Influencers have become an important component to a brand success. Here are 5 things to remember when considering where and how to incorporate them into your marketing mix.

1. 5 ThingsYou Should Know
About Influencers… in 2018

2. No longer just an afterthought,
Influencers have become a critical part of
the consumer journey.
It’s important to know how to
incorporate them in the
blueprint of your brand.

3. There are 3Types
of Influencers:
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4.  Micro-influencers - This is the largest group of influencers.
Although they have a modest amount of followers, they’re very
important because of their hyper-engaged followers.
 Macro-influencers - With a million+ followers, they are strongly
connected within an industry - travel, business, fashion. Although their
engagement rate is lower than micro-influencers, macro’s can reach up to
10 times more people.
 Mega-influencers - Social media celebrities or celebrities with a
social media account, these influencers have millions of followers, and a
very wide reach, but less engagement.

5. Influencers are the fastest growing
customer acquisition method –
surpassing search, paid
and email marketing.
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6. 3
When utilized at the right time,
Influencers can be critical to a
successful customer journey…
(Awareness, Interest, Desire, Action)

7. Awareness – Uses storytelling to introduce new products and
feature capabilities to followers.
Interest - Provides interesting, educational and valuable content;
answers common questions about products and services.
Desire - Offers promotions exclusively for the influencers’ followers or
subscribers on social media. Provides reviews & testimonials.
Action - Directs customers to correct paths & channels to complete
purchases or evaluate options (as measured in downloads, trials,
demonstrations, inquiries, purchases, etc.).

8. In 2018, video will become more
vital than ever.
It’s now considered twice
as effective in driving
sales as text based ads,
with Instagram Stories
leading the way.
*Business Insider, 2017
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9. Authenticity
is
KEY
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10. What makes Influencers so valuable
is the fact that the content each one
brings to the party is unique.
They speak a language that works
for their audience.
The more authentic the message,
the more successful the campaign.

11. Napoleon Hill
“The ability to influence people
without irritating them is the most
profitable skill you can learn.”

12. Whether you’re a large brand or a small company, you
can utilize influencers in your marketing mix.
Your goal should be to build an experience
and an emotional connection between your company
and target audience.
That’s how Influencers can help in 2018.

13. Misti L. Barnes
Marketing Strategist
MistiLeeB@gmail.com
Powerful Marketing Strategies That Work.