This document provides information on finding micro and macro influencers whose followers match a company's target market. It discusses tools like Hype Auditor that can help analyze an influencer's audience and engagement. Sample analyses show how to identify red flags, such as most followers coming from a country where the influencer's language is not spoken. The conclusion recommends micro-influencers who offer authentic engagement at a lower cost than macro influencers, and using tools like Hype Auditor to thoroughly vet an influencer's real audience.

1. HOW TO GET INFLUENCERSWHO ARE FOLLOWED BY
YOURTARGET MARKET.
FIND OUT IFTHE INFLUENCERS ARE FOLLOWED BYYOURTARGET MARKET AND WILL BRING SOMETHING AND WILL MEET
YOUR EXPECTATION.
SHANTY – THEYAK

2. INFLUENCER MARKETING
Influencer marketing has been embraced
as one of the most effective channels for
driving a higher ROI. Based on a survey in
2019 from Mediakix, marketers feel
confident about influencer marketing as a
channel.
80% of marketers find it effective and 71%
of them say that it helps them drive high-
quality traffic and customers.
89% say ROI from influencer marketing is
comparable to or better than other
marketing channels.

3. TWOTYPES OF INFLUENCERS
MICRO
(1,000 – 100,000 FOLLOWERS)
MACRO
(OVER 100,000 FOLLOWERS)
Melissa Chue
(Brand Ambassador HubSpot)

4. MICROVS MACRO INFLUENCERS
Micro-influencers initially defined as having higher audience engagement rates as compared to macro-influencers.
A study by SocialPubli found that micro-influencers generate 7x more engagement than the average generated by
macro-influencers.
And a study by Markerly in 2016 found that those with less than 1,000 followers generally received likes on their
posts 8% of the time. Users with 10 million+ followers only received likes 1.6% of the time.
Influencers in the 10k-100k follower range offer the best combination of engagement and broad reach, with like and
comment rates that exceed influencers with higher followers.

5. HOWTO FIND OUT IF THEIR FOLLOWERS ARE OUR TARGET
MARKET
1. Hype Auditor,
2. Social Blade,
3. Discover.ly,
4. Crowdfire
1. Study the whole report and look for a complex data.
2. The authenticity of comments (fake comment could
be from a bot or Instagram pod).
3. The authenticity of followers and their country/city
(how many accounts they follow comparing to how
many followers they have, quality of their feed).
4. The authenticity/quality of the people who like their
posts.
WITHTOOLS:
Cloud
MANUALLY:
Cloud

6. SAMPLE ONE – WITH TOOLS (HYPE AUDITOR)
---an85 is Bali based blogger and using Bahasa as main language , but as
you can see above, their country rank is 216,926 in Brazil. Most of the Brazilian don’t speak Bahasa, so you can tell that their followers mostly are fake. Check out the details in the next slide.

7. SAMPLE ONE – AUDIENCE DETAILS

8. SAMPLE ONE – AUDIENCE DETAILS

9. SAMPLE ONE - MANUALLY
Account
---an85 also using Instagram Pod
to get massive comments from
the group. Referring to Hub
Spot article, an Instagram Pod is
a group of about 15-20 people
who are in a similar industry as
your own. Pods' rules vary, but
essentially, whenever a user
posts something new, they share
that post in the direct message,
and everyone in the group is
required to like or comment.

10. SAMPLE TWO - MANUALLY

11. SAMPLE TWO
Account ---an85 related to all these accounts and
they are all followed each other.
As you see, -----agladys IG account has 14% of followers from Turkey. It looks suspicious because, again, this account
using Bahasa and most of the Turks don’t speak Bahasa.

12. CONCLUSION
Micro-influencers have fewer followers than macro-influencers but we have to admit that they are the rising stars of
the influencer marketing space. And the good news is, they cost a fraction of what you would pay a macro influencer.
But the most important thing is to make sure that their followers and engagements are real. If you don’t have time to
do it manually, Hype Auditor is the tool I would suggest for this job. But still, you need to study the whole report and
look for complex data.

13. MARCK ZUCKERBERG
People influence people. Nothing influences people more than a recommendation from a
trusted friend. A trusted referral influences people more than the best broadcast message.
A trusted referral is the Holy Grail of advertising.

14. THANKYOU
ONLINE@THEYAKMAG.COM