Successfully reported this slideshow.
WHY SHOULD INDIA
CARE ABOUT DIGITAL?
Satyan Gajwani
@satyangajwani
WORTH THE HEADACHE?
NOT REALLY A BUSINESS?
REALITY
COMPANY MKT CAP
ZEE ENTERTAIN 29,460 Cr
SUN TV 15,553 Cr
DB CORP 5,689 Cr
DISH TV 5,384 Cr
TV18 3,945 Cr
HATHWAY 3...
Digital will be the largest
driver of growth in media
in next 10 years
Content
TV
Channel
Cable /
Satellite
Consumer
TRADITIONAL MEDIA
Content Platform Pipe Consumer
DIGITAL: NOT THAT DIFFERENT
So what’s the real
difference?
Content
TV
Channel
Cable /
Satellite
Consumer
THE REAL DIFFERENCE
Content Platform
Telco /
Broadband
Consumer
5-10 provide...
Competition breeds
innovation
Content Platform Pipe Consumer
INNOVATION
INNOVATION
Content Platform Pipe Consumer
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
Competition
Innovation
Engagement
Revenue
50,000,000
monthly unique visitors
TIMES INTERNET
the largest Indian digital group
Google Analytics
TIMES INTERNET
GAANA
2014
7.5 million monthly users
1 billion streams
DEVELOPER.GAANA.COM
AN APP STORE FOR DEVELOPERS
AN APP STORE FOR DEVELOPERS
SOUNDWAVE
Social music
discovery
SONGQUEST
Quizzes and
Gaming
CHORUSPLAY
Social Jukebox
DATING...
EVERYONE BENEFITS
Content Platform
Telco /
Broadband
Consumer
So how do we get there?
SUPPORTIVE CONTENT PARTNERSHIPS
•  Access restrictions
•  Onerous contracts
•  Unrealistic MGs
•  Long negotiations
•  Short-term attitude
STIFLE INNOVATI...
NON-NEUTRAL PIPES
Content Platform
Telco /
Broadband
Consumer
BAD BUSINESS DECISION
DANGERS OF NON-NEUTRAL PIPES
FREE FLOW OF INFORMATION
Information is
the currency
of democracy.
~ Thomas Jefferson
CREATE THE ECOSYSTEM, NOT THE PRODUCT
POSSIBILITIES ARE INCREDIBLE
POSSIBILITIES ARE INCREDIBLE
EVERYONE WINS
LET’S EMBRACE THE NEXT WAVE, TOGETHER
Competition
Innovation
Engagement
Revenue .(and ) 	
  
Thanks for listening,
@satyangajwani
Upcoming SlideShare
Loading in …5
×

Why should India care about digital?

6,166 views

Published on

My Keynote presentation on 14th March 2014, at FICCI Frames 2014 in Powai.

Why should India care about digital?

  1. WHY SHOULD INDIA CARE ABOUT DIGITAL? Satyan Gajwani @satyangajwani
  2. WORTH THE HEADACHE?
  3. NOT REALLY A BUSINESS?
  4. REALITY COMPANY MKT CAP ZEE ENTERTAIN 29,460 Cr SUN TV 15,553 Cr DB CORP 5,689 Cr DISH TV 5,384 Cr TV18 3,945 Cr HATHWAY 3,768 Cr JUSTDIAL 11,335 Cr INFOEDGE 6,226 Cr MAKEMYTRIP 5,709 Cr
  5. Digital will be the largest driver of growth in media in next 10 years
  6. Content TV Channel Cable / Satellite Consumer TRADITIONAL MEDIA
  7. Content Platform Pipe Consumer DIGITAL: NOT THAT DIFFERENT
  8. So what’s the real difference?
  9. Content TV Channel Cable / Satellite Consumer THE REAL DIFFERENCE Content Platform Telco / Broadband Consumer 5-10 providers / genre 1000s of providers 3-6 channels / genre 100s of platforms Cost: as low as Rs 500 / clip Cost: as low as Rs 10L to launch TELEVISION DIGITAL
  10. Competition breeds innovation
  11. Content Platform Pipe Consumer
  12. INNOVATION
  13. INNOVATION
  14. Content Platform Pipe Consumer
  15. INNOVATION
  16. INNOVATION
  17. INNOVATION
  18. INNOVATION
  19. INNOVATION
  20. INNOVATION
  21. INNOVATION
  22. INNOVATION
  23. Competition Innovation Engagement Revenue
  24. 50,000,000 monthly unique visitors TIMES INTERNET the largest Indian digital group Google Analytics
  25. TIMES INTERNET
  26. GAANA 2014 7.5 million monthly users 1 billion streams
  27. DEVELOPER.GAANA.COM
  28. AN APP STORE FOR DEVELOPERS
  29. AN APP STORE FOR DEVELOPERS SOUNDWAVE Social music discovery SONGQUEST Quizzes and Gaming CHORUSPLAY Social Jukebox DATING KIDS MUSIC
  30. EVERYONE BENEFITS Content Platform Telco / Broadband Consumer
  31. So how do we get there?
  32. SUPPORTIVE CONTENT PARTNERSHIPS
  33. •  Access restrictions •  Onerous contracts •  Unrealistic MGs •  Long negotiations •  Short-term attitude STIFLE INNOVATION
  34. NON-NEUTRAL PIPES Content Platform Telco / Broadband Consumer
  35. BAD BUSINESS DECISION
  36. DANGERS OF NON-NEUTRAL PIPES
  37. FREE FLOW OF INFORMATION Information is the currency of democracy. ~ Thomas Jefferson
  38. CREATE THE ECOSYSTEM, NOT THE PRODUCT
  39. POSSIBILITIES ARE INCREDIBLE
  40. POSSIBILITIES ARE INCREDIBLE
  41. EVERYONE WINS
  42. LET’S EMBRACE THE NEXT WAVE, TOGETHER
  43. Competition Innovation Engagement Revenue .(and )  
  44. Thanks for listening, @satyangajwani

×