Capstone Consulting Project

Ron Cochran
Real Estate Marketing & Social Media
Capstone Consulting
November 2016

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Contents
Your Team…………………………………………………………………………………….….3
A Message from the Team………………………………………………………………………..4
Marketing:
Business Cards……………………………………………………………………………5
Referral Business Cards………………………………………………………………......6
Car Magnet……………………………………………………………………………......7
Buying/Selling Postcards…………………………………………………………………8
Mailer Flyers……………………………………………………………………………...9
Post Sale Gifts……………………………………………………………………………15
Color Meanings……………………………………….………………………………….17
Ways to Generate Reviews………………………………………………………………18
Google AdWords ……………………………...……...…………………………………19
Excel Client Master Spreadsheet………………………………………………...………20
Creating Labels from Excel……………………….……………………………………..21
Video Walk-Throughs………………………………...…………………………………22
Social Media:
Social Media Information………………………………………..………………………26
Apps to Download…………………………………………….…………………………29
YouTube…………………………………………………..……………………………..30
Facebook………………………………………………………………...……………….33
Facebook Templates……………………………………..………………………………36
QR Code…………………………………………………….……………………………37
LinkedIn…………………………………………………….……………………………38
Instagram………………………………………….………….…………………………..40
JibJabs…………………………………………………………………………...……….41
Real Estate Sites:
Profile Changes on Zillow, Realtor & Coldwell Banker………………………..……….42
Zillow Concierge Service………………………………………………………………..44

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Your Team:
Dear Ron,
We would like
to thank you
for the
opportunity to
learn about
your business,
m
Brent Johnson
Brent.K.Johnson1@gmail.com
610-416-3634
om Nicholas Adams
nicholasadams1119@gmail.com
772-9132684

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industry and most importantly yourself. Your trust in our team to deliver new, innovative ideas
has truly led to this proposal. Our goal throughout this consultation was to drive your sales
generation leads while also establishing new marketing and social media platforms. While we
understand time and monetary constraints, we do hope you will consider implementing some of
our ideas into your current marketing plan. After our collaboration with you, all of us sincerely
hope for great results and for a continued marketing expansion leading to success.
You told us in our very first meeting that you sell yourself with clients from the
beginning and that is exactly what you did with us. We can all honestly say that working for you
was very easy. It was a lot of work but we all found great reward in working with such an
honorable, hard-working, honest business person. Included on the previous page, you will find
our personal cell phone numbers and email addresses. We do not wish for the partnership we
have created to end with this presentation and hope if you have any questions, concerns or
feedback, you will feel comfortable contacting us.
Thank you again for the pleasure of working to “make your dreams come true!” We
sincerely appreciate your time and effort towards this project. We can only hope some of our
recommendations will aid your success and lead to a continuing, successful career.
Respectfully,
Vicki Gaughan
Brent Johnson
Amanda James
Nicholas Adams

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Professional Business Cards
Information for Reorder:
 Contact:
o Marshall Randall at Moriah Corporation
o marshall@unitedsvc.com or marshall@moriahcorp.com
o (321) 600- 4941
 Pricing:
o $49.95 for 500 cards
o $79.99 for 1,000 cards

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Post Sale Referral Business Cards
 Log In via My Account
Email: Ron@RonCochran.com
Password: roncochran
 Hover over My Account
Select Quick Reorder
 Make any edits you wish (quantity etc.)
and select reorder now

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Buying or Selling Postcards
 Log In via My Account
Email: Ron@RonCochran.com
 Hover over My Account
Select Quick Reorder
 Make any edits you wish (quantity etc.)
and select reorder now

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Post Sale Gift Recommendations:
Home Depot or Lowe’s Gift Card:
Information for Order: Available for purchase at store locations or Publix gift card center
Pricing: Variable with recommendation of $25 - $50
Client Recommendation: Home needing remodel, gardeners, new appliances or painting needed
Publix, Target, or Walmart Gift Card:
Information for Order: Available for purchase at store locations or Publix gift card center
Pricing: Variable with recommendation of $25 - $50
Client Recommendation: Like to cook, need new accessories for home, have children (toys)
Enjoyment Book:

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Information for Order: https://enjoymentbook.net/products/2017-treasure-coast-fl-enjoyment-
book
Pricing: $35
Client Recommendation: New to the area or clients that enjoy
exploring the community, going out to eat, or local activities
Post Sale Gift Recommendations:
Money Tree Bonsai:
Information for Order: https://www.1800flowers.com/money-tree-bonsai-101656?flws_rd=1
Pricing: $39.99
Client Recommendation: clients just starting out (first time home buyers), business focused
clients
Meaning: Thought to bring good fortune, luck, wealth & prosperity to those that place it in home
or office.
Local Fruit Basket:
Information for Order: http://petersongroves.com/collections/fancy-baskets/products/florida-
favorites
Pricing: $29.99 + $13.99 for shipping
Client Recommendation: New to Florida or health conscious
Restriction: Only available during season (Oct-April)

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Cleaning Service:
Information for Order: Local Cleaning Company such as Merry Maids
Pricing: Varied
Client Recommendation: Foreclosure properties, clients with children, homes needing much
work

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Color Meanings:
“Colors possess the power to move and sway human behavior and emotion, and when properly
used can be a vital tool in a successful marketing strategy.”
**http://www.thinkbrilliant.com/2010/04/the-science-of-colors-in-marketing-and-web-design/

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Ways to Generate More Reviews:
 When to Ask:
o Immediately after a customer pays you a compliment
o Anytime you know that you have over delivered
o During the closing (this should not be the first time you mention it though)
o In person
o Check in phone call after buyer/seller is settled, gentle reminder
 Post a review of the week/month on your Facebook Page
 Explain genuinely why reviews are important to you
 Offer to post reviews for the customer, they can just email you the review
 Offer options for customers to review on Zillow, Realtor, Trulia, LinkedIn, Facebook
 Create a database of all reviews in case you need them in the future
 Focus on ratings along with reviews, people don’t always read reviews but will see five
stars
 Offer incentives
 Know your customer and the likelihood they will post a review

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Google AdWords:
Link:
https://adwords.google.com/express/getstarted/GetStarted?__u=5911713913&__c=47087
81930&authuser=0&__b=2503238245#signup..ssb
Sign In:
Roncochran32960@gmail.com
Pa$$Word
Signing into Google AdWords:
o Open web browser & Google “Google AdWords”
o Log into Google AdWords
o Once in, initial account is already set up, so all that is required are any revisions on
headline messaging and description, and billing information
o Agree to terms of agreement
o FINISHED!!!!
Excel Client Master Spreadsheet:
o Save icon on your desktop for easy access
o Gather basic information about the client on your first contact then keep documenting
throughout the transaction:
o Name

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o Spouse Name
o Phone Number – home, office, fax
o Email
o Address – current
o Address – future
o Birthday
o Miscellaneous – anything you want to remember about the client such as number
of children or pets, favorite hobbies or future opportunities
o Keep a small pad with you at all times to write quick notes down about the client.
o Every morning when you get to the office or every afternoon before you leave
(whichever you prefer), ensure all the information has been added into the spreadsheet
o Consistency is key!
o Keeping records is extremely important for future mailers, opportunities, reviews and
contacts.

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Creating Labels from Excel:
Now that you have a master list of clients, creating labels to send postcards and mailers to your
clients is very easy! Using the mail merge feature of Microsoft Word, you can import addresses
directly from your Master Client Excel spreadsheet. You can pick and choose which clients
during the label creating process or you can print labels for all the clients in the spreadsheet. This
quick trick will save you a lot of time when it comes to sending out mailers!
Here is a great comprehensive, step by step article from Microsoft Office on how to generate
labels from your Excel data using Microsoft Word:
https://support.office.com/en-us/article/Create-and-print-mailing-labels-for-an-address-
list-in-Excel-D9AE0B60-9FD0-4A90-9DA9-0EC3A4B011B2
Here is another great quick guide you can bookmark or print. This one has less detail and
graphics, so once you get familiar with the process, this guide will be a great quick reference:
https://www.techwalla.com/articles/how-to-create-mailing-labels-from-excel
This tutorial adds the functionality of including a return address section as well!
https://www.pluralsight.com/blog/business-professional/mail-merge-creating-address-
labels

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Video Walk-Throughs:
This screen is what you will see when you start to make a new video using Windows Movie
Maker.
The First item on your list is to add pictures.
When you click on the button that says add photos or videos, this next screen pops up. In this
picture, you can see that you can click and drag your mouse to highlight multiple pictures to save
time. Once you select your pictures or videos, you click open.

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Consider this screen your new canvas to work with. Once you’ve hit this screen, you can add
music, you can move the pictures around in any order, you can record a narration, but that is
completely up to you. Music I would always recommend based on how people react to silent
videos. Try to pick music without words so that way the potential consumer can focus on the
home that you are showing in the video. Another tip would be to not repeat the same music in
any of your videos because it may bore a potential client.
ALWAYS give credit to the artist of the song, the photographer, and yourself. If you do not do
this your video will get taken off YouTube and you may be blocked from posting again.
You can give credit to all these people by simply clicking credits, and type in all the information.
This automatically puts it at the end of your video. In the red oval, you can also see a title button.
This is the same concept as the credit button, except to place in the beginning. With this you can

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introduce the home by possibly typing the home address. Think of this movie development
program as a fancy Power Point Presentation.
So far we have the pictures, music, title, and credits. All that is left now is to save the video.
Because you are planning on posting this on YouTube and various social media cites, you must
save this differently than you would any other document.
Click the Save Movie box that is circled by the red oval but hit the bottom part of the button that
has the arrow.
Click the YouTube recommended setting. If you don’t click this, then it will be a pain to resave it
as the right format. Think of it as saving a circle to a circle box, and if you don’t save it properly,
then it will become a square trying to fit in a circle box.

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Now you choose a Name for your new movie and hit save.
It takes a few minutes to save, but you officially have a new movie! Congrats! You will find out
how to upload your brand new video on the YouTube walkthrough page.
Here is a link with a funny and effective walkthrough of Windows Live Movie Maker.
Simply click the link or copy and paste into your web browser.
https://www.youtube.com/watch?v=ZGQN3nkGBa4

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Why Social Media is Great for Real Estate Agents
1. Connecting with Clients (Past, Present, and Future)
Cold calling clients can be extremely difficult, especially if it has been a while, but by
simply adding them on Facebook, they see your face and remember what a great experience
they had with you. By adding your present clients to your Facebook, they can see that you
are motivated in finding their dream home and see that you care about all your clients.
Finally, your future clients could potentially see you posting about the town or posting about
exciting new homes in the area and could be motivated to message you.
2. Expand Your Marketing Tools
Facebook is a free and easy way to put your name
and face out there. 60% of Millennials find their agents
online and now is the time that Millennials are renting
or buying homes. By having a clean cut social media
presence, the Millennials are going to be more
motivated in using you as their agent, and if they do use
you as an agent, they will be more likely to use their
social media cites to tell all their friends about it. This is the day and age of sharing
information. Use it to your advantage.

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3. Facebook Contests
To spiral more people onto your subscriptions list,
you could hold Facebook Contest. This is a tool that
Facebook has for business accounts that helps you
generate leads. For example, you could hold a contest so
that when you hit 100 subscribers, you will randomly
select one person to win a $50 Publix gift card. This will
motivate your subscribers to share the cite so that way they have a chance to win the gift
card. It’s a win-win situation.
4. Post Your Listings.
Yes, use Facebook to post your listings, too. The golden rule in social media is 80/20.
That is - post 80% of your content about
lifestyles, customer interests, and other updates;
post 20% of your content about you and your
product. This keeps your social media social,
and engaging.
5. Post YouTube Videos on Facebook
People who spend a great deal of time
online enjoy watching videos or seeing pictures
instead of reading lengthy posts. In just a few
clicks of your mouse, you’ll be able to post
videos from YouTube onto your Facebook
page. This will keep your subscribers engaged
and willing to watch. You must be careful though, if you post too much, then you will be
unfollowed. If you set up a schedule of when to post, you will become predictable and people
will await your postings.

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Here is a basic schedule:
 Monday 8am- Make video on Movie
Maker about best home in the market
this week or home that you are having a
hard time selling- Upload it to
YouTube- Send it to Facebook
 Tuesday 8am- Find article on Community Event or History of Community- Share it on
Facebook
 Wednesday 8am- Post article on Real Estate Trends
 Thursday 8am- Post Motivational video found on YouTube (Do not make) to make it through
the week
 Friday 8am- Post funny picture or comic, without anything relating to politics, religion, or
anything graphic. Or Post an article about Home Reorganization or an article with Tips on
Food or anything lifestyle related.
 Saturday and Sunday 8am- You do not have to post, but be sure to log into Facebook to
check if anyone sent a request to follow or sent any messages. If you do not respond within
24 hours, most people will give up and try someone else.
6) LinkedIn
A professional social media tool to connect with professionals
in the community including fellow real estate agents. Do not forget
about your LinkedIn account. You might miss some amazing tips and
tricks on how various other real estate agents are achieving success.
7) Relationships
As you are aware, there are many other real estate agents out
there, so you must be involved with your clients. You should connect
with them on a level that no other real estate agent will. Instead of
calling your client after the sale is over, message them on Facebook
and see how they are enjoying their home. You can invite them to
share their success story on your Facebook to tell potential clients about you. But it is vital to
never let those relationships fizzle out.

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Apps to Download:
 YouTube
 Facebook
 Instagram
 LinkedIn
 QR Code Scanner
All of these apps can be downloaded for free via the App Store on your iPhone.

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YouTube:
YouTube is a very simple way to find and post information. This simple walkthrough will show
you the tools you will need to post your newly made videos.
This is the main page of YouTube. This page is constantly changing based on the types of videos
you watch. On this main screen, you have the options of searching videos or of looking at your
own channel. In the red oval, you will also see a button that says Walkthroughs. In this book,
there are a few links for the walkthroughs of the different social media. If you hit that button, you
have access to see those videos at any time. That is called a playlist.
Also in the red oval, you will see a button called My Channel. You are going to click that button
now.
This is your channel! This is what anybody can see if they are searching for you specifically or
happen to click your name attached to the videos you have posted. You can see that you have
uploaded one video already to your page. This is a test video using pictures that were already on
your main website. You can always look back to this video to reference how it was made.
Now you will see how to upload a video directly on YouTube using videos that you have already
made using Windows Live Movie Maker.
Go ahead and click Upload which is at the top right corner of your screen, directed by the red
oval.

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This is your Upload Screen. Click the Big Arrow directly in the red oval.
At that screen you would select your videos file and select the video that you want uploaded.
Make sure to select the proper video. You don’t want to be embarrassed by uploading the wrong
video.

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This is the screen that will appear when you select Open in the file box. In this screen, you can
type up a description of the video. Such as the description of the house, how any potential clients
can contact you or any other important information you would want your viewers to know.
Underneath the description box is a very important box where you would “tag” yourself. These
“tags” are what would make the video come up when someone is searching for a video. In the
sample video that was uploaded the “tags” are #home, #test, #realestate, #roncochran, #lakeview,
and #verobeach. These are all just suggestions and you can add as many as you like, but that is
very important to add if you want anyone to watch your videos. To make proper use of the “tags”
you must use the pound symbol followed immediately by the word without any spaces. After you
are done making that one “tag”, you add a space and start with a new pound symbol. If you do
not do this, then the “tags” are useless.
After adding your description and “tags”, go ahead and hit publish!
YouTube will do the rest and it will go right onto your channel.
Here is a video walkthrough about how to upload a video on YouTube. Copy and paste or click
to access the video.
https://www.youtube.com/watch?v=jVFYOq89spw

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Facebook:
After typing in facebook.com you would go to the circled area and type in.
Email: roncochran32960@gmail.com
Password: Pa$$Word
Click Login.
After clicking the log in button on the previous screen, this is the page that you will be taken to
which is your HOME PAGE

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You will post statuses, pictures, and videos in the “What’s on your mind” box. Your
home page will be ever changing as your friends post new updates. Any time one of
your friends post something on their Facebook, it will show up on your News Feed
and vice versa.
This is what the top of the Facebook screen will look like no matter where you go
throughout Facebook. When you click on the Facebook icon, it will always take
you back to your home page/news feed. In the search bar, you can look up
friends that you would like to add to your friends list, such as clients you have
previously worked with or are currently working with. When you add them as
friends, they are able to see what you have previously done. In today’s social
media and technology age, many people turn to Facebook to publicly share their experience with
professionals.
1. Click here it will take you to YOUR page
2. Click here and it will take you to the HOME PAGE
3. Click here and it will take you to a different way of searching
for friends
1. 2, 3.

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When friends, currents or future clients want to add you to their friends list a number will show
up on the top of the screen such as you see in this picture.
Once you see this number, click number and then click Confirm or Delete Request.

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This is YOUR Facebook Page, whenever anyone looks up Ron Cochran this is the page they will
go to.
To get here and see what your “friends” will see you can click the “Ron” button on the top of the
screen.

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If you see someone while on this page that you would like to add to your friends list click “Add
Friend” (these are always changing so the next time you go to this page there will be new people
to add here)
If you would want to log out, click on the down arrow, then select “log out”.
Facebook Posting Templates:
Selling:
Newly listed property in the much desired community! This home
features bedrooms, baths, and fabulous . Open house this Sunday
from 1pm to 4 pm. Call Ron for more details @ 772-321-4220!
Just listed! You can’t miss out on this one! Beautiful home in the prestigious
community! This home has bedrooms and bathrooms. Features include
. Call Ron for more information @ 772-321-4220.
Looking for the perfect home? Look no further than this beautiful property in the
subdivision. This featured property includes bedrooms, baths, and a newly
remodeled ! Let me make your home buying dreams come true! Call Ron at 772-321-
4220 for more information!
Are you a land lover? You can not miss out on this great deal! bedroom,
bathroom property sitting on acres! Spacious private lot with beautiful
landscaping. Take advantage of this gem today and call Ron at 772-321-4220!
Buying:

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First time home buyer? Nervous about the process? Call Ron today at 772-321-4220.
Specializing in first time home buyers, Ron will make the whole process a breeze!
Time to expand? Looking for a larger home for your growing family? Allow me to find
the perfect family home for your brood. Call me at 772-321-4220.
Finally time to buy your dream home? With over thirty years of experience, I can find
you exactly what you have always dreamed of. Call me to at 772-321-4220.
It’s time for your slice of paradise. Call Ron today for your beachside property at 772-
321-4220.
The best journey takes you home. I won’t find you just another house, I will find you a
home! Call me today at 772-321-4220 to get started!
Buying or Selling:
You can judge a person by the company they keep! Coldwell Banker Paradise was rated
the Number One Real Estate Company in Indian River and St. Lucie counties! Let Ron be your
number one choice when it is time to buy or sell your home!
Making realty dreams a reality, call Ron Cochran today! 772-321-4220.
Ron Cochran: converting transactions into relationships. Own the home meant for you
today!
Results that move you! Call Ron at 772-321-4220.

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QR Code:
The QR Code (Quick Respond Code) is a very easy way for potential clients to access your
contact information. By scanning this code, with the scanner app they have downloaded on their
phone, they will be able to access your information. We have added your QR code to all of our
materials presented.
When someone scans your QR code with their phone, this is the information they see:
There is also an option in the app to see past scans. This means they can scan your code when
they see it on your car magnet or mailer for example, then it will be listed in their scans. Your
contact information will be saved for them to easily access later on when they have more time.

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LinkedIn:
Access via linkedin.com and entering log in information:
Email: ron@roncochran.com
This is what you will see after logging in. This is like Facebook in that you have a news feed.
You can see what your connections are posting and also supported content. You can share an
update, upload a photo, or write an article. This will also tell you how many people have viewed
your profile lately and how many connections you currently have made. On the right, LinkedIn
will let you know of anniversaries of your connections in their current careers.
This status bar will appear on the top of the page at all times. When you select “Home” you will
be brought to your news feed. When you select “Profile,” there is a drop down list allowing you
to see your updates, who’s viewed your profile, and edit your profile. If you simply click on
“Profile,” you will be brought to your profile. When you select “My Network,” you can choose
to see your connections, add contacts from your email, see people you may know and also find
alumni. The search bar at the top can be used to search for a specific person or company.
This toolbar is found on the top right of the screen.
Number 1 shows you messages that you will receive from connections.
Number 2 shows you notifications for example when someone connects with you.
Number 3 helps you grow your network by showing you people you may know and ways to sync
with your other programs such as email.
Number 4 will take you to your profile settings and also allow you to sign out.
1. 2. 3. 4.

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This is your profile on LinkedIn. There are many ways in which you can grow your network by
adding to your profile. We have already input information into your summary, work experience,
certifications, interests, advice for contacting, languages, volunteer work, skills & endorsements.
We have added you to a couple real estate groups, which you will see their shared content on
your news feed. We also set you up to follow Coldwell Banker and receive any news from them.
While your profile strength is advanced, you can still add education, volunteering opportunities,
organizations, honors & awards, courses, publications, personal details and of course POST!

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Instagram:
Download app on iPhone or use on computer by accessing Instagram.com:
Username: roncochran32960
Once you log in, this is the home page you will see:
1. Add a picture
2. Your story (quick 10 second video or picture that will only
last 24 hours)
3. Your friend’s stories will line up across the top
4. Direct messages (private)
5. Home page/news feed
6. Search for friends and clients
7. Take a picture
8. Notifications (likes, comments, followers)
9. Your profile
This is your profile:
1
2 3
4
5 6 7 8 9

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2
5 6
1. Add friends/follow someone
2. Settings (you can log out here)
3. Viewing option of pictures in grid
4. Viewing option of pictures in list
5. GPS of where pictures were taken
6. Pictures people tagged you in
Instagram is all about the hashtag for example
#home #homeforsale #roncochran #coldwellbanker
#listing #realestate #house #realtor #forsale
#verobeach #treasurecoast #indianrivercounty
#openhouse #newlisting #pricereduction

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JibJabs:
Visit jibjab.com
Log In:
Ron@RonCochran.com
roncochran
There are free eCards and videos throughout the site you can insert your face in and then share
via e-mail and Facebook. There is also an option to upgrade your account to be a member. If you
aren’t a member when you create a JibJab, you can pay for the one you want and then save to
your computer to future use, instead of paying again to create it. Most JibJabs are $5 and under.
We recommend you create one for each holiday, one for birthdays, and one for a thank you card.
When you become a member for $18 a year, you have access to 1,600+ e-Cards.
Fun, personal way to connect with existing clients and potential clients for a low cost!
Variety of occasions such as birthdays, anniversaries, baby, thank you, you rock, congrats, good
luck, and all holidays.
Connect to Facebook to easily share to all friends!

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Profile Changes for Zillow, Realtor & Coldwell:
 Zillow:
o Email: roncochran32960@gmail.com
o Password: Pa$$Word
Our team has created a professional summary to be included on all social media sites
allowing for a uniform experience. Access needs to be gained to Realtor and the Coldwell
Banker site in order to edit. Once access is achieved, copy and paste the summary into your
profile so all the real estate platforms are uniform.

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New Summary:
Ron Cochran, ABR, SRES, DNG, Licensed Virginia Real Estate Agent
REALTOR (34 Years’ Experience)
Services Provided: Luxury Properties, New Homes, Vacation/Second Home, Farm & Ranch,
Relocation Retirement, Buyer Representative, Lot/Land, First Time Buyers, Recreational,
College/University
Hello and thank you for taking the time to view my profile!
Ron Cochran is currently a licensed realtor in the state of Florida for Coldwell Banker/Ed Schlitt
Paradise Realtors, Vero Beach, Florida. He has been an agent since 1982 and has been with
Coldwell Banker/Ed Schlitt Paradise Realtors since 2003. He currently resides in Indian River
County in the Vero Beach area, and has lived there all his life.
Ron has experience in all aspects of residential real estate. He will help guide buyers and sellers
through their transaction whether it's a new construction, bank-owned, short-sale, or first-time
home purchases. The strong connections Ron has made over the years will allow him to
recommend trusted professionals for financing, inspections, insurance, home repair and
remodeling. So, you can be confident entering each phase of your home buying or selling
experience.
In today’s real estate market, there are many ways for savvy consumers to do their research and
find a real estate agent. Ron is a firm believer in providing exceptional customer service, and
exceeding his client’s expectations. Being attentive to his client’s needs and carefully listening to
the details enables Ron to deliver an exceptional customer experience.
Allow Ron the opportunity to share his experience with you, and help you meet you real estate
goals.

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Zillow Concierge Service:
Benefits of Zillow Concierge/Premier Agent Program
 Zillow Resource Center- Complete with Client Handouts, Guides, Consumer Housing
Reports, and Market Trends
 Premier Agent Training- Training series that include expert tips and best practices ideas
to optimize Agent experience
 Webinar training on Premier Agent website for optimization and lead generation
 Get more leads through more exposure and targeted buyers and sellers
 Share the cost with other realtors in the office – you can assign leads to team members in
order to balance workload
 Create a team in which you can highlight the individual contributors as well as the team
profile, set lead routing rules by pricing and location, and quickly manage leads by
monitoring response time. If the response time is too long, you can reassign the lead to a
team member that has capacity.
 Download the app for great benefits such as responding to contacts immediately,
uploading videos of properties, lead notifications, and update information about
properties and contact details for Zillow and Trulia in one place

Capstone Consulting Project

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