DU Digital Content Strategy
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This document discusses strategies for colleges and universities to market themselves on social media. It recommends engaging target audiences on platforms like Facebook and Twitter by sharing real and valuable content that tells the school's brand story. Data shows word-of-mouth and social media influence students' college choices, so content should highlight academics, financial aid, programs, costs and campus life. Images and regular posting of relevant articles and events can keep the school top-of-mind for prospective students.
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Running head ONLINE EDUCATION1ONLINE EDUCATION6.docx
Running head: ONLINE EDUCATION 1
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Online education has made vast improvements since the Internet was created. Before the Internet, schools were using various forms of technology to teach classes from a distance. Distance learning ranged from using the United States Post Office to mail assignments to using radio, television, and telephone. In this paper I will discuss how online education is advancing and becoming more competitive with traditional “brick and mortar” schools.
Distance education has evolved tremendously over the past 100 years. Correspondence schools were developed in the late 1800s to allow students to go to school from far distances. The 1900s were full of improvements that allowed schools to offer classes through radio, television, and telephone. One of the most monumental advances in online education was the creation of the Internet. Schools started to use the Internet to their advantage in 1981 (Miller, 2014). From this time period, schools have quickly adopted this form of education to teach their students. Online education has given some students the opportunity to earn an education who may not have previously been able to do so.
There are many universities that offer full online degree programs. Students are able to continue their daily lives and still earn a degree at any age. Online classes offer flexibility which is a huge benefit to students with full-time jobs, children, or those who are in the military. Often times, online universities have more affordable tuition compared to traditional schools. In a society where education is vital and yearly tuition increases, affordability can be a deciding factor for students when choosing their educational future.
Many online programs offer “hybrid” or “blended” courses. These are courses that have a mixture of students in-class and online (Hiltz and Turoff, 2005). These blended courses allow instructors to use effective teaching methods to provide the same educational experience for both types of students. The use of technology has allowed instructors to interact with online students in very helpful ways. Many management systems, such as BlackBoard, allow instructors to post videos, announcements, discussions, and detailed feedback to educate their students. In an article by Hiltz and Turoff (2005) discussing the evolution of online learning, they state:
There is no need for the instructor or student in a blended course to be concerned with which students attend the face-to-face class and which students participate online. All learning experiences are also available in a digital form that is at least equally effective.
This quote illustrates that online courses have just as much quality as face-to-face courses offered at a traditional school.
Online education has been a growing trend which has caused an increase.
Social Media in Higher Education
This document provides a summary of a research paper on the effective use of social media by universities for enrollment purposes. It begins with an executive summary that outlines the paper's findings that while universities are using social media, they are often not providing relevant content that connects with students. The paper then reviews literature on social media use, engagement, embracing change, and globalization. It describes the methodology, which includes student surveys and a marketing survey, to understand student social media use and preferences. The paper presents results and recommendations, including developing social media communication plans and teams. It concludes by stating universities can improve enrollment by better connecting with students on social media.
Bridging Your Enrollment Gaps
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
A Survey of Digital Marketing Communications in Select New York State SUNY Co...
5/2011
“A Survey of Digital Marketing Communications in Select New
York State SUNY Colleges”
Published by Keuka College
Social Networks and Student Enrollment
This document summarizes a presentation about using social media for student recruitment and enrollment. It discusses defining social media and different types of social media. It emphasizes connecting with existing networks of current students, alumni and prospects, informing them through social media, and amplifying engagement. It provides examples of using Facebook, Twitter and other tools to promote events, share news, encourage interaction and measure effectiveness. Guidelines are presented for developing an effective social media strategy integrated with other communications.
Is Online Education Effective for College Students
This document discusses the effectiveness of online education compared to traditional in-person education. It notes that online enrollment has grown significantly in recent years due to increased flexibility. However, critics argue that online students often underperform and have poorer outcomes, especially those from disadvantaged backgrounds. The document also discusses factors that influence online student success and challenges, such as lack of interaction with instructors, poor time management, and technology issues. While some studies show lower online completion rates, others find no difference in performance between online and in-person students. The document concludes that both formats can be effective depending on the individual student and quality of instruction.
Social Media Marketing for Business Schools?
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
ASSESSING THE DIGITAL FOOTPRINT AND SUGGESTING SOCIAL MEDIA MARKETING PLAN FO...
This document discusses assessing the digital footprint and suggesting a social media marketing plan for educational institutions. It begins with an introduction and background on the topic. It then reviews relevant literature on traditional vs social media marketing, the use of social media for information search and decision making. It discusses the need for educational institutions to change and adapt to social media/digital marketing. It also covers digital footprints and the importance of key social media platforms like Facebook, Instagram, and LinkedIn. The goal is to develop a social media strategy to help educational institutions with marketing and admissions.
Edu guru presentation
The document discusses using social media for student recruitment, engagement, and retention in higher education. It notes that the economy has influenced where students apply to college and that perceived quality, course variety, academic facilities, graduation employment rates, and graduation rates are important factors for students. It advocates using social media like Facebook, Twitter, and blogs to foster student engagement, provide timely information, and create two-way interaction. Measuring engagement and using social media for ongoing connection and marketing efforts can help with enrollment, retention, and supporting the university brand and reputation.
Media Literacy and the Emergence of Adolescent Civic Engagement
Overview of three studies on media literacy in K-12 education and impact on civic engagement, plus an introduction to Mind Over Media, a new resource designed to teach about contemporary propaganda.
College Prospect Survey 2016
Learn which strategies engage prospective students best at each stage of the admissions funnel. By leveraging our research and actionable tips, you’ll be well on your way to connecting with more students.
Carving Your Niche: New Methods of Digital Marketing for Higher Education
This document discusses Chegg's digital marketing services for higher education institutions. It outlines Chegg's large reach among college-bound high schoolers and college students and provides statistics on engagement. The presentation then covers topics like understanding Generations Y and Z, how students discover schools, best digital research tools, and the importance of Niche.com. It proposes strategies like retargeting, location-based mobile ads, and utilizing student data from Niche to improve rankings and inform recruitment. The goal is to help schools connect with prospects throughout their educational journey and build their brands online.
Analytics & Optimisation for University sites
Looking at the growing importance of Analytics, and Pitfalls to avoid, Quick wins, CMS specific issues, Internal issues (skills shortage or lack of inhouse buy-in), responsive web design an importance of Paid search in the awareness process.
Recruitment Communication in an Electronic World
What will you do if you can no longer use print communications in student recruitment?
This presentation uses illustrations from 23 colleges & universities to build a comprehensive online communication plan, for the time of a first website visit to orientation and selecting a roommate.
Project
This document summarizes a capstone project submitted by Ammon Arave to Southern Utah University for a Master's degree in Professional Communication. The project involved developing a social media marketing plan for Snow College. Arave conducted surveys of high school seniors and their parents to understand their perspectives on social media. He also reviewed relevant literature. Based on the survey results and literature review, Arave created a social media marketing plan for Snow College to improve recruitment through more effective use of social media strategies. The plan was presented at a conference of admissions and recruiting personnel from higher education institutions across Utah.
Send Me Something Awesome!
The Office of Student Communications at Hunter College provides marketing, communication, and design support services to various departments within the Division of Student Affairs. They develop strategies and implement projects such as email campaigns, events, and web/print materials. The summary highlights their team, mission/vision, values, services, tools used, work metrics, and examples of projects completed in the past year that promoted programs in admissions, advising, career services, financial aid, and more. Their goal is to effectively engage and support the Hunter College student population.
Digital Marketing in China
This document discusses leveraging digital marketing in China for student recruitment. It notes that over half a million Chinese students studied abroad in 2015, with over 90% self-funding. The top digital sources for Chinese students researching colleges are search engines, ranking sites, and social media, especially via mobile apps. WeChat has become China's dominant social media platform and nearly 90% of Chinese students will use social media to research colleges. The presentation provides recommendations for colleges to establish a presence on WeChat through personal and public subscription accounts to directly engage with Chinese students.
Trends in Student Perspectives: Key Insights to Understanding Gen X&Y
This document provides insights and strategies for understanding Generation X and Y students based on data from Chegg, which reaches over 75% of U.S. college-bound high school students and 50% of U.S. college students. It summarizes key trends in how students research and decide on colleges, including that parents are the primary influence and affordability is a major factor. The document also outlines strategies for colleges to capture student interest through targeted communications on mobile devices and social media, focusing on actively interested students identified through Chegg's database.
AERA Symposium 2011
1) Online and blended learning enrollment in K-12 schools has grown substantially between 2005-2008 and is projected to continue growing significantly through 2016. 2) The study examines the role of online learning in addressing issues facing American high schools, such as low graduation rates that have been described as a "crisis". 3) Survey results found that high school administrators see benefits of online and blended learning programs for providing course access, differentiated instruction, and helping at-risk students recover credits to graduate.
Similar to DU Digital Content Strategy (20)
Running head ONLINE EDUCATION1ONLINE EDUCATION6.docx
Running head ONLINE EDUCATION1ONLINE EDUCATION6.docx
Running head ONLINE EDUCATION1ONLINE EDUCATION6.docx
Running head ONLINE EDUCATION1ONLINE EDUCATION6.docx
A Survey of Digital Marketing Communications in Select New York State SUNY Co...
A Survey of Digital Marketing Communications in Select New York State SUNY Co...
Is Online Education Effective for College Students
Is Online Education Effective for College Students
ASSESSING THE DIGITAL FOOTPRINT AND SUGGESTING SOCIAL MEDIA MARKETING PLAN FO...
ASSESSING THE DIGITAL FOOTPRINT AND SUGGESTING SOCIAL MEDIA MARKETING PLAN FO...
Media Literacy and the Emergence of Adolescent Civic Engagement
Media Literacy and the Emergence of Adolescent Civic Engagement
Carving Your Niche: New Methods of Digital Marketing for Higher Education
Carving Your Niche: New Methods of Digital Marketing for Higher Education
Trends in Student Perspectives: Key Insights to Understanding Gen X&Y
Trends in Student Perspectives: Key Insights to Understanding Gen X&Y
DU Digital Content Strategy
- 3. Image Source: http://www.yourcupofcake.com/wp-content/uploads/2013/05/Making-a-3-Layer-cake.jpg Branding Measurable Campaigns
- 4. 73.9% of respondents to EVG’s survey noted that “Word of Mouth” was in the top five promotional influences on their final choice of which school to attend. According to the latest census, 70% of the nearly 3 million recent high- school grads in the United States enrolled at a college or university after graduation. (2009) A recent EVG survey found that 87.2% of 18-20 year old respondents said that they used Facebook as part of their college search Top 5 characteristics students look for when researching online during college search Academic reputation Financial aid/ scholarship Academic programs Cost/tuition Proximity to home Summary: Your target is social. Go engage your audience on social media with real, valuable content that tells the story of your school’s brand Respondents cited the top four social media channels, in relation to the impact they had on their decision as Facebook Twitter University run blogs Image Source: http://aspireblog.org/wp-content/uploads/2013/04/chalkboard.jpg
- 6. Image Source: http://blogs-images.forbes.com/whynot/files/2015/01/bb_idea_free.jpg Analyze Research Strategize Implement
- 7. VS.
- 15. Image Source: http://blogs-images.forbes.com/whynot/files/2015/01/bb_idea_free.jpg Analyze Research Strategize Implement
- 16. Content Strategy Who What Where How Why When Decipher Your Audience Select the Credible Channel Draft a Relevant Message Know the Objective Target the Best Location Connect at the Right Time
- 22. Usability Testing: Template Questionnaire based User experience with the website Performance based -Recorded videos -Screen movements and activities -Task success -Task completion time -Number of clicks https://www.surveymonkey.com/r/W67NNFG
- 23. Image Source: http://blogs-images.forbes.com/whynot/files/2015/01/bb_idea_free.jpg Analyze Research Strategize Implement
- 24. What are we doing now?
- 26. Strategic marketing on DU website VS Others
- 32. • • ••• •
- 34. Image Source: http://blogs-images.forbes.com/whynot/files/2015/01/bb_idea_free.jpg Analyze Research Strategize Implement
- 36. Recommendations for Facebook Change profile picture and cover photo Allow students and Alums to submit photos to be uploaded on Dominican’s Page Encourage students to tag themselves Image Source: http://thehydrocafe.com/wp-content/uploads/2015/05/official-facebook-logo-slide.jpg
- 37. Highlight Job Placement Publish Relevant Articles Acknowledge success of students, graduates, and alumni Highlight Key Networking Events
- 40. Use pictures that spark a conversation Upload crisp photos Have a contest for students to upload their own flipchart