Theorizing Online News Consumption
•Download as PPT, PDF•
1 like•964 views
This document summarizes a study that examines the relationships between online news preference, use, and paying intent. The study proposes two structural equation models to test how factors like age, gender, news interest, and format preference influence online news consumption. The results show that format preference has a minor impact on use, and use does not strongly correlate with paying intent. Age and news interest are the strongest predictors of paying intent. The study implies news consumption is complex, and increasing young adults' news interest could help promote their intent to pay for online content.
Report
Share
Report
Share
Recommended
Research presentation spira
This document summarizes a study that examined the relationship between student transiency and academic performance in reading and math. The study analyzed test score data from 89 third grade students who were categorized as non-mobile, mobile, or highly mobile. Analysis of variance tests found no statistically significant differences in reading or math scores among the three groups. Therefore, the study concluded that transiency did not impact third grade student achievement based on the assessments used. The document suggests further research could explore this relationship with older students or analyze what other factors may influence academic performance.
College student smartphone usage aapor may 16 2014 new
The document discusses a study examining college students' use of smartphones to complete surveys. It finds the percentage of survey respondents using smartphones on the National Survey of Student Engagement (NSSE) increased from 4% in 2011 to 18% in 2014. The study uses 2013 NSSE data to analyze differences in demographics, completion rates, missing responses, and survey measures between smartphone and computer respondents. While smartphone users had higher abandonment rates, other data quality indicators like response mismatch or quality did not differ between the two groups. The best approach to survey design for smartphones may depend on the survey and sample characteristics.
Ict homeworkjj
This document discusses methods of collecting data for research. It describes two primary methods: census, which collects data from every member of a population and can be accurate but expensive and time-consuming; and experiment, which studies cause-and-effect relationships in a controlled setting. A new method of collecting data through social media is also presented, which can provide a wide variety but inaccurate data from unprofessional sources.
Critique1 presentation
This document summarizes a study on student information literacy in mobile environments. The study surveyed 832 university students on their smartphone usage and information searching habits. It found that most students owned smartphones but did not thoroughly evaluate search results or websites. The author recommends information literacy instructors help students apply desktop skills to mobile contexts and properly judge information from different formats like apps. However, the study was limited in only surveying one university when mobile technology was still emerging.
Aera 2011 COIL poster
This document describes the two-phase development of an assessment to measure students' critical evaluation of online information. In Phase One, the assessment measured credibility and relevance but had low reliability. Phase Two reduced scales/subscales, simplified formatting, and measured only credibility. Cognitive labs with students informed revisions. Exploratory factor analysis identified two factors. Future work will pilot revised items and examine how item specificity impacts difficulty and variance.
Developing taxonomies
The document describes the process for conducting a content analysis and developing taxonomies from academic articles. It involves identifying topics and keywords, searching relevant databases and journals with limits, downloading abstracts, analyzing content, identifying themes, and consolidating the analysis into a taxonomy or classification system. An example taxonomy is provided that categorizes 295 analyzed articles based on various themes, such as unit of analysis, area of study, theories used, methodology, and origin of study. The purpose is to systematically classify and organize knowledge within a research domain.
Viscous Open Data: The flow of data in a public university governance ecosystem
Viscous Open Data: The flow of data in a public university governance ecosystemFrancois van Schalkwyk
This document summarizes research into the open data ecosystem surrounding public university governance in South Africa. The ecosystem involves data suppliers like the government department DHET and intermediaries like CHET. While DHET supplies some open data, it is not well integrated and lacks context, so uptake is limited. However, intermediaries provide open datasets with richer information that are used more widely. For the ecosystem to evolve further, the research argues the government needs to improve how it supplies open data to make it more interoperable and provide better documentation and tools to support use.Text Messaging Field Experiment (RootsCampDC 12/06)
1) The study aimed to test whether text message reminders could increase voter turnout among young people by conducting randomized experiments and surveys with over 12,000 newly registered voters.
2) Cell phone numbers were collected voluntarily from progressive student and online organizations. The numbers were verified to eliminate landlines.
3) Preliminary survey results found that while a minority had negative reactions to the texts, the majority had positive or neutral reactions. Receiving the text did not deter people from voting. Young people preferred text and email as contact methods.
Recommended
Research presentation spira
This document summarizes a study that examined the relationship between student transiency and academic performance in reading and math. The study analyzed test score data from 89 third grade students who were categorized as non-mobile, mobile, or highly mobile. Analysis of variance tests found no statistically significant differences in reading or math scores among the three groups. Therefore, the study concluded that transiency did not impact third grade student achievement based on the assessments used. The document suggests further research could explore this relationship with older students or analyze what other factors may influence academic performance.
College student smartphone usage aapor may 16 2014 new
The document discusses a study examining college students' use of smartphones to complete surveys. It finds the percentage of survey respondents using smartphones on the National Survey of Student Engagement (NSSE) increased from 4% in 2011 to 18% in 2014. The study uses 2013 NSSE data to analyze differences in demographics, completion rates, missing responses, and survey measures between smartphone and computer respondents. While smartphone users had higher abandonment rates, other data quality indicators like response mismatch or quality did not differ between the two groups. The best approach to survey design for smartphones may depend on the survey and sample characteristics.
Ict homeworkjj
This document discusses methods of collecting data for research. It describes two primary methods: census, which collects data from every member of a population and can be accurate but expensive and time-consuming; and experiment, which studies cause-and-effect relationships in a controlled setting. A new method of collecting data through social media is also presented, which can provide a wide variety but inaccurate data from unprofessional sources.
Critique1 presentation
This document summarizes a study on student information literacy in mobile environments. The study surveyed 832 university students on their smartphone usage and information searching habits. It found that most students owned smartphones but did not thoroughly evaluate search results or websites. The author recommends information literacy instructors help students apply desktop skills to mobile contexts and properly judge information from different formats like apps. However, the study was limited in only surveying one university when mobile technology was still emerging.
Aera 2011 COIL poster
This document describes the two-phase development of an assessment to measure students' critical evaluation of online information. In Phase One, the assessment measured credibility and relevance but had low reliability. Phase Two reduced scales/subscales, simplified formatting, and measured only credibility. Cognitive labs with students informed revisions. Exploratory factor analysis identified two factors. Future work will pilot revised items and examine how item specificity impacts difficulty and variance.
Developing taxonomies
The document describes the process for conducting a content analysis and developing taxonomies from academic articles. It involves identifying topics and keywords, searching relevant databases and journals with limits, downloading abstracts, analyzing content, identifying themes, and consolidating the analysis into a taxonomy or classification system. An example taxonomy is provided that categorizes 295 analyzed articles based on various themes, such as unit of analysis, area of study, theories used, methodology, and origin of study. The purpose is to systematically classify and organize knowledge within a research domain.
Viscous Open Data: The flow of data in a public university governance ecosystem
Viscous Open Data: The flow of data in a public university governance ecosystemFrancois van Schalkwyk
This document summarizes research into the open data ecosystem surrounding public university governance in South Africa. The ecosystem involves data suppliers like the government department DHET and intermediaries like CHET. While DHET supplies some open data, it is not well integrated and lacks context, so uptake is limited. However, intermediaries provide open datasets with richer information that are used more widely. For the ecosystem to evolve further, the research argues the government needs to improve how it supplies open data to make it more interoperable and provide better documentation and tools to support use.Text Messaging Field Experiment (RootsCampDC 12/06)
1) The study aimed to test whether text message reminders could increase voter turnout among young people by conducting randomized experiments and surveys with over 12,000 newly registered voters.
2) Cell phone numbers were collected voluntarily from progressive student and online organizations. The numbers were verified to eliminate landlines.
3) Preliminary survey results found that while a minority had negative reactions to the texts, the majority had positive or neutral reactions. Receiving the text did not deter people from voting. Young people preferred text and email as contact methods.
Graham Stone - Looking for the link between library usage and student attainment
Graham Stone - Looking for the link between library usage and student attainmentScottish Library & Information Council (SLIC), CILIP in Scotland (CILIPS)
1) The document summarizes a project that aimed to prove a statistically significant correlation between student library usage data (book borrowing, e-resource access, library visits) and student attainment across multiple universities.
2) Initial findings from statistical tests performed on data from partner libraries implied a relationship between usage and attainment, though not cause and effect.
3) If completed, the project aimed to release its findings and data to help other institutions benchmark library impact on student outcomes.Theorizing the Digital Divide
This document discusses a study that examines how low-income African American women conceptualize and use information and communication technologies (ICTs). It draws on clinical narratives from a study involving 8 women using a telemedicine system. The document argues that understanding ICT use requires examining four interrelated elements: (1) how information is delivered and accessed through technologies, (2) the specific contexts where technologies are used, (3) the role of social networks in shaping access and use, and (4) the policies regulating technology access. Analyzing these elements from the perspectives of marginalized groups can provide insights into how ICTs may exacerbate or mitigate social inequalities.
Overview of Digital Publishing
Presented in the workshop session "What Bioinformaticians Need to Know about Digital Publishing Beyond the PDF" at ISMB 2013 in Berlin. https://www.iscb.org/cms_addon/conferences/ismbeccb2013/workshops.php
Data Discovery and Decision Making
This document discusses how new discovery tools are changing how information from publishers and vendors interact, how users access information, and how librarians track user access and make purchasing decisions. It provides examples of discovery tools from vendors like EBSCO, Serials Solutions, Summon, ExLibris, OCLC, and Innovative that create a unified index allowing simplified, easy, and fast access across resources. It also discusses how usage statistics and price per use reports from these tools help librarians measure value, inform decisions, justify budgets, identify training needs, and understand user behavior over time. Contact information is provided for representatives from Serials Solutions, Alexander Street Press, and the University of Missouri.
Understanding User’s Acceptance of Personal Cloud Computing: Using the Techno...
Personal Cloud Computing (PCC) is a rapidly growing technology, addressing the market demand of individual users for access to available and reliable resources. But like other new technologies, concerns and issues have surfaced with the adoption of PCC. Users deciding whether to adopt PCC may be concerned about the ease of use, usefulness, or security risks in the cloud. Negative attitudes toward using a technology have been found to negatively impact the success of that technology. The purpose of this study was to understand users’ acceptance of PCC. The population sample consisted of individual users within the United States between 18 and 80 years of age. The theoretical framework utilized in this study was based on the technology acceptance model (TAM). A web survey was conducted to assess the measurement and understanding of patterns demonstrated by participants. Our results shows that in spite of the potential benefits of PCC, security and privacy risks are deterring many users from moving towards PCC.
Using Data to Drive Instruction
This document discusses different tools that administrators can use to access student data: Data Mentor, NySTART, and Cognos. It provides information on the type of data each tool contains, who has access, and how to access each tool. It then gives examples of using each tool to analyze student performance data and identify gaps or trends. The document aims to help administrators explore how these tools can support efforts to improve student achievement.
A researcher perspective: what they want and how to pay for it
Presentation by RIN's Director, Michael Jubb, at the 12th Fiesole Retreat in Leuven. http://www.libereurope.eu/node/487
Risk management and the release of microdata:
Effective management of microdata acknowledges that there is no ‘single fix’ that will adequately address all of the potential risks associated with releasing unit record information. It is also the case that different methods used to maximise data security have different risks and all data confidentialisation methods limit the usefulness of the underlying data [1]. We have developed an approach to data management and release that takes a
balanced view of potential re-identification or disclosure threats and prioritises data utility while actively addressing more probable risk scenarios.
This balanced approach to risk management will be discussed in relation to the Australian Early Development Census (AEDC) which is conducted every three years to measure children’s development as then enter their first year of formal schooling. AEDC data is collected through a teacher-completed, online checklist that measures five areas of early childhood development. Issues relating to risk and the research community, data management risk mitigation strategies, microdata access modalities and the implications of sharing the risk between academics and the data custodians will be explored.
DigiCCurr 2013 PhD Workshop - Citizen Science and Data Curation: Who needs what?
Todd Suomela's dissertation will examine issues related to digital curation of data from citizen science projects. It will focus on identifying stakeholders in citizen science, understanding their data curation needs and awareness, and how information scientists can help meet those needs. The study overlays potential citizen science stakeholders on the DataONE data lifecycle model to explore their roles and concerns at different stages of data management.
PLoS Author Research 2010
The document summarizes the results of a survey conducted by the author's research group in 2010 to evaluate authors' experiences with and perceptions of various PLoS journals. Some key findings included:
1) Response rates were similar to 2009, with lower response from rejected authors.
2) Younger authors seem to submit more to PLoS CB and PLoS Med.
3) Facebook and LinkedIn were the most commonly used social media resources by authors.
4) Authors first learned of the journals mostly from colleagues or by reading articles in the journals.
This Is Not What We Ordered: Exploring Why Biased Search Result Rankings Affe...
This study explored how biased search result rankings can affect user attitudes on debated topics. The researchers conducted an online study where 391 participants were exposed to differently ranked search results on 5 debated topics and their attitudes were measured before and after. The results found no evidence that biased rankings changed attitudes overall or that individual characteristics influenced changes. Exploratory analyses indicated exposure effects from clicking more supporting results, rather than order effects, better explained previous findings of biased rankings shifting views. The implications are for fair ranking metrics and interventions to encourage reading a variety of results.
Bibliometrics, Webometrics, Altmetrics, Alternative metrics.
DANS is an institute of the Royal Netherlands Academy of Arts and Sciences (KNAW) and the Netherlands Organization for Scientific Research (NWO) that focuses on digital archiving and long-term accessibility of research data. The presentation discusses the development of metrics to measure science over time, including bibliometrics, altmetrics, and new types of metrics for research assessment. It argues that metrics should be tailored to their purpose and granularity of analysis, and that qualitative research should complement quantitative metrics. New research information systems and ontologies can help understand science dynamics if they clearly communicate their scope and limitations.
Data collection (2020)
The document discusses important considerations for data collection procedures in research studies. It covers selecting an appropriate unit of analysis and defining the target population. Sampling techniques must align the study variables with the right population. Common challenges include ensuring clear survey questions, suitable answer scales, and collecting data during difficult times like the COVID-19 pandemic. Mistakes made in these areas can affect the analysis. The document provides examples and resources for properly planning data collection.
Social tags and controlled vocabularies as filters for searching and browsing...
Social tags and controlled vocabularies as filters for searching and browsing...Michael Zarro, Ph.D.
How does an interface enhanced with Medical Subject Headings (MeSH) and social tags support user health information seeking tasks? Do users prefer to use social media tags or MeSH terms as filters while searching?
Do users prefer resources provided by the National Library of Medicine (NLM) or Yahoo! when answering health questions? The conceptual landscape of iSchools: Examining current research interests of...
Introduction
This study describes the intellectual landscape of iSchools and examines how the various iSchools map onto these research areas.
Method
The primary focus of the data collection process was on faculty members’ current research interests as described by the individuals themselves. A co-word analysis of all iSchool faculty members’ research interests was used as a research method. The relations between the current research profiles of the iSchools were compared by calculating the cosine similarity between co-word profiles and visualized in network graphs.
Results
The results show that the iSchools still contain many dominant themes from LIS, but have an expanded conceptual landscape with the introduction of new iSchools. The methods used for data collection guaranteed the most current data available (in contrast to using publications) and the methods used for analyses gave multiple perspectives to the research landscape of the iSchools.
Conclusions
The results of the present study showed how the current research landscape of the iSchools and the shared research interests were built by many topics that still reflect dominant LIS topics (e.g., bibliometrics, information retrieval, and information seeking behaviour), but that there are also growing areas that reflect the iSchools’ interdisciplinary composition, thus answering the research questions.
Predictors of Admissions Yield
Universities that don’t enjoy high demand have to worry about their admissions yield policy. While some universities have the prowess to admit as few as 5 percent of applicants, even these universities must consider admissions yield before they can set such low admissions standards. Even elite universities have to balance the books and enrollment is usually the largest portion of what pays the bills. For the thousands of universities without demand high enough to decline 90+% of applicants yearly, knowing the predictors of admissions yield are especially important.
Ebooks
This study aimed to understand student and faculty perspectives on e-books through an analysis of responses to two open-ended questions in a large UK national survey. The survey received over 16,000 responses. Convenience of online access and searchability were cited as the biggest advantages of e-books. Respondents saw potential for e-textbooks but felt e-books need improved printing and screen reading features to be more student-friendly. The study provides valuable insight into academic attitudes toward e-books from one of the largest surveys on the topic.
Identifying the Factors Affecting Users’ Adoption of Social Networking
Through the rapid expansion of information and communication technologies, social networking sites have received much more attention in the scope of internet communication. Success of a social web primarily depends on users’ satisfaction. In this context, this study aims to identify the influencing factors that affect users’ satisfaction towards social networking site use. A multidimensional model has been proposed based on the Information Quality, System Quality, Environmental and Affective dimensions to assess the effects of key variables – Semantic Intention, Usability, Web-Page Aesthetics, Subjective Norm and Trust- on users’ satisfaction. Facebook was chosen as a focused social networking site, because of its popularity. A comprehensive survey instrument was applied to 203 Facebook users. Also, Structural Equation Modeling, particularly Partial Least Square, was conducted to analyze the proposed research model. As a result, proposed multidimensional research model predicts the factors influencing users’ satisfaction towards social networking site use and relationships among these factors. The findings of this research will be valuable for literature by analyzing the influencing factors that have not been previously researched in the context of social networking satisfaction area.
DU Digital Content Strategy
This document discusses strategies for colleges and universities to market themselves on social media. It recommends engaging target audiences on platforms like Facebook and Twitter by sharing real and valuable content that tells the school's brand story. Data shows word-of-mouth and social media influence students' college choices, so content should highlight academics, financial aid, programs, costs and campus life. Images and regular posting of relevant articles and events can keep the school top-of-mind for prospective students.
Scientific Reproducibility from an Informatics Perspective
This talk, prepared for the MIT Program on Information Science, and updating a talk at the National Academies workshop on reproducibility, frames reproducibility from an informatics perspective
Chyi lee
This study examines the relationships between preference, use, and paying intent for online news consumption. It proposes two structural equation models to test the influences of various factors. Model 1 shows that age, gender, news interest positively influence preference, but preference only has a minor impact on use. Use also does not strongly predict paying intent. Model 2 adds print use and finds similar results. Key determinants of paying intent are age, gender, news interest, preference, and use. Younger people are more likely to pay but have lower news interest. Future research should explore how to promote interest and progression to use and paying intent among young adults.
Chyi
This study examined assumptions that young people prefer online news over print newspapers. A survey of 198 U.S. college newspaper advisers found that while digital platforms are popular, print editions remain the most read format and generate the most advertising revenue. The majority of advisers saw print circulation and revenue as stable or declining only slightly in the past 3 years. Most advisers viewed an online-only model as unlikely within 5 years, noting that the print edition's campus presence is important for visibility and readership among college students. The findings suggest digital natives are not entirely abandoning print newspapers as commonly believed.
More Related Content
What's hot
Graham Stone - Looking for the link between library usage and student attainment
Graham Stone - Looking for the link between library usage and student attainmentScottish Library & Information Council (SLIC), CILIP in Scotland (CILIPS)
1) The document summarizes a project that aimed to prove a statistically significant correlation between student library usage data (book borrowing, e-resource access, library visits) and student attainment across multiple universities.
2) Initial findings from statistical tests performed on data from partner libraries implied a relationship between usage and attainment, though not cause and effect.
3) If completed, the project aimed to release its findings and data to help other institutions benchmark library impact on student outcomes.Theorizing the Digital Divide
This document discusses a study that examines how low-income African American women conceptualize and use information and communication technologies (ICTs). It draws on clinical narratives from a study involving 8 women using a telemedicine system. The document argues that understanding ICT use requires examining four interrelated elements: (1) how information is delivered and accessed through technologies, (2) the specific contexts where technologies are used, (3) the role of social networks in shaping access and use, and (4) the policies regulating technology access. Analyzing these elements from the perspectives of marginalized groups can provide insights into how ICTs may exacerbate or mitigate social inequalities.
Overview of Digital Publishing
Presented in the workshop session "What Bioinformaticians Need to Know about Digital Publishing Beyond the PDF" at ISMB 2013 in Berlin. https://www.iscb.org/cms_addon/conferences/ismbeccb2013/workshops.php
Data Discovery and Decision Making
This document discusses how new discovery tools are changing how information from publishers and vendors interact, how users access information, and how librarians track user access and make purchasing decisions. It provides examples of discovery tools from vendors like EBSCO, Serials Solutions, Summon, ExLibris, OCLC, and Innovative that create a unified index allowing simplified, easy, and fast access across resources. It also discusses how usage statistics and price per use reports from these tools help librarians measure value, inform decisions, justify budgets, identify training needs, and understand user behavior over time. Contact information is provided for representatives from Serials Solutions, Alexander Street Press, and the University of Missouri.
Understanding User’s Acceptance of Personal Cloud Computing: Using the Techno...
Personal Cloud Computing (PCC) is a rapidly growing technology, addressing the market demand of individual users for access to available and reliable resources. But like other new technologies, concerns and issues have surfaced with the adoption of PCC. Users deciding whether to adopt PCC may be concerned about the ease of use, usefulness, or security risks in the cloud. Negative attitudes toward using a technology have been found to negatively impact the success of that technology. The purpose of this study was to understand users’ acceptance of PCC. The population sample consisted of individual users within the United States between 18 and 80 years of age. The theoretical framework utilized in this study was based on the technology acceptance model (TAM). A web survey was conducted to assess the measurement and understanding of patterns demonstrated by participants. Our results shows that in spite of the potential benefits of PCC, security and privacy risks are deterring many users from moving towards PCC.
Using Data to Drive Instruction
This document discusses different tools that administrators can use to access student data: Data Mentor, NySTART, and Cognos. It provides information on the type of data each tool contains, who has access, and how to access each tool. It then gives examples of using each tool to analyze student performance data and identify gaps or trends. The document aims to help administrators explore how these tools can support efforts to improve student achievement.
A researcher perspective: what they want and how to pay for it
Presentation by RIN's Director, Michael Jubb, at the 12th Fiesole Retreat in Leuven. http://www.libereurope.eu/node/487
Risk management and the release of microdata:
Effective management of microdata acknowledges that there is no ‘single fix’ that will adequately address all of the potential risks associated with releasing unit record information. It is also the case that different methods used to maximise data security have different risks and all data confidentialisation methods limit the usefulness of the underlying data [1]. We have developed an approach to data management and release that takes a
balanced view of potential re-identification or disclosure threats and prioritises data utility while actively addressing more probable risk scenarios.
This balanced approach to risk management will be discussed in relation to the Australian Early Development Census (AEDC) which is conducted every three years to measure children’s development as then enter their first year of formal schooling. AEDC data is collected through a teacher-completed, online checklist that measures five areas of early childhood development. Issues relating to risk and the research community, data management risk mitigation strategies, microdata access modalities and the implications of sharing the risk between academics and the data custodians will be explored.
DigiCCurr 2013 PhD Workshop - Citizen Science and Data Curation: Who needs what?
Todd Suomela's dissertation will examine issues related to digital curation of data from citizen science projects. It will focus on identifying stakeholders in citizen science, understanding their data curation needs and awareness, and how information scientists can help meet those needs. The study overlays potential citizen science stakeholders on the DataONE data lifecycle model to explore their roles and concerns at different stages of data management.
PLoS Author Research 2010
The document summarizes the results of a survey conducted by the author's research group in 2010 to evaluate authors' experiences with and perceptions of various PLoS journals. Some key findings included:
1) Response rates were similar to 2009, with lower response from rejected authors.
2) Younger authors seem to submit more to PLoS CB and PLoS Med.
3) Facebook and LinkedIn were the most commonly used social media resources by authors.
4) Authors first learned of the journals mostly from colleagues or by reading articles in the journals.
This Is Not What We Ordered: Exploring Why Biased Search Result Rankings Affe...
This study explored how biased search result rankings can affect user attitudes on debated topics. The researchers conducted an online study where 391 participants were exposed to differently ranked search results on 5 debated topics and their attitudes were measured before and after. The results found no evidence that biased rankings changed attitudes overall or that individual characteristics influenced changes. Exploratory analyses indicated exposure effects from clicking more supporting results, rather than order effects, better explained previous findings of biased rankings shifting views. The implications are for fair ranking metrics and interventions to encourage reading a variety of results.
Bibliometrics, Webometrics, Altmetrics, Alternative metrics.
DANS is an institute of the Royal Netherlands Academy of Arts and Sciences (KNAW) and the Netherlands Organization for Scientific Research (NWO) that focuses on digital archiving and long-term accessibility of research data. The presentation discusses the development of metrics to measure science over time, including bibliometrics, altmetrics, and new types of metrics for research assessment. It argues that metrics should be tailored to their purpose and granularity of analysis, and that qualitative research should complement quantitative metrics. New research information systems and ontologies can help understand science dynamics if they clearly communicate their scope and limitations.
Data collection (2020)
The document discusses important considerations for data collection procedures in research studies. It covers selecting an appropriate unit of analysis and defining the target population. Sampling techniques must align the study variables with the right population. Common challenges include ensuring clear survey questions, suitable answer scales, and collecting data during difficult times like the COVID-19 pandemic. Mistakes made in these areas can affect the analysis. The document provides examples and resources for properly planning data collection.
Social tags and controlled vocabularies as filters for searching and browsing...
Social tags and controlled vocabularies as filters for searching and browsing...Michael Zarro, Ph.D.
How does an interface enhanced with Medical Subject Headings (MeSH) and social tags support user health information seeking tasks? Do users prefer to use social media tags or MeSH terms as filters while searching?
Do users prefer resources provided by the National Library of Medicine (NLM) or Yahoo! when answering health questions? The conceptual landscape of iSchools: Examining current research interests of...
Introduction
This study describes the intellectual landscape of iSchools and examines how the various iSchools map onto these research areas.
Method
The primary focus of the data collection process was on faculty members’ current research interests as described by the individuals themselves. A co-word analysis of all iSchool faculty members’ research interests was used as a research method. The relations between the current research profiles of the iSchools were compared by calculating the cosine similarity between co-word profiles and visualized in network graphs.
Results
The results show that the iSchools still contain many dominant themes from LIS, but have an expanded conceptual landscape with the introduction of new iSchools. The methods used for data collection guaranteed the most current data available (in contrast to using publications) and the methods used for analyses gave multiple perspectives to the research landscape of the iSchools.
Conclusions
The results of the present study showed how the current research landscape of the iSchools and the shared research interests were built by many topics that still reflect dominant LIS topics (e.g., bibliometrics, information retrieval, and information seeking behaviour), but that there are also growing areas that reflect the iSchools’ interdisciplinary composition, thus answering the research questions.
Predictors of Admissions Yield
Universities that don’t enjoy high demand have to worry about their admissions yield policy. While some universities have the prowess to admit as few as 5 percent of applicants, even these universities must consider admissions yield before they can set such low admissions standards. Even elite universities have to balance the books and enrollment is usually the largest portion of what pays the bills. For the thousands of universities without demand high enough to decline 90+% of applicants yearly, knowing the predictors of admissions yield are especially important.
Ebooks
This study aimed to understand student and faculty perspectives on e-books through an analysis of responses to two open-ended questions in a large UK national survey. The survey received over 16,000 responses. Convenience of online access and searchability were cited as the biggest advantages of e-books. Respondents saw potential for e-textbooks but felt e-books need improved printing and screen reading features to be more student-friendly. The study provides valuable insight into academic attitudes toward e-books from one of the largest surveys on the topic.
Identifying the Factors Affecting Users’ Adoption of Social Networking
Through the rapid expansion of information and communication technologies, social networking sites have received much more attention in the scope of internet communication. Success of a social web primarily depends on users’ satisfaction. In this context, this study aims to identify the influencing factors that affect users’ satisfaction towards social networking site use. A multidimensional model has been proposed based on the Information Quality, System Quality, Environmental and Affective dimensions to assess the effects of key variables – Semantic Intention, Usability, Web-Page Aesthetics, Subjective Norm and Trust- on users’ satisfaction. Facebook was chosen as a focused social networking site, because of its popularity. A comprehensive survey instrument was applied to 203 Facebook users. Also, Structural Equation Modeling, particularly Partial Least Square, was conducted to analyze the proposed research model. As a result, proposed multidimensional research model predicts the factors influencing users’ satisfaction towards social networking site use and relationships among these factors. The findings of this research will be valuable for literature by analyzing the influencing factors that have not been previously researched in the context of social networking satisfaction area.
DU Digital Content Strategy
This document discusses strategies for colleges and universities to market themselves on social media. It recommends engaging target audiences on platforms like Facebook and Twitter by sharing real and valuable content that tells the school's brand story. Data shows word-of-mouth and social media influence students' college choices, so content should highlight academics, financial aid, programs, costs and campus life. Images and regular posting of relevant articles and events can keep the school top-of-mind for prospective students.
Scientific Reproducibility from an Informatics Perspective
This talk, prepared for the MIT Program on Information Science, and updating a talk at the National Academies workshop on reproducibility, frames reproducibility from an informatics perspective
What's hot (20)
Graham Stone - Looking for the link between library usage and student attainment
Graham Stone - Looking for the link between library usage and student attainment
Understanding User’s Acceptance of Personal Cloud Computing: Using the Techno...
Understanding User’s Acceptance of Personal Cloud Computing: Using the Techno...
A researcher perspective: what they want and how to pay for it
A researcher perspective: what they want and how to pay for it
DigiCCurr 2013 PhD Workshop - Citizen Science and Data Curation: Who needs what?
DigiCCurr 2013 PhD Workshop - Citizen Science and Data Curation: Who needs what?
This Is Not What We Ordered: Exploring Why Biased Search Result Rankings Affe...
This Is Not What We Ordered: Exploring Why Biased Search Result Rankings Affe...
Bibliometrics, Webometrics, Altmetrics, Alternative metrics.
Bibliometrics, Webometrics, Altmetrics, Alternative metrics.
Social tags and controlled vocabularies as filters for searching and browsing...
Social tags and controlled vocabularies as filters for searching and browsing...
The conceptual landscape of iSchools: Examining current research interests of...
The conceptual landscape of iSchools: Examining current research interests of...
Identifying the Factors Affecting Users’ Adoption of Social Networking
Identifying the Factors Affecting Users’ Adoption of Social Networking
Scientific Reproducibility from an Informatics Perspective
Scientific Reproducibility from an Informatics Perspective
Similar to Theorizing Online News Consumption
Chyi lee
This study examines the relationships between preference, use, and paying intent for online news consumption. It proposes two structural equation models to test the influences of various factors. Model 1 shows that age, gender, news interest positively influence preference, but preference only has a minor impact on use. Use also does not strongly predict paying intent. Model 2 adds print use and finds similar results. Key determinants of paying intent are age, gender, news interest, preference, and use. Younger people are more likely to pay but have lower news interest. Future research should explore how to promote interest and progression to use and paying intent among young adults.
Chyi
This study examined assumptions that young people prefer online news over print newspapers. A survey of 198 U.S. college newspaper advisers found that while digital platforms are popular, print editions remain the most read format and generate the most advertising revenue. The majority of advisers saw print circulation and revenue as stable or declining only slightly in the past 3 years. Most advisers viewed an online-only model as unlikely within 5 years, noting that the print edition's campus presence is important for visibility and readership among college students. The findings suggest digital natives are not entirely abandoning print newspapers as commonly believed.
Are "Digital Natives" Dropping Print Newspapers?
Simply because young adults are less likely to read a print newspaper compared with other age groups, many news professionals assume young people have lost interest in reading print newspapers. Although previous research has documented that most readers found the print newspaper to be more useful, satisfying, likeable, and enjoyable than its online counterpart, many within and outside the industry believe young people are an exception, and the way to retain young readers is to pursue them online. However, because no viable business models for online news seem to exist, it is important to re-visit some of the assumptions about young readers' attitudes toward online and print media.
College newspapers provide a unique opportunity to test such assumptions because most college newspapers publish in both online and print formats, and both formats are offered for free. Additionally, their readers are college students ages 18-22 (the so-called "digital natives"), all with Internet access. A survey of 198 U.S. college newspaper advisers was conducted in 2011. The findings suggest that the print edition outperforms the Web edition in terms of readership and preference. The print edition generated the vast majority of advertising revenue. Print circulation in most cases has remained stable. And most college newspaper advisers do not believe an online-only model is feasible within the next five years. These results carry important implications for commercial newspapers as they envision the future of their industry.
Harnessing the Technological IQ of the New Generation
Opportunities in generational change to address complex global challenges including environmental sustainability
Personal factors as predictors of content specific use of the internet by aja...
This document summarizes a study that examined how personal factors predict the content that university students access online. A survey was conducted of 200 students at Ajayi Crowther University in Nigeria. The study found that 40.5% of students used the internet for social networking, 32.8% for news and information, and 18.5% for entertainment. While all personal factors considered accounted for 67% of the variation in content choice, only academic level, religion, and socioeconomic status significantly influenced what content students accessed. The personal factors examined were age, gender, religion, socioeconomic status, and academic level.
Determinants of Internet Media Abuse In Workplace.
This document discusses determinants of internet media abuse in the workplace. It begins by introducing the problem of internet abuse and outlines the research objectives and questions. The hypotheses aim to examine relationships between attitudes, perceived behavioral controls, subjective norms and internet media abuse. A literature review covers factors influencing abuse like internet addiction, job satisfaction and workplace policies. The research design is described as descriptive and quantitative, using a questionnaire to collect data on internet usage behaviors from civil servants. Preliminary findings analyze sample characteristics and factors influencing attitudes toward abuse. In conclusion, the study aims to understand what drives internet media abuse in organizations.
Social Media
This document discusses a group research project on social media. The agenda includes conducting background research, a literature review, and developing individual research proposals. One proposal focuses on determining factors that influence young consumers' adoption of electronic word-of-mouth (e-WOM) via social media. While prior studies have examined motivations for generating e-WOM, little research has looked at what drives people to adopt or listen to e-WOM. The proposed study will use mixed methods to develop and test a model of the relationships between various information characteristics and the perceived usefulness and adoption of e-WOM among youth in New Zealand. The results could provide implications for how marketers promote brands via social media.
Social Norm Marketing Campaign for CSU
Colorado State University is developing a social norm marketing campaign to address the issue of unprotected sex among students. The campaign aims to increase condom usage by 20% through print, electronic, and live media using fear appeals, a cartoon mascot, and statistics to disprove misconceptions. It will use social media platforms popular among students and run contests to promote safer sex messages. Effectiveness will be evaluated through student surveys administered throughout each semester and adjusting methods based on results.
Research methods
This document discusses a study that used uses and gratifications theory to examine why young adults use different social media platforms like Facebook and Snapchat. The study surveyed 128 students about their social media use, demographics, and gratifications sought from different platforms. Results showed Facebook is still dominant but Snapchat use is rising, especially for sharing ephemeral photos and maintaining close relationships. Facebook was more important for self-expression and planning, while Snapchat was preferred for sharing photos privately with connections. The study provided insight into how different social platforms fulfill different social and psychological needs for young adult users.
A Survey of Digital Marketing Communications in Select New York State SUNY Co...
5/2011
“A Survey of Digital Marketing Communications in Select New
York State SUNY Colleges”
Published by Keuka College
A STUDY ON IMPACT OF SOCIAL MEDIA ON YOUTH
This document summarizes a research study on the impact of social media on youth. The study found that social media has both positive and negative effects. Positively, it allows learning, staying connected with friends, and provides entertainment and opportunities. However, it can also cause health issues, waste time, and lead to cyber theft. Most respondents spent 3-4 hours per day on social media and used platforms like Facebook, Instagram, and WhatsApp. While it benefits well-being for some, others reported high negative impacts. The study recommends using social media wisely and balancing online and offline activities.
Research Using Behavioral Big Data: A Tour and Why Mechanical Engineers Shoul...
Keynote address by Galit Shmueli at 2016 Israeli Conference on Mechanical Engineering (ICME), Technion, Israel (Nov 23, 2016). http://icme2016.net.technion.ac.il/
Factor Analysis of Students’ Exposure to Social Media for Food and Beverage
Food and beverage marketing on social media is
a powerful factor to influence students’
exposure to social media and application for
food and beverage. It is a well-known fact that
most of the food and beverage business target
young people on the social media. The objective
of the study is to identify the factors associated
to the students’ exposure in the social media
platforms for food and beverage. The young
students between the ages 20 to 26 years
completed a self-administered questionnaire
survey on their media use for food and
beverages. The questionnaire was prepared
using Likert scale with five options from
strongly agree to strongly disagree. The data set
was described with descriptive statistics such as
mean and standard deviation. The exploratory
factor analysis with varimax rotation method
was used to extract the factors. The most
popular social media among the respondents
were Facebook, Instagram, and You Tube.
73.3% of the students were exposed to food and
beverage application in their mobile device and
76% of them followed the popular food and
beverage pages in social media. The result
revealed that social media posts, promotional
offer, and hygienic concept have positively
influenced majority of the students’ exposure to
social media for food and beverage.
Keywords: Factor analysis, Social Media, Food
and Beverage, Student, Promotional Offer
Social Media Networking Site Usage Demographics Stats
Social media are interactive, computer-mediated technologies that facilitate the creation and
exchange of ideas, information, professional skills and other forms of expression across virtual
communities and networks, to estimate the social media technology using among population.
The influence of social media advertising on consumer.pptx
The document discusses research on the influence of social media advertising on consumer buying behavior. It provides background on social media and outlines the problem statement, objectives, and hypotheses. A literature review is presented on key topics. The methodology section describes using a questionnaire survey with a sample of 1,425 respondents. Data analysis using SPSS and Excel is discussed, including cross-tabulations and statistical tests. Results show social media advertising influences purchases and certain groups like women and middle-aged consumers are more influenced. The conclusions are that social media advertising affects buying decisions and demographic factors moderate this relationship.
Media Literacy & Adolescent Development
Renee Hobbs shares results of 3 research studies exploring how school-based media literacy programs advance critical analysis skills, promote intellectual curiosity and contribute to civic engagement.
Using Social Media to Support Youth Healthy Sexual Behavior
Erin Wright of the mHealth Impact Laboratory at the Colorado School of Public Health, provides an overview of Just/Us, a study to analyze the impact of social networking sites to effectively support healthy sexual behavior for young people. Presented at YTH Live 2014 session "Social Media for Sexual Health Outreach."
A Study on the Effects of Beliefs in the Intention to Money Donation on Socia...
The study was carried out with the goal of analyzing and studying the factors affecting the intention to donate money on social networking platforms of young people living and working in Hanoi. In the study, the authors used a combination of qualitative and quantitative research to provide a complete scale before entering into the official research. With 383 questionnaires with valid answers, all of these people have participated in online support through different social networking platforms. The results received from the survey were processed and analyzed using the supporting software SPSS 26.0 and AMOS 25. Finally, the results obtained show the importance of social networks for the effectiveness of charity fundraising in the context of the Covid-19 pandemic. In addition, the research team found that only the reputation of the organization and the knowledge, as well as subjective standards of the participants in favor, indirectly influenced their intention to donate to charity through belief and attitude.
Usage of YouTube Content among Chennai Urban Women.pdf
Abstract: The majority of YouTube users are college students, therefore it's critical to understand their usage patterns,
goals, and any potential psychological and behavioural effects. In order to determine the current trends in YouTube usage
among female undergraduate students in Chennai City, this study will examine the devices used, memberships subscribed
to, purposes used, and identity formation time spent networking, negative impacts experienced, and educational usage.
Data from a survey were analysed with SPSS-Statistic 19.0 software, and the findings were compared to the examined
literature. According to the survey, students' YouTube networking habits will eventually win out over parents' and
teachers' attitudes, and although while cell phones are currently prohibited in many college buildings, they will
undoubtedly be utilised in classrooms in the near future. The discoveries provide the current study in this area more depth.
Is Online News an Inferior Good? (Original)
This document summarizes a study that examines whether online news is an inferior good compared to print news. The study uses survey data to test two hypotheses - that as income increases, consumption of online news decreases after controlling for demographics and news interest, and that this relationship holds even when controlling for use of other media. The results support both hypotheses, indicating that online news is an inferior good, while print newspapers are a normal good. Possible reasons discussed include an unpleasant online reading experience and that free online content is perceived as less valuable.
Similar to Theorizing Online News Consumption (20)
Harnessing the Technological IQ of the New Generation
Harnessing the Technological IQ of the New Generation
Personal factors as predictors of content specific use of the internet by aja...
Personal factors as predictors of content specific use of the internet by aja...
Determinants of Internet Media Abuse In Workplace.
Determinants of Internet Media Abuse In Workplace.
A Survey of Digital Marketing Communications in Select New York State SUNY Co...
A Survey of Digital Marketing Communications in Select New York State SUNY Co...
Research Using Behavioral Big Data: A Tour and Why Mechanical Engineers Shoul...
Research Using Behavioral Big Data: A Tour and Why Mechanical Engineers Shoul...
Factor Analysis of Students’ Exposure to Social Media for Food and Beverage
Factor Analysis of Students’ Exposure to Social Media for Food and Beverage
Social Media Networking Site Usage Demographics Stats
Social Media Networking Site Usage Demographics Stats
The influence of social media advertising on consumer.pptx
The influence of social media advertising on consumer.pptx
Using Social Media to Support Youth Healthy Sexual Behavior
Using Social Media to Support Youth Healthy Sexual Behavior
A Study on the Effects of Beliefs in the Intention to Money Donation on Socia...
A Study on the Effects of Beliefs in the Intention to Money Donation on Socia...
Usage of YouTube Content among Chennai Urban Women.pdf
Usage of YouTube Content among Chennai Urban Women.pdf
Recently uploaded
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaDRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
Community pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Recently uploaded (20)
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Theorizing Online News Consumption
- 1. Theorizing Online News Consumption: A Structural Model Linking Preference, Use, and Paying Intent H. Iris Chyi, Ph.D. Assistant Professor School of Journalism The University of Texas at Austin Angela M. Lee, M.A. Doctoral Student School of Journalism The University of Texas at Austin Paper presented at the 13th International Symposium on Online Journalism, Austin, Texas, April 20-21, 2012
- 2. Online news consumption • Three distinct factors • Use: Major concern in academic research • Preference • (Chyi & Lasorsa, 1999, 2002; Chyi & Chang, 2009; Chyi & Lee, 2012) • Intention to pay • (Chyi 2005; Chyi, 2012)
- 3. What we know • Preference ≠ Use • Consumers do not always use what they prefer. • Use ≠ Intention to pay • Most are not willing to pay for what they use.
- 4. What we don’t know • Exactly how these factors relate to each other • The influence of other variables • Age • Gender • News interest • Related media goods (e.g., print edition)
- 5. Purpose of this study • To clarify the interrelationship among preference, use, and paying intent for online news, which • explains why most newspapers have difficulties monetizing online usage
- 6. Proposing holistic models • Mapping key predictors of online news consumption – Model 1 • Age • Gender • News interest • Format Preference • Online Use • Online Paying Intent
- 7. Proposing holistic models • Mapping key predictors of online news consumption – Model 2 • Age • Gender • News interest • Format Preference • Online Use • Online Paying Intent • Print Use
- 8. Method • Online survey of 767 U.S. adults (18 years and older) • Data collection: August 3-6, 2010 • The weighted sample is reasonably representative of the U.S. Internet population.
- 9. Analytical tool • Structural Equation Modeling (SEM) – ML estimation of simultaneous multiple regression analyses • Calculate the pure effect of key variables within the nexus of complex news consumption models • Test statistical fitness of theoretical models • Goodness of Fit tests
- 10. Results: Model 1
- 11. Results: Model 2
- 12. Key findings • The results distinguished preference from use • Format preference only has a minor influence on online news use (b = .16 to .18, p < .001). • Use is not strongly associated with paying intent (b = .12 in both models, p < .01).
- 13. Determinants of paying intent • As many as five factors (age, gender, news interest, preference, and online news use) have direct impacts on paying intent. • Age (b = -.21 in both models, p < .001) and news interest (b = .18 in both models, p < .001) are the strongest predictors.
- 14. Implications • News consumption is a multifaceted behavioral construct. • While younger people are more likely to pay for online news, they tend to have lower interest in news compared with other age groups. • Future research on potential intervention measures to promote news interest among young adults may explore the progression from interest, use, to paying intent, as proposed by this study.
- 15. Thank you. H. Iris Chyi chyi@mail.utexas.edu www.newmediaresearch.org Angela M. Lee amlee229@gmail.com @angelamlee