This document provides an agenda and information for a webinar on the three dimensions of salon business: systems, numbers, and marketing. It discusses creating loyalty programs for clients, setting up systems in the salon like greeting guests and station setup, understanding important numbers like average ticket and client visit frequency, and optimizing marketing profiles on platforms like Google and Facebook. The webinar will conclude with a question and answer session.

1. HANG TIGHT
WE WILL BEGIN PROMPTLY
11:00 am PST
For audio, either use your computer speakers/headphones, or dial in with the toll-free number and access code found in your webinar registration e-mail.

2. THE THREE
Dimensions
of
SALON
BUSINESS

3. Giveaways Later!

4. MATT BECK
Founder – Salon Gratitude & FreeSalonEducation.com

5. How to use WebEx
Chat controls before
the webinar begins
For audio, either use your computer speakers/headphones, or dial in with the toll-free number and access code found in your webinar registration e-mail.

6. The Three Dimensions of Salon Business - Agenda
Systems
Numbers
Marketing
Q&A/Wrap-up

7. Who is your favorite guest?

8. Who is your LEAST favorite guest?

9. CREATING
LOYALTY!
People are NOT Loyal unless they have a reason to be!

10. CREATING
LOYTAHLET OYL!D WAY
• Buy 10 haircuts, get 1 free (punch cards are a thing of the past)
• Thirsty Thursday and Two 4 Tuesday Promos
• Coupons in the paper

11. CREATING
LOYALTY!
THE NEW WAY

12. CREATING
LOYALTY!
THE NEW WAY

13. SYSTEMS
Gotta have some in place to keep everything humming along!

14. SYSTEMS • Guest Greeting
• Beverage Menu
• Station Set Up
• Salon Menu
• Consultation
• Consistent Shampoo Experience
• Finishing Menu
• Team Contests
What are SYSTEMS?

15. SYSTEMS
NAME
NAME
Hi! Who are you?

16. SYSTEMS
NAME

17. SYSTEMS
NAME

18. SYSTEMS
WASH HOUSE

19. SYSTEMS
INCENTIVES

20. SYSTEMS
INCENTIVES

21. NUMBERS
Crunch them, and know what you can do!

22. NUMBERS
FREQUENCY OF VISIT
WHAT CAN THIS DO FOR ME?

23. NUMBERS
INDUSTRY AVERAGE: GUEST VISITS SALON 4X A YEAR
AVERAGE CLIENT RETURNS EVERY 12 WEEKS. COLOR = $50 x 4 VISITS/YR IS $200
OUR GOAL IS EVERY 4 TO 5 WEEKS SINGLE COLOR = $50 x 12 VISITS/YR IS $600

24. NUMBERS
PRE-BOOKING

25. NUMBERS
AVG.TICKET
What is your average ticket?

26. NUMBERS
AVG.TICKET
Single color every 4 weeks = $50
x 12 / visits per year is $600

27. NUMBERS
AVG.TICKET
Single color w/ a Conditioning Treatment
Average Ticket $85 x 12 / visits per year is $1020

28. OVERVIEW
Industry average single color every 12 weeks = average ticket $50
x 250 guests x 4 / visits per year is $50,000/year
doing what successful stylists do
Single color, Haircut w/ a Conditioning Treatment Average ticket $110 x 250 guests x
12/visits per year is $330,000/year
NUMBERS

30. MEMBERSHIP
Make them feel at home!

31. MEMBERSHIP

32. MARKETING (SOCIAL
MEDIA)

33. MARKETING (SOCIAL
MEDIA)

34. Getting a Google My Business page Start here: https://www.google.com/business

35. Getting a Google My Business page https://www.google.com/business

36. Getting a Google My Business page https://www.google.com/business
Next: Pick the type of business. If you have multiple locations, click on the lower link!

37. Getting a Google My Business page https://www.google.com/business
First: See if you have any pre-existing data by searching for your business name,
address, and or phone number. If it pops up, then click it! If your business doesn’t
come up, then use the “Add Your Business” link on the bottom.

38. Getting a Google My Business page https://www.google.com/business
1 2
If creating a new page, simply fill in all the business
information! MAKE SURE IT’S ACCURATE!
Once inputted, submit it!

39. Getting a Google My Business page https://www.google.com/business
Next, you’ll have to verify ownership of the page. You’ll either have the option of
having an automated message call the number at the address and give you a code,
which you’ll input on the next step. If you are creating a BRAND NEW business with
no pre-existing data, you can only have postcard sent with the code.

40. Getting a Google My Business page https://www.google.com/business
As you can see, if you don’t verify your ownership of a Google My Business page,
then you can’t make any changes to the page.

41. Optimizing Your Business Listing
After verifying the page, EDIT the page! Make sure to add these
5 things:
1. Photos
2. Accurate business description
3. Business hours
4. Business categories/services
5. Think of a review strategy (collecting reviews)
- Post from the dashboard here! Treat it like a Facebook.
- See how your page is doing (views, interaction, etc)
with insights.
- Manage your reviews here.

45. MARKETING (SOCIAL
MEDIA)

47. MARKETING (SOCIAL
MEDIA)

48. Claiming your Facebook Page https://www.facebook.com/help/217671661585622
1. First, search for any existing listings by using the search bar. (business name, phone number,
Address, etc.) If it exists, claim it!
2. It the page does not exist, go here: https://www.facebook.com/pages/create

49. Claiming your Facebook Page https://www.facebook.com/help/217671661585622
1
2
3

50. Claiming your Facebook Page https://www.facebook.com/help/217671661585622
4
5

51. January 2014 Statistics

52. October 2014 Statistics

53. Best Times to Post

55. WIX.COM

56. RESOURCES
• matt@freesaloneducation.com
• www.freesaloneducation.com

57. QUESTION & ANSWER

58. Help and Training

59. Training & Community

60. join our
community
today