If you are a trainer (such as an image or etiquette consultant), do you worry about setting up your own exam and certification system? What do your corporate clients think about that? Have you heard of what the non-profit IITTI is doing to help you?

1. The tool that could change everything 1
The Tool
that could
for Image Consultants
Change
Everything

2. The tool that could change everything 2
What is IITTI?

3. The tool that could change everything 3
What is IITTI?
IITTI is a measuring tool
that image consultants
can use for their clients.

4. The tool that could change everything 4
What is IITTI?
What does it measure?
Why should we care?
IITTI is a measuring tool
that image consultants
can use for their clients.

5. The tool that could change everything 5
What is IITTI?
What does it measure?
Why should we care?
It measures the outcomes of client
training in a uniform way.
IITTI is a measuring tool
that image consultants
can use for their clients.

6. And you should
care because it
could change
everything.
The tool that could change everything 6

7. It brings image
consulting more into the
mainstream.
The tool that could change everything 7
How so?

8. The tool that could change everything 8
And that means
more business for
you!

9. The tool that could change everything 9
Do I have to do extra work to use IITTI?

10. The tool that could change everything 10
Do I have to do extra work to use IITTI?
You actually do less by not having to worry
about designing and conducting your own
test at the end of your training.

11. The tool that could change everything 11
As we have said, it helps you measure the
effectiveness of your training in a
standardized way.
Do I have to do extra work to use IITTI?
You actually do less by not having to worry
about designing and conducting your own
test at the end of your training.

12. The tool that could change everything 12
And that makes
you look more
professional!

13. The tool that could change everything 13
How so?
By using a standardized certification
testing system instead of your own home-
spun certificate, you eliminate the
fundamental conflict of interest issue
prevalent in the industry right now.

14. The tool that could change everything 14
How so?
The independent test will let you be head
and shoulders above and beyond what is
done today.
By using a standardized certification
testing system instead of your own home-
spun certificate, you eliminate the
fundamental conflict of interest issue
prevalent in the industry right now.

15. The tool that could change everything 15
Just imagine, you can eventually be able to
proudly advertise something like...

16. The tool that could change everything 16
"Over 80% of our graduates have
successfully passed the IITTI Exam!"
Just imagine, you can eventually be able to
proudly advertise something like...

17. The tool that could change everything 17
"Over 80% of our graduates have
successfully passed the IITTI Exam!"
(Well, of course, only if your training
program is any good!)
Just imagine, you can eventually be able to
proudly advertise something like...

18. The tool that could change everything 18
How will this change the world?

19. The tool that could change everything 19
It changes the world in two ways:
How will this change the world?
Your practice is seen as more
professional. HRs will trust your work
more because it is not you that says how
good you are, but an independent testing
body.
1.)

20. The tool that could change everything 20
How will this change the world?
You help further legitimize the field of
image consulting into the mainstream.
It changes the world in two ways:
Your practice is seen as more
professional. HRs will trust your work
more because it is not you that says how
good you are, but an independent testing
body.
1.)

21. The tool that could change everything 21
How will this change the world?
When the market sees that there is an
unbiased measuring tool, it is more
willing to commit training dollars.
2.)

22. The tool that could change everything 22
How will this change the world?
Why?
When the market sees that there is an
unbiased measuring tool, it is more
willing to commit training dollars.
2.)

23. The tool that could change everything 23
How will this change the world?
Why?
Because corporate training is based on
what they can measure.
When the market sees that there is an
unbiased measuring tool, it is more
willing to commit training dollars.
2.)

24. The tool that could change everything 24
Again, corporate training is based on
what they can measure.

25. The tool that could change everything 25
Whatever they can't measure easily, they
won't commit money to it because they
can't justify its return on investment
(ROI).
Again, corporate training is based on
what they can measure.

26. The tool that could change everything 26
Just look at the ISO standards, they have
helped businesses thrive and grow
because everybody is "on the same page".
Whatever they can't measure easily, they
won't commit money to it because they
can't justify its return on investment
(ROI).
Again, corporate training is based on
what they can measure.

27. The tool that could change everything 27
Still not convinced about a
single standard?

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Still not convinced about a
single standard?
Imagine what the car industry would be
like if every brand decided to work their
steering wheels differently, or the brake
and gas pedals in different positions?!

29. The tool that could change everything 29
Still not convinced about a
single standard?
Unfortunately, this is what the image
industry is like today!
Imagine what the car industry would be
like if every brand decided to work their
steering wheels differently, or the brake
and gas pedals in different positions?!

30. The tool that could change everything 30
It is not a quality issue
but a standard issue.
To move our image industry to the
next level, we need to understand that:

31. The tool that could change everything 31
AICI has given
the world
excellent quality!

32. The tool that could change everything 32
Now we need a
tool to
standardize it!

33. The tool that could change everything 33
Sure, I can convince a few
companies to use this standard, but
what makes you think there will be
more business?

34. The tool that could change everything 34
Sure, I can convince a few
companies to use this standard, but
what makes you think there will be
more business?
It is the so-called "network effect".

35. The tool that could change everything 35
Sure, I can convince a few
companies to use this standard, but
what makes you think there will be
more business?
When Company A starts using it, and
is seen to have a competitive edge,
Company B will follow.
It is the so-called "network effect".

36. The tool that could change everything 36
Sure, I can convince a few
companies to use this standard, but
what makes you think there will be
more business?
So will Company C, Company D, and
so on.
When Company A starts using it, and
is seen to have a competitive edge,
Company B will follow.
It is the so-called "network effect".

37. The tool that could change everything 37
Any other benefits besides companies?
Job-seekers will benefit when, at the
end of the training, they can write this
independent test.

38. The tool that could change everything 38
They can then take this certificate to
any employers and get the credit for it.
Job-seekers will benefit when, at the
end of the training, they can write this
independent test.
Any other benefits besides companies?

39. The tool that could change everything 39
So it is win-win-win
for all!

40. The tool that could change everything 40
Companies win!

41. The tool that could change everything 41
Companies win!
Job-seekers win!

42. The tool that could change everything 42
Companies win!
Job-seekers win!
Image people win!

43. The tool that could change everything 43
Wow! How can I help to lead this
movement?

44. The tool that could change everything 44
Wow! How can I help to lead this
movement?
Join us in advocating for this standard.

45. The tool that could change everything 45
Wow! How can I help to lead this
movement?
This will give you a very good excuse to
call up your corporate clients again!
Join us in advocating for this standard.

46. The tool that could change everything 46
Wow! How can I help to lead this
movement?
Or write a blog about it!
This will give you a very good excuse to
call up your corporate clients again!
Join us in advocating for this standard.

47. The tool that could change everything 47
Wow! How can I help to lead this
movement?
Or talk to your AICI chapter!
Or write a blog about it!
This will give you a very good excuse to
call up your corporate clients again!
Join us in advocating for this standard.

48. The tool that could change everything 48
You can do it informally or...

49. The tool that could change everything 49
You can sign up and do it formally...
You can do it informally or...

50. The tool that could change everything 50
as an IITTI Associate
You can sign up and do it formally...
You can do it informally or...

51. The tool that could change everything 51
and getting your name listed on the
IITTI website.
as an IITTI Associate
You can sign up and do it formally...
You can do it informally or...

52. The tool that could change everything 52
Tell me more about being an Associate

53. The tool that could change everything 53
You will commit to writing a blog once
every 6 months, or
Tell me more about being an Associate

54. The tool that could change everything 54
making a YouTube video every 6 months,
or
You will commit to writing a blog once
every 6 months, or
Tell me more about being an Associate

55. The tool that could change everything 55
making a presentation to your local chapter
of AICI, chamber of commerce, or other
business groups every 6 months.
making a YouTube video every 6 months,
or
You will commit to writing a blog once
every 6 months, or
Tell me more about being an Associate

56. The tool that could change everything 56
Who to contact to find out more?
In Latin America: Lilian Bustamante
In Asia: Christina Ong
In Europe: Riet de Vlieger
In N. America: Deborah King
Lynne Marks
Kimberly Law
Patrick Chun

57. The tool that could change everything 57
IITTI (pronounced as "ET")
A non-profit organization
registered in Vancouver, Canada
web: www.IITTI.org
email: info@IITTI.org