The creative industries employ over 2.1 million people in the UK and added 61,000 new jobs in 2019. However, the North East region only accounts for 2.7% of the industry compared to London's 33%, meaning creatives from the North East often have to relocate for more opportunities. The value of the UK's creative industries was £115.9 billion in 2019 and is expected to continue increasing with the growth of streaming and social media. A major new development is the Crown Works Studios in Sunderland, which upon completion in 2027 will provide over 8,000 new jobs and contribute £336 million annually to the region.