The document proposes a luxury boutique hotel in East Austin made of refurbished Airstream trailers with an outdoor bar for locals. It will be one of only two boutique hotels on the Eastside, located in an up-and-coming artistic area between downtown Austin and the airport. The business model focuses on providing a unique hospitality experience through friendly, accommodating staff at a green facility that brings more visitors and money into the city.

1. A luxury boutique hotel in East Austin made of
Airstream Trailers with a bar for locals to enjoy.
Contact: Crissy Cornelius
crissycornelius@gmail.com
(512) 947-4314

2. Problem
• There are currently only 5,600 hotel rooms in downtown
Austin for our 12 million annual downtown visitors.
• There are currently only 4 boutique hotels in Austin that
reflect our unique culture.
– Only 1 of those hotels has a bar that is open to the
public.
– Only 1 of those hotels is located on the artistic, up and
coming Eastside, between the airport and downtown.
• Lack of hotel accommodations limits the amount of people
and money we can bring into our city.

3. Solution

4. Business Model

5. Underlying Magic
Refurbished
Design
Airstreams for
Rooms The Eastside has
Location
become a
popular area for Our main focus is
Hospitality
Green facility locals and hospitality and
tourists providing a
Outdoor bar with One of 2 unique
games boutique hotels experience for
on the Eastside every guest.
The only hotel
with these Friendly ,
amenities on accommodating
the Eastside and professional
staff.

6. Marketing and Sales
• Web-based Marketing
– Trip Advisor
– Website Thewoxy.com
• Social Media
• Strategic Alliances
– Food Trailer/ SoAP
– Local Microbreweries, Distilleries and Wineries
– Austin Convention and Visitor’s Bureau/ Chamber of Commerce
• Word-of-Mouth

7. Competitors
The San Jose The Heywood
The St. Cecilia The Kimber Modern

8. The Team
Crissy Cornelius Michael Maly Katie Kaga
Owner, The Woxy, LLC Bar Manager and PR Social Media and Bookkeeping
• The University of Texas at Austin – • Trudy’s - Bar Manager, Bar Design • University of Maryland – B.S.
B.S. Corporate Communication, • Owner, Above The Radar Criminology/ Criminal Justice,
Business Foundations Government & Politics
Productions
• Fleming’s – Private Dining Director, • Richard M. Kaga, CPA – Tax Preparer
Service Manager & Wine Manager • Owner, Katiedid Solutions
• Sullivan’s – Service Manager, Event
Planner and Booking for Ringside

9. Profit and Loss
1,400,000
1,200,000
1,000,000
800,000
Income
600,000 Operating Expenses
Net Income
400,000
200,000
0
2013 2014 2015 2016 2017
-200,000

10. Status/ Timeline/ Momentum
 The Woxy, LLC established October, 2011
 Logo Design Complete April 2012
 Business Plan Complete May, 2012
 Domain and all social media names secured July, 2012
 Prospective Land Opportunities Found and Architects hired
for 3D Rendering Sept, 2012
• Goals
All investors committed by Dec 2012
Building to start Jan 2013
Grand Opening – July 2013