Your hotel may be using social media, but it is it using it effectively? Learn how you can improve your social media marketing campaigns from the top ten hotels using social media in 2010.

1. Top 10
Uses of social
media in the
hotel industry
in 2010

2. #10
Wynn las vegas and encore amped
up their customer service efforts
with the help of geolocation app,
foursquare. Monitoring
foursquare helped the hotel
identify guests and treat them on
a more personal level. The
hotel's blush nightclub also
offered guests who check-in a
free glass of champagne.

3. #9
The Four seasons used the social photo sharing site
flickr to create a community and spur on conversation
about its brand new hotel in denver. The Flickr group
denver's 1111 tower invited photographers to
document the building of the hotel, creating buzz as
soon as the hotel broke ground.

4. #8
Starwood hotels created a dedicated site for web
cameras, streaming live footage from some of the
brand's most famous locations. roomwithaview.com
integrated its comments system with facebook which
allowed cross platform exposure.

5. #7
The Carlton hotel in new
york used linkedin to
promote their services for
executive events and
conferences. The hotel made
linkedin a hub for crm
related activities. Linkedin's
emphasis on business
networking provided the
perfect platform for
attracting high end
corporate clients.

6. #6
The Fairmont Chateau Whistler
used Twitter to encourage its
guests to suggest a new package
for the hotel. Followers of
@fairmontwhistlr designed a
Twinter Travel Package that
featured a fondue dinner and
horse carriage ride. Fans of the
Canadian hotel felt empowered
by the hotel's willingness to
listen to suggestions.

7. #5
Club med Ixtapa Pacific held a week long foodie blog
fest. The event featured seminars by 8 famous food
bloggers and generated tons of free press for the all
inclusive resort. The hotel was also able to attract
new guests who may not have otherwise considered
club med.
Club Med
Bloggers

8. #4
Tailor made hotel in buenos Aires
Argentina linked to its facebook
page with a giant qr code in a
street side window. People
passing by were encouraged to
scan the code with their mobile
device in order to “like” the
hotel on facebook. The hotel
gained facebook fans from the
promotion as well as creating an
unexpected photo spot in buenos
aires.

9. #3
The standard hotel brand solidified its reputation for
hosting the jetset when it partnered with the company
topguest to offer a one week complimentary stay to
anyone who checked-in with topguest at all four
standard hotels within a week. topguest later
expanded to a variety of hotels like intercontinental.

10. #2
Joie de vivre, a chain of
boutique hotels in California
created a youtube contest
based around the theme
“road trippin' California”.
The winning videos were
selected by a public vote,
which further spread the
hotel's influence. Winners
received a free stay at
multiple joie de vivre hotels.

11. #1
The roger smith in new
york city stimulated
conversation about the
boutique hotel's brand by
launching
rogersmithlife.com. The
site is a media rich
magazine blog aggregating
social media, guest
reviews, lifestyle pieces,
and multimedia from
guests and employees.

12. What can we learn
from these 10
outstanding
examples in 2011?

13. STAND
OUT

14. Don't just settle for an ordinary
presence on Twitter or
Facebook. The companies who
made this list truly strove for
an extraordinary experience.

15. Shhh...

16. Talk Less, Engage More
The social media trend setters
of 2010 allowed their guests to
control the conversation,
building a more engaged
community.

17. Fail.

18. Don't be afraid of failure.
Working in such a new medium
requires experimentation. It
sometimes takes risk to reap
rewards.

19. Teamwork

20. It never hurts to have great
people working on your behalf.