              Organize/Attend
                                                                                                                 workshop




                                                                                                                                         20
                                                                                                                Buy a bottle


                            reCommend ME! is a special function from the service, it       The service providespecial way of purchasing product for
                            helps the customers to choose product that suites with their   customers by collecting points. Customers can gian points
                            room’s material.                                               by commenting or rateing on the purchased product, give
                                                                                           tips and tricks to other customer, organize or attend work-
                            The programme will show your room’s plan which customers       shop but also customers will loose their point everytime they
                            can select area of the room they want to clean then service    purchase a new plastic bottle in order to encourage custom-
                            will reCommend them with the product that suits the best to    ers to think first or reusing their old bottle.
                            their room’s material.




                                                                                                                                                           175
                      174
Chapter 4 I PROJECT




                                                                                                                                         Receipt and point’s rules
                                                                       re       fill your own   Suthapa Pruksapong
                                                                                                               502

                                                                       November 2010
                                                                       Product                                       Refilled list
                                                                       Sunlight Mild&Green 250ml          25 b.
                                                                       Breeze 500ml                       60 b.
                                                                       Breeze softener 500ml              55 b.
                                                                       Mr.clean 750ml                     75 b.

                                                                       Total                              215 b.

                                                                       Points                                        Points Detail
                                                                       Gained points
                                                                       Comment/Rate on product           10 pts
                                                                       Give Tips&Trick                    0 pts
                                                                       Organize workshop                  5 pts
                                                                       Attending workshop                 5 pts
                                                                       From product’s special offer       0 pts

                            Everytimg you refill, your movement        Used points
                            will be recorded in your account and       Buy a bottle x1                     5pts
                            the payment will be shown in your
                                                                       Total                              5 pts
                            registered credit card bill. The receipt
                            will come saperately at the end of the     Last month pts.                    0 pts
                            month with other condominium’s             Your current pts.                  5 pts
                            service’s bill and in the receipt you
                            will see your refilled history, points     You have saved                                Saved resources
                            and how much you have saved the            water                              1.7 m2
                            environment.                               CO2                                2.3 kg
                                                                       energy                             1.9 kWh




                                                                                                                                       177
                      176
Chapter 4 I PROJECT




                                                                                                                                                    Website
                            re         fill your own
                            welcome to our community
                            account name



                            password                Visiter click here



                                           Log in




                                                                         Another touchpoint is WEBSITE
                                                                         Non member users also can check out our service and activities, also
                            Download
                                                                         can attend some open-to-public workshop.

                                                                         In the website users can learn more about the problem of plastic waste
                                                                         and how to reStyle their life to live better.




                                                                                                                                                  179
                      178
Chapter 4 I PROJECT




                             re           fill your own
                                                          OUR SERVICE        WHY REFILL      HOW TO REFILL   CONTACT
                                                                                                                                    Suthapa Pruksapong
                                                                                                                                  The Next Sukhumvit 52
                                                                                                                                                  1806                       re       fill your own
                                                                                                                                                                                                       OUR SERVICE               WHY REFILL            HOW TO REFILL          CONTACT
                                                                                                                                                                                                                                                                                                           Suthapa Pruksapong
                                                                                                                                                                                                                                                                                                         The Next Sukhumvit 52
                                                                                                                                                                                                                                                                                                                         1806


                                                                                                                       NEWS                                                                                                                                                                   NEWS

                                                                                                                       COMMUNITY                                                                                                                                                              COMMUNITY
                               Ceiling Tips               How to REMOVE STAIN ON THE FLOOR                                                                                    Check out               Click on the date to see details of each workshop

                               Flooring                                                                                                                                       Workshop calender
                                                                                                                       Who is joining our service?                                                                                                                                            Who is joining our service?
                               Living room Tips
                                                                                                                                                                              Become a
                                                                                                                                                          Community List
                               Bedroom Tips                                                                                                                                   workshop organizer                                                                                                                                 Community List


                               Kitchen Tips
                                                                                                                       Learn how to live more                                                                                                                                                 Learn how to live more
                               Toilet Tips                                                                             sustainability ?
                                                                                                                                                          ReLifestyle
                                                                                                                                                          yourself
                                                                                                                                                                                                                                                                  re   Make                   sustainability ?
                                                                                                                                                                                                                                                                                                                                 ReLifestyle
                               Laundry Tips                                                                                                                                                                                                                        WORKSHOP                                                      yourself




                                                                                                                       Tips & Trick                                                                                                                                           re   connect
                               stain on wooden floor                                                                                                                                                                                                                          PARTY !!!!!!!   Tips & Trick
                                                                                                                                                          Learn new tips                                                                                                                                                         Learn new tips


                                                                                                                                                                                                                                re   cycle

                                                                                                                                                                                                                                Conference
                                                                                                                       Attend or Offer workshop?                                                                                                                                              Attend or Offer workshop?

                                                                                                                                                          Workshop
                                                                                                                                                                                                                                                                                                                                 Workshop



                                                                                                                       Old plastic bottles?                                                                                                                                                   Old plastic bottles?
                                                                                                                       Don’t throw away !                                                                                                                                                     Don’t throw away !
                                                                                                                       Give it to us :)                   Check our                                                                                                                           Give it to us :)                   Check our
                                                                                                                                                          Donation Point!
                                                                                                                                                                                                                                                                                                                                 Donation Point!




                            Tips&Tricks Page                                                                                                                                Workshop Schedule




                             re           fill your own
                                                          OUR SERVICE        WHY REFILL      HOW TO REFILL   CONTACT
                                                                                                                                    Suthapa Pruksapong
                                                                                                                                  The Next Sukhumvit 52
                                                                                                                                                  1806
                                                                                                                                                                             re       fill your own
                                                                                                                                                                                                       OUR SERVICE               WHY REFILL            HOW TO REFILL          CONTACT
                                                                                                                                                                                                                                                                                                           Suthapa Pruksapong
                                                                                                                                                                                                                                                                                                         The Next Sukhumvit 52
                                                                                                                                                                                                                                                                                                                         1806


                                                                                                                       NEWS                                                                                                                                                                   NEWS

                                                                                                                       COMMUNITY                                                                                                                                                              COMMUNITY
                                                                                                                                                                              Check out               Fill out your idea of the workshop you want to organize !
                                                                                                                                                                              Workshop calender       Name
                                                                                                                       Who is joining our service?                                                                                                                Community Workshop          Who is joining our service?
                                                                                                                                                                              Become a                Surname                                                     Open-to-Public
                                                                                                                                                          Community List
                                                                                                                                                                              workshop organizer                                                                                                                                 Community List



                                                                                                                                                                                                      Desire date or the workshop
                                                                                                                       Learn how to live more                                                                                                                                                 Learn how to live more
                                                                                                                       sustainability ?                                                                                                                                                       sustainability ?
                                                                                                                                                          ReLifestyle                                                                                                                                                            ReLifestyle
                                                                                                                                                          yourself                                    Your proposal                                                                                                              yourself




                                                                                                                       Tips & Trick                                                                                                                                                           Tips & Trick
                                                                                                                                                          Learn new tips                                                                                                                                                         Learn new tips

                                                                                                                                                                                                      Benefit

                                                                                                                       Attend or Offer workshop?                                                                                                                                              Attend or Offer workshop?

                                                                                                                                                          Workshop                                                                                                                                                               Workshop



                                                                                                                       Old plastic bottles?                                                                                                                                                   Old plastic bottles?
                                                                                                                       Don’t throw away !                                                                                                                                     Submit          Don’t throw away !
                                                                                                                       Give it to us :)                   Check our                                                                                                                           Give it to us :)                   Check our
                                                                                                                                                          Donation Point!                                                                                                                                                        Donation Point!




                            Check out and learn more about Participating Brand                                                                                              Organize a workshop




                                                                                                                                                                                                                                                                                                                                                   181
                      180
Chapter 4 I PROJECT




                                                                                                                                                                             Logo and its customization
                                                                                                                        re
                                                     re RKSHOP
                                                                ke
                                                             Ma


                                                     W O           010
                                                           D   EC 2 inium
                                                      12th
                                                          NEX
                                                       The mon Ro
                                                                  ndo
                                                                      m
                                                              T Co m, 5th F
                                                                  o
                                                                            loor
                                                                                                                                             fill your own
                                                         om
                                                         C




                                                                                                                        Idea of the logo is to be customizable by users,
                                                                                                                        to fill their own word in hte blank.
                                                                                   re
                                                                                                  ur own
                                                                                           fill yo
                                                                                                       com
                                                                                               urown.
                                                                                   www.r
                                                                                        efillyo                         This logo could be customized by users. Users
                                                                                                                        can fill in the blank (instead of fill your own)
                                                                                                                        to promote their workshop activities, such
                                                                                                                        as remake, a workshop of remaking their
                                                                                                                        old cloths & stuff instead of throwing away
                                                                                                                        things.

                                                                                                                        example :


                                                                          re
                                                                           WORKSHOP
                                                                                           Make
                                                                                                                        re          Make

                                                                                                                        WORKSHOP
                            re        Make
                                                                                                                        re       connect
                            WORKSHOP
                                                                                                                        PARTY!!!!!!!
                            12th DEC 2010
                            The NEXT Condominium
                            Common Room, 5th Floor

                                                                           12th DEC 2010
                                                                                                                        re          cycle


                                                                           The NEXT Condominium                         Conference
                                                                           Common Room, 5th Floor
                                                                           The next                re   fill your own




                                                                                                                                                                           183
                      182
1
        Sarah is a new member of
        the condo. Once she
        becomes member of the
        condo she is automatically
        registered for the service. On
        the first day she will be
        asked to do the questionaire
                                                                                                                                                                                                                                                                       re         fill your own            OUR SERVICE               WHY REFILL             HOW TO REFILL              CONTACT
                                                                                                                                                                                                                                                                                                                                                                                                                      account name   password


                                                                                                                                                                                                                                                                                                                                                                                                                                                      Log in


                                                                                                                                                                                                                                                                                                                                                                                                       NEWS




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Customer journey : NEW USER
        about her household                                                                                                                                                                                                                                                                                                                                                                            COMMUNITY




        cleaning habit and choose
                                                                                                                                                                                                                                                                                                                                                                                                       Who is joining our service?

                                                                                                                                                                                                                                                                                                                                                                                                                                        Community List




        the password for her                                                                                                                                                                                                                                                                                                                                                                           Learn how to live more
                                                                                                                                                                                                                                                                                                                                                                                                       sustainability ?
                                                                                                                                                                                                                                                                                                                                                                                                                                        ReLifestyle




                                                                                                                                   4
                                                                                                                                                                                                                                                                                                                                                                                                                                        yourself



        account that has been             reStyle
                                                    your life
                                          reUse yo                                                                                                                                                                                                                                                                                                                                                     Tips & Trick


        created, after she will get the
                                          re
                                                    ur bottle                                                                                                                                                                                                                                                                                                                                                                           Learn new tips




                                                fill your
        brochure and member card.
                                                                                                                                                                                                                                                                                                                                                                                                       Attend or Offer workshop?
                                                          own
                                                                                                                                                                                                                                                                                                                                                                                                                                        Workshop




                                                                                                                                                                                                                                                                                                                                                                                                       Old plastic bottles?

                                                                                                                                                                                                                                                                         re                    provides a complete refill-service system that not only aim to reduce plastic container waste in a      Don’t throw away !                   re
                                                                                                                                                                                                                                                                              fill your own
                                                                                                                                                                                                                                                                                               daily life but also to encourage people in a community to concern more about the environment .          Give it to us :)                 Check our
                                                                                                                                                                                                                                                                                                                                                                                                                                        Donation Point!




2
                                                                                                                                      she visits the website to learn more
                                                                                                                                      about how she affects the environment
                                                                                                                                      with her daily life and what can she do to
                                                                                                                                      help the environment.

                                                                                                                                            re       fill your own
                                                                                                                                                                      OUR SERVICE              WHY REFILL            HOW TO REFILL          CONTACT
                                                                                                                                                                                                                                                                                                Suthapa Pruksapong
                                                                                                                                                                                                                                                                                              The Next Sukhumvit 52
                                                                                                                                                                                                                                                                                                              1806



                                                                                                                                                                                                                                                                       NEWS

                                                                                                                                                                                                                                                                       COMMUNITY
                                                                                                                                             Check out               Click on the date to see details of each workshop                                                                                                                         Check out                                            Click on the date to see details of each workshop
                                                                                                                                             Workshop calender                                                                                                                                                                                 Workshop calender
                                                                                                                                                                                                                                                                       Who is joining our service?
                                                                                                                                             Become a                                                                                                                                                                                          Become a
                                                                                                                                             workshop organizer                                                                                                                                                                                workshop organizer
                                                                                                                                                                                                                                                                                                                                       Community List




        re
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    re KSre OP
             fill your own
                                                                                                                                                                                                                                                                       Learn how to live more                                                                                                                                                                                  Mak e
                                                                                                                                                                                                                              re     Make                              sustainability ?                                                                                                                                                                                                Make


                                                                                                                                                                                                                                                                                                                                                                                                                                                                     OR H
                                                                                                                                                                                                                                                                                                                                       ReLifestyle
                                                                                                                                                                                                                                                                                                                                       yourself
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    W
                                                                                                                                                                                                                              WORKSHOP                                                                                                                                                                                                                                           WORKSHOP


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    12th DEC
                                                                                                                                                                                                                                            re   connect                                                                                                                                                                                                                              inium
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            T Condom Floor    reconnect
                                                                                                                                                                                                                                                                       Tips & Trick                                                                                                                                                                                  The NEX
                                                                                                                                                                                                                                            PARTY !!!!!!!                                                                                                                                                                                                                    Room, 5th      PARTY !!!!!!!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Common
                                                                                                                                                                                                                                                                                                                                       Learn new tips


                                                                                                                                                                                              re                                                                                                                                                                                                                                      re




                                                                                  3
                                                                                                                                                                                                   cycle                                                                                                                                                                                                                                           cycle




                                                                                                                                   5
                                                                                                                                                                                              Conference                                                                                                                                                                                                                              Conference
                                                                                                                                                                                                                                                                       Attend or Offer workshop?




                                                                                                                                                                                                                                                                              6
                                                                                                                                                                                                                                                                                                                                       Workshop




                                                                                                                                                                                                                                                                       Old plastic bottles?
                                                                                                                                                                                                                                                                       Don’t throw away !
                                                                                                                                                                                                                                                                                                                                                                                                                                                           attend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    re
                                                                                                                                                                                                                                                                       Give it to us :)                                                Check our
                                                                                                                                                                                                                                                                                                                                       Donation Point!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              fill your own

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    www.refillyourown.com




                                                                Later that evening, She starts out this wonderful experience               Later she found out about the workshop that                                                                                                                                                         She click to see the detail and about the
                                                                by filling up detergent with the bottle that comes with the kit.           organize by the community about remaking                                                                                                                                                            workshop and decided to attend.
                                                                She finds the service very convenient, economy and                         cloths and furniture.
                                                                eco-friendly.
     After she read the instruction, she found the              While she is refilling, the machine indicates how much she




                                                                                                                                   7                                                                                                                                                                                                                                                                                                                                                                   8
     service very interesting and useful.                       has helped the nature. So she feels even better because not
     She’s glad of being a part of the community and            only she spends less time and money but she also plays a role
     can’t wait to have this new experience.                    in helping environment.

                                                                                                                                                                                                                         reRKSHOP
                                                                                                                                                                                                                          O
                                                                                                                                                                                                                                  Mak e

                                                                                                                                                                                                                          W             0
                                                                                                                                                                                                                                EC 201
                                                                                                                                                                                                                          12th D ndominium



New users                                                        Scenario
                                                                                                                                                                                                                                 XT Co      Floor
                                                                                                                                                                                                                           The NE Room, 5th
                                                                                                                                                                                                                                on
                                                                                                                                                                                                                           Comm




The service provides user a member card                         In this story, a girl just moved into the condominium,                                                                                                                       re        fill your own
                                                                                                                                                                                                                                                             wn.com


and a brochure which guides how to use                          she receives a member card and a brochure which
                                                                                                                                                                                                                                              www.refillyouro




the service.                                                    explain about an entire service. She finds the service
                                                                to be profoundly useful and she decided to experi-
                                                                ence the service directly at the machine.

                                                                Later on she checks out the website and become an
                                                                active member in the community, she organizes and
                                                                attends workshops and gets to know her neighbor
                                                                more.                                                              On the 12th Jan 2010, She attend the work shop and knows more people                                                                                                                                                           At the end of the month, the bill comes with
                                                                                                                                   and get all the cloths remake. . . perfect community!                                                                                                                                                                          the credit card bill. It shows your refill history,
                                                                                                                                                                                                                                                                                                                                                                  points amd also how much she has helped
                                                                                                                                                                                                                                                                                                                                                                  the environment.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              185
  184
1                                                  2                                                          3




                                                                                                                                                                                  APPLICATION SCENARIO
                                                                                                                                                                                        Customer journey : PRE-ORDER BY MOBILE APLLICATION
                                                                                                                          She asks her son to go down to refill it for her. She
Yani is an old user to the service                                                                                        gave him an empty bottle in the house.
One day while she was cooking and suddently




                                                                                                              4
she realises that she ran out of detergent, she
remembers seeing the poster about refill-
your-own mobile service, She decided to try.




                                                   Luckily the service provide the mobile application., she
                                                   quickly orders by the iPhone Application while preparing
                                                   dinner.



Mobile Application                                 Scenario
The service provides also a mobile applica-        In this story, while the mother is preparing dinner, she
tion for user who usually prefers to pre           needs to clean the pot to use for cooking but
order products and has limited time.               suddenly she realizes that the dish washing deter-
                                                                                                              He goes down with the
The service will reserve products from pre         gent already ran out. Instead of stop cooking and go
                                                                                                              bottle to refill.
order’s user for 24 hours so that whenever         down by herself she uses the mobile application to         There were somebody
user is available, user can go to refill without   order the product she wants and she asks her son to        using the machine so he
having to worry about wasting time choos-          go down and refill it for her. Her son goes down to        used the fast track path.
ing what to refill in front of the machine or      refill at the machine and comes back within 5              Without waiting he
even if product will be finished or not.           minutes...life couldn’t be more simple!                    easily scan the card and
This service is designed to fit a complicated      In this way she saves her time and also spreads a          the machine read the
city lifestyle.                                    new experience to her son.                                 order and start to refill
                                                                                                              the bottle automatically.


                                                                                                                                                                                    187
  186
1                                                               2                                                      3                                                                                                                                    4
                                                                                                                                                she goes down to buy a cleaner.




                                                                                                                                                                                                                                                                                                                                   Customer journey : TIPS & RECOMMEND ME! FUNCTION
                                                                                                                           hmm that seems       At the machine she uses the recommend
                                                                                                                           easy....let’s try!   me! service to help her choose the best
                                                                                                                                                product for her for her room’s material

                         ng                                                                                                                     She order the product with the bottle this
                   I goi
        Ho w am all this!!!                                                                                                                     time and loose 5 pts for buying the bottle.
               ean
         to cl                                                                                                                                  Since she doesn’t often use this detergent,
                                                                                                                                                she refills just a small amount of it.
                                                                                                                                                Therefore she reduces an unescessity
                                                                                                                                                perchase to saves up some money and
                                                                                                                                                resources




                                                                                                                                                                                         20




                                                                                                                                                                                              She rushes back to her room to clean, the
Jill has her 21th Birthday party last night. In the morning she found her       Jill checks out the website and learn the tips                                                                product works very well, thanks to the tips
room extremly dirty. Many stains are on the floor which she has no clue         on how to clean out the stains.                                                                               and the recommend me! application:)
how to deal with it.


                                                                                                                                                                                                                                  5
            reCommend me! &                                                 Scenario
                                                                                                                                                                                                Rate&
            Tips and Trick service                                          Each material needs a suitable product; the story                                                                  Comm
                                                                                                                                                                                                    rent
                                                                                                                                                                                                     e         fill your own




                                                                                                                                                                                                     Rate and comment
                                                                                                                                                                                                                               OUR SERVICE         WHY REFILL   HOW TO REFILL   CONTACT


                                                                                                                                                                                                                                                                                          NEWS

                                                                                                                                                                                                                                                                                          COMMUNITY
                                                                                                                                                                                                                                                                                                       Suthapa Pruksapong
                                                                                                                                                                                                                                                                                                     The Next Sukhumvit 52
                                                                                                                                                                                                                                                                                                                     1806




            The service provides the reCommend me!                          begins with a young girl who last night hosted a party
                                                                                                                                                                                                                               Rate and comment on your product!
                                                                                                                                                                                                     Read comments
                                                                                                                                                                                                                               Product                                                    Who is joining our service?
                                                                                                                                                                                                     Find product
                                                                                                                                                                                                                                Duck tile turbo
                                                                                                                                                                                                     Product ranking
                                                                                                                                                                                                                               Rate your product



            function that help users to find the suitable                   in her own room. When she wakes up she finds her
                                                                                                                                                                                                                                                                                          Learn how to live more
                                                                                                                                                                                                                                                                                          sustainability ?
                                                                                                                                                                                                                               Comments

                                                                                                                                                                                                                                suuuuuuper clean and suuuuper easy to use!




            product for their room. Registered users                        room very dirty and her biggest concern are strains
                                                                                                                                                                                                     stain on wooden floor                                                                Tips & Trick



                                                                                                                                                                                                                               Share your experience with us!
                                                                                                                                                                                                                                                                                          Attend or Offer workshop?




            will find their room’s plan with all the                        on a ceramic floor.                                                                                                                                                                                           Old plastic bottles?
                                                                                                                                                                                                                                                                                          Don’t throw away !
                                                                                                                                                                                                                                                                                          Give it to us :)




            material’s detail. In this way when users
            choose any area of the room they want to                        She remembers that the service provides a recom-
            clean, the service will automatically recom-                    mend me! function and a tips of the website which
            mend a suitable product for each material.                      could walk her through a cleaning process from
            Also in the website there’s a platform where                    choosing a suitable product until how to clean her
            users and brands can exchange their                             ceramic floor.
                                                                                                                                                                                              she comment and rate the product and
            cleaning tips.
                                                                                                                                                                                              gain 5 pts
                                                                                                                                                                                                                                                                                                                                 189
               188
Chapter 4 I PROJECT




                                                                                                                                                                                                                 Benefits for user, producer and condominium
                            For user
                                                                                                                                      For Producer

                            WITHOUT refill system                                                                                     //For brands, it’s an excellent way to show they care, taking the lead
                                                                                                                                      with innovative “giving back” schemes.

                                                                                                                                      //Have a great image return, much higher than that obtained through
                                                                                                                                      an expensive advertising campaign or the use of environmental cer-
                                                                                                                                      tification that is useful, but poorly received by consumers.

                                                                                                                                      //To help play their part in promoting sustainable behaviour.
                        Bring nothing       Loose time in     Buy a product      Loose time in     Loose time to    refill pouch
                                            the care and      + hidden cost      the care and      fill up the      is still TRASH!   //A new platform to get closer to users through website community
                                            cause an co2      of packaging       cause an co2      bottle & maybe                     and workshop.
                                                                                                   get dirty
                                                 CO2                                  CO2                                             //Less energy is required to produce.

                                                                                                                                      //Less energy, packaging and space are required to ship the product.

                            WITH refill system




                            Bring your      Take just a few   Refill a product   refill system
                            own bottle      seconce by an     + NO hidden cost   cause NO TRASH!
                                            elevator          of packaging                                                            For Condominium

                                                                                                                                      //Giving new image to the company

                                                                                                                                      //Creates a closer relationship between habitants


                                                 YOU
                                                 SAVE
                                                                      TIME             MONEY          ENVIRONMENT




                                                                                                                                                                                                               191
                      190
Chapter 4 I PROJECT




                                                                                               What’s next
                            Product range
                            After people get used to the system,not only detergent and
                            household pruduct, but could possibly expand the range of
                            the products to personal car and beauty product




                            Community
                            Not only condominium but also other community can adopt
                            this refilling system.




                            Retail revolution
                            I hope that this activity willbecoming a trigger for people to
                            change their life style toward sustainability that they care
                            more about the environment problem which will lead to
                            make the producer sees that people willing to refill and re-
                            fuse to be a part of producing waste system. Also that they
                            find an economical value, profit from a refilling system that
                            can lead to an revolution of how all the big brand sell the
                            product in the future.




                                                                                             193
                      192
Image Index




                                                                                                                                                                                Image index
      Page	       Source                                                                              Page	       Source

      P.2-3       Waste Jerrycan, http://www.anoizes.com/                                                         The refill shoppe
      P.12-13     Colorful plastic bottles, http://www.earthfriendlymoving.com/pr_media_recycle.php   P.94-97     http://therefillshoppe.com/about_us
      P.22        trash-floating-garbage-in-gyre.jpg, http://chowmut.posterous.com/
      P.24        A dead bird with a stomach full of plastic, http://www.localphilosophy.com/                     Market of choices
      P.24        Turtle with plastic ring, http://www.localphilosophy.com/                           P.98-101    lifelessplastic.blogspot.com
      P.25        The pacific garbage patch, http://upload.wikimedia.org/
      P.26-27     Through the gyre, http://2012forum.com/                                                         Negozio leggero di torino
      P31         Transparent plastic, http://www.flickr.com                                          P.102       http://www.negozioleggero.it/
      P.36        Polluted Bangkok, http://www.flickr.com                                             P.104-105   http://www.greenme.it
      P.38        Bangkok highway, http://www.flickr.com
      P.40        Bangkok garbage, http://www.flickr.com                                                          Effecorta,
      P.46-47     TannumJai, http://www.tannamjai.com                                                 P.106       http://www.effecorta.it
      P.52        Colorful container, http://www.flickr.com                                           P.108       http://www.donnadiservizio.com
      P.54        Plastic container in one household, personal picture                                P.109       http://servicedesignblog.wordpress.com
      P.64        Reusablebag, http://www.reuseit.com
      P.64        Tap it bottle, http://www.tapitwater.com/                                                       Millebolle
      P.64        KFC reusable container, http://plasticsandtheplanet.com/                            P.110       http://www.multipratica.com/
      P.64        Starbucks travel mug, www.starbucks.com/                                            P.112       http://www.general-store.it/ConosciLaNostraStruttura.aspx
      P.66        M&M Las vegas, , http://www.flickr.com                                              P.113       http://millebolle.iport.it/
      P.68-69     Ecopoint crai, http://www.pricesharing.it/
      P.70        Detergent, http://www.flickr.com                                                                Simply Sma
      P.72        Detersivi alla spina, http://www.nonsprecare.it/                                    P.114       http://www.100ambiente.it
      P.150-151   Bangkok buildings, http://www.flickr.com                                            P.116-117   http://www.gsanews.it/
      P.146       Mingmapping, Personal photo
      P.154       Detergent bottle, Green living image galleries                                                  Neutral
      P.156       Bangkok condominium, http://www.flickr.com                                          P.118-121   http://www.alternativasostenibile.it
      P.158       Thai condominium L.P.N, www.happinessofcaring.com
                                                                                                                  Ecogoccia
                                                                                                      P.122       http://www.solbat.it/ecogoccia
                  Case stadies                                                                        P.124-125   http://www.giacomoserci.it
      P.82        Unpackaged
      P.84        Unpackaged, London, http://www.monocle.com/                                                     Punto pulito
      P.85        Unpackaged, London, http://inhabitat.com/                                           P.126-129   http://www.puntopulito.it
                  Catherine Conway, http://www.life.com
                                                                                                                  Eco pulito
                  Green Depot                                                                         P.130       www.ecopulito.it/
      P.86        http://www.flickr.com                                                               P.132-133   www.riducimballi.it
      P.88        http://www.thedailygreen.com
      P.89        http://www.toolazytodoit.com                                                                    Ecologos
      P.89        http://alessandropoddie.blogspot.com                                                p.134-137   http://www.riducimballi.it/Sito/images/varie/furgone.jpg

                  Green11                                                                                         Vomfass
      P.90-93     http://lifelessplastic.blogspot.com                                                 P.138       http://www.vomfass.it
                                                                                                      P.140-141   http://www.camemberu.com




                                                                                                                                                                              195
194
Books                                                                                           Websites




                                                                                                                                                                                                           Bibliography
      Brown, Tim. “Change by design”, HarperBusiness, 2009
                                                                                                      >>Plastic waste problem
      Chapman, Jonathan & Gant, Nick. “Designers, visionaries + other stories: A collection of sis-
      tainable design essays”, Earthscan Publications Ltd, 2007                                       Story of stuff, http://www.storyofstuff.com/
      Mau, Bruce & Leonard, Jennifer & Institute without Boundaries. “Massive Change”, Phaidon        Month without plastic, http://www.bbc.co.uk/blogs/monthwithoutplastic/
      Press, 2004, Market Economies, Corperate accountability, P130-133
                                                                                                      Pacific ocean plastic waste dump ecology today, http://ecology.com/ecology-today/
      Mau, Bruce & Leonard, Jennifer & Institute without Boundaries. “Massive Change”, Phaidon
      Press, 2004, Manufacturing economies, Cycle to cycle, P181-187                                  Plastic- Sustentator in English, http://sustentator.com/blog-en/tags/plastic/
      Heath, Chip & Heath, Dan. “Made to Stick: Why Some Ideas Survive and Others Die”, Random        Sea of trash-pollution in the world’s oceans, http://www.nytimes.com/
      House, 2007
                                                                                                      Wikipedia : Great Pacific Garbage Patch, http://simple.wikipedia.org/wiki/Plastic_Island
      Heath, Chip & Heath, Dan. “Switch: How to Change Things When Change Is Hard”, Crown Busi-
      ness, 2010                                                                                      Reuse vs Recycle, http://www.greenlivingtips.com/articles/100/1/Reuse-vs-recycle.html
      Rogers, Heather. “Gone Tomorrow: The Hidden Life of Garbage”, New Press, 2006                   Lifelessplastic, http://lifelessplastic.blogspot.com

                                                                                                      Seventh Generation - Kaplan EduNeering, http://www.institutesustainability.com/
      Documents
                                                                                                      An environmental mark. A better way of living, http://www.planet-positive.org/
      Product-Service Systems and Sustainability, Unep-imp, Allegrini Casa quick, P11
                                                                                                      Rise above plastic, http://www.riseaboveplastics.org/
      System D. Ecoefficiency Guidelines Vezzoli Polimi 07 08 3.11, P9
                                                                                                      Waste Online Homepage, http://www.wasteonline.org.uk/index.aspx

                                                                                                      Mission and Goals, Plastic Pollution Coalition, http://plasticpollutioncoalition.org/

                                                                                                      UNEP DTIE SCP Branch http://www.unep.fr/scp/

                                                                                                      The Local Philosophy , http://www.localphilosophy.com

                                                                                                      http://www.algalita.org/index.php

                                                                                                      Green Festival , http://www.greenfestivals.org/

                                                                                                      Be Wise With Plastics, Healthy Child Healthy World, http://healthychild.org/5steps/

                                                                                                      Tipton: Think Before You Throw | Sustainable Cities, http://sustainablecities.dk/en/city-projects/

                                                                                                      TakeOutWithOut, http://takeoutwithout.com/

                                                                                                      TapIt Water, http://www.tapitwater.com/




196                                                                                                                                                                                                                       197
Mail Online, http://www.dailymail.co.uk/news/article-1191954/Refill-coffee-jars-supermarket-cut-
      needless-packaging-says-minister.html                                                                Unpackaged : http://beunpackaged.com/

      Detersivi Sfusi, http://www.detersivisfusi.it                                                        Catherine Conway (Unpackaged) on Twitter : http://twitter.com/unpackaged

      Detersivi alla spina A.Q.system, http://www.detersiviallaspina.it/                                   Should supermarkets be made to refill, Life and style | guardian.co.uk

      Aprire un negozio di prodotti sfusi alla spina, http://www.creaimpresa.it/                           http://www.guardian.co.uk/lifeandstyle/wordofmouth/2009/

      Produttori Detersivi, http://www.ecospesa.com                                                        Store visit , http://www.thegrocer.co.uk/

      Shoppers to get coffee jar refills at supermarket, http://www.telegraph.co.uk/earth/greenerliving/   http://www.hemispheresmagazine.com/

      Green Living, Environment, http://www.independent.co.uk/environment/green-living/                    Green11 : http://shopgreen11.com/

      Month without plastic, http://www.facebook.com/pages/Life-Less-Plastic/                              Effecorta, http://www.effecorta.it/prodotti/

      >>Bangkok                                                                                            Detersivi alla spina Millebolle Point, http://millebolle.iport.it/index.html

      Bangkok Metropolitant Administrator, http://city.bangkok.go.th/en/index.php                          Ecopulito, www.ecopulito.it/

      http://203.155.220.217/pipd/07Stat%28Th%29/Stat%28th%2952/stat52.htm                                 Punto Pulito, www.puntopulito.it/

      Bangkok’s urbanization issues: Population, trash, and sex in the city Life in Thailand               Market of choices, www.ecopulito.it/

      http://www.thaiasiatoday.com/                                                                        Vomfass, www.vomfass.it/

      Pollution Control Department, Bangkok, Thailand, www.pcd.go.th/                                      Green depot, il nuovo retail eco-friendly a Manhattan, http://www.designerblog.it/

      State of Waste Management in South East Asia, www.unep.or.jp                                         Simply Sma, www.simplymarket.it/

      Thailand Fights Addiction to Plastic Bags, http://worldenvironment.tv/                               Eco supermarket, http://servicedesignblog.wordpress.com/

      Thai plastic waste : http://guru.sanook.com/pedia/topic/

                                   , www.thaivolunteer.org

                              www.greenleafthai.org

                                              http://developed-thailand.blogspot.com

                             ”, http://webboard.mthai.com/7/2007-08-29/342384.html




      >>Case studies




198                                                                                                                                                                                             199

Thesis book 12dec

  • 1.
    Abstract English We are livingin a consumption society where people are less conscious about their impact to the environment. As in many fast growing cities, Bangkok is also facing the problem but most people still pay least attention to reduce plastic con- sumption. From the research, I came across a trend reducing plastic waste by refilling with a reuse container. This trend could have a massive impact in solving this problem while benefiting both consumers and producers. Therefore, this thesis aims to introduce a new lifestyle raising awareness and that refilling can reduce plastic waste and encouraging people in Bangkok to adhere such behaviour. As a result, I am proposing a product service system suitable for the context of- Bangkok society, offering users the accessibility towards a sustainable lifestyle through the refilling system. Italian Viviamo in una società dei consumi dove le persone sono meno consapevoli del loro impatto sull’ambiente. Come in molte città in rapida crescita, anche Bangkok sta fronteggiando questo problema, ma la maggioranza delle persone continua a prestare meno attenzione nella riduzione del consumo di plastica. Dalla riempimento, mi sono imbattuta in un trend sulla riduzione dei rifiuti di plas- tica attraverso la ricarica un contenitore di riutilizzo. Questa tendenza potrebbe avere un impatto enorme nel risolvere questo problema apportando un vantaggio sia per i consumatori che per i produttori. Pertanto, questa tesi si propone di introdurre un nuovo stile di vita che aumenti la consapevolezza che attraverso il riempimento è possibile ridurre i rifiuti di plas- tica e che incoraggi le persone a Bangkok ad aderire a tale comportamento. Come risultato, propongo un sistema di servizi e prodotto adatto per il contesto della società Bangkok, offrendo agli utenti l’accessibilità a uno stile di vita sos- tenibile attraverso il sistema di ricarica. 1
  • 2.
    In “NATURE” trashdoesn’t exists 3 2
  • 3.
    Introduction a refill service system for Bangkok’s new lifestyle towards sustainability Understanding Research and Analysis of Mindmapping & the problem analyze on Case studies Project For the past century, we cannot ignore the benefits of plastics which have been Bangkok city Development introduced in many different ways since plastics can be rapidly produced to any desired form. However, since we are living in a consumption society where people are less conscious about consuming and producing; the number of plastic waste has in- In consideration of developing and designing the idea of refilling to match with creased dramatically causing many severe problems to our environment. Bangkok society, this book is divided into 4 chapters. First three chapters explain about the overall plastic problem throughout the world and in Bangkok while the Thus, if it is us who are causing these problems by consuming and producing last chapter shows how this new product service system meets Bangkok life- without awareness then it is us who have to change in order to solve this prob- style. lem. The solution is not only by changing how we consume but also to find out how we can reduce plastic from production line. The first chapter focuses on the understanding of the global problem of plastic waste starting from the production line to the recycle bin. Nowadays plastic waste problem is also one of the major problems in many fast growing cities like Bangkok. Nonetheless plastic waste problem is barely recog- The second chapter talks about Bangkok society and its problem which the nized in Bangkok. awareness of environment and the over-consumption of the society are closely investigated. Therefore, the aim of this thesis is to provide a service system that creates a new lifestyle towards sustainability by encouraging people to think about reusing The third chapter consists of two parts; first part displays on-going trends and before recycling and raising awareness in Bangkok society. the enthusiasm of people in solving this problem from around the world. Second part presents case studies of dfferent refill systems that have been developed. To begin with, I have been researching about the plastic waste problem and Each case study has been intensely examined and analyzed for the purpose of the reaction of people with the problem. According to the macro research, the developing the refill system for Bangkok society. awareness of people toward this problem is constantly growing as well as many solutions have been carried out around the world to tackle this problem. Finally, the last chapter, using all the data gathered from previous chapters I pro- posed a product service system that matches Bangkok society while offering I came across this one trend called, “REFILL”, that could have a massive impact users the accessibility towards a sustainable lifestyle. on this problem. Refilling is a new way to reduce plastic waste right from the be- ginning by allowing consumers to reuse their used plastic container to refill the This thesis hopes to create an appropriate refill service system for Bangkok product while brands have an alternative to offer products to their customers in society and also becoming a trigger for people to change their life style toward a more sustainable manner. sustainability. 5 4
  • 4.
    ABSTRACT (ENGLISH &ITALIAN) INTRODUCTION Content PLASTIC WASTE CASE STUDIES AND ANALYSIS 81 Chapter Plastic waste 13 Chapter Unpackaged 82-85 1 Pollution from plastics production Disposal & Recycle 15 17 3 Green depot Green 11 86-89 90-93 Types of Plastic Bottles 19 The refill shoppe 94-97 Where does the waste go 21 Market of choices 98-101 Great Pacific Garbage Patch 23-25 Negozio leggero di Torino 102-105 Reuse before Recycle 29 Effecorta 106-109 Life less plastic 31 Millebolle 110-113 Simply sma 114-117 Neutral 118-121 ABOUT BANGKOK Eco Goccio 122-125 Chapter Bangkok in general 39 Punto pulito bio 126-129 2 Bangkok waste Plastic waste in Bangkok 41 43 Ecopulito Ecologos : Reducimballi project 130-133 134-137 Awareness of Thais towards plastic waste 45 Vomfass 138-141 Wrong mindset of Thai campaign 47 Comparison 142-145 Plastic product in our daily life 53 Plastic container in one household 55 PROJECT Chapter It’s time to change 149 change? . . . starts to rethink reuse and refill 153 TRENDS 4 WHAT : Refilling system for household detergent 155 Chapter Ways to reduce plastic consumption 63 WHERE : Bangkok condominium 157 WAY 1 : BRING YOUR OWN EVERYTHING , B.Y.O.E. 65 WHO : Condominium habitant 159 3 Way 2 : Sell & Buy in Bulk 67-69 HOW : System map 161 Way 3 : Refilling, the 4th R 71 TOUCHPOINT System of refilling 73 Brochure and member card 163 Packaged product system VS Refill system 75 Machine 165-169 Advantages and benefits 77 Label and Tag for reuse bottle 171 Mobile application 173 Member Privilege : reCommend ME! service & Points 175 Receipt and point’s rules 177 Website 178-181 Coorperate identity : Logo and its customization 183 HOW : CUSTOMER JOURNEY New user 185 Pre-order via mobile application 187 Tips&Tricks , reCommend ME! service 189 Benefits For user 190 For brand 191 For the Condominium 191 IMAGE INDEX 194-195 BIBLIOGRAPHY 196-199 7 6
  • 5.
    How can weraise thai’s awareness to reduce plastic waste so they can make better choices? 9 8
  • 6.
    chapter 1 PLASTIC WASTE 11 10
  • 7.
    Page 6 IPREFACE Plastic waste Plastic is something we all use and so many things are nei- ther made of it nor packaged in it. Since it is durable, versatile, lightweight, hygienic, cheap and strong: synthetic plastic is ar- guably one of the most useful inventions of the last century. It is essential in medical equipment, technology and thou- sands of devices which have increased our standard of living. But those very same attributes of durability and cheapness make plastic one of the most pervasive forms of waste on the planet, A vast amount of plastic is getting thrown away in an irresponsible way. Environmentally, plastic is a growing disaster. Plastic is the fastest-growing component of the waste stream.   And be- cause plastic essentially never biodegrades, once littered plastic becomes a permanent environmental problem. Plastic container is an enormous source of landfill waste and is regularly eaten by numerous marine and land ani- mals, to fatal consequences. In this chapter I would again pointing out a bit more about plastic and its types, problem that is going on and why do we need to solve the problem. 13 12
  • 8.
    Chapter 1 IPLASTIC WASTE Pollution from plastics production The production and the use of plastics have a range of environmental impacts. Firstly, plastics production requires significant quantities of resources, primarily fossil fuels, both as a raw material and to deliver energy for the manufactur- ing process. It is estimated that 4% of the world’s annual oil production is used as a feedstock for plastics production and an additional 3-4% during manufacture. In addition, plastics manufacture requires other resources 190g such as land, water, produces waste and emissions. The 1.7lt 230g 100g overall environmental impact varies according to the type of CO2 plastic and the production method employed. Plastics production also involves the use of potentially container of liquid detergent has a mass of about 100 grams, equivalent to 190 grams of oil, 1.7 liters of water and 230 g of CO2 harmful chemicals, which are added as stabilizers or colo- rants. Many of these have not undergone environmental risk assessment and their impact on human health and the envi- ronment is currently uncertain. An example of this is phtha- lates, which are used in the manufacture of PVC. PVC has in the past been used in toys for young children and there has been concern that phthalates may be released when these toys are sucked (come into contact with saliva). Risk assess- ments of the effects of phthalates on the environment are currently being carried out. 15 14
  • 9.
    Chapter 1 IPLASTIC WASTE Disposal & Recycle The disposal of plastics products also contributes signifi- cantly to the environmental impact. Since most plastics are non-degradable, they take a long time to break down, possi- bly up to hundreds of years - although no one knows for cer- tain as plastics haven’t existed for long enough - when there are landfill. With more and more plastics products, particularly plastics packaging, being disposed of soon after their purchase, the landfill space required by plastics waste is a growing con- cern, Plastic bottles are a major contributor, followed by plastic bags, fishing line, and other plastic pieces. Moreover, Many plastic items end up in the marine environ- ment, where they drift, become entangled, and often litter beaches. Some plastics, such as polystyrene, can fragment into smaller and smaller pellets. They may become less no- ticeable, but they are still present. Filter-feeding organisms take in floating pieces. Tiny plankton may contain plastic, and consumers up the food chain may Bioaccumulate much larg- er quantities. Larger plastics are found in marine mammals, large fishes, seabirds, and turtles, after being mistaken for jellyfish and other edible organisms – balloons are notorious for confusing animals. These indigestible pieces can lead to injury and even death, through digestive blockage, strangu- lation, or amputation. Although many types of plastics could potentially be recy- cled, the plastic recycling produces a lot of pollution and as a result it can be very harmful for the environment in which we live. Thus plastic recycling should be done in such a manner that it reduces the pollution to the minimum level. 17 16
  • 10.
    Chapter 1 IPLASTIC WASTE Types of plastic container To assist recycling of disposable items, the Plastic Bottle Insti- tute of the Society of the Plastics Industry devised a now- familiar scheme to mark plastic bottles by plastic type. A plastic container using this scheme is marked with a tri- angle of three cyclic arrows, which encloses a number giving the plastic type: Plastics type marks: The resin identification code 1//PET(PETE), polyethylene terephthalate, is commonly found in 2-liter soft drink bottles, water bottles, cooking oil bottles, peanut butter jars. 2//HDPE, high-density polyethylene, is commonly found in detergent bottles and milk jugs. 3//PVC, polyvinyl chloride, is commonly found in plastic pipes, outdoor furniture, siding, floor tiles, shower curtains, clamshell packaging. 4//LDPE, low-density polyethylene, is commonly found in dry-cleaning bags, produce bags, trash can liners, and food storage containers. 5//PP, polypropylene, is commonly found in bottle caps, drinking straws, yogurt containers. 6//PS, polystyrene, is commonly found in “packing peanuts”, cups, plastic tableware, meat trays, take-away food clam- shell containers. 7//Other, is commonly found in certain kinds of food contain- ers, Tupperware, and Nalgene bottles. 19 18
  • 11.
    Chapter 1 IPLASTIC WASTE Where does the waste go Plastic doesn’t decompose or compost. The plastic that is sitting in the ocean right now will NEVER go away. Landfill These lansfills are being filled too quickly and we are run- ning out of space. Regulations now mean that new landfills have to be engineered to stop leachate (nasty liquids, juices and dirty rainwater that collects at the bottom of the pit) less than 50% are recycled from contaminating underground water streams and dan- gerous gases (carbon dioxide and methane) from escaping into the air. Incineration CO2 In some places rubbish is burned, usually in big cities where end up in landfill ocean Incineration emission there is no space for landfills. Some industry officials have promoted the incineration of plastic as a means of disposal. A similar process known as pyrolysis bakes plastics into a hydrocarbon soup which can be reused in oil and chemi- cal refineries. However, both incineration and pyrolysis are much more expensive than recycling, and each process also CO2 poses severe air pollution problems. new product drinkconteminated water eat plastic pieces emission Marine Pollution A large proportion of plastic winds up in the ocean, where it is often torn into small particles which are eaten by marine animals. This causes a possible serious threat to the food chain, as the marine animals are eaten by other animals which eventually wind up in human diets. As the research, Lantern fish, common food for Tuna, Salmon, and Mahi Mahi, end up in landfill fish that you and I eat, contained plastic particles in their Whatever goes into the stomachs. The record holder had 84 pieces of plastic in its gut - and these fishes are only 2-3 inches long! ocean goes into these animals and onto your Recycle dinner plate. Only 5% of the trash in the world is being recycled and, the Dr. Marcus Eriksen, plastic recycling produces a lot of pollution and as a result it research Director of YES . . . IT COMES BACK TO YOU ! can be very harmful for the environment in which we live. the Algalita Institute in Atlanta 21 20
  • 12.
    Great Pacific GarbagePatch There is a huge plastic waste dump site, the “Plastic Island”, in the Pacific Ocean that is twice the size of Texas. It is esti- mated that 10% of the world’s plastic waste finds its way into the sea and slowly but surely most of it ends up in the Pacific Ocean. The “Plastic Island”, it is not really a floating island. It is more like a soup of plastic pieces floating in the ocean just below the surface. It is located about 900 kilometers from California, between Hawaii and Japan. Sea currents transport the waste to the “Dead zones”, scien- tifically the area is known as the Northern Pacific Gyre, one of five gyres in the world oceans. They are areas of sea where water circulates clockwise in a very slow spiral. Winds are light and the currents tend to force any floating material into the low energy center of the gyre everything afloat becomes trapped. Without a doubt, these areas trap debris into one large constant mass of plastic. The pieces of plastic come from all over the world. Any country that has a shore or river, where such pieces blow or wash out to sea is a source. According to the research of the plastic dump in the Pacific Ocean, the northern Pacific plastic dump is deceptive to the eye. While it contains huge amounts of plastic waste it is not all floating on the surface. Wave action and the heat of the sun degrade the plastic into smaller and smaller particles which can form a sinking toxic soup that extends down to 6 meters below the ocean’s surface. Eventually, over 70 percent of discarded plastic sinks toward the ocean’s bottom. The Dutch researchers have counted an astounding 600 thousand tones of plastic sitting on the North Sea floor. As that ocean floor becomes increasingly smoth- ered by descending bits of plastic sea bed organisms strug- gle for survival. This mass of plastic is slowly being broken down into a plastic dust that marine wildlife mistake for food. Small fishes con- sume tiny bits of plastic as if they were normal plankton. Those fishes are then consumed by larger species and the plastic contamination moves up the food chain. Some researchers estimate that there are over six kilos of plastic for every kilo of naturally occurring plankton in the Pacific plastic dump. 23 22
  • 13.
    A dead birdwith a stomach full of plastic-most likely it’s cause of death The UN Environmental Program estimates that over a million seabirds, as well as more than 100 thousand marine mam- mals, die every year from ingesting plastic debris. Dead sea- birds having mistaken plastics for food have been found with discarded plastic lighters, water bottle caps and scraps of plastic bags in their stomachs. The problem is being intensified as modern plastics become more durable and increasingly more disposable. As the Pa- cific plastic dump grows, and it could double in size by 2015, the effect on the human food chain becomes more toxic and problematic This turtle experienced abnormal growth because of a plastic ring float- ing in the ocean 25 24
  • 14.
  • 15.
    1 11 Chapter 1I PLASTIC WASTE Reuse before Recycle THINK BEFORE YOU BUY THINK BEFORE YOU REDUCE BEFORE REUSE THROW! REUSE BEFORE RECYCLE! The recycling movement has gathered plenty of steam in re- cent years which is wonderful as there is far less waste hit- ting our landfills and far more resources being reclaimed. Many of us that wants to go greener often firstly think of re- cycle, as if you recycle you are doing the best thing to the Unless you’re very, very world but actually recycling also causes a lot of CO2 emis- disciplined - and most of sion, pollute the environment and some waste like plastic will never be able to fully recycle. us frankly aren’t - then you’re quite likely to end Of course, Recycle is a good thing to do but what about reduce up by throwing away. the consumption, and reuse what you can reuse before you throw it away? In this case, no trash will end up in the landfill Dick Searle, and no CO2 emission will be caused in the recycle process. UK Packaging Federation 29 28
  • 16.
    Chapter 1 IPLASTIC WASTE Life less plastic Could You Eliminate Plastic From Your Life? Plastic in the Plastic is everywhere. Plastic is in our kitchens, our bath- house rooms, our offices, and our cars. It’s likely that no matter where you are right now, you are surrounded with plastic, all of which will likely find its way to a landfill for over a billion years. Who in the world would live without plastic? and How can you possibly get away from it?! There is!, there are people who tried out this action and re- ally able to cut plastic out of their life. Jeanne Haegele,the 28-year-old Chicago resident and the blogger behind Life Less Plastic decided to try to decrease plastic’s presence in her life. Since September 2007, Hae- gele started to become as plastic-free as possible. She began eating more fruits and vegetables and began Habits are hard to break, shopping at stores with bulk bins, which allow customers but sometimes you just to refill their own containers. According to her blog, she has Plastic not only experienced significant cost savings, but her diet have to try. from the has become much healthier, adding two more reasons to month before remove some of the plastic from her life. As well as Beth Terry, the blogger behind Fake Plastic Fish. Plastic from “A month Nonetheless, there are some actions going on around the without world to solve this problem, many people are trying out this plastic” new trend, “A month without plastic”, by this means not buy- ing or accepting anything which contains plastic or is pack- aged in plastic with the aim of seeing how possible it is to live without new plastic. Christine Jeavans in UK, Cliff Nathan Hansen in Korea, Jesús García Barcala in Spain are trying out this action and posting on the socialnetwork which become a trend for the follower to do so. This actions show that people are aware of the problem and try to cut plastic out of their life. Would it be any easier way to help them cut the plastic out of their life? Life less plastic shouldn’t be that hard anymore! Christine Jeavans’s “A month with out plastic” tally on the left, and a previous month on the right 31 30
  • 17.
    How is theplastic waste problem in Bangkok, Thailand 33 32
  • 18.
    chapter 2 BANGKOK 35 34
  • 19.
    BANGKOK City of angels 37 36
  • 20.
    Page 6 IPREFACE Bangkok Bangkok in general 31 th World biggest city Bangkok is the capital, largest urban area and primary city of Thailand. Known in Thai as Krung Thep Maha Nakhon or Lrung Thep in short, meaning "city of angels". Bangkok has rapidly grown in recent years. With that fast growing business, populations, Bangkok is now facing a big pollutions problems. Three main problem is air pollution, water pollution and trash pollution. A lot of waste are produced uncarefully and people still unconciously polluting the city. Thailand 67,422,887 33,114,700 34,308,187 Bangkok 6,867,307 3,187,320 3,679,987 Transportations car taxi bus train motorcycle boat bicycle 7 6 4 5 3 2 1 39 38
  • 21.
    Bangkok waste 3 Major CO2 Pollutions Air Water Trash Rank 277,511.00 23th tons co2 emission 3396 Plastic 14% in Plastic waste is also one (in thousands of metric tons) Factory Bangkok of the main problem in Bangkok but people are still lack of awarness and consciousness. Thailand produce waste only 22% are recycled ton/ 14.3million day Thailand Bangkok 14.3million ton/day 20%is 1,750 8,835 Plastic ton/day ton/day 41 40
  • 22.
    Chapter 2 IBANGKOK Bangkok’s waste Plastic waste in Bangkok 3,224,315 ton/year 8,835 ton/day Type of waste Bone Other 0.3% 7% Metal Leaf 6% 1.5% FOOD WASTE PLASTIC 45% 20% Fabric Glass 5% 2.5% Rubber Paper Stone&Ceramic 8% 0.2 0.5% Other 4% Plastic waste that remains after recycling 20% of waste is PLASTIC and 35% of those plastic comes from packaging 40% HDPE 30% LDPE 17% PP 41 5 13% other 6 35% Packaging 20% Fiber/Textile 40% of plastic waste is a high-density polyethylene (HDPE) 12 17% Electronic 20% is PLASTIC 12% Automobile Part which is the top rank of plastic waste and commonly used PLASTIC as a non-solid container. This type of plastic is deficiently 17 35 06% Housewares recycled and usually leaves some remains afterward the 04% Furniture 01% Footware recycle process. LDPE is also used around 30% in shopping 40% HDPE bag, trash can liners and food container. Another 17% is PP, 30% LDPE 20 05% other commonly found in bottle caps, drinking straws and yogurt containers. 17% PP 13% other 43 42
  • 23.
    Chapter 2 IBANGKOK Do you know about Global warming? Awareness of Thais towards plastic waste 10 30 50 70 90 yes no Do you know abot plastic waste problem? 10 30 50 70 90 Awareness of Thai toward plastic waste According to the research of Ministry of Natural resources and environment, 2009 , the result on the left shows that Thai does know about the global warming and the plastic waste problem. They have in mind that they should to do yesno something. The problem is we KNOW but we are not CONCERN. Environmental concerns are still very minimal or non-exist- How important to solve plastic waste problem? ing among Thai consumers The most important issue is that the service and the envi- Extreamly Very Somewhat Not too Not at all No opinion ronment around does not encourage people to have a better choice and show them how to live better. For example, big shopping malls certainly do not take bold initiatives. At all possible occasions one is inundated by un- necessary plastic bags. Latest interesting development is the Mall department stores has started issuing biodegrad- able plastic bags, Besides the obligation of plastic bags, convenience stores and supermarkets automatically provide you plastic spoons What do they do with plastic bag afterwards? when you buy a small cup of yoghurt, and straws when you purchase soft drinks or even when you buy beer cans. One example of overly unnecessary ‘service’: when you fill a 70% Reuse 22% Trash 5% Sell 3% others container (plastic) at the salad bar of gourmet market, you are provided with paper napkins, and plastic utensils, as if you are going to eat the salad there and then at the super- market (or do not have the necessary forks and spoons at home). We are not taking it serious enough and do not give rules that could make this issue better because in our country the con- venience of the consumer comes first. 45 44
  • 24.
    Chapter 2 IBANGKOK Thai campaign “The more you drink Each bottle , 10cents will be given to a charity The more you give” “The more you drink the more you give” Thai private organization campaign. This campaign has been quite success full among Thais, as the design of the bottle is nice and people feels like they are helping others while just doing their normal habit, drinking water. But if we look from another point of view, this shows how Thais still doesn’t have a mindset of plast waste. Instead of telling people to stop purchaseing plastic bottle, like some countryies encourage their citizen to bring their own mug and drink tap water, this campaign encourage and tell peo- ple to buy more and more without conciousness of wasting more plastic bottles. 47 46
  • 25.
    How can weraise thai’s awareness to reduce plastic waste so they can make better choices? 49 48
  • 26.
    How about startlooking in our daily life and see how much plastic product we have 51 50
  • 27.
    Plastic product inour daily life If we look through our day, our life is full of plastic, starting from grocery bag to computer and even furniture. As you can see, plastic can be used to produce wide range of products. Seriously everything is plastic. All the containers are mostly made out of plastic. From bedroom kitchen toilet, eveywhere there is plastic container. As you can see, plastic can be used to produce wide range of products and if we look through our day, most products we usually use are household product. They usually come in a container made out of plastic. However, these plastic containers are usually being thrown away after a single use even though they are still in a perfect condition. Therefore, if each of us starts to reuse these container in our daily life, how much plastic could have been saved in each household. This could make a massive change in our life and to the world. 53 52
  • 28.
    Chapter 2 IBANGKOK Plastic container in one household On the left page are pictures of plastic containers in one household of 3 people in Bangkok. Our life is full of these products from kitchen to bathroom to laundry. Here are some examples found in this house : Kitchen: Drinks Sauce Food package Oil to dish washing de- tergent Bathroom: Beauty products are mostly comes in plas- tic, shampoo conditioner mouth washing tooth paste face washing cream lotion and more Laundry and cleaning products: To clean from ceiling to floor, windows, cloths we use a wide range of product which all come in plastic. These products mostly being bought every few months, If we can reduce the need of buying a new one or reuse all these container, this household will at least save more than 250 plastic containers a year 55 54
  • 29.
    How can wereduce plastic container waste? . . . 57 56
  • 30.
    chapter 3 TRENDS & CASE STUDIES 59 58
  • 31.
    What has beendone in the world to approach this problem ? ... 61 60
  • 32.
    Chapter 3 ITRENDS AND CASE STUDIES 3 ways to reduce plastic waste problem There are many actions going on around the world in order to tackle the plastic waste problem by reducing plastic con- tainer consumption. In the following pages, 3 trends about reducing plastic container consumption are being shown. First trend is “Bring your own”. Using your own container when you buy product is the main idea of this trend. This trend is mostly occurred with shopping in the supermarket, buying coffee in cafeteria, having take-away food from a restaurant and many more. Bring your own Second trend is selling Bulk food, this trend helps both to reduce the food and container waste, consumers can buy only the amount of the product they want and reduce the packaging waste and cost. Sell&Buy in BULK The last trend is refilling system, is another way to sell milk, detergent in bulk by reusing a glass container or even a used Refilling plastic bottle. 63 62
  • 33.
    WAY 1 :Bring Your Own Everything , B.Y.O.E. Bring Your Own trends urge you to consider this fact and BRING YOUR OWN SHOPPING BAG BRING YOUR OWN BOTTLE take a few quick ‘n easy steps to reduce the flood of plastic into the waste stream by avoiding disposables for everyday things, and kicking some serious plastic At the top of the list: BRING YOUR OWN SHOPPING BAG is being a hit for a while. Many people is doin this as their reg- ular behaviour. Now coffe shop such as starbuck also en- courage people to BRING YOUR OWN MUG, as they will get discount every time they bring their own mug. Next is BRING YOUR OWN BOTTLE, as to reduce plastic waste that comes with the plastic water bottle, USA and UK started to encour- age their people to drink more tap water by bring their own bottle and refill at the point they provide around the city. The trend also spread to fast food company, KFC,BRING YOUR OWN CONTAINER, has begun rolling out its new reusable polypropylene container and lid to replace their former sin- gle-use foam container for side dishes. The trend doesn’t stop there, there are many more bring your own whatever, such as FOOD, Restaurant in NY started to provide a space where people can come and order just a drink and enjoy their own food. TOWEL, new trends that pro- mote people to bring their own towel to reduce toilet paper waste. BRING YOUR OWN CONTAINER BRING YOUR OWN MUG 65 64
  • 34.
    Way 2 :Sell & Buy in Bulk Sell in Bulk are a way of selling consumables by weight. A customer can measure out an amount of product to be later weighed at the point of sale. The product is usually less ex- pensive per unit compared to pre-packaged items. The cus- tomer is able to choose exactly how much product they want and will go home with less packaging. Not only will you be reducing the world’s trash load, you will also be saving money. Since a retailer saves money buying in bulk (paying for less packaging), those savings are passed down to you. Bulk food is always cheaper per pound than packaged food. M&M in Las Vegus 67 66
  • 35.
    Chapter 3 ITRENDS AND CASE STUDIES Many supermarket in Italy are offering this kind of selling in bulk. You can find an Eco-Point where they sell dry food in bulk. The steps are easy. Just fill up products into the provided bag, as much as you wish. then weigh it, put the lebel on and pay normally at the cashier. 1 11 LEVER DOWN WEIGH LABEL PAY SAVE fill up desired price is calculated stick on price is reduce product per gram price(barcode) to 20-70% 69 68
  • 36.
    Way 3 :Refilling, the 4th R REDUCE REUSE RECYCLE REFILL 3rd way is another trend that can reduce plastic waste by refilling a detergent with a reuse container. I find this trend could have a massive impact in solving this problem while benefiting both consumers and producers. Refilling system is a new way of purchasing detergent. Instead of buying a new plastic bottle every time, you can bring your own bottle to refill or you can buy a new bottle for the first time and then bring it back to fill it over and over again which reduces the amount of plastic waste that will end up in the landfill. 71 70
  • 37.
    Their main characteristicis to sell products in bulk, so no package. The customer will buy the amount of product they really need is erasing waste or the cost of other packages that typically prove particularly polluting. Container will be reuse and brought from home. System of refilling Work by // Start off with an offered bottle or bring-your-own-bottle (BYOB) REFILL // Reuse the same plastic bottle over and over...and over again // Save monet and save environment! SYSTEM Sustainable Cycle *buy a new bottle(1st time) / reused bottle(from 2nd time) A small gesture that helps to reduce waste enjoy product refill desired product *In some case, users can bring their own bottle but most of the service now ask product ran out customer to buy new bottle. Easy steps to refill 1 11 nonono ononon ononon cleaner BYOB REFILL WEIGH LABEL PAY SAVE bring your own bottle / choose product and price is calculated stick on labels/ save up to 40% purchase the new one refill amount as desire per liter price(barcode) of market price for the first time Refill water, milk, detergent is going on a rise and needs of the customer. Many supermarket in Italy provides a corner of refill detergent. 73 72
  • 38.
    Different Typical Pakaged-Detergent’s long journey between VS Tap-Detergent’s short journey 2 system Chapter 3 I TRENDS AND CASE STUDIES Packaged product system VS Refill system Packaged-Detergent’s complex journey VS The packaging of detergent represent a key component of the total quantity of waste we produce. For this reason the proposal of refilling is to reduce the containers needed, simply by allowing custumer to reuse their bottle. Refilling system is a new way of purchasing detergent. In- stead of buying new plastic bottle everytime, you bring your own bottle to refill or you can buy the new bottle for the first time and then bring it back to fill it over and over again which save the amount of plastic waste that will end up in the landfill. Refill-Detergent’s simple journey Their main characteristic is to sell products in bulk, so no package. Customers will buy the exact amount of product they really need which help to erase waste and the cost of package that typically prove particularly polluting. 75 74
  • 39.
    Chapter 3 ITRENDS AND CASE STUDIES Packaged detergent involve the use of pallet transport As you can see on the left, a packaged product cycle and a bottles plastic film Advantages and benefits refill product cycle are being compared starting from pro- Packaged detergent x 25 duction line until recycle bin to shows advantages and dis- 1 2 advantages. Both cycles are divided into 5 steps; boxes 1) Production PRODUCTION TRANSPORTATION VS Plastic containers are being produced individually for a Less energy is required to produce Less energy, packaging and space packaged product while for a refill product; only a tank is are required to ship product to retailers. being used to fill product in large amount and being used again for the next time. Therefore, a refill product reduces Refill the amount of plastic container. detergent x1 Only one tank for the transport 2) Transportation of several liters of product. With a refill product, only a tank is stored in a truck for the transportation while a packaged product requires several elements such as paper box, transparent film and other ele- ment to be transported. Thus, a refill product cycle saves not only materials and time but also man-power. 3 3) Consuming A packaged product price is divided into a product and a CONSUME packaging, thus buying a refill product by using your own save up to 40% comparing to the price of container saves up 40% from a packaging price. packaged product sold in supermarket. 4) Waste Most of a plastic container usually ends up in a landfill in the packaged product cycle while the refill product cycle elimi- nates this step by reusing the container to fill the product. 5) Recycle One possible solution of reducing plastic container in a packaged product cycle is recycling. Although, recycle pro- cess may eliminate plastic container but it creates a great deal of pollution and consume massive energy. From the analysis, there are several advantages from a refill product cycle which are; 4 5 - Save non-renewable resources - Reduce energy consumption - Reduce carbon dioxide emission WASTE RECYCLE - Less weight Reduce plastic waste Require energy and - More space Save the landfill. cause emissions. - Less material being used - Manufactured with high quality at low cost Refill product cycle involves fewer steps, lower energy con- sumption, lower resources consumption and most impor- Refilling creates no waste No energy required and no emissions caused tantly reduce plastic waste problem 77 76
  • 40.
    13 Case studies 04 Countries 05 Different products 04 Different types of store 02 Different systems 79 78
  • 41.
    13 Case Studies Case studies 1UK 1 GERMANY 3 USA 8 ITALY 4 Types of shop mono-shop franchising corner van Products Brand Payment system mono brand multi brand weigh digital barcode In this chapter, I have analyzed 13 case studies that have the concept of bringing your own and refilling system. 5 Types of product Each case study has different system structure and ap- proach to customer. Each one offers different product, way to refill, the machine and the payment system. Analysis of each system has been carried out to understand Fresh Dry Drink Cosmetic Detergent each case’s strong and weak points in order to be adapted later on the project. Food Food 81 80
  • 42.
    Chapter 2 IWhat has been done in the world to approach the problem UNPACKAGED Beginning life as a market stall in 2006, Unpackaged is a unique and brilliant concept that is so simple, especially considering the sheer amount of packaging waste that is ri- diculously filling our planet’s landfill sites. Within the beau- tifully designed shop, organic whole foods, dried fruit, nuts and seeds, herbs and spices, even refillable oils, vinegars and wines are all available to place straight into your own refillable containers, that you will have brought along with you.Those who forget to bring their own containers are furnished with durable, resealable plastic bags that they can reuse during their next trip, but thanks to the package-free environment, the owner claims that each year Unpackaged generates 1.5 tons less carbon than traditional food stores. 83 82
  • 43.
    visibility of product steps are clearly shown before entering the shop weighing system : can’t refill when the container is not empty well designed low position makes coorperate brand it harder to refill 85 84
  • 44.
    GREEN DEPOT Green building solutions retailer Green Depot has recently opened a flagship store in Manhattan that is designed to demonstrate the high-performance eco building materials in action. A light booth made of recycled resin materials, for example, helps shoppers compare light bulbs and paint colors in a controlled setting, while the Zero-VOC Paint Bar serves up a line of paints free of volatile organic chemicals. The new flagship store on Manhattan’s (in)famous Bowery is the company’s first lifestyle-oriented LIVE store where con- sumers are able to get a piece of the action 87 86
  • 45.
    Able to seethe well-organized product clearly Product are stored and easy to approach in visible glass tank Attractive : Design as a Beer Brewer Cleaning agent refill bar Anyone can bring a bottle in and Able to use any have it refilled with glass/tub & kind of bottle to refill tile/all purpose cleaner or dish soap. Labels are avaialable to be stick on the reuse bottle. The cost is 12 cents an ounce, which works out to be less than a new bottle. 89 88
  • 46.
    GREEN 11 Green 11 sells organic beauty products and household cleaners that you can buy and take home in your own re- usable containers, but also avialable for purchase. Another store that has the same concept, located in San Fracisco where many chic, unique shops are lining up. Green11 is a new concept in retail and supply chain distri- bution. We are about redefining old antiquated concepts that are no longer meaningful in today’s world and is in dire need of revolutionizing. Product ranges are from shower gel to detergent to pet’s soap. 3980 24th Street (x Noe) San Francisco, CA ph: 415.425.5195 info@shopgreen11.com www.shopgreen11.com 90 91
  • 47.
    hard to differentiate between product weighing system : can’t refill unorganized : too many when the container is not empty products and messy space using more small plastic bottles pump bottles : difficult to refill instead of using a big tank in bulk 93 92
  • 48.
    THE REFILL SHOPPE The Refill Shoppe is the actualization of an idea to create a more practical means for consumption. A return to the days before “disposibility”. Combining this mentality with won- derfully natural and organic products. The Refill Shoppe is an eco-conscious store challenging the standards of consumerism by offering quality bath, body, home and cleaning liquids in bulk. By allowing you to refill your own bottle or one of the many that the shop provided. 95 94
  • 49.
    Variety of products limited choice of products offer non plastic container unpractical display container : difficult for maintenance and refill pump bottles : difficult to refill 97 96
  • 50.
    MARKET OF CHOICES Market of choice is located in oregon, USA, where there are many store that sells in bulk. Market of Choice offers an extensive selection of the finest and freshest conventional, natural, organic, and health con- scious products at affordable prices. They strive for a relax- ing and enjoyable shopping experience with truly friendly people who care about the communities where they live and work. In the store, there are aisles and aisles of bulk bins full of anything from pasta and cereal to honey and sesame oil. 99 98
  • 51.
    weighing system :the price include the weigh of container well-organize andclean specific container for some product all product are visible provides non-plastic container 101 100
  • 52.
    Chapter 2 IWhat has been done in the world to approach the problem NEGOZIO LEGGERO DI TORINO The first stores devoted to this curious kind of spending: the company began "Shop light" of Turin, where all products are sold in bulk strictly without packaging. Among the best-sell- ing foods, milk, cereals, pulses, coffee, eggs and flour, while among non-food products are great for home and shaving cream. That of Turin is perhaps a limiting case, but also major dis- tributors over the years are organized to let at least some of their products (especially fruits and vegetables) would remain outside of the packaging, so that each customer can use freely as he wishes . 103 102
  • 53.
    weigh system :users can refill only if they have finished the product variety of products are available all products are visible hard to differentiate risk of mixing between products between product 105 104
  • 54.
    EFFECORTA Business idea based entirely on service innovation aimed at environmental sustainability and cost savings. Opened in August 2009 near Lucca, is a store “on tap”, which is based on the principle of short chain. Are sold more than 100 local products - wine, olive oil, pasta, flour, vegetables, detergent and more - in large prevalence from a maximum of 100 km from the point of sale and proposed only in bulk. To do shopping using reusable containers and “Sport Lucca” in place of plastic bags. It ‘interesting that a shop of this type is able to meet the needs of a charge of full quality and not just a product cat- egory, as often happens 107 106
  • 55.
    difficult to addnew liquid well organised and nice display all products are visible product due to the limited taps easy to use can only use the provided plastic bottle attractive display containe 109 108
  • 56.
    MILLE BOLLE The aim of this new thrust is to reduce drastically ecologist 11 million tons discarded in rubbish bins each year in Italy. Recently some supermarkets are adopting this system, in Piedmont, but also in Tuscany and Lazio. Well, even Campania, battered by the emergency waste, The aim of this new thrust is to reduce drastical- wants its products to plug it and created a petition calling ly ecologist 11 million tons discarded in rubbish for this to large retail chains to supply detergent to plug into their outlets. bins each year in Italy. Recently some supermarkets are adopting this system, in Piedmont, but also in Tuscany and Lazio. Well, even Campania, battered by the emergency waste, wants its products to plug it and created a petition calling for this to large retail chains to supply detergent to plug into their outlets. 111 110
  • 57.
    full of plasticbottles badly unorganize users have to hold the bottles while refilling the product can use only provided bottle messy refilling area 113 112
  • 58.
    SiMPLY Sma Supermarket Simply SMA provides Tap-detergent made from Simply SMA with the support of Regione Lombardia, A2A SpA Aprica and the Municipality of Brescia, in the PARR (Action Plan for the Reduction of Solid Waste in the Region of Lombardy). The sale of products on tap offers customers the opportu- nity to purchase the desired quantity at lower prices by an average of 50% compared to products packaged in an envi- ronmentally safe due to the absence of the pack. 115 114
  • 59.
    Dirty refilling space bad quality of display container all products are visible funnel is needed for refilling full of plastic bottles 117 116
  • 60.
    NEUTRAL Products with surfactants of vegetable origin derived from rapidly renewable sources with a high cleaning performance equal to the corresponding products in the market with raw materials derived from petroleum. products available: washing machine, Softener, wool and delicate, dishes 119 118
  • 61.
    monitor showing howmuch the plastic waste have been saved which encourage people to do good cleary see the product can use only provided bottle attractive and colorful display easy to differentiate between product accesibility : located in supermarket automatic : easy to refill by just pushing the button can refill only when the bottle is empty the quantity to refill are fixed 121 120
  • 62.
    ECO GOCCIO The Solbat promotes and actively participates in projects that target the development of processes and products saf- er and more environmentally friendly, aimed at redu cing emissions and waste production. For sustainable develop- ment in respect of Health, Safety and Environment. The service are available in Piedmont - Tuscany - Toscana - Tuscany - Umbria - Sardinia - Southern Italy 123 122
  • 63.
    give a knowlegeon how many plastic has been avoided barcode system : don’t have to weigh proper refill machine : safe product barcode system : don’t have to weigh machine is not inviting to refill can use only provided bottle 125 124
  • 64.
    PUNTO PULITO BIO The shops POINT CLEAN BIO offer the consumer the oppor- tunity to buy detergent in bulk and save money while pro- tecting the environment. Buying once the empty bottle and reusing it the next time will be reduced significantly reduc- ing packaging waste caused by disposal of plastic signifi- cantly. POINT CLEAN BIO SICLY distributes products that vouches for the quality of being right because of ingrained dirt should not prevent us from preserving our environment. The SICLY for over 20 years produces detergents for profes- sional use and in recent years has invested its resources for eco-friendly detergents. The new project POINT CLEAN BIO distribution of detergents in bulk and Self Service contrib- utes to sustainable development. 127 126
  • 65.
    can use onlythe provided bottle machine is not inviting to refill seperated cashier machine accessibility: located in a laundry 129 128
  • 66.
    ECOPULITO It ‘s a van which provides the bulk detergent and of- fers the opportunity to purchase products directly. Before half of the sale, is a very powerful communi- cation tool as in direct contact with citizens and be- comes a vehicle for information on waste reduction and initiatives across the City involved in the project. The van in fact, participating in events such as the square of markets or fairs, allows citizens to buy de- tergent and to be informed on the initiative, the days will be advertised to the whole community and the Administration through the portal Riducimballi. The experience of the van is paying an incentive for businesses to join the project and begin the sale of the products in your store. In this way you will not want to create competition, because the van will only be present during the launch of the initiative, but we aim to disseminate information on the importance of measures to reduce waste at source and create an active and conscious clientele . 131 130
  • 67.
    all products arevisible A Van : easy to approach users difficult to open and refill not attractive can refill only when the bottle is empty 133 132
  • 68.
    Ecologos : REDUCIMBALLIPROJECT It ‘s a van which provides the bulk detergent and offers the opportunity to purchase products directly. Before half of the sale, is a very powerful communication tool as in direct contact with citizens and becomes a vehicle for information on waste reduction and initiatives across the City involved in the project. Il furgone infatti, partecipando ad eventi di piazza come mer- cati o sagre, permette ai cittadini di acquistare i detergenti e di essere informati sull’iniziativa; i giorni saranno pubbliciz- zati a tutta la comunità dall’Amministrazione e attraverso il portale Riducimballi. The van in fact, participating in events such as the square of markets or fairs, allows citizens to buy detergent and to be informed on the initiative, the days will be advertised to the whole community and the Administra- tion through the portal Riducimballi. The experience of the van is paying an incentive for busi- nesses to join the project and begin the sale of the products in your store. In questo modo non si vuole creare concorren- za, perchè il furgone sarà presente solo nella fase di lancio dell’iniziativa, ma ci poniamo l’obiettivo di diffondere infor- mazione sull’importanza delle azioni di riduzione dei rifiuti alla fonte e creare una clientela attiva e consapevole. In this way you will not want to create competition, because the van will only be present during the launch of the initiative, but we aim to disseminate information on the importance of measures to reduce waste at source and create an active and conscious clientele . 135 134
  • 69.
    unorganized didplay space accessibility: approach the community 137 136
  • 70.
    VOMFASS Vom Fass is a multinational franchise that now has more than 240 stores in 20 states of the world. His slogan “Look, Taste, Enjoy!” In Italian becomes a fun “Look, Taste, Enjoy!”, Sounds familiar to millions of customers who have discovered how to buy a multi- tude of products directly from the tap is a fun more than a necessity. A look at the health never hurts, and walk into a store Vom Fass become a pleasant sensory experience. A festival of colors and flavors on hand, or rather, mouth, eyes and delight the palate of all those who want to discover dozens of varieties of oils, vinegars, balsamic vinegars and astonished by the colors of the bulbs of liquors, schnapps, whiskey . 139 138
  • 71.
    clearly see theproduct high level : hard to be refill welcoming atmosphere variety of the bottles hard to open and refill hard to differentiaste betweeen product products are well store in different display container 141 140
  • 72.
    Chapter 3 ITRENDS AND CASE STUDIES Comparison of case studies Esthetically, some of the shops such as unpackaged and Green depot has well-designed space which attract users and welcome them to enter the shop, while some space are unorganized and unwelcome. esthetic Some shops provide a wide range or product with many pro- ducers while some shop , mostly the corner in supermarket, offer product from only one producer. products varietion “System” covers from how customers approach products, how to refill until the payment system. Private retailers are still poor on this point while corner in the supermarket provide more convenient system, such as automatically re- filling system and bardcode payment system. sytem Corner in the supermarket are getting wider range of the market while the private retails gets only some target group that are aware of the environment and willing to give affort to live more sustainable. Another good way to attract more customers is to approach them directly like in the case of market Ecolologos, that goes direct to the community with the van. Refill system mainly devided into area, manually and auto- matically. Private retail are mostly use a pump bottles while the corner supermarket that are supported by some pro- ducers has an automatic system which make it easier faster to refill and more hygien. refill system unpackage Green Depot Green 11 The refill shppe Market of choices Negozio leggero Effecorta mille bolle simply sma Neutral Ecogocca putto pulito bio ecopulito ecologos vomfass 143 142
  • 73.
    Chapter 3 ITRENDS AND CASE STUDIES What could be improve Interesting points What could be improve Refill system //Hard to refill and gets dirty easily Refill system //Some machine even leek //Automatically refilling machine, easy, fast and clean Refill system Plastic bottles //Pump bottles, difficult and takes time to refill //Users can use any bottlles they have Refill system Refill system //Users can’t choose only the exact amount they need //The machine also indicates haw much users has saved the environment by using the service Weighing system //Users can’t refill unless they completely finished the product. Retail // weighing system also include the //Directly approach to users’ community weight of bottle, even it’s very light but still make it cost more than it should. Retail area //Unorganize area full of provided bottles Plastic bottles //Users has to use only the prepared bottlle 145 144
  • 74.
    chapter 4 PROJECT 147 146
  • 75.
    Chapter 4 IPROJECT It’s time to change Bangkok really lacks of the general public’s awareness of how to manage the waste thats thrown into the garbage bin. They always say that While I see that Thailand has in many ways im- bibed many western traits like good roads, de- time changes things, cent travel & commuter services for the average person, it surely lacks the civic sense of how to but you actually have to recycle waste. At the rate at which the urban population is grow- change them yourself ing, the people of Bangkok too needs such civic knowledge to ensure that their carbon footprint does not pose a threat to the environment. This knowledge & responsibility should obviously start inside every household and every school that educates the children who are going to be the pillars of the society tomorrow. Since the availability of garbage dump sites is a major problem for the country, garbage disposal is a pressing issue and the issue cannot simply be left for the authorities to handle. All city dwell- Andy Warhol ers must consider changing their consumption patterns in order to reduce the quantity of gar- bage being generated. Yes, IT IS TIME TO CHANGE I hope this activity will motivate people to realize the importance of reduce waste by reusing and rethink before they throw away things. 149 148
  • 76.
    How can wecreate a new lifestyle towards sustainability and raise awareness of Bangkok society. 151 150
  • 77.
    Chapter 4 IPROJECT change? . . . starts to rethink reuse and refill ! provides a complete refill-service system that is embeded in your community which mainly aim to reduce plastic con- tainer waste in a daily life and also to encourage people in a community to concern more about the environment by starting from small changing of their behaviour. Vision The world will have less plastic waste. People’s small action change the producer’s way of selling to be more environ- mental friendly. PSS // Provides refilling system for a community, a new way of buying household cleaner // Provides activity for community Aim // To reduce amout of plastic container waste in Bangkok // To gian more attention to plastic waste issues from Thais // To encourage of reusing befor recycling // To encourage brands to start thinking of selling in bulk. // To build new behaviour of grocery shopping (Detergent). 153 152
  • 78.
    Chapter 4 IPROJECT What : refilling system for household detergent From the research, we have found that there are many plastic containers in one household and that shouldn’t be thrown away after one-time- use. Even the refill pouch, it creates big amouth of trash. This is why this project aim to solve the plastic container waste problem. offer users a new way of buying household detergent and provide producers a new platform to sell products in bulk. Moreover, the service als encourage people in a community to concern more about the environ- ment by starting from small changing of their behaviour. 155 154
  • 79.
    Where : Bangkokcondominium Like other modern cities in the world, Bangkok boasts lots of massive building as it is becoming more and more popu- lated. The urban structure in the inner city district is characterized be densely populates areas with little vacant land. Because of very limited supply of land, land prices are very high. Most of the land has already been occupied for commercial pur- poses, goverment offices, educational establishment, trans- portation infrastructure. The land usage in this area can be illustrated as vertical devoelopment in the form of high-rise offices, residentail buildings. The amount of condominium dramatically increases over a few year in order to support the demand of the habita- tion and several more factors supported the growth of con- dominiums, including smaller family sizes of 2.5 persons per household on average, down from seven a decade ago. Condos are also popular as second homes. As predicted, the condominium market will continue rising and reach its peak from 2015 onward. I am targeting a condominium community which offer them a service that help them to have a more sustainable lifestyle. 157 156
  • 80.
    Chapter 4 IPROJECT Who : Condominium habitant In condominium, you can find various types of people from granny to baby, from and family to single and from designer to doctor, all living together under one roof. Therefore the service found that this incident could be a great opportunity to widely spread a new lifestyle to the urban society and lead to more awareness of Thai people towards environmental problem. Imagine, starting from one community and spreading to hundreds, this will surely im- pact the Bangkok lifestyle and will gradually improve the environmental awareness. Second, because the condominium is always seeking for a new service to offer their habitants in order to provide them an alternative that leads to a more convenient lifestyle. 159 158
  • 81.
    How : Systemmap USER Learn Register/ Questionair re RKSHOP ke Ma WO 0 201 DEC 12 re Tip/Trick re Become Website Condo a member Attend Workshop organize workshop pre-order iPhone Machine indicate when re product is running out Delivery fill your own Recycle company bottles Support workshop activities Promote the service Delivery Help with recycling municipality order product Give Tips/ workshop Brand 161 160
  • 82.
    Chapter 4 IPROJECT Brochure and member card re fill your own Do you know ? With re fill your own You will save up to 40% than buying packaged product in supermarkets. . . so why still wasting money!? Start your new experience with us NOW ! Member Privilege Find an empty bottle in your house *We also provide you a bottle at the machine but it’s better you bring your own! Each product can be purchased Points by points. Learn how to collect fill your own your points . . . Go to the reFill point Rules! 5 re At the machine, scan your member card and follow the instruction on the screen Comment/Rate re and select your desired product 5 reStyle your life Member card Enjoy our selected product! Since there is no package, you save the Give Tips&Trick hidden cost that you usually pay when you reStyle your life reUse your bottle buy packaged product in supermarket Account : re Welcome to our community! 10 reUse your bottle Enjoy your new whole Organize/Attend re After the product is finished, go back to workshop Password : experience of buying the reFill point and reFill it again! fill your own household detergent for your home! . . . .as simple as that! 20 re fill your own Buy a bottle START REFILL YOUR OWN! Check out more about US fill your own ENJOY YOUR NEW EXPERIENCE! YOU SAVE Check out more about our service! www.refillyourown.com Time Money Environment www.refillyourown.com 163 162
  • 83.
    Chapter 4 IPROJECT Touch point : Machine Component of the refilling point is machine+recyclebin+infomation board Condominium can choose how machine they want to put in their condo, depends also on the needs and available space. Moreover, Machine has designed to be able to change the color of the surface so the each condominium can choose the colore that suit their interior the most. 165 164
  • 84.
    166 167 Touch point : Refill point
  • 85.
    Chapter 4 IPROJECT Touch point : Machine Real time resource-saving : refill your own Logo Machine indicates how much resources the community have saved. (water,energy,CO2 smission) ID scanner refill cavity Community board : Where user can find out about adtivities and workshop. Also producers can use this board to promote the brand. recycle bin 169 168
  • 86.
    Chapter 4 IPROJECT Label and Tag for reuse bottle Instead of producing more plastic bottle to suply to users, the service decided to have recycle company as a partner to clean a reusable plastic bottle that has been thrown away. This way not only reduce amount of plastic bottle but also giv- ing a new life to an old bottle. The service will put a tag to show that ths bottle has been clean through a right process and that they can be sure and feel secure to reuse the bottle. Also the service will put the lable on each bottle to show how much each bottle can con- tains, users can write on the label the name of the product they have refilled. 171 170
  • 87.
    Chapter 4 IPROJECT Mobile application choose refillyourown application choose catagory choose product your want select product from the list insert desired amount and choose how you want to pay bottle if needed Other pages Personal accout page reCommend ME! service with search engine for customer’s room plan tips and product 173 172
  • 88.
    Another way tochoose Member Privilege Chapter 4 I PROJECT the best product for your room Member Privilege : reCommend ME! service & Points Each product can be purchased Another way to choose by collected points. Points the best product for your room Learn how to collect your points now! Rules! 5 Comment/Rate 5 Give Tips&Trick 10 Organize/Attend workshop 20 Buy a bottle reCommend ME! is a special function from the service, it The service providespecial way of purchasing product for helps the customers to choose product that suites with their customers by collecting points. Customers can gian points room’s material. by commenting or rateing on the purchased product, give tips and tricks to other customer, organize or attend work- The programme will show your room’s plan which customers shop but also customers will loose their point everytime they can select area of the room they want to clean then service purchase a new plastic bottle in order to encourage custom- will reCommend them with the product that suits the best to ers to think first or reusing their old bottle. their room’s material. 175 174
  • 89.
    Chapter 4 IPROJECT Receipt and point’s rules re fill your own Suthapa Pruksapong 502 November 2010 Product Refilled list Sunlight Mild&Green 250ml 25 b. Breeze 500ml 60 b. Breeze softener 500ml 55 b. Mr.clean 750ml 75 b. Total 215 b. Points Points Detail Gained points Comment/Rate on product 10 pts Give Tips&Trick 0 pts Organize workshop 5 pts Attending workshop 5 pts From product’s special offer 0 pts Everytimg you refill, your movement Used points will be recorded in your account and Buy a bottle x1 5pts the payment will be shown in your Total 5 pts registered credit card bill. The receipt will come saperately at the end of the Last month pts. 0 pts month with other condominium’s Your current pts. 5 pts service’s bill and in the receipt you will see your refilled history, points You have saved Saved resources and how much you have saved the water 1.7 m2 environment. CO2 2.3 kg energy 1.9 kWh 177 176
  • 90.
    Chapter 4 IPROJECT Website re fill your own welcome to our community account name password Visiter click here Log in Another touchpoint is WEBSITE Non member users also can check out our service and activities, also Download can attend some open-to-public workshop. In the website users can learn more about the problem of plastic waste and how to reStyle their life to live better. 179 178
  • 91.
    Chapter 4 IPROJECT re fill your own OUR SERVICE WHY REFILL HOW TO REFILL CONTACT Suthapa Pruksapong The Next Sukhumvit 52 1806 re fill your own OUR SERVICE WHY REFILL HOW TO REFILL CONTACT Suthapa Pruksapong The Next Sukhumvit 52 1806 NEWS NEWS COMMUNITY COMMUNITY Ceiling Tips How to REMOVE STAIN ON THE FLOOR Check out Click on the date to see details of each workshop Flooring Workshop calender Who is joining our service? Who is joining our service? Living room Tips Become a Community List Bedroom Tips workshop organizer Community List Kitchen Tips Learn how to live more Learn how to live more Toilet Tips sustainability ? ReLifestyle yourself re Make sustainability ? ReLifestyle Laundry Tips WORKSHOP yourself Tips & Trick re connect stain on wooden floor PARTY !!!!!!! Tips & Trick Learn new tips Learn new tips re cycle Conference Attend or Offer workshop? Attend or Offer workshop? Workshop Workshop Old plastic bottles? Old plastic bottles? Don’t throw away ! Don’t throw away ! Give it to us :) Check our Give it to us :) Check our Donation Point! Donation Point! Tips&Tricks Page Workshop Schedule re fill your own OUR SERVICE WHY REFILL HOW TO REFILL CONTACT Suthapa Pruksapong The Next Sukhumvit 52 1806 re fill your own OUR SERVICE WHY REFILL HOW TO REFILL CONTACT Suthapa Pruksapong The Next Sukhumvit 52 1806 NEWS NEWS COMMUNITY COMMUNITY Check out Fill out your idea of the workshop you want to organize ! Workshop calender Name Who is joining our service? Community Workshop Who is joining our service? Become a Surname Open-to-Public Community List workshop organizer Community List Desire date or the workshop Learn how to live more Learn how to live more sustainability ? sustainability ? ReLifestyle ReLifestyle yourself Your proposal yourself Tips & Trick Tips & Trick Learn new tips Learn new tips Benefit Attend or Offer workshop? Attend or Offer workshop? Workshop Workshop Old plastic bottles? Old plastic bottles? Don’t throw away ! Submit Don’t throw away ! Give it to us :) Check our Give it to us :) Check our Donation Point! Donation Point! Check out and learn more about Participating Brand Organize a workshop 181 180
  • 92.
    Chapter 4 IPROJECT Logo and its customization re re RKSHOP ke Ma W O 010 D EC 2 inium 12th NEX The mon Ro ndo m T Co m, 5th F o loor fill your own om C Idea of the logo is to be customizable by users, to fill their own word in hte blank. re ur own fill yo com urown. www.r efillyo This logo could be customized by users. Users can fill in the blank (instead of fill your own) to promote their workshop activities, such as remake, a workshop of remaking their old cloths & stuff instead of throwing away things. example : re WORKSHOP Make re Make WORKSHOP re Make re connect WORKSHOP PARTY!!!!!!! 12th DEC 2010 The NEXT Condominium Common Room, 5th Floor 12th DEC 2010 re cycle The NEXT Condominium Conference Common Room, 5th Floor The next re fill your own 183 182
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    1 Sarah is a new member of the condo. Once she becomes member of the condo she is automatically registered for the service. On the first day she will be asked to do the questionaire re fill your own OUR SERVICE WHY REFILL HOW TO REFILL CONTACT account name password Log in NEWS Customer journey : NEW USER about her household COMMUNITY cleaning habit and choose Who is joining our service? Community List the password for her Learn how to live more sustainability ? ReLifestyle 4 yourself account that has been reStyle your life reUse yo Tips & Trick created, after she will get the re ur bottle Learn new tips fill your brochure and member card. Attend or Offer workshop? own Workshop Old plastic bottles? re provides a complete refill-service system that not only aim to reduce plastic container waste in a Don’t throw away ! re fill your own daily life but also to encourage people in a community to concern more about the environment . Give it to us :) Check our Donation Point! 2 she visits the website to learn more about how she affects the environment with her daily life and what can she do to help the environment. re fill your own OUR SERVICE WHY REFILL HOW TO REFILL CONTACT Suthapa Pruksapong The Next Sukhumvit 52 1806 NEWS COMMUNITY Check out Click on the date to see details of each workshop Check out Click on the date to see details of each workshop Workshop calender Workshop calender Who is joining our service? Become a Become a workshop organizer workshop organizer Community List re re KSre OP fill your own Learn how to live more Mak e re Make sustainability ? Make OR H ReLifestyle yourself W WORKSHOP WORKSHOP 2010 12th DEC re connect inium T Condom Floor reconnect Tips & Trick The NEX PARTY !!!!!!! Room, 5th PARTY !!!!!!! Common Learn new tips re re 3 cycle cycle 5 Conference Conference Attend or Offer workshop? 6 Workshop Old plastic bottles? Don’t throw away ! attend re Give it to us :) Check our Donation Point! fill your own www.refillyourown.com Later that evening, She starts out this wonderful experience Later she found out about the workshop that She click to see the detail and about the by filling up detergent with the bottle that comes with the kit. organize by the community about remaking workshop and decided to attend. She finds the service very convenient, economy and cloths and furniture. eco-friendly. After she read the instruction, she found the While she is refilling, the machine indicates how much she 7 8 service very interesting and useful. has helped the nature. So she feels even better because not She’s glad of being a part of the community and only she spends less time and money but she also plays a role can’t wait to have this new experience. in helping environment. reRKSHOP O Mak e W 0 EC 201 12th D ndominium New users Scenario XT Co Floor The NE Room, 5th on Comm The service provides user a member card In this story, a girl just moved into the condominium, re fill your own wn.com and a brochure which guides how to use she receives a member card and a brochure which www.refillyouro the service. explain about an entire service. She finds the service to be profoundly useful and she decided to experi- ence the service directly at the machine. Later on she checks out the website and become an active member in the community, she organizes and attends workshops and gets to know her neighbor more. On the 12th Jan 2010, She attend the work shop and knows more people At the end of the month, the bill comes with and get all the cloths remake. . . perfect community! the credit card bill. It shows your refill history, points amd also how much she has helped the environment. 185 184
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    1 2 3 APPLICATION SCENARIO Customer journey : PRE-ORDER BY MOBILE APLLICATION She asks her son to go down to refill it for her. She Yani is an old user to the service gave him an empty bottle in the house. One day while she was cooking and suddently 4 she realises that she ran out of detergent, she remembers seeing the poster about refill- your-own mobile service, She decided to try. Luckily the service provide the mobile application., she quickly orders by the iPhone Application while preparing dinner. Mobile Application Scenario The service provides also a mobile applica- In this story, while the mother is preparing dinner, she tion for user who usually prefers to pre needs to clean the pot to use for cooking but order products and has limited time. suddenly she realizes that the dish washing deter- He goes down with the The service will reserve products from pre gent already ran out. Instead of stop cooking and go bottle to refill. order’s user for 24 hours so that whenever down by herself she uses the mobile application to There were somebody user is available, user can go to refill without order the product she wants and she asks her son to using the machine so he having to worry about wasting time choos- go down and refill it for her. Her son goes down to used the fast track path. ing what to refill in front of the machine or refill at the machine and comes back within 5 Without waiting he even if product will be finished or not. minutes...life couldn’t be more simple! easily scan the card and This service is designed to fit a complicated In this way she saves her time and also spreads a the machine read the city lifestyle. new experience to her son. order and start to refill the bottle automatically. 187 186
  • 95.
    1 2 3 4 she goes down to buy a cleaner. Customer journey : TIPS & RECOMMEND ME! FUNCTION hmm that seems At the machine she uses the recommend easy....let’s try! me! service to help her choose the best product for her for her room’s material ng She order the product with the bottle this I goi Ho w am all this!!! time and loose 5 pts for buying the bottle. ean to cl Since she doesn’t often use this detergent, she refills just a small amount of it. Therefore she reduces an unescessity perchase to saves up some money and resources 20 She rushes back to her room to clean, the Jill has her 21th Birthday party last night. In the morning she found her Jill checks out the website and learn the tips product works very well, thanks to the tips room extremly dirty. Many stains are on the floor which she has no clue on how to clean out the stains. and the recommend me! application:) how to deal with it. 5 reCommend me! & Scenario Rate& Tips and Trick service Each material needs a suitable product; the story Comm rent e fill your own Rate and comment OUR SERVICE WHY REFILL HOW TO REFILL CONTACT NEWS COMMUNITY Suthapa Pruksapong The Next Sukhumvit 52 1806 The service provides the reCommend me! begins with a young girl who last night hosted a party Rate and comment on your product! Read comments Product Who is joining our service? Find product Duck tile turbo Product ranking Rate your product function that help users to find the suitable in her own room. When she wakes up she finds her Learn how to live more sustainability ? Comments suuuuuuper clean and suuuuper easy to use! product for their room. Registered users room very dirty and her biggest concern are strains stain on wooden floor Tips & Trick Share your experience with us! Attend or Offer workshop? will find their room’s plan with all the on a ceramic floor. Old plastic bottles? Don’t throw away ! Give it to us :) material’s detail. In this way when users choose any area of the room they want to She remembers that the service provides a recom- clean, the service will automatically recom- mend me! function and a tips of the website which mend a suitable product for each material. could walk her through a cleaning process from Also in the website there’s a platform where choosing a suitable product until how to clean her users and brands can exchange their ceramic floor. she comment and rate the product and cleaning tips. gain 5 pts 189 188
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    Chapter 4 IPROJECT Benefits for user, producer and condominium For user For Producer WITHOUT refill system //For brands, it’s an excellent way to show they care, taking the lead with innovative “giving back” schemes. //Have a great image return, much higher than that obtained through an expensive advertising campaign or the use of environmental cer- tification that is useful, but poorly received by consumers. //To help play their part in promoting sustainable behaviour. Bring nothing Loose time in Buy a product Loose time in Loose time to refill pouch the care and + hidden cost the care and fill up the is still TRASH! //A new platform to get closer to users through website community cause an co2 of packaging cause an co2 bottle & maybe and workshop. get dirty CO2 CO2 //Less energy is required to produce. //Less energy, packaging and space are required to ship the product. WITH refill system Bring your Take just a few Refill a product refill system own bottle seconce by an + NO hidden cost cause NO TRASH! elevator of packaging For Condominium //Giving new image to the company //Creates a closer relationship between habitants YOU SAVE TIME MONEY ENVIRONMENT 191 190
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    Chapter 4 IPROJECT What’s next Product range After people get used to the system,not only detergent and household pruduct, but could possibly expand the range of the products to personal car and beauty product Community Not only condominium but also other community can adopt this refilling system. Retail revolution I hope that this activity willbecoming a trigger for people to change their life style toward sustainability that they care more about the environment problem which will lead to make the producer sees that people willing to refill and re- fuse to be a part of producing waste system. Also that they find an economical value, profit from a refilling system that can lead to an revolution of how all the big brand sell the product in the future. 193 192
  • 98.
    Image Index Image index Page Source Page Source P.2-3 Waste Jerrycan, http://www.anoizes.com/ The refill shoppe P.12-13 Colorful plastic bottles, http://www.earthfriendlymoving.com/pr_media_recycle.php P.94-97 http://therefillshoppe.com/about_us P.22 trash-floating-garbage-in-gyre.jpg, http://chowmut.posterous.com/ P.24 A dead bird with a stomach full of plastic, http://www.localphilosophy.com/ Market of choices P.24 Turtle with plastic ring, http://www.localphilosophy.com/ P.98-101 lifelessplastic.blogspot.com P.25 The pacific garbage patch, http://upload.wikimedia.org/ P.26-27 Through the gyre, http://2012forum.com/ Negozio leggero di torino P31 Transparent plastic, http://www.flickr.com P.102 http://www.negozioleggero.it/ P.36 Polluted Bangkok, http://www.flickr.com P.104-105 http://www.greenme.it P.38 Bangkok highway, http://www.flickr.com P.40 Bangkok garbage, http://www.flickr.com Effecorta, P.46-47 TannumJai, http://www.tannamjai.com P.106 http://www.effecorta.it P.52 Colorful container, http://www.flickr.com P.108 http://www.donnadiservizio.com P.54 Plastic container in one household, personal picture P.109 http://servicedesignblog.wordpress.com P.64 Reusablebag, http://www.reuseit.com P.64 Tap it bottle, http://www.tapitwater.com/ Millebolle P.64 KFC reusable container, http://plasticsandtheplanet.com/ P.110 http://www.multipratica.com/ P.64 Starbucks travel mug, www.starbucks.com/ P.112 http://www.general-store.it/ConosciLaNostraStruttura.aspx P.66 M&M Las vegas, , http://www.flickr.com P.113 http://millebolle.iport.it/ P.68-69 Ecopoint crai, http://www.pricesharing.it/ P.70 Detergent, http://www.flickr.com Simply Sma P.72 Detersivi alla spina, http://www.nonsprecare.it/ P.114 http://www.100ambiente.it P.150-151 Bangkok buildings, http://www.flickr.com P.116-117 http://www.gsanews.it/ P.146 Mingmapping, Personal photo P.154 Detergent bottle, Green living image galleries Neutral P.156 Bangkok condominium, http://www.flickr.com P.118-121 http://www.alternativasostenibile.it P.158 Thai condominium L.P.N, www.happinessofcaring.com Ecogoccia P.122 http://www.solbat.it/ecogoccia Case stadies P.124-125 http://www.giacomoserci.it P.82 Unpackaged P.84 Unpackaged, London, http://www.monocle.com/ Punto pulito P.85 Unpackaged, London, http://inhabitat.com/ P.126-129 http://www.puntopulito.it Catherine Conway, http://www.life.com Eco pulito Green Depot P.130 www.ecopulito.it/ P.86 http://www.flickr.com P.132-133 www.riducimballi.it P.88 http://www.thedailygreen.com P.89 http://www.toolazytodoit.com Ecologos P.89 http://alessandropoddie.blogspot.com p.134-137 http://www.riducimballi.it/Sito/images/varie/furgone.jpg Green11 Vomfass P.90-93 http://lifelessplastic.blogspot.com P.138 http://www.vomfass.it P.140-141 http://www.camemberu.com 195 194
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    Books Websites Bibliography Brown, Tim. “Change by design”, HarperBusiness, 2009 >>Plastic waste problem Chapman, Jonathan & Gant, Nick. “Designers, visionaries + other stories: A collection of sis- tainable design essays”, Earthscan Publications Ltd, 2007 Story of stuff, http://www.storyofstuff.com/ Mau, Bruce & Leonard, Jennifer & Institute without Boundaries. “Massive Change”, Phaidon Month without plastic, http://www.bbc.co.uk/blogs/monthwithoutplastic/ Press, 2004, Market Economies, Corperate accountability, P130-133 Pacific ocean plastic waste dump ecology today, http://ecology.com/ecology-today/ Mau, Bruce & Leonard, Jennifer & Institute without Boundaries. “Massive Change”, Phaidon Press, 2004, Manufacturing economies, Cycle to cycle, P181-187 Plastic- Sustentator in English, http://sustentator.com/blog-en/tags/plastic/ Heath, Chip & Heath, Dan. “Made to Stick: Why Some Ideas Survive and Others Die”, Random Sea of trash-pollution in the world’s oceans, http://www.nytimes.com/ House, 2007 Wikipedia : Great Pacific Garbage Patch, http://simple.wikipedia.org/wiki/Plastic_Island Heath, Chip & Heath, Dan. “Switch: How to Change Things When Change Is Hard”, Crown Busi- ness, 2010 Reuse vs Recycle, http://www.greenlivingtips.com/articles/100/1/Reuse-vs-recycle.html Rogers, Heather. “Gone Tomorrow: The Hidden Life of Garbage”, New Press, 2006 Lifelessplastic, http://lifelessplastic.blogspot.com Seventh Generation - Kaplan EduNeering, http://www.institutesustainability.com/ Documents An environmental mark. A better way of living, http://www.planet-positive.org/ Product-Service Systems and Sustainability, Unep-imp, Allegrini Casa quick, P11 Rise above plastic, http://www.riseaboveplastics.org/ System D. Ecoefficiency Guidelines Vezzoli Polimi 07 08 3.11, P9 Waste Online Homepage, http://www.wasteonline.org.uk/index.aspx Mission and Goals, Plastic Pollution Coalition, http://plasticpollutioncoalition.org/ UNEP DTIE SCP Branch http://www.unep.fr/scp/ The Local Philosophy , http://www.localphilosophy.com http://www.algalita.org/index.php Green Festival , http://www.greenfestivals.org/ Be Wise With Plastics, Healthy Child Healthy World, http://healthychild.org/5steps/ Tipton: Think Before You Throw | Sustainable Cities, http://sustainablecities.dk/en/city-projects/ TakeOutWithOut, http://takeoutwithout.com/ TapIt Water, http://www.tapitwater.com/ 196 197
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    Mail Online, http://www.dailymail.co.uk/news/article-1191954/Refill-coffee-jars-supermarket-cut- needless-packaging-says-minister.html Unpackaged : http://beunpackaged.com/ Detersivi Sfusi, http://www.detersivisfusi.it Catherine Conway (Unpackaged) on Twitter : http://twitter.com/unpackaged Detersivi alla spina A.Q.system, http://www.detersiviallaspina.it/ Should supermarkets be made to refill, Life and style | guardian.co.uk Aprire un negozio di prodotti sfusi alla spina, http://www.creaimpresa.it/ http://www.guardian.co.uk/lifeandstyle/wordofmouth/2009/ Produttori Detersivi, http://www.ecospesa.com Store visit , http://www.thegrocer.co.uk/ Shoppers to get coffee jar refills at supermarket, http://www.telegraph.co.uk/earth/greenerliving/ http://www.hemispheresmagazine.com/ Green Living, Environment, http://www.independent.co.uk/environment/green-living/ Green11 : http://shopgreen11.com/ Month without plastic, http://www.facebook.com/pages/Life-Less-Plastic/ Effecorta, http://www.effecorta.it/prodotti/ >>Bangkok Detersivi alla spina Millebolle Point, http://millebolle.iport.it/index.html Bangkok Metropolitant Administrator, http://city.bangkok.go.th/en/index.php Ecopulito, www.ecopulito.it/ http://203.155.220.217/pipd/07Stat%28Th%29/Stat%28th%2952/stat52.htm Punto Pulito, www.puntopulito.it/ Bangkok’s urbanization issues: Population, trash, and sex in the city Life in Thailand Market of choices, www.ecopulito.it/ http://www.thaiasiatoday.com/ Vomfass, www.vomfass.it/ Pollution Control Department, Bangkok, Thailand, www.pcd.go.th/ Green depot, il nuovo retail eco-friendly a Manhattan, http://www.designerblog.it/ State of Waste Management in South East Asia, www.unep.or.jp Simply Sma, www.simplymarket.it/ Thailand Fights Addiction to Plastic Bags, http://worldenvironment.tv/ Eco supermarket, http://servicedesignblog.wordpress.com/ Thai plastic waste : http://guru.sanook.com/pedia/topic/ , www.thaivolunteer.org www.greenleafthai.org http://developed-thailand.blogspot.com ”, http://webboard.mthai.com/7/2007-08-29/342384.html >>Case studies 198 199