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Whats New On The Facebook Platform Feb 2010 Iskandar


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A short talk by Iskandar Najmuddin from Nudge Social Media on the Facebook Platform

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Whats New On The Facebook Platform Feb 2010 Iskandar

  1. 1. What’s New on The Facebook Platform? And What’s Next? Iskandar Najmuddin Nudge - Facebook Developer Garage London February 24 th , 2010
  2. 2. And Now FB is Six <ul><li>400M users, 50% daily active – Yes, 200M daily active users. </li></ul><ul><li>1.6M Active Pages have created 5.3 billion Fans – 20M new Fans every day </li></ul><ul><li>Average User spends 55 minutes per day on FB </li></ul><ul><li>Data and chart from </li></ul>
  3. 3. Facebook Chat Goes Jabber But not federated <ul><li>Integrates well with existing chat – simultaneous web/IM client logins </li></ul><ul><li>Block users via Friend Lists – same as web-based chat </li></ul><ul><li>Big AIM/ICQ integration push – siphoning AOL users away? </li></ul><ul><li>Not federated (yet) – no interop with Google Talk or other Jabber servers </li></ul>
  4. 4. What’s Up with the Dashboard? <ul><li>Went live at beginning of February. Do you like it? </li></ul><ul><li>Getting Content on the Dashboard </li></ul><ul><li>Use various dashboard.* API methods – addGlobalNews , addNews , publishActivity , etc </li></ul><ul><li>The {*actor*} token is replaced with current user’s full name and link to profile. </li></ul><ul><li>Use @:UID syntax to tag another user in your message body. </li></ul><ul><li>Limits </li></ul><ul><li>Message truncated after 50 characters – including actor full name! </li></ul><ul><li>Action link text truncated after 25 characters </li></ul><ul><li>Action link text must follow stream publishing guidelines (no formatting characters, etc) </li></ul>
  5. 5. Dashboard Example: News Items Personal News Item Global News Item
  6. 6. Dashboard – Global & Personal News <ul><li>Global News Items </li></ul><ul><li>Show for all app users </li></ul><ul><li>Personal News Items </li></ul><ul><li>Show for the target user </li></ul><ul><li>You can create a Personal News Item for a non-app users </li></ul><ul><li>The 2 most recent news items will show on the Dashboard. </li></ul><ul><li>You can supply a custom image to display – the most recent item’s image will show on Dashboard. </li></ul>
  7. 7. Dashboard Example: Activity Activity Item
  8. 8. Dashboard - Activities <ul><li>Activities </li></ul><ul><li>Show for actor’s friends in “Friends’ recent activity”. </li></ul><ul><li>Don’t show anywhere in actor’s dashboard. </li></ul><ul><li>Use application logo as image – no custom images allowed </li></ul><ul><li>Can only target an application user </li></ul>
  9. 9. Dashboard - Counters <ul><li>A Counter is a number that shows next to your application bookmark. </li></ul><ul><li>New API methods to set, get, increment, decrement counter value </li></ul><ul><li>Counter is automatically cleared if user clicks on Bookmark link </li></ul>Bookmark & Counter
  10. 10. New Email Permissions <ul><li>Request a user’s real, actual email address and store it indefinitely* </li></ul><ul><li>* Well, as long as you comply with CAN-SPAM Act/Data Protection etc. </li></ul><ul><li>Notifications are gone as of Monday, March 1 st </li></ul><ul><li>The email extended permission allows you to get an email address from the user FQL table. </li></ul><ul><li>Quick-start: Set an Email Domain in your Advanced Settings via FB Developer App. At the top of every canvas page, you’ll now get this: </li></ul><ul><li>Required reading: </li></ul>
  11. 11. New FQL Tables <ul><li>Privacy – Detailed privacy info for a piece of content. Also see the privacy.get API method. </li></ul><ul><li>Like – get a list of users who liked a piece of content </li></ul><ul><li>Developer – get a list of app ids by developer user id </li></ul><ul><li>Family – get information about a user's family </li></ul><ul><li>Video and Video Tag – get videos and tag data </li></ul>
  12. 12. Roadmap Notes <ul><li>Last call for templatified feed stories – change to stream.publish methods </li></ul><ul><li>Photo sizes changed – max dimension is now 720 pixels. Profile pics - from 200x600 to 180x540 </li></ul><ul><li>User FQL table update (since Feb 8 th ): relationship_status , gender , and affiliations.status fields only return English strings </li></ul><ul><li>Invites and Inbox Filters, new “Share” to Inbox methods – No updates yet, but expected this month. </li></ul>
  13. 13. What’s Next – Some Predictions Grains of Salt Required <ul><li>Facebook Credits </li></ul><ul><li>Facebook Credits system might be opened up for mere mortal developers at f8 </li></ul><ul><li>Expect to see: </li></ul><ul><ul><li>Subscription-based apps try and fail </li></ul></ul><ul><ul><li>Huge increase in consumer acceptance of virtual goods </li></ul></ul><ul><ul><li>Lots of new physical-goods gifting/delivery/shopping/catalogue/affiliate apps </li></ul></ul><ul><ul><li>More retail brands buying into the FB platform </li></ul></ul><ul><ul><li>Good systems for user-to-user transactions – FB Marketplace, Café Press/Etsy-alikes </li></ul></ul><ul><ul><li>Backlash against developers who neglect user support </li></ul></ul><ul><ul><li>More and better gaming! </li></ul></ul><ul><li>Open Graph API </li></ul><ul><li>First release targeted for Q2 2010 </li></ul><ul><li>May bring massive quantities of web properties into the Facebook experience </li></ul><ul><li>Dashboard may include external site/Page Bookmarks </li></ul><ul><li>Facebook home page and news streams becomes aggregation juggernaut </li></ul><ul><li>Facebook as a portal - All yer stuff in FB, filtered and shaded by your social graph </li></ul>
  14. 14. Bits and bobs <ul><li>Preferred Developer Consultant Program - Apply via email, see Wiki page for details: </li></ul><ul><li>The Social Network, a new film coming in October: “A story about the founders of the social-networking website, Facebook.” Jesse Eisenberg to play Zuckerberg. </li></ul><ul><li>The f8 conference is April 21-22 nd – no word on ticket availability yet. See you there? </li></ul><ul><li>More FB open sourciness – HipHop for PHP released (Ask Scott MacVicar about it) </li></ul>
  15. 15. Contact Details Follow me on Twitter: Telephone : 020 7096 0146 Email : [email_address] Address : Nudge Social Media 28 Poland Street London W1F 8QP Web :   “ dedicated social media experts” – Inside Facebook, June 2008   Recent Clients Sign up to our award winning social media update Little Nudge at