Apresentação de Laurine Platzky (Gabinete do Primeiro Ministro de West Cape, África do Sul), utilizada no Simpósio Transformações Urbanas e Patrimônio Cultural.

1. STARTING SMALL IN A BIG WAY:
The Story of Cape Town’s Victoria and
Alfred Waterfront
Dr Laurine Platzky
Western Cape Government
26 September 2012

2. Where are we?
Cape Town

4. Quick Stats

5. Victoria and Alfred Waterfront: CAPE TOWN

6. Key Success factors 1
1988: The Brief was to
make the Waterfront a very special place for all Capetonians
Long process leading to 1st phase of construction started in mid-1980s
• Leadership – Mayor of Cape Town, officials, private sector
• Partnership – public, private – initially local, now back to local
• Attention to detail – in everything – physical, conceptual, practical
• Quality – materials, staff, skills, lived experience of visitors
• Role of design – complimenting heritage, unobtrusive modern

8. Key success factors 2
• Innovation
• Balance
• Appropriateness
• Scale
• Phasing
• Retail Trends
• Safety and Security

9. Safety and Security
• Zero tolerance on begging
• Visible security guards (about 90 at anytime) and
excellent CCTV
• Highly effective group of senior ex-police officials
• Site social workers work with homeless people (each
month work with +/- 35 homeless and +/-3,000 people
escorted off premises)
• Crime or incident statistics extremely low
• Reality is SA follows international trend of dramatic
increase in begging in tourist locations exacerbated by
significant increase in homeless people attracted to
Cape Town (economic downturn)

10. Infrastructure, innovation, skills and spirit
Ingredients for economic growth and quality of life

11. Financial and Economic Impact
Finance:
• 1988 Transnet Pension Fund
• 2007 London and Regional & Dubai World with ABSA
• 2010 PIC, GEPF and Growth Point
Economic Impact:
• 1997 post-construction, permanent jobs - 6730
• 2012 Jobs – 16 000

12. Self sufficiency and sustainability
“One huge differentiator from most of the major
Waterfronts around the world is that the V & A is
entirely independently financed with zero dependency
on public coffers – this is a unique and remarkable
achievement. The public purse is not required to
finance building and maintenance of quay walls or
jetties or children’s play areas, no infrastructure or
events. This is an enviable position.”
David Green CEO V&A

13. IT ALWAYS SEEMS IMPOSSIBLE UNTIL IT’S DONE – Nelson Mandela
“The historic docklands around the Victoria and Alfred Basins in Cape Town should be
redeveloped as a mixed use area, focusing on tourism and residential development, and most
importantly, retaining the working harbour in operation”
– Burggraaf Committee 1987

14. Planning Agility is Key

15. Heading
Sub-heading
• text
Table Bay Hotel in background with One and Only Hotel under construction in foreground

16. The Product
Product Mix and Increasing Range:
• 7 Hotels
• +80 Restaurants
• +450 Retail
• Film industry
• Fishing
One and Only Hotel

18. V&A Uniqueness
Authentic Working Harbour : active dry dock
• Syncro lift where vessels are shot blasted, painted repaired and sometimes literally cut
up and dismantled with torches
• Tug boats and pilot boats berth
• Almost 100 fishing boats based at V&A
• Authentic if sometimes gritty “theatre of activity” which traditionally the public would
NEVER get close to or be able to observe. Almost without exception around the world
“ports” are private property and the public rarely if ever have access
• Captivating source of entertainment for young and old: gritty but AUTHENTIC
Concentration on Locals:
• Seasonality of tourism means businesses cannot survive through winter if they do
not have a solid loyal local following
• Increasingly tourists want to go where locals go - growing resistance to artificial
synthetic ‘tourist traps’. Rewarding experience for tourists is interaction with locals
V&A provides safe platform for tourists to interact with locals

19. The Product
Product Mix and Increasing Range:
• Social facilities e.g. aquarium
• Public spaces e.g. amphitheatre
• Heritage e.g. Nobel Square
• Tourism links e.g. Robben Island
Museum
• Academic e.g. UCT Business
School

20. Residential Units, Marina, BP Head Office, One & Only

21. The Product
Product Mix and Increasing Range:
• Residential units:
• High value
• Slightly removed for privacy and quiet
• The Marina from the Tank Farm
• Future: Ocean Terminal

22. World Class Stadium in spectacular environment

23. Events and Links
Product Mix and Increasing Range:
• New Year’s Eve, Jazzathon, Wine Festival
• Cape Town International Convention Centre
• Cape Town Stadium
• Metropolitan Golf Course
• Somerset Hospital

24. V&A during 2010 FIFA World Cup: 64 Things to Do
Peak day - over 180,000 people through V & A in one day
Over 2 million visitors over the tournament
Three of most successful simple things V&A did during 2010FWC:
1. Proactively provided a tiered structure of variety of viewing
opportunities - from entirely free to fully hosted around the site
2. Employed and trained 40 V&A Ambassadors brightly dressed - to
meet greet and assist people around V&A and to CT Stadium -
hugely popular and practical –suddenly massive number of
people descending on site with no idea of the geography (food,
toilets, bars, stadium)
3. Produced map ‘64 reasons to celebrate’ linked to the 64 games,
giving 64 things to do in and around the V & A when not
watching football
Many people have returned since 2010FWC with these maps!

25. Character of Precincts
Key associations & opportunities:
Business district (including a hotel)
Cultural hub
Victoria Wharf Heritage hub
Key associations & opportunities:
Clock Tower Residential
The professional hub of the V&A. This
Cosmopolitan and sophisticated is a vibrant day / night destination, with
Retail offices, exclusive residential and retail,
Water’s edge Gateway
museums, galleries and eateries.
The sophisticated heart of the V&A
Waterfront, synonymous with a Key associations & opportunities
cosmopolitan shopping experience, Commerce & light industry
at the water’s edge. Key associations & opportunities: Residential – a place where locals live,
Meeting place year round
Family-friendly Access hub- strong pedestrian, public
Pierhead & The meeting place for the world. An eclectic, and vehicular links to the City and the
vibrant, cosmopolitan connection point to Waterfront
Market Square the precincts within the Waterfront, known
Granger Bay House an iconic building to create
for family- and water-based fun, activities stature and a sense of arrival
Key associations & opportunities: and entertainment. It offers something, for A hard-working and creative
Lifestyle everyone. commercial & residential hub.
Outdoors
Residential
Earmarked to become a sporting / Portswood Ridge North Wharf
lifestyle / outdoors area, appealing to
both the younger and more active Key Associations & Opportunities: Key associations & opportunities
Capetonian. Tranquil, peaceful private; oasis from the Artisanal
A place to connect with the sea. bustle Design, craft & retail with a local flavour
Optimal location for residential, Commercial (hotels, wellness-orientated) Family-friendly
events and water-based retail. A place of rejuvenation and wellness. A The “second heart” of the Waterfront and our
tranquil and peaceful haven from retail environment, where there is a focus on
everyday city life. Earmarked for like- artisanal food, craft, design and fashion, in a
minded commercial and retail tenants and down-to-earth, affordable environment that is
residential. truly Capetonian and wholly family-friendly.

26. V&A by night with Cape Town Stadium on right

27. Cidade Marvelhosa
• Beautiful old buildings and districts/precincts
• Modern city spread beyond
• Uniqueness and character
• Sense of Place
• Platform for promotion: 2014 and 2016
You are invited to Cape Town to share the
experiences of the V&A Waterfront
Hope to see you soon!

28. Lasting impact depends on good planning!
Thank you • Vielen Dank • Gracias • Merci • • Obrigada