SlideShare a Scribd company logo
#the cause how mass movements are made on the new social Web Giovanni Rodriguez University of San Francisco School of Business February 23, 2011
What can business leaders learn from contemporary social movements?
 
. the revolution will not be tweeted
. How they choose to do it is less interesting,  in the end, than why they were driven  to do it in the first place.
 
. Malcolm in the middle
 
 
 
 
 
 
 
1 the cause
the cause Movements always begin with a grievance, a protest – a cause – over a wide and perceived inequity shared by a great number of people.
2 the moment
the moment Though the grievance has been growing slowly for many years, an unprecedented portion of the world is now demanding change. An even larger part of the world has been inspired by a common cause – food, jobs, political representation.
2.  the moment Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change. Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova,  Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe
Now playing In Wisconsin (and elsewhere)
3 fast history
fast history A common body of knowledge about how movements are made has emerged, and each successive cause appears to be learning from the last.
2.  the moment Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change. Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova,  Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe Marshall Ganz grassroots strategist for Cesar Chavez later for worked for Obama
2.  the moment Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change. Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova,  Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe Tea Party: Learned from Obama
4 the metatribe
the metatribe All mass movements rely on the ability of diverse participants to come together under a common umbrella.  The closer it gets to ethnic, tribal, or historical identity – imagined or real -- the stronger the movement.
2.  the moment Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova,  Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe
5 access
access Mass movements today spread through the ready access to broadband, mobile lines, and social tools.
access Mass movements today spread through the ready access to broadband, mobile lines, and social tools.
6 leadership
leadership Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.
access Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.
access Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.
7 organization
organization Instead of strictly hierarchical organizations, mass movements tend to grow through more organic structures.
 
8 money
money Although not a critical element at the beginning of a movement, to keep it going almost always involves a strategic investment in operations.
 
9 sustainability
sustainability Most mass movements are not developed to continue beyond an immediate horizon.  Thus, many struggle to persist.
sustainability Most mass movements are not developed to continue beyond an immediate horizon.  Thus, many struggle to persist.
10 role
role Despite their failure to persist – or sometime to even effect change – a mass movement has the potential to contribute its own part to fast history.
 
 
 
 
Lesson #1  Who owns social media?  The user does.
Lesson #2  The future of  all  organizations – virtual, mobile, socially-driven.
Lesson #3  The role of leaders?  Best practices, support, strategic investment.

More Related Content

What's hot

Shaping agendas----the-role-of-the-millennial-generation-07-02-2012 13-26
Shaping agendas----the-role-of-the-millennial-generation-07-02-2012 13-26Shaping agendas----the-role-of-the-millennial-generation-07-02-2012 13-26
Shaping agendas----the-role-of-the-millennial-generation-07-02-2012 13-26
Own
 
Using Social Networks for Social Change: Facebook, MySpace and More
Using Social Networks for Social Change: Facebook, MySpace and MoreUsing Social Networks for Social Change: Facebook, MySpace and More
Using Social Networks for Social Change: Facebook, MySpace and More
CoLab Coop
 
Ning Presentation
Ning PresentationNing Presentation
Ning Presentation
kwebb2
 
Global citizenship
Global citizenshipGlobal citizenship
Global citizenship
Thirdy Malit
 
From File Gurus to Serial Likers
From File Gurus to Serial LikersFrom File Gurus to Serial Likers
From File Gurus to Serial Likers
VisualBee.com
 
What's hot and what's not: How has development thinking changed in the last f...
What's hot and what's not: How has development thinking changed in the last f...What's hot and what's not: How has development thinking changed in the last f...
What's hot and what's not: How has development thinking changed in the last f...
Institute of Development Studies
 

What's hot (6)

Shaping agendas----the-role-of-the-millennial-generation-07-02-2012 13-26
Shaping agendas----the-role-of-the-millennial-generation-07-02-2012 13-26Shaping agendas----the-role-of-the-millennial-generation-07-02-2012 13-26
Shaping agendas----the-role-of-the-millennial-generation-07-02-2012 13-26
 
Using Social Networks for Social Change: Facebook, MySpace and More
Using Social Networks for Social Change: Facebook, MySpace and MoreUsing Social Networks for Social Change: Facebook, MySpace and More
Using Social Networks for Social Change: Facebook, MySpace and More
 
Ning Presentation
Ning PresentationNing Presentation
Ning Presentation
 
Global citizenship
Global citizenshipGlobal citizenship
Global citizenship
 
From File Gurus to Serial Likers
From File Gurus to Serial LikersFrom File Gurus to Serial Likers
From File Gurus to Serial Likers
 
What's hot and what's not: How has development thinking changed in the last f...
What's hot and what's not: How has development thinking changed in the last f...What's hot and what's not: How has development thinking changed in the last f...
What's hot and what's not: How has development thinking changed in the last f...
 

Viewers also liked

Design, fabrication and heat transfer study of green house dryer 2
Design, fabrication and heat transfer study of green house dryer 2Design, fabrication and heat transfer study of green house dryer 2
Design, fabrication and heat transfer study of green house dryer 2
IAEME Publication
 
Fuori dal tunnel
Fuori dal tunnelFuori dal tunnel
Fuori dal tunnel
FILIPPOMAZZOLI
 
Windows Azure with ASP .Net MVC3
Windows Azure with ASP .Net MVC3 Windows Azure with ASP .Net MVC3
Windows Azure with ASP .Net MVC3
Subodh Pushpak
 
Neomobile - New mobile browsing landscape: facts & figures
Neomobile - New mobile browsing landscape: facts & figuresNeomobile - New mobile browsing landscape: facts & figures
Neomobile - New mobile browsing landscape: facts & figures
Neomobile
 
NU Research Report #1
NU Research Report #1NU Research Report #1
NU Research Report #1
Drew West
 
How to Create a User-Centric Website
How to Create a User-Centric WebsiteHow to Create a User-Centric Website
How to Create a User-Centric Website
MintTwist
 
1 September Daily market report
1 September Daily market report 1 September Daily market report
1 September Daily market report
QNB Group
 
January 2013 Inspired by Genesis
January 2013 Inspired by GenesisJanuary 2013 Inspired by Genesis
January 2013 Inspired by Genesis
The BIGBible Project, CODEC, Durham University
 
Famous person keynote
Famous person keynoteFamous person keynote
Famous person keynote
jj69648mhs
 
#Ossemooc mlearning presentation
#Ossemooc mlearning presentation#Ossemooc mlearning presentation
#Ossemooc mlearning presentation
Rob De Lorenzo
 
Edufun Media Kit
Edufun Media KitEdufun Media Kit
Edufun Media Kit
Linda Pliagas
 
Presentation with audio
Presentation with audioPresentation with audio
Presentation with audio
kadycaughenbaugh
 
Extension tasks
Extension tasksExtension tasks
Extension tasks
katietorpey1
 
Weather - Wind
Weather - WindWeather - Wind
Weather - Wind
leasc
 
Inclusive g in 2011
Inclusive g in 2011Inclusive g in 2011
Inclusive g in 2011
Abhinav Singh
 
SQL Sevrer 2008 R2 Overview
SQL Sevrer 2008 R2 OverviewSQL Sevrer 2008 R2 Overview
SQL Sevrer 2008 R2 Overview
Mark Kromer
 
Construction Progress for TechTown 1st Floor Renovation | July 1 - July 31
Construction Progress for TechTown 1st Floor Renovation | July 1 - July 31Construction Progress for TechTown 1st Floor Renovation | July 1 - July 31
Construction Progress for TechTown 1st Floor Renovation | July 1 - July 31
Damon Thomas
 
business - business objects man manual
business - business objects man manualbusiness - business objects man manual
business - business objects man manual
laburun
 
Access 2010
Access 2010Access 2010
Access 2010
comerciantereyes99
 
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Online Marketing Summit
 

Viewers also liked (20)

Design, fabrication and heat transfer study of green house dryer 2
Design, fabrication and heat transfer study of green house dryer 2Design, fabrication and heat transfer study of green house dryer 2
Design, fabrication and heat transfer study of green house dryer 2
 
Fuori dal tunnel
Fuori dal tunnelFuori dal tunnel
Fuori dal tunnel
 
Windows Azure with ASP .Net MVC3
Windows Azure with ASP .Net MVC3 Windows Azure with ASP .Net MVC3
Windows Azure with ASP .Net MVC3
 
Neomobile - New mobile browsing landscape: facts & figures
Neomobile - New mobile browsing landscape: facts & figuresNeomobile - New mobile browsing landscape: facts & figures
Neomobile - New mobile browsing landscape: facts & figures
 
NU Research Report #1
NU Research Report #1NU Research Report #1
NU Research Report #1
 
How to Create a User-Centric Website
How to Create a User-Centric WebsiteHow to Create a User-Centric Website
How to Create a User-Centric Website
 
1 September Daily market report
1 September Daily market report 1 September Daily market report
1 September Daily market report
 
January 2013 Inspired by Genesis
January 2013 Inspired by GenesisJanuary 2013 Inspired by Genesis
January 2013 Inspired by Genesis
 
Famous person keynote
Famous person keynoteFamous person keynote
Famous person keynote
 
#Ossemooc mlearning presentation
#Ossemooc mlearning presentation#Ossemooc mlearning presentation
#Ossemooc mlearning presentation
 
Edufun Media Kit
Edufun Media KitEdufun Media Kit
Edufun Media Kit
 
Presentation with audio
Presentation with audioPresentation with audio
Presentation with audio
 
Extension tasks
Extension tasksExtension tasks
Extension tasks
 
Weather - Wind
Weather - WindWeather - Wind
Weather - Wind
 
Inclusive g in 2011
Inclusive g in 2011Inclusive g in 2011
Inclusive g in 2011
 
SQL Sevrer 2008 R2 Overview
SQL Sevrer 2008 R2 OverviewSQL Sevrer 2008 R2 Overview
SQL Sevrer 2008 R2 Overview
 
Construction Progress for TechTown 1st Floor Renovation | July 1 - July 31
Construction Progress for TechTown 1st Floor Renovation | July 1 - July 31Construction Progress for TechTown 1st Floor Renovation | July 1 - July 31
Construction Progress for TechTown 1st Floor Renovation | July 1 - July 31
 
business - business objects man manual
business - business objects man manualbusiness - business objects man manual
business - business objects man manual
 
Access 2010
Access 2010Access 2010
Access 2010
 
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
 

Similar to #thecause: how mass movements are made on the new social Web

Social Mobility Its Nature And Determinents
Social Mobility Its Nature And DeterminentsSocial Mobility Its Nature And Determinents
Social Mobility Its Nature And Determinents
asadpsh
 
Generations: A Perspective to Employee Engagement
Generations:  A Perspective to Employee EngagementGenerations:  A Perspective to Employee Engagement
Generations: A Perspective to Employee Engagement
sbasu_71
 
Fearless principles
Fearless principlesFearless principles
Fearless principles
Thomas Pham
 
The new leadership paradigm Richard Barrett and Ashley Munday
The new leadership paradigm Richard Barrett and Ashley MundayThe new leadership paradigm Richard Barrett and Ashley Munday
The new leadership paradigm Richard Barrett and Ashley Munday
Barrett Academy
 
ipourlife's Marketing Campaign
ipourlife's Marketing Campaignipourlife's Marketing Campaign
ipourlife's Marketing Campaign
Christa Gammon
 
Film 260 Flipbook
Film 260 FlipbookFilm 260 Flipbook
Film 260 Flipbook
Kylie Myers
 
Activate Yourself
Activate YourselfActivate Yourself
Activate Yourself
NejaCinkole
 
Poverty Powerpoint by Audrey, Lexi, Sophia and Wendy
Poverty Powerpoint by Audrey, Lexi, Sophia and WendyPoverty Powerpoint by Audrey, Lexi, Sophia and Wendy
Poverty Powerpoint by Audrey, Lexi, Sophia and Wendy
smuench
 
Johns leadership summit slides
Johns leadership summit slidesJohns leadership summit slides
Johns leadership summit slides
Minnesota Campus Comapct
 
Hofstede's cultural dimensions
Hofstede's cultural dimensionsHofstede's cultural dimensions
Hofstede's cultural dimensions
University of Education, Lower Mall, Lahore
 
How to engage your audience with a call to action
How to engage your audience with a call to actionHow to engage your audience with a call to action
How to engage your audience with a call to action
Donata Columbro
 
the instructions  Please choose one of the following questions .docx
the instructions  Please choose one of the following questions .docxthe instructions  Please choose one of the following questions .docx
the instructions  Please choose one of the following questions .docx
laurieellan
 
Societal prosperity
Societal prosperity Societal prosperity
Societal prosperity
James Thuch Madhier
 
Funding Social Movements
Funding Social MovementsFunding Social Movements
Funding Social Movements
New World Foundation
 
Report: Funding Social Movements
Report: Funding Social MovementsReport: Funding Social Movements
Report: Funding Social Movements
New World Foundation
 
E revolution summary
E revolution summaryE revolution summary
E revolution summary
Sos Malabo Ecuatorial Guinea
 
Social Inequality
Social  InequalitySocial  Inequality
Social Inequality
Jazib Sheikh
 
The power of technology and social media for social change cases
The power of technology and social media for social change   casesThe power of technology and social media for social change   cases
The power of technology and social media for social change cases
Fernanda Bornhausen Sá
 
Why the Framing of Globalization Matters
Why the Framing of Globalization MattersWhy the Framing of Globalization Matters
Why the Framing of Globalization Matters
Joe Brewer
 
2018-Leading Change: Building our Collective Capacity - white paper
2018-Leading Change: Building our Collective Capacity - white paper2018-Leading Change: Building our Collective Capacity - white paper
2018-Leading Change: Building our Collective Capacity - white paper
Anamaria Aristizabal
 

Similar to #thecause: how mass movements are made on the new social Web (20)

Social Mobility Its Nature And Determinents
Social Mobility Its Nature And DeterminentsSocial Mobility Its Nature And Determinents
Social Mobility Its Nature And Determinents
 
Generations: A Perspective to Employee Engagement
Generations:  A Perspective to Employee EngagementGenerations:  A Perspective to Employee Engagement
Generations: A Perspective to Employee Engagement
 
Fearless principles
Fearless principlesFearless principles
Fearless principles
 
The new leadership paradigm Richard Barrett and Ashley Munday
The new leadership paradigm Richard Barrett and Ashley MundayThe new leadership paradigm Richard Barrett and Ashley Munday
The new leadership paradigm Richard Barrett and Ashley Munday
 
ipourlife's Marketing Campaign
ipourlife's Marketing Campaignipourlife's Marketing Campaign
ipourlife's Marketing Campaign
 
Film 260 Flipbook
Film 260 FlipbookFilm 260 Flipbook
Film 260 Flipbook
 
Activate Yourself
Activate YourselfActivate Yourself
Activate Yourself
 
Poverty Powerpoint by Audrey, Lexi, Sophia and Wendy
Poverty Powerpoint by Audrey, Lexi, Sophia and WendyPoverty Powerpoint by Audrey, Lexi, Sophia and Wendy
Poverty Powerpoint by Audrey, Lexi, Sophia and Wendy
 
Johns leadership summit slides
Johns leadership summit slidesJohns leadership summit slides
Johns leadership summit slides
 
Hofstede's cultural dimensions
Hofstede's cultural dimensionsHofstede's cultural dimensions
Hofstede's cultural dimensions
 
How to engage your audience with a call to action
How to engage your audience with a call to actionHow to engage your audience with a call to action
How to engage your audience with a call to action
 
the instructions  Please choose one of the following questions .docx
the instructions  Please choose one of the following questions .docxthe instructions  Please choose one of the following questions .docx
the instructions  Please choose one of the following questions .docx
 
Societal prosperity
Societal prosperity Societal prosperity
Societal prosperity
 
Funding Social Movements
Funding Social MovementsFunding Social Movements
Funding Social Movements
 
Report: Funding Social Movements
Report: Funding Social MovementsReport: Funding Social Movements
Report: Funding Social Movements
 
E revolution summary
E revolution summaryE revolution summary
E revolution summary
 
Social Inequality
Social  InequalitySocial  Inequality
Social Inequality
 
The power of technology and social media for social change cases
The power of technology and social media for social change   casesThe power of technology and social media for social change   cases
The power of technology and social media for social change cases
 
Why the Framing of Globalization Matters
Why the Framing of Globalization MattersWhy the Framing of Globalization Matters
Why the Framing of Globalization Matters
 
2018-Leading Change: Building our Collective Capacity - white paper
2018-Leading Change: Building our Collective Capacity - white paper2018-Leading Change: Building our Collective Capacity - white paper
2018-Leading Change: Building our Collective Capacity - white paper
 

More from Giovanni Rodriguez

A short story about story
A short story about storyA short story about story
A short story about story
Giovanni Rodriguez
 
The Day After (The 2016 Election)
The Day After (The 2016 Election)The Day After (The 2016 Election)
The Day After (The 2016 Election)
Giovanni Rodriguez
 
The silicon valley latino ecosystem
The silicon valley latino ecosystemThe silicon valley latino ecosystem
The silicon valley latino ecosystem
Giovanni Rodriguez
 
A New Narrative for Santa Maria
A New Narrative for Santa MariaA New Narrative for Santa Maria
A New Narrative for Santa Maria
Giovanni Rodriguez
 
Borders
BordersBorders
The Happiness House Party: In Five Easy Steps
The Happiness House Party:  In Five Easy StepsThe Happiness House Party:  In Five Easy Steps
The Happiness House Party: In Five Easy Steps
Giovanni Rodriguez
 
The Marketing of the President: 2012
The Marketing of the President: 2012The Marketing of the President: 2012
The Marketing of the President: 2012
Giovanni Rodriguez
 
Omaha2
Omaha2Omaha2
Latinosphere
LatinosphereLatinosphere
Latinosphere
Giovanni Rodriguez
 
Unbundled
UnbundledUnbundled
Barackfinalgr
BarackfinalgrBarackfinalgr
Barackfinalgr
Giovanni Rodriguez
 
Cluetrain 23: Positioning in the Age of Conversation
Cluetrain 23:  Positioning in the Age of ConversationCluetrain 23:  Positioning in the Age of Conversation
Cluetrain 23: Positioning in the Age of Conversation
Giovanni Rodriguez
 

More from Giovanni Rodriguez (12)

A short story about story
A short story about storyA short story about story
A short story about story
 
The Day After (The 2016 Election)
The Day After (The 2016 Election)The Day After (The 2016 Election)
The Day After (The 2016 Election)
 
The silicon valley latino ecosystem
The silicon valley latino ecosystemThe silicon valley latino ecosystem
The silicon valley latino ecosystem
 
A New Narrative for Santa Maria
A New Narrative for Santa MariaA New Narrative for Santa Maria
A New Narrative for Santa Maria
 
Borders
BordersBorders
Borders
 
The Happiness House Party: In Five Easy Steps
The Happiness House Party:  In Five Easy StepsThe Happiness House Party:  In Five Easy Steps
The Happiness House Party: In Five Easy Steps
 
The Marketing of the President: 2012
The Marketing of the President: 2012The Marketing of the President: 2012
The Marketing of the President: 2012
 
Omaha2
Omaha2Omaha2
Omaha2
 
Latinosphere
LatinosphereLatinosphere
Latinosphere
 
Unbundled
UnbundledUnbundled
Unbundled
 
Barackfinalgr
BarackfinalgrBarackfinalgr
Barackfinalgr
 
Cluetrain 23: Positioning in the Age of Conversation
Cluetrain 23:  Positioning in the Age of ConversationCluetrain 23:  Positioning in the Age of Conversation
Cluetrain 23: Positioning in the Age of Conversation
 

Recently uploaded

Places To Visit In Madurai, Tamil Nadu.pdf
Places To Visit In Madurai, Tamil Nadu.pdfPlaces To Visit In Madurai, Tamil Nadu.pdf
Places To Visit In Madurai, Tamil Nadu.pdf
chikucabshiva
 
Vip Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And ...
Vip Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And ...Vip Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And ...
Vip Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And ...
bhumivarma35300
 
Details of Chhattisgarh and pestle .pptx
Details of Chhattisgarh and pestle .pptxDetails of Chhattisgarh and pestle .pptx
Details of Chhattisgarh and pestle .pptx
Priyanka Mehta
 
New Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And No1...
New Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And No1...New Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And No1...
New Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And No1...
norina2645
 
Vip Girls call Service Hyderabad 00X00X00X0 Neha Best High class Hyderabad Av...
Vip Girls call Service Hyderabad 00X00X00X0 Neha Best High class Hyderabad Av...Vip Girls call Service Hyderabad 00X00X00X0 Neha Best High class Hyderabad Av...
Vip Girls call Service Hyderabad 00X00X00X0 Neha Best High class Hyderabad Av...
asmk98232
 
heritage-odyssey.pptx by Deccan Odyssey
heritage-odyssey.pptx by  Deccan Odysseyheritage-odyssey.pptx by  Deccan Odyssey
heritage-odyssey.pptx by Deccan Odyssey
Deccan Odyssey
 
Discover Serenity: Antalya Divine Ganga Cottages Retreat
Discover Serenity: Antalya Divine Ganga Cottages RetreatDiscover Serenity: Antalya Divine Ganga Cottages Retreat
Discover Serenity: Antalya Divine Ganga Cottages Retreat
antalyahotels
 
Switzerland National Day 2024 Celebrations Travel Tips and Visa Guide 1.pdf
Switzerland National Day 2024 Celebrations Travel Tips and Visa Guide 1.pdfSwitzerland National Day 2024 Celebrations Travel Tips and Visa Guide 1.pdf
Switzerland National Day 2024 Celebrations Travel Tips and Visa Guide 1.pdf
switzerlandvisas
 
Trip to Thirubanthapuram and Kanyakumari (2).pdf
Trip to Thirubanthapuram and Kanyakumari (2).pdfTrip to Thirubanthapuram and Kanyakumari (2).pdf
Trip to Thirubanthapuram and Kanyakumari (2).pdf
myselfmalini
 
Models Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Models Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...Models Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Models Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
jealousviolet
 
Nathan Barba travels from San Francisco to Switzerland!
Nathan Barba travels from San Francisco to Switzerland!Nathan Barba travels from San Francisco to Switzerland!
Nathan Barba travels from San Francisco to Switzerland!
Nathan Barba
 
UMN Cert degree offer diploma
UMN Cert degree offer diploma UMN Cert degree offer diploma
UMN Cert degree offer diploma
nzsqutp
 
A Comprehensive Guide to Same-Day Taj Mahal Tours.pdf
A Comprehensive Guide to Same-Day Taj Mahal Tours.pdfA Comprehensive Guide to Same-Day Taj Mahal Tours.pdf
A Comprehensive Guide to Same-Day Taj Mahal Tours.pdf
Rajasthan Tours India
 
Exploring Koksar Valley A Guide to Himachal Pradesh's Hidden Gem.pdf
Exploring Koksar Valley A Guide to Himachal Pradesh's Hidden Gem.pdfExploring Koksar Valley A Guide to Himachal Pradesh's Hidden Gem.pdf
Exploring Koksar Valley A Guide to Himachal Pradesh's Hidden Gem.pdf
Shimla and Manali Tour
 
Russian Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Russian Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Russian Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Russian Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
45unexpected
 
What Are The Best Snowshoe Trails In Tahoe For Beginners
What Are The Best Snowshoe Trails In Tahoe For BeginnersWhat Are The Best Snowshoe Trails In Tahoe For Beginners
What Are The Best Snowshoe Trails In Tahoe For Beginners
Snowshoe Tahoe
 
Going-for-Trekking-Over-Leh-Ladakh-Mountains-Follow-These-8-Tips.pptx
Going-for-Trekking-Over-Leh-Ladakh-Mountains-Follow-These-8-Tips.pptxGoing-for-Trekking-Over-Leh-Ladakh-Mountains-Follow-These-8-Tips.pptx
Going-for-Trekking-Over-Leh-Ladakh-Mountains-Follow-These-8-Tips.pptx
Bhatke Adventure
 
New Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Service An...
New Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Service An...New Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Service An...
New Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Service An...
902basic
 
Annapurna Base Camp Trekking in Nepal.pdf
Annapurna Base Camp Trekking in Nepal.pdfAnnapurna Base Camp Trekking in Nepal.pdf
Annapurna Base Camp Trekking in Nepal.pdf
enjoynepaltreksbipin
 
Girls Call Saki Naka 9910780858 Provide Best And Top Girl Service And No1 in ...
Girls Call Saki Naka 9910780858 Provide Best And Top Girl Service And No1 in ...Girls Call Saki Naka 9910780858 Provide Best And Top Girl Service And No1 in ...
Girls Call Saki Naka 9910780858 Provide Best And Top Girl Service And No1 in ...
margaretblush
 

Recently uploaded (20)

Places To Visit In Madurai, Tamil Nadu.pdf
Places To Visit In Madurai, Tamil Nadu.pdfPlaces To Visit In Madurai, Tamil Nadu.pdf
Places To Visit In Madurai, Tamil Nadu.pdf
 
Vip Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And ...
Vip Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And ...Vip Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And ...
Vip Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And ...
 
Details of Chhattisgarh and pestle .pptx
Details of Chhattisgarh and pestle .pptxDetails of Chhattisgarh and pestle .pptx
Details of Chhattisgarh and pestle .pptx
 
New Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And No1...
New Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And No1...New Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And No1...
New Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And No1...
 
Vip Girls call Service Hyderabad 00X00X00X0 Neha Best High class Hyderabad Av...
Vip Girls call Service Hyderabad 00X00X00X0 Neha Best High class Hyderabad Av...Vip Girls call Service Hyderabad 00X00X00X0 Neha Best High class Hyderabad Av...
Vip Girls call Service Hyderabad 00X00X00X0 Neha Best High class Hyderabad Av...
 
heritage-odyssey.pptx by Deccan Odyssey
heritage-odyssey.pptx by  Deccan Odysseyheritage-odyssey.pptx by  Deccan Odyssey
heritage-odyssey.pptx by Deccan Odyssey
 
Discover Serenity: Antalya Divine Ganga Cottages Retreat
Discover Serenity: Antalya Divine Ganga Cottages RetreatDiscover Serenity: Antalya Divine Ganga Cottages Retreat
Discover Serenity: Antalya Divine Ganga Cottages Retreat
 
Switzerland National Day 2024 Celebrations Travel Tips and Visa Guide 1.pdf
Switzerland National Day 2024 Celebrations Travel Tips and Visa Guide 1.pdfSwitzerland National Day 2024 Celebrations Travel Tips and Visa Guide 1.pdf
Switzerland National Day 2024 Celebrations Travel Tips and Visa Guide 1.pdf
 
Trip to Thirubanthapuram and Kanyakumari (2).pdf
Trip to Thirubanthapuram and Kanyakumari (2).pdfTrip to Thirubanthapuram and Kanyakumari (2).pdf
Trip to Thirubanthapuram and Kanyakumari (2).pdf
 
Models Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Models Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...Models Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Models Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
 
Nathan Barba travels from San Francisco to Switzerland!
Nathan Barba travels from San Francisco to Switzerland!Nathan Barba travels from San Francisco to Switzerland!
Nathan Barba travels from San Francisco to Switzerland!
 
UMN Cert degree offer diploma
UMN Cert degree offer diploma UMN Cert degree offer diploma
UMN Cert degree offer diploma
 
A Comprehensive Guide to Same-Day Taj Mahal Tours.pdf
A Comprehensive Guide to Same-Day Taj Mahal Tours.pdfA Comprehensive Guide to Same-Day Taj Mahal Tours.pdf
A Comprehensive Guide to Same-Day Taj Mahal Tours.pdf
 
Exploring Koksar Valley A Guide to Himachal Pradesh's Hidden Gem.pdf
Exploring Koksar Valley A Guide to Himachal Pradesh's Hidden Gem.pdfExploring Koksar Valley A Guide to Himachal Pradesh's Hidden Gem.pdf
Exploring Koksar Valley A Guide to Himachal Pradesh's Hidden Gem.pdf
 
Russian Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Russian Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Russian Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Russian Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
 
What Are The Best Snowshoe Trails In Tahoe For Beginners
What Are The Best Snowshoe Trails In Tahoe For BeginnersWhat Are The Best Snowshoe Trails In Tahoe For Beginners
What Are The Best Snowshoe Trails In Tahoe For Beginners
 
Going-for-Trekking-Over-Leh-Ladakh-Mountains-Follow-These-8-Tips.pptx
Going-for-Trekking-Over-Leh-Ladakh-Mountains-Follow-These-8-Tips.pptxGoing-for-Trekking-Over-Leh-Ladakh-Mountains-Follow-These-8-Tips.pptx
Going-for-Trekking-Over-Leh-Ladakh-Mountains-Follow-These-8-Tips.pptx
 
New Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Service An...
New Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Service An...New Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Service An...
New Girls Call Navi Mumbai 🛵🚡9820252231 💃 Choose Best And Top Girl Service An...
 
Annapurna Base Camp Trekking in Nepal.pdf
Annapurna Base Camp Trekking in Nepal.pdfAnnapurna Base Camp Trekking in Nepal.pdf
Annapurna Base Camp Trekking in Nepal.pdf
 
Girls Call Saki Naka 9910780858 Provide Best And Top Girl Service And No1 in ...
Girls Call Saki Naka 9910780858 Provide Best And Top Girl Service And No1 in ...Girls Call Saki Naka 9910780858 Provide Best And Top Girl Service And No1 in ...
Girls Call Saki Naka 9910780858 Provide Best And Top Girl Service And No1 in ...
 

#thecause: how mass movements are made on the new social Web

  • 1. #the cause how mass movements are made on the new social Web Giovanni Rodriguez University of San Francisco School of Business February 23, 2011
  • 2. What can business leaders learn from contemporary social movements?
  • 3.  
  • 4. . the revolution will not be tweeted
  • 5. . How they choose to do it is less interesting, in the end, than why they were driven to do it in the first place.
  • 6.  
  • 7. . Malcolm in the middle
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 16. the cause Movements always begin with a grievance, a protest – a cause – over a wide and perceived inequity shared by a great number of people.
  • 18. the moment Though the grievance has been growing slowly for many years, an unprecedented portion of the world is now demanding change. An even larger part of the world has been inspired by a common cause – food, jobs, political representation.
  • 19. 2. the moment Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change. Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova, Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe
  • 20. Now playing In Wisconsin (and elsewhere)
  • 22. fast history A common body of knowledge about how movements are made has emerged, and each successive cause appears to be learning from the last.
  • 23. 2. the moment Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change. Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova, Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe Marshall Ganz grassroots strategist for Cesar Chavez later for worked for Obama
  • 24. 2. the moment Though the grievance has been growing slowly for many years, a unprecedented portion of the world is now demanding change. Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova, Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe Tea Party: Learned from Obama
  • 26. the metatribe All mass movements rely on the ability of diverse participants to come together under a common umbrella. The closer it gets to ethnic, tribal, or historical identity – imagined or real -- the stronger the movement.
  • 27. 2. the moment Algeria, Bahrain, Bolivia, China, Djibouti, Gabon, Iran, Jordan, Libya, Moldova, Morocco, Saudi Arabia, Sudan, Syria, Tunisia, Venezuela, Yemen, Zimbabwe
  • 29. access Mass movements today spread through the ready access to broadband, mobile lines, and social tools.
  • 30. access Mass movements today spread through the ready access to broadband, mobile lines, and social tools.
  • 32. leadership Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.
  • 33. access Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.
  • 34. access Mass movements today profess to be “leaderless revolutions,” yet they almost always produce leaders with an ambiguous standing.
  • 36. organization Instead of strictly hierarchical organizations, mass movements tend to grow through more organic structures.
  • 37.  
  • 39. money Although not a critical element at the beginning of a movement, to keep it going almost always involves a strategic investment in operations.
  • 40.  
  • 42. sustainability Most mass movements are not developed to continue beyond an immediate horizon. Thus, many struggle to persist.
  • 43. sustainability Most mass movements are not developed to continue beyond an immediate horizon. Thus, many struggle to persist.
  • 45. role Despite their failure to persist – or sometime to even effect change – a mass movement has the potential to contribute its own part to fast history.
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50. Lesson #1 Who owns social media? The user does.
  • 51. Lesson #2 The future of all organizations – virtual, mobile, socially-driven.
  • 52. Lesson #3 The role of leaders? Best practices, support, strategic investment.