The document discusses how the UN Sustainable Development Goals (SDGs) can help build a stronger, more sustainable tourism industry in Bali. It notes that tourism is now a powerful economic driver and the SDGs provide a framework to better manage growth. It also describes an essay competition launched by Imtiaz Muqbil to have young people share ideas for how tourism can contribute to the SDGs. It lists opportunities for Bali, including developing a new "Travel & Tourism Magna Carta" not focused solely on growth, and making 2020 the first Year of Sustainable Tourism Development in Bali centered around public events for each of the 17 SDGs.

1. PEOPLE, PLANET, PROFITS
HOW THE UN SUSTAINABLE DEVELOPMENT GOALS
CAN HELP BUILD A STRONGER, MORE
SUSTAINABLE TOURISM INDUSTRY IN BALI

2. Travel & tourism is now one of the world’s
most powerful economic drivers.
Seeking a new Magna Carta to better
manage and balance the growth.
The UN Sustainable Development Goals
provide a base for developing this new
business model.
The world needs a destination to lead.
Bali and Indonesia is perfectly placed.

4. THE UN SDG ESSAY COMPETITION
On 21 Sept 2017, the International Day of Peace,
Imtiaz Muqbil took another pioneering step forward by
launching an essay competition for young millennials
to share their thoughts on how Travel & Tourism can
contribute to the UN SDGs.
The first two rounds of the competition were
sponsored by Sonu Shivdasani, CEO and Chief
Creative Officer, Soneva Resorts, and a generous
benefactor based in Dubai who preferred to remain
anonymous.

6. Asia's societies were more
culturally and economically
advanced than Europe's at the
end of the first millennium. And
yet by the nineteenth century
the West had leaped so far
ahead that even some Asians
themselves harbored images of
inferiority.
Mahbubani's analysis of the past
and predictions for the future
amount to a wake-up call to
Asians and Westerners alike.

7. HOW LONG
BEFORE BALI
BECOMES A
VICTIM OF
OVERTOURISM?

8. WILL HUMANITY
EVER LEARN
FROM ITS
MISTAKES?

9. The importance of
Indonesia in creating a
new Sustainability
Agenda

13. THE VARIOUS
DIMENSIONS OF
GROWTH

15. But not all growth are
good – some “growths”
are potentially cancerous
Which is what travel &
tourism is facing now

18. HOW OFTEN DO WE HEED
THE VOICES OF THE POOR?
WE ALL CLAIM TO BE TRYING ALLEVIATE
POVERTY
HERE’S WHAT THE POOR HAVE TO SAY

19. What is “Climate
Justice?”

20. THE IMPORTANCE
OF PEACE

24. RISKS

26. TAX EVASION

28. THE MILITARY-
INDUSTRIAL COMPLEX

30. Alcohol – A
Bigger Killer than
Terrorism

32. THE FUTURE OF THE
“GLOBAL LEADER”
THE UNITED STATES

36. THE BIRTH OF
NEW INDICATORS

38. TRUST

41. OPPORTUNITIES FOR BALI
LEARN THE LESSONS OF HISTORY AND EXPERIENCES OF DESTINATIONS NOW

42. COME UP WITH A NEW TRAVEL &
TOURISM MAGNA CARTA
DO NOT JUST BLINDLY FOLLOW THE
PIED PIPER OF HAMELIN

43. DECLARE 2020 AS THE FIRST NATIONAL YEAR
OF SUSTAINABLE TOURISM DEVELOPMENT IN
BALI, AND PERHAPS INDONESIA
IN 2019, INITIATE A YEAR LONG PROCESS OF
RESEARCH ON A NEW MAGNA CARTA
ORGANISE A SERIES OF EVENTS IN 2020 TO
UNDERPIN THIS NEW AGENDA – ONE ON
EACH OF THE 17 SDGS.
AND FINALLY…….

44. SHOW THE WORLD THAT
THE BALINESE TOURISM
INDUSTRY CAN THINK