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The+Brand+You

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The Brand You is a PowerPoint presentation developed for educators

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The+Brand+You

  1. 1. Personal Branding for Educators Presented by: W. H. Deyamport, III, MSEd.
  2. 2. <ul><li>Think about your practice. On the paper provided, write your </li></ul><ul><li>bumper sticker message describing your practice. What would it </li></ul><ul><li>say? What is your message? For example, mine would say: </li></ul>Be you: Do you!
  3. 3. <ul><li>At the end of this presentation, the participant will </li></ul><ul><li>be able to: </li></ul><ul><li>Define branding. </li></ul><ul><li>Explain the process of creating a brand. </li></ul><ul><li>Identify the steps in developing a brand. </li></ul><ul><li>Package their brand identity. </li></ul>
  4. 4. <ul><li>Branding is the packaging of who you are, what you are, and </li></ul><ul><li>what you have to offer. </li></ul><ul><li>It is taking charge of other’s perceptions of you. </li></ul><ul><li>It is discovering your BIG IDEA. </li></ul><ul><li>It is putting your talents, your strengths, as well as your passions to work for you. </li></ul><ul><li>Your brand represents your word, your message, your reason </li></ul><ul><li>for being. </li></ul><ul><li>(Roffer, 2000; Graham, 2001) </li></ul>
  5. 5. <ul><li>You work for yourself as opposed to working for your boss. </li></ul><ul><li>You have a marketing plan as opposed to relying on a resume’. </li></ul><ul><li>You see your big idea in terms of markets as opposed to clients. </li></ul><ul><li>You believe in networking as opposed to remaining in the </li></ul><ul><li>background. </li></ul><ul><li>You have a ten, fifteen, twenty year plan as opposed to working only to benefit your boss. </li></ul><ul><li>(Kaputa, 2005) </li></ul>
  6. 6. <ul><li>To begin the process of creating a compelling brand, you need </li></ul><ul><li>to draw on several key factors, including the following: your </li></ul><ul><li>values , your mission , your vision , and the cornerstone of your </li></ul><ul><li>brand: your “Big Idea.” </li></ul><ul><li>Your values are a set of beliefs and principles which guide your </li></ul><ul><li>actions and activities. </li></ul><ul><li>Your mission is your purpose. It establishes what you are and what you do. </li></ul><ul><li>Your vision reveals where you want to go and paints a broad </li></ul><ul><li>picture of what you want to become. </li></ul><ul><li>(Roffer, 2000; Friedman & Yorio, 2003) </li></ul>
  7. 7. <ul><li>In uncovering or discovering your big idea, take notice of the </li></ul><ul><li>following: </li></ul><ul><li>Your big idea is your selling point, what you have to offer. </li></ul><ul><li>It encompasses your values and your passions. </li></ul><ul><li>It is based upon your strengths – what you uniquely and natural do and have success at doing. </li></ul><ul><li>You cannot be all things to all people . </li></ul><ul><li>(Barkley & Sandburg, 1995; Buckingham & Clifton, 2001) </li></ul>
  8. 8. <ul><li>For now I want you to think of your brand as your winning </li></ul><ul><li>recipe. What would be the ingredients that best describe who </li></ul><ul><li>you are, what you are, and what you do. For example, mine are: </li></ul><ul><li>5 cups of assisting others in discovering the best within </li></ul><ul><li>themselves </li></ul><ul><li>4 cups of imagination </li></ul><ul><li>3 1/2 cups of gumption and foresight </li></ul><ul><li>2 1/2 cups of synthesizing information </li></ul><ul><li>6 tablespoons of whimsy </li></ul><ul><li>1 smidgen of stubbornness </li></ul>
  9. 9. <ul><li>Your brand’s visual presentation sells who you are, what you are, </li></ul><ul><li>and how good you are. Your clothes do talk. In fact, they </li></ul><ul><li>sometimes do more talking than your resume. The following </li></ul><ul><li>is a set of guidelines for packaging your brand. </li></ul><ul><li>Quality and fit can never be substituted. </li></ul><ul><li>Keep your tailor on speed dial. </li></ul><ul><li>Your shoes were made for talking, and that’s just what they’ll do. </li></ul><ul><li>Find a signature style or wear a signature piece. </li></ul><ul><li>(Kaputa, 2005; Friedman & Yorio, 2003; Roffer, 2000) </li></ul>
  10. 10. <ul><li>The packaging of your brand extends to your marketing tools, </li></ul><ul><li>more specifically, your media kit. And your media kit consists </li></ul><ul><li>of a business card, flier or brochure, newsletter, press release, </li></ul><ul><li>letterhead as well as a letter of intent or cover letter. </li></ul><ul><li>(Petruolo, 2001; Michaels, 2005) </li></ul>
  11. 11. <ul><li>Developing a compelling brand is as simple as following these </li></ul><ul><li>simple steps. </li></ul><ul><li>Be authentic – Be you; Do you </li></ul><ul><li>Build around your strengths ; build around your values. </li></ul><ul><li>Package your visual identity. </li></ul>
  12. 12. <ul><li>Barkley, N. & Sandburg, E.(1995). Taking charge of your career. New York: Workman Publishing </li></ul><ul><li>Buckingham, M. & Clifton, D. O. (2001). Now, discover your strengths. New York: The Free Press. </li></ul><ul><li>Friedman, C. & Yorio, K. (2003). The girl’s guide to starting your own business: New York: Harper Collins. </li></ul><ul><li>Graham, S. (2001). Build your own life brand. New York: The Free Press. </li></ul>
  13. 13. <ul><li>Michaels, N. (2005). Perfecting your pitch: 10 proven strategies for winning the clients everyone wants. Franklin Lakes, NJ: Career Press. </li></ul><ul><li>Petruolo, L. B. (2001). How to be a successful family life educator: Marketing yourself and your programs. </li></ul><ul><li>Petruolo, L.B. (2001). The successful family life educator’s marketing workbook. </li></ul><ul><li>Roffer, R. F. (2000). Make a name for yourself. New York: Broadway Books. </li></ul>

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