More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (11)
Similar to The tragically hip
Similar to The tragically hip (20)
The tragically hip
- 1. Music: An Industry Disrupted Fandom and Audience Engagement: The Tragically Hip
- 2. Who Are They? Also known as “The Hip” Canadian rock band from Kingston Ontario Created in 1983 and discovered by MCA 12 studio albums, 2 live albums, 1 EP, and 54 singles; 9 of their albums have reached number 1 in Canada
- 4. Success They did not achieve significant international success with their first 2 albums The first single from one of their newer albums was premiered during Hockey Night in Canada They have currently received numerous awards, including 14 Juno's
- 5. Social Media Sensitivity... Downie became recognized for ranting and telling fictional stories during songs (New Orleans is Sinking – one of my favourites!) In October of 2005, several radio station temporarily stopped playing New Orleans is Sinking; due to the victims of Hurricane Katrina in September of that year In January of 2010, they performed Fiddler’s Green at the “Canada for Haiti” telethon to aid earthquake victims in that country – this was broadcast nationally on Canada’s main networks; CBC, Global and CTV
- 6. Main Site: www.thehip.com Online/Social Media Flickr, Share Facebook, Twitter, YouTube, Presence This, LinkedIn, Instagram, Pinterest, Vine, MySpace I’m sure there are plenty more!
- 7. Online Communities The band embraces their inner-social media guru, with plenty of opportunities to get discovered The band is part of various online communities as well as social networking sites in order to maintain a connection with their fans Their main website (www.thehip.com) is a central location for the band which includes pictures and video, as well as information about albums, concerts/shows, contests, e-mail sign-ups, links, merchandise, etc. This site also allows the band to connect with music bloggers, potential venues and booking agents.
- 8. Find Your Audience The band has definitely found their audience Whether it is about the “massive numbers”, or having an audience that is passionate about their music, The Tragically Hip definitely fulfills both of these The band has found the smaller group of individuals that have chosen to proactively engage with their music
- 9. Meaningful & Sharable Content The band does not use social media as simply a means to promote themselves and their music/shows, rather, the band has utilized various sites in order to develop an online community in which they interact with fans in many different ways The band often posts meaningful content, while also sharing their music and important information for their audience
- 10. Meaningful Content Via Twitter
- 11. Fan Engagement The band utilizes online communities, such as Twitter for example, in order to gain the attention of their audience, with various incentives The bands engagement in social media has allowed them to spread meaningful content related to their music, as well as supported causes, events, etc. The band provides their audience with many tools they can use to spread their content, while developing and increasing the bands social media following simultaneously
- 13. Continue the Social Push IRL The band converges online and physical spaces quite effectively Whether it is sharing during a show, or immediately after a show, this allows the band to actively engage and connect with their fans
- 14. Post Consistently The band does well in keeping up with meaningful, current and varying information while holding a very positive image, keeping the audience informed about what is currently going on
- 15. Conclusion The Tragically Hip uses social media and various online communities successfully to promote their music and causes in which they support. The band has definitely “found their audience” and engages/connects with them quite frequently.