The circus of selling strategy

•

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Caro Gomez Serafini

Prueba

Marketing

Iacquire.com @iacquire
Human after All
the circus of selling & managing content strategy
@brittanbright
Brittan Bright
brittan@iacquire.com Director of Client Strategy
www.iacquire.com

Iacquire.com @iacquire
I have never
worked a day in
my life without
selling. If I
believe in
something,
I sell it,
and I sell it
hard.
-Estee Lauder @brittanbright

Iacquire.com @iacquire
Selling content strategy is
harder than it looks.
The sales process does not end
when the contract is signed.
@brittanbright

Iacquire.com @iacquire
“One of the most important skills to have in business is the ability to
translate complex concepts into plain English.” -Myra Drucker
@brittanbright

Iacquire.com @iacquire
“The single biggest problem in communication is the illusion that
it has taken place.” -George Bernard Shaw @brittanbright

Iacquire.com @iacquire
poor communication
Can force you
positions
Into difficult
@brittanbright

Iacquire.com @iacquire
@brittanbright
“Sales are contingent upon the attitude of the salesman - not the
attitude of the prospect.” - W. Clement Stone @brittanbright

Iacquire.com @iacquire
@bFrittanrbrighta mework
A more personal set of skills to transform
Unpopular news.
Creative
@brittanbright
Sometimes you will
Work is risky,
have to deliver

Iacquire.com @iacquire
sometimes it won’t work...
@brittanbright

Iacquire.com @iacquire
...and sometimes it will.
@brittanbright

Iacquire.com @iacquire House...
Hardcore tools can build a
@brittanbright
Be open to
unconventional
modes of
transportation
from
point A to point B
@brittanbright

Iacquire.com @iacquire
@sbrittaunbrightc cess
The goal is
learn when to hang on, and when to let go.
teamwork @brittanbright

Iacquire.com @iacquire
Trust
will carry you
@brittanbright
through
S e e m I n g l y
obstacles
Insurmountable
@brittanbright

Iacquire.com @iacquire
Leg a l d epartments
@brittanbright
industries regulated
limitations Technical

Iacquire.com @iacquire
Never
underestimate
the power of
@brittanbright
CREATIVITY
&
CHARM

Iacquire.com @iacquire
Most of our Job descriptions say:
Must thrive in dynamic, fast-paced environment @brittanbright

Iacquire.com @iacquire
The professional
concentrates on the
work and allows
rewards to come or not
come, whatever they like.”
“The professional has
learned that success,
like happiness, comes
as a by-product of
work.
@brittanbright
-stephan pressfield

Iacquire.com @iacquire
Thank
You @brittanbright

Iacquire.com @iacquire
Brittan Bright
Director of Client Strategy
brittan@iacquire.com
@brittanbright

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The circus of selling strategy

1. Iacquire.com @iacquire Human after All the circus of selling & managing content strategy @brittanbright Brittan Bright brittan@iacquire.com Director of Client Strategy www.iacquire.com

2. Iacquire.com @iacquire I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard. -Estee Lauder @brittanbright

3. Iacquire.com @iacquire Selling content strategy is harder than it looks. The sales process does not end when the contract is signed. @brittanbright

4. Iacquire.com @iacquire “One of the most important skills to have in business is the ability to translate complex concepts into plain English.” -Myra Drucker @brittanbright

5. Iacquire.com @iacquire “The single biggest problem in communication is the illusion that it has taken place.” -George Bernard Shaw @brittanbright

6. Iacquire.com @iacquire poor communication Can force you positions Into difficult @brittanbright

7. Iacquire.com @iacquire @brittanbright “Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.” - W. Clement Stone @brittanbright

8. Iacquire.com @iacquire @bFrittanrbrighta mework A more personal set of skills to transform Unpopular news. Creative @brittanbright Sometimes you will Work is risky, have to deliver

9. Iacquire.com @iacquire sometimes it won’t work... @brittanbright

10. Iacquire.com @iacquire ...and sometimes it will. @brittanbright

11. Iacquire.com @iacquire House... Hardcore tools can build a @brittanbright Be open to unconventional modes of transportation from point A to point B @brittanbright

12. Iacquire.com @iacquire @sbrittaunbrightc cess The goal is learn when to hang on, and when to let go. teamwork @brittanbright

13. Iacquire.com @iacquire Trust will carry you @brittanbright through S e e m I n g l y obstacles Insurmountable @brittanbright

14. Iacquire.com @iacquire Leg a l d epartments @brittanbright industries regulated limitations Technical

15. Iacquire.com @iacquire Never underestimate the power of @brittanbright CREATIVITY & CHARM

16. Iacquire.com @iacquire Most of our Job descriptions say: Must thrive in dynamic, fast-paced environment @brittanbright

17. Iacquire.com @iacquire The professional concentrates on the work and allows rewards to come or not come, whatever they like.” “The professional has learned that success, like happiness, comes as a by-product of work. @brittanbright -stephan pressfield

18. Iacquire.com @iacquire Thank You @brittanbright

19. Iacquire.com @iacquire Brittan Bright Director of Client Strategy brittan@iacquire.com @brittanbright

The circus of selling strategy

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