La Dolce Vita magazine is a luxury lifestyle publication aimed at ultra high net worth travelers. It provides bespoke editorial content tailored to its influential readers, who have an average net worth of $26 million. The magazine is distributed on private jets and in first class cabins on major airlines, as well as luxury hotels, to reach its cash-rich and time-poor audience.

1. LA DOLCE VITA
MAGAZINE
2009
Media Pack

3. INTRODUCTION:
Now in its 2nd year LA DOLCEVITA has proven itself to be
unlike any other luxury lifestyle title on the market.With its award
LA DOLCE VITA
winning editorial and outstanding quality of print.
La DolceVita is not read by an aspirational traveler, rather it
speaks directly to an International Private Jet, first and business
class traveler, whose needs, expectations and ambitions are
totally different from those of mere mortals - UHNW travelers
not only demand but expect an attention to detail and quality of
service that others quite frankly can’t afford.
LA DOLCE VITA is devoted to meeting the highest standards
and needs of its influential audience by providing one off -
bespoke editorial content, and information that is tailored spe-
cifically to their needs, desires and expectations.
LA DOLCEVITA is aimed exclusively at ultra high net worth
travelers, that have a yearning for the undiscovered, and has proven
itself to communicate directly to its audience by delivering concise
“insider”
information.

4. READERSHIP:
LA DOLCE VITA’s distribution has been carefully crafted in order to reach
and deliver an affluent, CASH RICH, TIME POOR reader, through the finest
private and commercial airlines, travel destinations and luxury hotels and
resorts.
Our audience put the highest value on personal (leisure) time and therefore
spend substantial amounts on travel and personal enjoyment.
Readers of LA DOLCE VITA are Presidents of States, Royal Families,
Chairmen,CEOs, Presidents or Chief Operating Officers of large corporate
companies, movie stars, show-business personalities and international
sportsmen and women.

5. DEMOGRAPHIC:
Average age 47
Male Readership 63%
LA DOLCE VITA
Female Readership 37%
Average NetWealth $ 26 Million
Average AnnualTravel Budget $ 650,000
Average Annual portfolio Investments $ 18 Million
Average Number of Houses 4.3
Average Number ofVehicles 5.1
Average Annual Spend on Jewelry $ 382,000
DISTRIBUTION:
LA DOLCEVITA is distributed through nine Private Jet charter
companies, First Class and Upper Class cabins on sixteen
commercial airlines and five hundred 5 star hotel’s, Hotel
Residences and luxury boutiques.
2009 ISSUE DATES:
* Issue 4 (Feb 2009)
* Issue 5 (May 2009)
* Issue 6 (July 2009)
* Issue 7 (September 2009)
* Issue 8 (October 2009)
* Issue 10 (January 2009)

6. ADVERTISING RATE CARD
1st Double Page Spread $18,000
2nd & 3rd Doublle Page Spread $16,000
Double Page Spread $12,000
Outside Back Cover $12,000
Contents Page $9,000
Editors Page $9,000
Premium Single Page (First 25%) $8,,000
Run Of Magazine Single Page $7,000
ADVERTORIAL RATE CARD
5 Page Destination Advertorial Package
* Price On Application
7 Page Destination Advertorial Package
* Price On Application
8 Page Destination Advertorial Package
* Price On Application

7. ADVERTISING SPECIFICATIONS
Single Page
LA DOLCE VITA
type area: 260mm (h) by 210mm (w) centered on trim
Trim size: 280mm (h) by 230mm (w)
Bleed size: 286mm (h) by 236mm (w) centered on trim
Double Page Spread (DPS):
Double Page Spreads need to be supplied as:
a Single Right Hand Page and a Single Left Hand Page.

8. DISTRIBUTION
(70% First Class Cabins & 30% 5 Star Hotels:
First Class
Air France Etihad Airlines
American Airlines Air Partner Private Jet Company
BA First Class Lounges Harrods Aviation
British Airways PLC
Cathay Pacific 500 LUXURY 5 STAR HOTELS
Emirates
Eurostar
City Airport
KLM Royal Dutch Airlines REGIONAL DISTRIBUTION:
Lufthansa Airlines
Lufthansa Private Jet Company UK - 48,000
Malayslan Airline Lounge Europe - 48,000,
PrivatAir Private Jet Company Russia, 15,000,
Scandinavian Airlines UAE - 12,000,
Singapore Airlines Asia - 18,000,
Tag Aviation Private Jet Company USA - 38,000,
NetJets Private Jet Company IAfrica - 4,000,
Singapore Airways Australia/New Zealand 4,000
Avolus Private Jet Company
Marquis Jets
US Air
Delta Airlines
Virgin Upper Class

9. CONTACT DETAILS:
PUBLISHED BY:
The Luxury Directory Limited.
LA DOLCE VITA
Tel: +44(0) 203 086 9444
Fax: +44(0) 870 916 6323
info@the-luxury-directory.com
EDITORIAL & PR
editorial@the-luxury-directory.com
ADVERTISINGSALES
UK Andrew Pearson - Sales Director
andrew@the-luxury-directory.com
Colin Gilmore-Smith - Account Director
colin@lthe-luxury-directory.com
Julianna Revesz - Account Executive
julianna@lthe-luxury-directory.com
South Africa Liz Malcomess - Representative
lizmalcomess@worldonline.co.za
Suzanne Coppola
USA Suzanne Coppola - Representative
suzanne@coppolamedia.com