The full guide to create winning CBD packaging: https://digitaloctane.co/blog/cbd-packaging/

1. CBD Packaging
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The Ultimate Guide to

2. Introduction
One of the essential parts of any product is its
packaging, and CBD products are not exempted. It really
doesn’t matter if you are a wholesaler, retailer, or just a
marketer; the packaging of the products is one of the
key determinants for product sale.
Elements of CBD packaging
Color
Choosing the right color and sticking with it long enough
for people to associate the color with you is undoubtedly
the goal. That’s easier said than done, though, as you still
have to figure out what the right color for your brand and
CBD packaging will be.

3. Format
When designing your package, you want to ensure the
format you use is one that will make it easy and convenient
to use the product. No one will buy the product at all if it
appears challenging to use.
Fonts
Fonts have different meanings. Some connote power, while
others go harder in the fun department. You just need to
find which is best for the audience you are targeting. Again,
with pets, you want something as exciting as you can get
with pets, which is in stark contrast to many products for
older people.
Visual cues
The visuals of the packaging can help consumers connect
better with the brand. When we say visuals, we mean
graphical representations on the packaging. This may be as
drawings, pictures, symbols, or the like.

4. Why do you need ?
proper CBD packaging
Protects the CBD product
This, we believe, is the most fundamental of all the reasons
for packaging. Not a single soul will care how beautiful the
packaging or label is if it is leaky. We can assure you that
much. If the product is not protected, there is a huge
likelihood of spoilage and leakage, which will only give
your brand a bad reputation.
Attracts buyers
You will be surprised at how many buying decisions come
down to “which packaging is prettier?” Proper CBD
packaging will ensure your products stand out among the
lot. And it is not rocket science that the more people you
attract, the better your chances of making profits.

5. Offers a distinction from competitors
Your CBD packaging, if properly designed, will be unique to
your brand. This will make it easier for buyers to tell apart.
Avoid litigation
Suboptimal packaging can open you to lawsuits, which,
again, we believe you don’t want. For instance, your CBD
packaging must meet specific legal requirements, like being
tamper-evident.

6. CBD packaging design tips
Don’t joke with functionality
For all the hype on pretty packaging, you must not
compromise functionality. Yes, your packaging is beautiful,
but does it work? If the answer to that question is not a
solid yes, then you are doing something wrong.
Make it appealing
This is perhaps the most relatable tip on here. When all is
said and done, what attracts many buyers is the packaging.
Some buyers don’t even have the slightest idea what your
product is all about but will still check it out because they
like the packaging.

7. Packaging must represent your brand
Your brand is basically what your business is and what it
represents. Your CBD packaging must be in line with your
brand. In fact, you want a case where people can associate
and relate with your brand by just seeing your packaging.
Seek help
Get specialists from different fields to help you out. They
may even see something you omitted. Not too many that
there will be several conflicting ideas or heavy budget-
straining, but enough that you don’t leave any aspect to
unqualified persons.
Spend within your budget
You don’t want to spend all your money on your packaging
and then flop with the product itself. Always remember that
your product will speak for you, not the packaging. Of
course, the packaging may attract people, but it by no
means assures people of coming back for more. Your
product does that.

8. Streamline your requirements to your audience
When designing your CBD packaging, ensure that you
streamline it to the audience you are targeting. CBD
products for pets that are dull and very basic may not
attract too many people. But splash in a few colors,
pictures, and some pretty fonts, and you have yourself an
almost perfect CBD packaging, at least on the design front.
Keep it simple
You don’t have to go over the top to produce great CBD
packaging. At times, less is more. Don’t neglect the
fundamentals. With fonts, you don’t have to use more than
two, and use simple, readable fonts if you can too.
Sufficient and correct information
In the process of supplying sufficient information, ensure it
is correct information. Wrong information can do more than
lose you customers; it can lose you your business.

9. Conclusion
Designing proper CBD packaging is vital for both attracting
customers and retaining them. Packaging is fundamental to
any product, making it all the more shocking the number of
people who design it shabbily.
There are essential tips and elements to note, many of
which this article has highlighted. In any case, you have to
ensure your CBD packaging is functional, appealing, and
legally correct.
If you like what you’ve read (we’re sure you do!), feel free to
reach out to us at Digital Octane. We provide eCommerce
website development for CBD sellers and CBD marketing,
packaging and SEO services as well. Our team of experts
will also be willing to help out with any challenges you are
facing as a small CBD business, especially CBD packaging
issues.