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Apresentação Laurine Platzky
- 1. STARTING SMALL INA BIG WAY: The Story of Cape Town’s Victoria and Alfred Waterfront Dr Laurine Platzky Western Cape Government 26 September 2012
- 2. Where are we? Cape Town
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- 5. Victoria and AlfredWaterfront: CAPE TOWN
- 6. Key Success factors1 1988: The Brief was to make the Waterfront a very special place for all Capetonians Long process leading to 1st phase of construction started in mid-1980s • Leadership – Mayor of Cape Town, officials, private sector • Partnership – public, private – initially local, now back to local • Attention to detail – in everything – physical, conceptual, practical • Quality – materials, staff, skills, lived experience of visitors • Role of design – complimenting heritage, unobtrusive modern
- 8. Key success factors2 • Innovation • Balance • Appropriateness • Scale • Phasing • Retail Trends • Safety and Security
- 9. Safety and Security •Zero tolerance on begging • Visible security guards (about 90 at anytime) and excellent CCTV • Highly effective group of senior ex-police officials • Site social workers work with homeless people (each month work with +/- 35 homeless and +/-3,000 people escorted off premises) • Crime or incident statistics extremely low • Reality is SA follows international trend of dramatic increase in begging in tourist locations exacerbated by significant increase in homeless people attracted to Cape Town (economic downturn)
- 10. Infrastructure, innovation, skillsand spirit Ingredients for economic growth and quality of life
- 11. Financial and EconomicImpact Finance: • 1988 Transnet Pension Fund • 2007 London and Regional & Dubai World with ABSA • 2010 PIC, GEPF and Growth Point Economic Impact: • 1997 post-construction, permanent jobs - 6730 • 2012 Jobs – 16 000
- 12. Self sufficiency andsustainability “One huge differentiator from most of the major Waterfronts around the world is that the V & A is entirely independently financed with zero dependency on public coffers – this is a unique and remarkable achievement. The public purse is not required to finance building and maintenance of quay walls or jetties or children’s play areas, no infrastructure or events. This is an enviable position.” David Green CEO V&A
- 13. IT ALWAYS SEEMSIMPOSSIBLE UNTIL IT’S DONE – Nelson Mandela “The historic docklands around the Victoria and Alfred Basins in Cape Town should be redeveloped as a mixed use area, focusing on tourism and residential development, and most importantly, retaining the working harbour in operation” – Burggraaf Committee 1987
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- 15. Heading Sub-heading •text Table Bay Hotel in background with One and Only Hotel under construction in foreground
- 16. The Product Product Mixand Increasing Range: • 7 Hotels • +80 Restaurants • +450 Retail • Film industry • Fishing One and Only Hotel
- 18. V&A Uniqueness Authentic WorkingHarbour : active dry dock • Syncro lift where vessels are shot blasted, painted repaired and sometimes literally cut up and dismantled with torches • Tug boats and pilot boats berth • Almost 100 fishing boats based at V&A • Authentic if sometimes gritty “theatre of activity” which traditionally the public would NEVER get close to or be able to observe. Almost without exception around the world “ports” are private property and the public rarely if ever have access • Captivating source of entertainment for young and old: gritty but AUTHENTIC Concentration on Locals: • Seasonality of tourism means businesses cannot survive through winter if they do not have a solid loyal local following • Increasingly tourists want to go where locals go - growing resistance to artificial synthetic ‘tourist traps’. Rewarding experience for tourists is interaction with locals V&A provides safe platform for tourists to interact with locals
- 19. The Product Product Mixand Increasing Range: • Social facilities e.g. aquarium • Public spaces e.g. amphitheatre • Heritage e.g. Nobel Square • Tourism links e.g. Robben Island Museum • Academic e.g. UCT Business School
- 20. Residential Units, Marina,BP Head Office, One & Only
- 21. The Product Product Mixand Increasing Range: • Residential units: • High value • Slightly removed for privacy and quiet • The Marina from the Tank Farm • Future: Ocean Terminal
- 22. World Class Stadiumin spectacular environment
- 23. Events and Links ProductMix and Increasing Range: • New Year’s Eve, Jazzathon, Wine Festival • Cape Town International Convention Centre • Cape Town Stadium • Metropolitan Golf Course • Somerset Hospital
- 24. V&A during 2010FIFA World Cup: 64 Things to Do Peak day - over 180,000 people through V & A in one day Over 2 million visitors over the tournament Three of most successful simple things V&A did during 2010FWC: 1. Proactively provided a tiered structure of variety of viewing opportunities - from entirely free to fully hosted around the site 2. Employed and trained 40 V&A Ambassadors brightly dressed - to meet greet and assist people around V&A and to CT Stadium - hugely popular and practical –suddenly massive number of people descending on site with no idea of the geography (food, toilets, bars, stadium) 3. Produced map ‘64 reasons to celebrate’ linked to the 64 games, giving 64 things to do in and around the V & A when not watching football Many people have returned since 2010FWC with these maps!
- 25. Character of Precincts Key associations & opportunities: Business district (including a hotel) Cultural hub Victoria Wharf Heritage hub Key associations & opportunities: Clock Tower Residential The professional hub of the V&A. This Cosmopolitan and sophisticated is a vibrant day / night destination, with Retail offices, exclusive residential and retail, Water’s edge Gateway museums, galleries and eateries. The sophisticated heart of the V&A Waterfront, synonymous with a Key associations & opportunities cosmopolitan shopping experience, Commerce & light industry at the water’s edge. Key associations & opportunities: Residential – a place where locals live, Meeting place year round Family-friendly Access hub- strong pedestrian, public Pierhead & The meeting place for the world. An eclectic, and vehicular links to the City and the vibrant, cosmopolitan connection point to Waterfront Market Square the precincts within the Waterfront, known Granger Bay House an iconic building to create for family- and water-based fun, activities stature and a sense of arrival Key associations & opportunities: and entertainment. It offers something, for A hard-working and creative Lifestyle everyone. commercial & residential hub. Outdoors Residential Earmarked to become a sporting / Portswood Ridge North Wharf lifestyle / outdoors area, appealing to both the younger and more active Key Associations & Opportunities: Key associations & opportunities Capetonian. Tranquil, peaceful private; oasis from the Artisanal A place to connect with the sea. bustle Design, craft & retail with a local flavour Optimal location for residential, Commercial (hotels, wellness-orientated) Family-friendly events and water-based retail. A place of rejuvenation and wellness. A The “second heart” of the Waterfront and our tranquil and peaceful haven from retail environment, where there is a focus on everyday city life. Earmarked for like- artisanal food, craft, design and fashion, in a minded commercial and retail tenants and down-to-earth, affordable environment that is residential. truly Capetonian and wholly family-friendly.
- 26. V&A by nightwith Cape Town Stadium on right
- 27. Cidade Marvelhosa • Beautifulold buildings and districts/precincts • Modern city spread beyond • Uniqueness and character • Sense of Place • Platform for promotion: 2014 and 2016 You are invited to Cape Town to share the experiences of the V&A Waterfront Hope to see you soon!
- 28. Lasting impact dependson good planning! Thank you • Vielen Dank • Gracias • Merci • • Obrigada
Editor's Notes
- #14 In the late 1980s, a group of visionaries spearheaded the redevelopment of the historic docklands around the Victoria and Alfred Basins in Cape Town. The V&A Charter agreement with the city started with a simple goal: “To make the Waterfront a special place for all local Capetonians” and to reconnect the City of Cape Town with its historic working harbour, while accommodating tourism, residential development and retaining the working harbour. At the time, the area was a rundown part of the city’s harbour, an ugly duckling port and oil tank farm. It may have seemed like a pipeline dream to many and an impossible task to undertake but to quote former statesman, President Nelson Mandela, “It always seems impossible until it’s done.”
- #15 One of the key factors in translating vision to strategy has been the “partnership with the City “ . A special flexible planning regime called the package of plans was introduced to fast track the planning process .The V&A Waterfront has become one of South Africa’s great success stories. Capetonians have been reconnected with their waterfront and harbour AND visitors are drawn from near and far, to experience one of the most spectacular settings in the world. Today, the V&A Waterfront is considered a jewel in South Africa’s crown.It is officially South Africa’s most visited tourist destination with more than 23 million visitors per year.