2018 MarketingBitz Bootcamp (Chicago): 7 Social Media Strategies for Small Business (OneIMS)
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This document provides strategies for using social media for small businesses. It discusses 7 key strategies: 1) Know your audience by understanding their demographics, interests, challenges and buying process. 2) Focus on the most relevant social media platforms for your audience. 3) Create a seamless buyer's journey across awareness, consideration and decision stages. 4) Incorporate calls-to-action at every stage. 5) Leverage videos in addition to images. 6) Practice social listening by searching your brand and following related hashtags. 7) Track all metrics beyond just likes and comments to optimize performance. The document emphasizes being present, consistent and authentic on social media.
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2018 MarketingBitz Bootcamp (Chicago): 7 Social Media Strategies for Small Business (OneIMS)
- 1. 7 Social Media for Small Business Strategies
- 2. Samuel Thimothy Co-founder Clickx.io Tina Le Marketing Manager OneIMS.com
- 3. @clickxio @sthimothy We build sales and marketing funnels that drive growth.
- 4. @clickxio @sthimothy Marketing is complex. Clickxmakes it simple!
- 5. Why use social media for my business?
- 7. Where do I start?
- 8. Know Your AudienceIt’snot about you; it’sall about them. 1.
- 9. Background Job, Education, Career Path, Experience, Family Demographics Gender, Age, Income, Location Challenges Primary and secondary pain points Hobbies and Interests Blogs, pastimes, entertainment Identifiers Demeanor, communication preferences Common Objections Why wouldn’t they buy your product/service? Buyer Persona
- 10. @clickx.io @sthimothy The picture can't be displayed.
- 11. Focuson the most relevant social media platforms. Pro Tip:
- 12. Understand Buyer’sJourneyRemember, it’sa process! 2.
- 15. Awareness Stage
- 17. Decision Stage
- 18. Buyer’s Journey Blogs, Social Vendor Comparison RFQ, Case Studies Webinars, Videos Guides, eBooks Testimonials
- 19. Create a seamless experience. Pro Tip:
- 20. Incorporate Call-to-Actions People need to beTOLDwhat to do. 3.
- 22. Ask to like, share, comment, and subscribe. Pro Tip:
- 23. Utilize ChatbotsWeneed answersand weneed them now. 4 .
- 25. Meet them where they are. Pro Tip:
- 26. Leverage VideosPicturesarenot enough anymore. 5.
- 27. Video Topics ▸ How to/tutorials ▸ Testimonials ▸ Educational/explainer ▸ Brand awareness ▹ Story, team, mission ▸ Behind-the-scenes/process
- 29. Practice Social listeningBeawareof what othersare saying about you. 6.
- 31. Do some digging: search your brand and follow hashtags. Pro Tip:
- 33. Track everythingMeasureyour ROI beyond likes and comments. 7.
- 34. “ What you don’t measure, you can’t optimize.” - Peter Drucker
- 36. What about paid?
- 37. Using Social Media Advertising ▸ Custom Audience Targeting ▸ Lookalike Audience ▸ Retargeting
- 38. ● Headlines ● Descriptions ● La nding Pa ge Copy ● Bra nding ● Dyna mic Da ta ● Displa y URLs ● Offer ● CTA
- 41. Key Takeaways 1. Know your audience 2. Chooseyour platform(s) 3. Createa seamlessexperience 4. Track everything 5. Test again and again, and again!
- 45. Q+A Session
- 46. Thank You! oneims.com | @oneims| 888-ONE-IMS1