From Fluxible 2015, Janice de Jong, Julia Thompson, and Susan Simon Daniels share a workshop on how to create a plan for weaving research into your product’s destiny and spinning out a meaningful user experience. Learn about trends forecasting, exploratory research and usability testing your customers' experience.
10. WHAT I DO
• Connect weak signals
• Highlight trends and counter trends
• Develop future scenarios
Nike at Milan Design Week 2013
11. HOW I DO IT: People
• Media scans
• Trade shows and conferences
• Expert interviews
• Secondary references
12. HOW I DO IT: Patterns
• Clustering common traits
• Analysing key drivers
• Building frameworks and
implications
13. HOW I DO IT: Partners
• Conducting cross-functional
workshops
• Triangulating with other research
• Envisioning ideas for the future
14. BEST PRACTICES
• Ask why
• Use reputable sources
• Consider the counter trends
• Rule of three
“Aspirational” by Matthew Frost
15. BEST PRACTICES
• Build on others’ knowledge, but…
• …add your own spin
• Find the “so what”
“Connected Worlds” exhibit at New
York Hall of Science
16. WHY IT’S IMPORTANT
• Bringing a broader point of view
• Creating future-facing strategies
• Helping designers make informed
decisions
• Finding new areas to research
30. WHAT I DO
Put the design in the hands of a real
person.
31. WHAT I DO
Measure how well a person:
• Learns to use a thing
• Uses that thing to achieve a goal
• Is satisfied with the process
32. HOW I DO IT: People
• Usability tests
• Surveys
33. HOW I DO IT: Patterns
• Benchmarks
• Card sorting
• Eye tracking
• Heuristic evaluations
• Log analysis
34. HOW I DO IT: Partners
• Cross-functional teams
• Get stakeholders in the room,
watching, listening
• Triangulate with trends and
exploration
35. BEST PRACTICES
• People are people
• Test early, test often
• Take lots of notes
• Two is better than one
36. BEST PRACTICES
• People are people
• Test early, test often
• Take lots of notes
• Two is better than one
37. BEST PRACTICES
• People are people
• Test early, test often
• Take lots of notes
• Two is better than one
38. BEST PRACTICES
• People are people
• Test early, test often
• Take lots of notes
• Two is better than one
39. BEST PRACTICES
• There’s no place like home
• Don’t assume. Ask.
• First impressions count but… ράνṯων
ἰαṯρὸς ṯῷν ἀναγκαίων κακῷν χρόνος ἐσṯίν
40. BEST PRACTICES
• There’s no place like home
• Don’t assume. Ask.
• First impressions count but… ράνṯων
ἰαṯρὸς ṯῷν ἀναγκαίων κακῷν χρόνος ἐσṯίν
41. BEST PRACTICES
• There’s no place like home
• Don’t assume. Ask.
• First impressions count but… ράνṯων
ἰαṯρὸς ṯῷν ἀναγκαίων κακῷν χρόνος ἐσṯίν
42. WHY IT’S IMPORTANT
• You can improve the design of your
product by putting it in the hands of
real customers.
• A thoughtfully designed experience is
a competitive advantage.
46. Janice de Jong
Trend forecasting.
Understanding today to make a
better tomorrow.
Colour and textile enthusiast.
Wannabe yogi.
janicedejong@gmail.com
ca.linkedin.com/in/janicedejong
Julia Thompson
Exploratory research.
On a personal mission to find good
design thinking in the mundane.
Sports enthusiast.
An extravert with social anxiety.
julia.m.thompson@gmail.com
ca.linkedin.com/in/juliamthompson
Susan Simon Daniels
Usability research.
Searching for truths universally
acknowledged.
Random quoter of poetry.
Member of Red Sox nation.
ssimon@rogers.com
ca.linkedin.com/in/ssimondaniels