This document provides an overview of Willemsen Hospitality Holding, including its company strategy, structure, and brands. The company offers hospitality services including hotel and resort management, franchising, consulting, and executive search. It operates several hotel brands ranging from luxury to mid-scale properties. The company strategy focuses on strengthening its management portfolio, diversifying offerings, and expanding partnerships. The structure includes regional offices worldwide and subsidiary brands that cover various hospitality sectors.

1. Corporate presentation | company strategy | corporate structure
Hotels & resorts | F&B concepts | management consultancy | the art of spa | executive search

2. Hospitality is a way of life…

3. Corporate Presentation
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Company strategy
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Company structure
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Brands
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Concepts
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Reasons to choose willemsen hospitality holding

5. Corporate presentation
Willemsen Hospitality Holding is a private company with the head office based in the Netherlands. The company offers complete
solutions for hotels, resorts, restaurants, clubs, cruise-lines and serviced apartment operations.
The company manages and franchises hotels and resorts worldwide and offers management consultancy and business advisory
services to major hotel groups and individual businesses.
The services include executive search, interim management, turn around projects and interim management.
Willemsen Hospitality has regional offices in the UK, the USA, Denmark, Singapore, Bulgaria, Serbia, Russia, Dubai and Egypt.
Willemsen Hospitality Holding offers, via the various brands and subsidiaries, an innovative approach to management of
hospitality businesses with a strong focus on quality and therewith on long term financial success.
We do not have clients, only partners with a focus on a long term co-operation.

7. Company strategy
The strategy of the company is to strengthen its position as a hotel management and franchise company of high quality and
innovative hotels and resorts worldwide and also to further develop the activities of the brands and subsidiaries.
The diversification of the hospitality products is a substantial factor for the attraction of new clients and expansion of the market
share through the development of:
• A wide network of partners and regional representation
• Innovative new brands, concepts and services
• A portfolio of owned hotels
• Affiliations with quality hotel groups
Willemsen Hospitality Holding is developing the serviced apartment management activities in Bulgaria and Egypt
Willemsen Real Estate intensifies the brokerage activities
The consistant focus on training and development of the human capital is a guarantee for success

9. Company Structure

10. are upper upscale class hotels offering the most are upscale class, 4 and 5 star branded hotels with
elegant and luxurious facilities with a deluxe level of international standards of comfort, service and
comfort and personal service. Situated in gateway city facilities. Each hotel offers you its own individual
centers and business districts and provided with ultra- character, whilst reflecting the flavor of its location. All
modern amenities ensure ‘business perfect’; discretely La Fleur Resorts are situated in key resort locations. La
providing guests with the latest cutting-edge Fleur Resorts offers the discerning traveler cultural
technology at their fingertips when needed. Designed originality and comfort in an invigorating and original
with elegance in mind, La Fleur Hotels provide the style. With state-of-the-art meeting facilities and a
discerning traveler with security, exclusivity and vibrant mix of bars and restaurants, La Fleur Resorts
discrete excellence. are designed to exceed guest expectations.
are upper upscale class hotels offering the most are mid scale class hotels that are all different,
elegant and luxurious facilities with a deluxe level of but expressive of such shared values as a strong
comfort and personal service. Situated in unique regional focus. They offer business and leisure
locations and provided with ultra-modern amenities travelers a wide range of hotels in convenient
ensure ‘wellness perfect’; discretely providing locations usually in city centers or close to major
guests with the latest cutting-edge technology at access routes. They provide comfortable, well-
their fingertips when needed. Designed with maintained and functional accommodation and
elegance in mind, La Fleur Boutique Collection unique, innovative bar and restaurant concepts.
provide the discerning traveler with wellness,
culinary delight, exclusivity and discrete excellence.

11. Willemsen Real Estate is the owning company of
the groups’ real estate.
Willemsen Real Estate also offers brokerage
services for hotel real estate and serviced
apartments
Hospitality Talent provides full supporting
services to individual and corporate hospitality
businesses.
Core activities include business advisory,
turnaround management and interim
management projects.

12. Food, Beverage & retail

13. The Art of Spa………a haven of peace & tranquility set
against the ambience of natural beauty, for those who wish
to relax, restore and rejuvenate, body mind and spirit.
A paradise filled with exotic aromas, essential oils, spice
and floral fragrances, designed to enhance and optimise
the total “mind - body experience”.
Take a time-out from life as you know it . . . Welcome to
The Art of Spa. The main restaurant concept for resorts which
choose to offer buffet meals for their guests
enjoying half board, full board or all inclusive
services.
Buffet setup as a fresh product market with a
selection of live cooking stations.
Pool side snack concept for resorts. Offering the best
products from the Mediterranean kitchen such as
pasta’s, brochettas and beautiful salads.

14. This concept is a American style bar with a wide offer of international beverages and snacks.
Live sport matches on large TV screens.
Coffee, tea, fresh juices and pastries in a beautiful setting.
The wide selection of coffee blends combined with home made pastries will excite the guests.

15. A combination of classical and trendy details in every aspect. This reflects in the
setting, decoration but also in the menu and wine list and of course in the music
and service style.
The good things from the past combined with modern trends and local flavours.
Asian restaurant offering noodles, Thai curries at a comfortable table setup as well
as a Sushi Bar which offers the best Sushi and Sashimi
Glazes, pesto’s, local wines and liquers. Olive oils and Balsamic vinegars
combined with books and collector items from the region combined in one
beautiful retail concept.

16. Reasons to choose willemsen hospitality holding
Services Flexibility
Willemsen Hospitality Holding offers a wide selection of We are hoteliers, we think as hoteliers
services. Management, franchise, architectural design, Our team consists of hospitality professionals with years of experience and a
management consultancy, executive search and fresh European Hotel Management education
and innovative brands. We adapt our strategy for your specific needs
Quality We share risk, we partner with you
The dedication to deliver the highest quality standards Our fees are, besides a basic management fee, performance based.
guarantees long term financial success We only make money when you do!
Sales Value Bottom line results
Strong sales & marketing network, sophisticated online Since our fees are performance based we are highly motivated to maximize
reservation system, SEO, online marketing your bottom line results.
Regional sales offices worldwide, social networking

17. Hotel alliances & partners

18. Corporate Head Office
Lagestraat 31 Internet: www.lafleur-hotels.com
6953 BB Dieren E-mail: info@lafleur-hotels.com
The Netherlands Fax: +31-87-7847828
Netherlands – United Kingdom – USA – Dubai – Bulgaria – Egypt – Serbia – Singapore - Denmark