5. Why Does This Matter?
Studies have shown that our brains lose the ability to
remember cues, names, and interesting pieces of
information after 3-7 items have been listed
7. What Is Branding?
Personal branding is the process whereby people
(and their careers) are marked as “brands.”
Brands are ways to package and present yourself
with your best foot forward
It’s about playing up your strengths:
Clothing, Appearance, Knowledge, Skill Set, Language,
Personality
8. Why It’s Important
Displays your strengths
Presents you as an asset
Makes an incredible impression
Marks you as memorable
9. To Develop Your Professional Brand
Start practicing professional language
Build interviewing clothes into your wardrobe
Apply!
Wide net; Fishing pole
Describe yourself in 4 words
Not just personality; Think about what you want employers to
know about you
11. Streamlining
When applying for jobs, discuss what’s relevant!
Number 1 rule of resume/cover letter/application
writing is FOCUS
If it doesn’t apply- forget it!
12. What You Don’t Want
In interviews, networking events…
On applications, cover letters, resumes….
In meetings with professors or mentors
13. Employers to be overwhelmed by the amount of
information presented
Employers to be confused by what you are seeking
Employers to be unsure of who you are
Employers to not remember your name and
something special about you
What You Don’t Want
14. What You Can Do
Practice interview questions with peers
Attend as many networking events and career fairs
as possible
Spend a day “in the field” with someone
Make as many presentations as possible
Seek advice
Start looking for and applying for jobs NOW
15. Resources
Dr. Andrea Dixon; Director, The Keller Center for
Professional Sales
Andrea_Dixon@baylor.edu
