Week 2 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)


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Presentation for the live Elluminate session for week two of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Opening Circle, Tagging, Conversation, Collaborative Filtering, Aggregation using Google Reader, Blogs, Blogosphere & Blogsourcing, Blogging Worklife and Blogging Tools

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Week 2 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)

  1. 1. Using the Social Web for Social Change Week 2 – Elluminate Session B September 28, 2009: 7pm PT
  2. 2. Week 2: Blogs, RSS & Collaborative Filtering Opening Circle Review of Week 1 Pre-Elluminate checklist What are we tagging? Agenda Conversation Collaborative Filtering Aggregation using Google Reader Other aggregation tools Blogs, Blogosphere & Blogsourcing Before you start to blog Blogging Worklife Blogging Tools
  3. 3. Type a sentence into the chat window about: Opening Circle how you are feeling tonight a topic you are excited to learn about this quarter something you learned this week a concern
  4. 4. Week 1 – Required Readings TOPIC: Social Web Shared Language Allen, Christopher. "Creating Shared Language and Share Artifacts" TOPIC: New ways of learning Wesch, Michael + Students "A Vision of Students Today." TOPIC: Social Bookmarking Welsh, Michael + Students "Information R/evolution." Lamas, Cyprien P. "Seven Things You Should Know About Social Bookmarking." Lefever, Lee. "Social Bookmarking in Plain English" Rheingold, Harold. "A (re)Slice of Life Online, Part Three: Social Bookmarking." SinhaA, Rashmi "Social Analysis of Tagging" TOPIC: Ontology/Taxonomy vs Folksonomy Shirky, Clay "Ontology is Overrated: Categories, Links, and Tags." Weinburg, David "The New Order of Order.".
  5. 5. Week 1 – Suggested Readings TOPIC: Social Web Shared Language Allen, Christopher "Tracing the Evolution of Social Software." Pinker, Steven "Book Excerpt: Steven Pinker: Words Don't Mean What They Mean" TOPIC: Advanced Delicious Admin "Several Habits of Wildly Success del.icio.us users" Sohn, Judi "Become a Del.icio.us Power User" Wong, Jonathan "Top 10 Tagging Best Practices for Anything Web 2.0" Beck, Ian "A Singular Question" TOPIC: Why is Delicious Successful? Porter, Joshua "The Del.icio.us Lesson." Mathes, Adam "Folksonomies - Cooperative Classification and Communication Through Shared Metadata" Raine, Lee. "Pew Internet Report on Tagging" TOPIC: Ontology/Taxonomy vs Folksonomy Merholz, Peter. "Clay Shirky's Viewpoints are Overrated" Kroski, Ellyssa "The Hive Mind: Folksonomies and User- Based Tagging."
  6. 6. Week 1 – Activities ACTIVITY: Social Bookmarking Use 'Post to Delicious' bookmarklet to bookmark at least 5 links of interest In Notes field either add [comments] about the bookmark or "quote" something Tag your bookmarks Review your tags, rename those that are not specific enough ACTIVITY: Collaborative Discovery Add 'christophera' to your Delicious network, and send at least one bookmark about yourself Add your fellow students to your Delicious network. Send a bookmark to fellow students with the 'for:username' tag. Look at your Delicious inbox and bookmark items that other students have forwarded to you, and add your own tags and [commentary] in the notes. Review your bookmarks that to see who else have bookmarked them ACTIVITY: Google Reader Create a Google Reader account, Follow ChristopherA ACTIVITY: Google Profile Create a google profile for yourself: Add your photo to your profile Add your Google Reader profile to "My Links" Once your google profile works, add a link to it in Delicious ACTIVITY: Personal Learning Journal Now create an Personal Learning Journal in Blogger. Invite ChristopherA@gmail.com Try posting for the upcoming Elluminate B session an example, a question, or suggestion for class discussion.
  7. 7. Pre-Elluminate Readings & Media TOPIC: Blogging & RSS Blogs in Plain English, by CommonCraft RSS in Plain English, by Commoncraft Using Google Reader Screencasts TOPIC: Collaborative Discovery Shirky, Clay "It's Not Information Overload. It's Filter Failure" Web 2.0 Expo KEYQUOTE: "What we're dealing with now is not the problem of information overload, because we're always dealing (and always have been dealing) with information overload...Thinking about information overload isn't accurately describing the problem; thinking about
  8. 8. Pre-Elluminate Activities ACTIVITY: Personal Learning Journal If your personal learning journal is private, confirm that you have set the faculty to be able to read it. Before the Elluminate session, create a new blog post in your personal learning journal with one or more of the following: List any words or terms that were new to you this week; look up and write your definition. Write in one or a few sentences your version of something important new that you learned last week that is relevant to the topic of the upcoming Elluminate session. List two or three websites in your delicious bookmarks relevant to the Pose a question from one of your readings that would lead to fruitful class discussion — a discussion you are prepared to lead, if called upon. Your should finish your post at least two hours before the Elluminate session so that the faculty can read it in advance.
  9. 9. Some comments and questions from Personal Learning Journals “How on earth do people keep up with items in their Reader” “So if it's not your job to read stuff on the internet, how do you keep up?” “Is this just another illustration of humans trying to organize the chaos and, as a consequence of those efforts, bring about more chaos?” “What are the pros and cons of utilizing one's name as the blog brand versus using a different name/description” “co-create: The word has taken on a technicolor kaleidoscope multidimensional shift for me as I reflect on the key concepts thus far.” “With all of the information out there will companies and government be forced to be transparent?”
  10. 10. Some comments and questions from Personal Learning Journals “What I learned from the reading is no matter what you do be authentic and passionate, otherwise you are just taking up unnecessary room in cyber space.” “One of the major driving forces in my life is joy.” “As change agents, why are we discounting the millions of people who haven't embraced technology or managed to keep up with it?” “Well we have this power, why aren’t we using it?” “I've been doing some thinking this week about this online vs. offline life. Friends and I have had some debate about the value of a virtual life.” “I am curious as to what social media will be like in 10 years?” “True to the spirit of the school, the course is pushing my personal envelope, and I am enjoying it.”
  11. 11. What have we tagged? There are 20 students: Tagging 301 new bookmarks in our network Average 22 bookmarks per student, led by Justin Fenwick, Elyn Hyn & Karen Goat Average 39 unique keywords, led by Justin Fenwick, Melissa Dingmon, Mauri Parks & Tomas Amodio I have 1331 bookmarks, and 3461 unique tags — I started May 2004
  12. 12. What are we tagging?
  13. 13. Common Issues Some use of punctuation, e.g. Tagging Problems ski_sites, ski_tuninig, ski_services digital-storytelling, digital.storytelling, digital_storytelling; better to use separate words Some use of caps Delicious treats them separately Be careful with plurals, e.g. hfc’s Better singular if any question Some mgt566sx tags mea culpa ;-) May want add a ‘bgimgt’ or ‘bgimba’ tag for all classes
  14. 14. Week 2 + Intensive Lots of reading this week Some associated with followup on this Elluminate Most are Pre-Intensive readings Light load of activities Try more with your Personal Learning Journal Prepare yourself to think about blogging after Intensive
  15. 15. Joining the I’m going to say this over and over again: Conversation “There is only one way to manage the future: Find others to help you! Join the Conversation!”
  16. 16. Conversation Above all, the Social Web is all about conversations: They are personal and authentic They are vibrant and emergent They are two-way — you must listen then respond They can’t be controlled or organized without losing their value
  17. 17. Conversation Five Rules of Conversation The purpose of conversation People in conversations is to create and improve don’t repeat the same thing understanding — not to over and over — they move “deliver messages” on Conversations are about There is no “audience” in listening and talking, not conversation, only partners announcing Conversation is live, and constantly moving and changing
  18. 18. The Cluetrain Manifesto Markets are conversations ...real people, not numbers—all with a human voice Hyperlinks subvert hierarchy ...and individuals with blogs are well linked and can be feared Networks create a more informed market ...markets are getting smarter, individuals are connecting Organizations entering the marketplace ...will be more successful if they understand conversation
  19. 19. Cluetrain Management
  20. 20. Conversations on the Social Web are changing everything! Conversation Are you ready? If you are then: Visit Engage Share
  21. 21. Visit Sign up for Google Reader The Social Web using your favorite web browser.
  22. 22. Dig Deeper Use Google BlogSearch & The Social Web Technorati to find blogs and news feeds about subjects you care about. Add them to Google Reader, tag them appropriately for their topics, (i.e. “colleague” “read- daily”, “close-first-degree”, “innovation”, etc.)
  23. 23. Investigate Add the Google Reader The Social Web Bookmarklet to your menu bar. Look on the websites you already visit for the RSS icon, add them to Google Reader.
  24. 24. The Social Web So how do I manage all that the Social Web has to offer? I’m overwhelmed now! Learn to “aggregate” by using RSS!
  25. 25. Optimize your Browsing by Aggregating
  26. 26. Converts links found in twitter feeds into a nicely Readtwit formatted feed for reading in Google Reader
  27. 27. Reads feeds and extracts manipulates and mashes up Yahoo Pipes RSS content them into a single feed. Useful for finding useful info amidst very noisy topics.
  28. 28. Focus Learn to be brutal with The Social Web your reading. Don’t read anything that you don’t think is interesting. Scan first, then read. Delete feeds not useful to you.
  29. 29. Don’t read them all — Scan!
  30. 30. Blogging Essential Concepts Blogs The Blog Feed Nature of the Blog The Blogosphere The Blog Feed
  31. 31. Blogs What is a “Blog”? Short for “weblog” “A frequent and chronological publication of personal thoughts, pictures and weblinks” Frequently updated Dated entries arranged in reverse chronological order e.g. most recent post appear at the top
  32. 32. Blogs What is a “Blog”? Content is available in a machine- parsable format, known as a blog feed sometimes called XML, RSS or Atom May be read on a web page, or though dedicated blog reading software or online service
  33. 33. Kinds of Blogs Examples of the genre exist on a continuum from confessional, online diaries to logs tracking specific topics or activities through links and commentary Great variety in the quality, content, and ambition of blogs October 2008 – over 133 million blogs tracked, vs 57 million blogs in 2006 A blog may have anywhere from a handful to tens of thousands of daily readers Don’t assume that the quantity of readers per blog is that important
  34. 34. The Blog as a Medium Historically, blogs were first published by individuals, and most blogs still are thus are often more personal and informal Blogs are serial and cumulative thus readers tend to read small amounts at a time, returning hours, days, or weeks later to read entries written since their last visit. Unlike a diary, blogs are open-ended finishing only when the writer tires of writing
  35. 35. Blog as a Narrative Form Blogs are typically non-fictional though some are explicitly or implicitly fiction Most blog entries are shaped as brief, independent narratives Some weblogs create a larger frame for the micro-narratives of individual posts by using a consistent rule to constrain their structure or themes Other weblogs connect frequent but dissimilar entries by making a larger narrative explicit
  36. 36. Other kinds of blogs Blogs are primarily textual However, adding photos and graphics can be very powerful Some blogs are primarily images the “photoblog” Some blogs are experimenting with sound the “audioblog” or “podcast” The latest are experimenting video the “videoblog” or “vlog” However, audio and video blogs suffer too “immersive” not “transparent”
  37. 37. Arriving at a blog Readers may start at any point of a weblog thus seeing the most recent entry first, or arriving at an older post via a search engine or a link from another site, often another weblog. Once at a weblog, readers can read on in various orders chronologically, thematically, by following links between entries or by searching for keywords.
  38. 38. The Blogosphere The “blogosphere” collectively encompasses all blogs and all their interconnections. It is the perception that blogs exist together as a connected community or as a collection of connected communities or as a social network It is also refers all the extended software tools, machine-parsable data, and services that are associated with blogs
  39. 39. Blog Linking The blogosphere is make up of links Most blogs use links generously allowing readers to follow conversations between weblogs by following links between entries on related topics Backlinks are a particularly powerful form of linking either explicitly through trackback or through blog search engines Weblogs often include a blogroll a list of links to other weblogs the author recommends.
  40. 40. Blog Feedback Many blogs allow readers to enter their own comments to individual posts More important are posts in other blogs referring back to originator Giving credit and proper attribution is important There is a life cycle of how ideas are passed around in the blogosphere
  41. 41. Blogsourcing Blogsourcing Initial Idea is posted to blog
  42. 42. Blogsourcing Blogsourcing Initial Idea is posted to blog The idea is discussed, questioned, debated, and ideated upon by a networked community through comments, referrals, and discussions happening in other areas of the network
  43. 43. Blogsourcing Blogsourcing Initial Idea is posted to blog The idea is discussed, questioned, debated, and ideated upon by a networked community through comments, referrals, and discussions happening in other areas of the network Initial idea is influenced, evolved and iterated upon based off surrounding discussions and extended ideation
  44. 44. Blogsourcing Blogsourcing Initial Idea is posted to blog The idea is discussed, questioned, debated, and ideated upon by a networked community through comments, referrals, and discussions happening in other areas of the network Initial idea is influenced, evolved and iterated upon based off surrounding discussions and extended ideation This process can be repeated as needed
  45. 45. Life Cycle of a Post
  46. 46. Life Cycle of a Post
  47. 47. The Blog Feed The Blog Feed • An XML-based file linked to a blog • Machine-parsable • Updated by blog hosting software • Designed to “syndicate” the blog • for further distribution on the web • for search engines • for blog analysis services • The XML is structured in number of different formats. • RSS 0.9, 1.0 vs Atom vs RSS 2.0 • Labeled as
  48. 48. The Blog Feed Software Enabled by Feed • The machine-parsable blog feeds were original intended for news • Because of the popularity of these feeds, there are many other services that use them • Status updates • Search results • Links to websites • Lists of photos • Presence and attention data • Other lists • A“Life Stream” is the sum of an individuals feeds.
  49. 49. My blog “Life With Alacrity”
  50. 50. Trackbacks and Trackback URL
  51. 51. Another reader blogs
  52. 52. Technorati finds others
  53. 53. As does Feedster
  54. 54. and Google
  55. 55. How? Through my RSS link
  56. 56. An RSS file using XML
  57. 57. Before You Start Things to do before you start blogging, essential techniques and skills
  58. 58. Before you start blogging Start with Google Blog Search & Technorati to find interesting blogs about your field. Visit the blogs. Find ones that interest you. Comment when you have something to say. Establish Google Reader and then feed new posts from those blogs to it. Use the Reader instead of going to each site. Save useful websites in Delicious. Tag them with words that make sense to you. Share your Delicious favorites with your network. Get their favorites. Then visit those sites and add to your Reader using RSS feeds.
  59. 59. Password Management Have at least two passwords Create a “non-secure” password for non-financial websites Pick a memorable long word or short phrase, e.g.““amber waves”, “perspicacious” Shorten it to 7 characters “ambrwvs”, “prspccus” Convert a letter other then first to number O=0, L=1, E=3, S=5 e.g. “ambrwv5” or “pr5pccus” Use letter from domain name for last char, and capitalize it e.g. second o from google “ambrwv5O” or “pr5pccusO” Same technique but longer word for financial or use supergenpass bookmarklet
  60. 60. Blogging Worklife Discussion and demonstrations regarding managing time for a reasonable worklife while learning and growing your blog.
  61. 61. Building Blog Content Writing Purposeful Content consistent with continuity keyword rich remember to link and attribute Your content labels your blog be careful about names, tags, and keywords Build upon your body of work Write timeless content Blog passionately Give readers a reason to return Give readers a reason to blog about your blog
  62. 62. Blog on a schedule When you are beginning, ideally two-three posts a week Only one a week needs to be “serious” At least one a week should be a response to someone else’s blog
  63. 63. Finding Topics Search through your outbox Every friday, reuse something you’ve already written Google Reader Read through the titles of posts Look for trends Star those that you want to read first Read stars Add labels Search Blogs Look for blogs using your keywords Comment or Trackback
  64. 64. Know your keywords Make sure every page has the important ones Make a list for yourself Look at your competitors Look at search logs to see which are searched See which keywords are indexed more Use noun, adverb, adjective forms if possible Know the synonyms Be particularly careful with keywords in titles
  65. 65. When to Post Post just before your readers are ready Highest traffic is Monday,Tuesday,Wednesday, and Saturday, between 6am–11am EST Most comments are Monday,Tuesday & Wednesday, between 7a–11am EST Be prepared after Schedule yourself time to promote Respond to comments swiftly Monitor your trackbacks and technorati
  66. 66. Blogging Tools Some tools
  67. 67. Google Mail
  68. 68. Google Reader
  69. 69. Very easy to setup, works with email, has a good Posterous iPhone app. Not very sophisticated, but is one of the few to allow you use on your own domain address.
  70. 70. Also one of the easiest blogging websites, free and Tumblr one of few that allows you to use your own domain address for your blog. Great for photo blogs.
  71. 71. Granddaddy free blogging site hosted by Google, Blogger medium complexity, one of few free sites offering you to use your domain address
  72. 72. Commercial & supported version of the TypePad sophisticated Movable Type blogging platform
  73. 73. Commercial & supported version of the WordPress sophisticated WordPress blogging platform
  74. 74. Flickr
  75. 75. Flickr Advanced Search for Creative Commons
  76. 76. Flickr Search
  77. 77. iStockPhoto
  78. 78. Feedburner
  79. 79. Converse Find ways to get to know The Social Web those who know the most about topics you care about. Tell them about yourself, but never send anything without personalizing it. Don’t ask for a mention in their blog or a link — instead, you link to them!
  80. 80. Network Discover your social The Social Web network. Your friends and colleagues may already be blogging, or sharing bookmarks, photos or other media. Ask!
  81. 81. Network Grow your network. The Social Web Join LinkedIn or Twitter — enter your profile. Find colleagues already on the network. Be careful, only invite those that are important to you. Quality not quantity.
  82. 82. Share Cajole your colleagues The Social Web into participating. The more people you have sharing the responsibility to read and engage, the more effective your network will be.
  83. 83. Share Get them involved by The Social Web sharing with them what you like.
  84. 84. Share ... and what you don’t like. The Social Web
  85. 85. Share Share your experience in The Social Web learning to use the Social Web. Help others over the hurdles you’ve already learned how to handle.
  86. 86. Share Share your Passion! The Social Web
  87. 87. Learn Look for signposts into The Social Web the future.
  88. 88. Act Use what you’ve learned The Social Web to make better decisions.
  89. 89. Act The Social Web can give The Social Web you the prize.
  90. 90. Act ...and we can change the The Social Web world!
  91. 91. Questions? Feedback? ChristopherA@LifeWithAlacrity.com NO Elluminate Next Week! Next is Elluminate Session C October 12, 2009: 7pm PT