Content

• 
• 
• 
• 
• 
• 
• 

End user offering (B2C)
B2C competitor comparisons
B2B offerings
Market
Business & Strategy...
End user offering (B2C)
Our vision
Making	
  sure	
  you	
  never	
  miss	
  a	
  thing	
  regarding	
  your	
  favourite	
  ar4sts	
  
Why a service like Followmusic?
(because	
  we	
  hate	
  missing	
  things,	
  but	
  aside	
  from	
  that…)	
  

62,4% ...
YOUR music news

•  UNIQUE FEATURE: Personalised
news feed, gathered from 300+
news sources
•  Check the most read stories...
All concert relevant to YOU

•  In collaboration with ticket
vendors, making us the first to
know, and minimising errors

•...
Album updates

•  New albums from the bands you follow
•  New albums from related artists
•  Direct integration to streami...
All the band info

All bands (500,000+) have their
own page, containing

• 
• 
• 
• 
• 
• 
• 
• 

Biography
Discography
Ne...
Direct communication to 
our users

•  Recommendations: Our experts
pick out the best upcoming or lesser
known artists or ...
B2C competitor comparison
We’ll take a unique position in the market

Songkick
Concert notifications

Concert recommendations

Scan of music library
...
One app, many uses – close user contact
Checking news
Newsletter
Looking up band info
Album notifications
Concert notificati...
Survey shows great demand for our service
Question: If put together in one app, what would be the most important to you?

...
B2B offerings
B2B widgets from our data validation and enrichment
Many venues, record companies and ticket vendors want to enrich concer...
Great potential as late-sales channel
Ticket vendors and concert promoters constantly face the challenge of hard-to-sell c...
Partners gain access to unique database

Through data sharing,
partners can get access to
detailed analyses of 

•  Fan di...
Market
Followmusic targets the frontrunners 
Music interest

% of
population

Limited music interest

Not targeted by
Followmusic...
We see a huge market potential
USD	
  BN	
  

Total concert market

25	
  
20	
  
15	
  
10	
  

5	
  
0	
  
2006	
  2007	...
Ready for European rollout

Focus: Europe.

Market: Annual ticket sales of 250-350 million,
showing steady growth. Average...
Business & Strategy
Business model
We’re focusing on three primary revenue sources.

B2B sales of news, band info
and concert information



P...
Operational plan for commercialisation

1st quarter
Development

B2B
•  White label komponenter w/
Bandinfo
•  News ticker...
A bit about tech
Combining data for user experience
Music news

Event data

Band info

Music streaming services

> 300 sources
> 1000 daily...
Sorting and validation makes data valuable

Music news

> 300 sources
> 1000 daily news items

Streaming services

Event d...
Followmusic – we’re almost there

Followmusic – now
• 
• 
• 
• 
• 
• 

Beta Desktop launch in May ’12
Data collected and a...
The team
Who’s behind Followmusic?

Le Gammeltoft
CEO

Radio host, head of record label and part of
the Danish music industry for a...
Contact: Martin Gammeltoft
mrg@followmusic.com / 29 66 00 18
Followmusic Presentation
Upcoming SlideShare
Loading in …5
×

Followmusic Presentation

575 views

Published on

Presentation of Follow Music

  • Be the first to comment

Followmusic Presentation

  1. 1. Content •  •  •  •  •  •  •  End user offering (B2C) B2C competitor comparisons B2B offerings Market Business & Strategy A bit about tech The team
  2. 2. End user offering (B2C)
  3. 3. Our vision Making  sure  you  never  miss  a  thing  regarding  your  favourite  ar4sts  
  4. 4. Why a service like Followmusic? (because  we  hate  missing  things,  but  aside  from  that…)   62,4% say that they often or sometimes miss concerts because they didn’t know about them 90,1% say that they would be very interested (55%) or interested (35%) in a personal news feed, filtering music news from the best sources 35% say that it’s completely random where and when they hear about new album releases of bands they like Based on survey with >300 respondents. Of these, 58% considered themselves ‘very intested in music’. Respondents not existing users of Followmusic, and represent all ages and demographics
  5. 5. YOUR music news •  UNIQUE FEATURE: Personalised news feed, gathered from 300+ news sources •  Check the most read stories, if you’re just interested in the big news •  Check the most read blog posts, for inspiration and the more personal touch
  6. 6. All concert relevant to YOU •  In collaboration with ticket vendors, making us the first to know, and minimising errors •  All concerts with the bands you follow •  All concerts with related artists •  All the concerts your friends are attending (through Facebook integration) •  Option: concerts for kids
  7. 7. Album updates •  New albums from the bands you follow •  New albums from related artists •  Direct integration to streaming services (play) and iTunes (buy). Amazon and 7digital to be added, when launched outside Denmark.
  8. 8. All the band info All bands (500,000+) have their own page, containing •  •  •  •  •  •  •  •  Biography Discography News Concerts Band members Tweets Youtube videos Instagram pictures In all modesty – the best place for a lookup when you’re on your way to the concert.
  9. 9. Direct communication to our users •  Recommendations: Our experts pick out the best upcoming or lesser known artists or albums and send out small posts as inspiration, targeted according to user tastes. •  Specials: We can communicate special offers directly to users, targeted by geography and musical taste (presales, late sales, prelistens etc)
  10. 10. B2C competitor comparison
  11. 11. We’ll take a unique position in the market Songkick Concert notifications Concert recommendations Scan of music library Direct integration to play music Music news Album notifications Expert recommendations Band information Social platform Bandsintown Gigbeat Followmusic ✔ ✔ ✔ ✔ ✖ ✔ ✔ ✔ ✔ ✖ ✖ ✔ ✖ ✖ ✔ ✔ ✖ ✔ ✔ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✔ ✖ ✔ ✖ ✔ ✔ ✔ ✖ ✔ ✔ All yellow elements can be launched within 6-8 months, on top of additional country launches
  12. 12. One app, many uses – close user contact Checking news Newsletter Looking up band info Album notifications Concert notifications Concert notifications Existing services suffer from being ’narrow’ Songkick and similar services struggle to keep users close, which is crucial to providing value. If the app is ’sleeping’ on the phone, chances are that the band list is not updated, and the user chooses a different channel for ticket purchases. By providing users with a news feed, recommendations, album notifications and special offers, the interaction becomes almost daily, improving the basis for commercialisation.
  13. 13. Survey shows great demand for our service Question: If put together in one app, what would be the most important to you?  55            35            7        3              53            39            5      3               Personalised  music  news  feed   Concert  noEficaEons    47           Album  noEficaEons    43            38           ArEst  recommendaEons   Album  recommendaEons    46            32           Concert  recommendaEons    8        2              32           Followmusic   core  service    12            4            46            13            9            51            14            3           Band  informaEon    21            52            21            6           Concerts  my  friends  are  aFending    20            53            23           Key  value-­‐adds    4            15           Concert  Eckets    10           Concerts  for  kids   0%   Very  interested    35            16            43            69            7            5           Nice  to  have   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   Interested   Not  interested   Don't  know   Based on survey with >300 respondents. Of these, 58% considered themselves ‘very interested in music’. Respondents not existing users of Followmusic, and represent all ages and demographics
  14. 14. B2B offerings
  15. 15. B2B widgets from our data validation and enrichment Many venues, record companies and ticket vendors want to enrich concert and band presentation, but data collection and presentation takes resources. From our connection to the ticket vendors, we can identify the concert and provide widgets to easily build out concert presentations. No work for partners. All value. All the relevant links to artist pages. Easy peasy All the news related to the artist. Validated. Filtered. And from the best sources around. Buy or listen to the music. Full album discography, linked to iTunes, Spotify, Rdio, Wimp and more
  16. 16. Great potential as late-sales channel Ticket vendors and concert promoters constantly face the challenge of hard-to-sell concerts. A lot of effort is put in to establishing promotion channels to do discounted late-sales, without aggravating those who bought at full price. Followmusic is a perfect channel for this, as user demographics and segmentation according to musical taste is in the foundation. Pre-­‐sale   Regular   sales   Late  sale   Sold  out!   This possibility can be purchased as one-off communications, or through partnering (subscription based).
  17. 17. Partners gain access to unique database Through data sharing, partners can get access to detailed analyses of •  Fan distribution •  Ticket purchasing behaviour •  Trending artists •  Feedback on special offers and late-day sales
  18. 18. Market
  19. 19. Followmusic targets the frontrunners Music interest % of population Limited music interest Not targeted by Followmusic Moderate music interest Not the primary target, but as the survey shows, most people have a generel interest in keeping up-todate, and the broad offering can be of great value to this group, as they want convenience – and inspiration Great music interest Primary target group. Want to know things first, follow a lot of artists, and HATE to miss things. Very active music consumers and potential to attract the great masses. Ambassadors.
  20. 20. We see a huge market potential USD  BN   Total concert market 25   20   15   10   5   0   2006  2007  2008  2009  2010  2011   The market is still growing Streaming services are pushing the market •  The European affiliate market alone is potentially more than €100m. •  Big uptake in subscriptions and continuous expansion of music supply •  The concert market has shown steady growth every year •  Focus is on content, but most services are still struggling with information and inspiration •  •  No concert service has truly taken the market Concert promoters and record companies are looking for new channels to communicate offers •  Potential B2B benefits from partnering with Followmusic Many possible ‘spin offs’ •  The information gathered, and our unique tagging algorithms make for easy expansions, e.g. ‘FollowFestivals’ •  Dialogue with Danish Live Organisation about “Followmusic Pro”, with business information available only to Pro members, making tour planning easier
  21. 21. Ready for European rollout Focus: Europe. Market: Annual ticket sales of 250-350 million, showing steady growth. Average affiliate fee of €0.6 per ticket. Deals: We’ve made data agreements with all major ticket vendors in the main European countries, so we’re ready for rollout… A US expansion will be considered continously, but demands leverage, as affiliate deals are not readily available.
  22. 22. Business & Strategy
  23. 23. Business model We’re focusing on three primary revenue sources. B2B sales of news, band info and concert information Partnering and marketing Our uniquely validated news feed and concert information can be marketed and sold as white label widgets to venues, promoters, record companies and ticket vendors. News trackers can be set up for festivals, record companies, corresponding to MyNewsDesk and other news trackers. Concert promoters and record companies can sign up as partners, thus gaining special benefits in recommendations and communication. Newsletters, concert notifications and website are all bases for advertising income. Kickback / affiliation income from ticket and music sales Transaction income from ticket vendors and music services. Ticket sales generally pay €0,5-1,1 per ticket, dependent on location and number of transactions. Data agreements have been made with all major European countries.
  24. 24. Operational plan for commercialisation 1st quarter Development B2B •  White label komponenter w/ Bandinfo •  News tickers to record companies, promoters etc End user •  APPS •  Album releases •  Concert recommendations •  Artist import from other services 2nd quarter 3rd quarter B2B •  Recommendation service •  Related concerts •  Development of PRO service with venue information etc End user •  Launch in Sweden •  Commenting and further sharing •  Recommendations (inbox) •  Facebook & Spotify apps B2B •  Full concert presentation widget •  Integration with additional services End user •  Launch in UK, Germany and Italy •  VIP memberships Sales Sales material developed and initial pipeline buildup. Proof of B2B concept Focus on B2B sales to venues, festivals, promoters, record companies and ticket vendors Partnering - promoters and record companies B2C focus Marketing, partnering, country expansions Launch of VIP memberships Team build-up Hiring of intern and student to set up sales and validation tasks. Focus on supporting intern in low-complexity sales and collecting team for recommendations. Hiring of additional ressources for marketing and sales.
  25. 25. A bit about tech
  26. 26. Combining data for user experience Music news Event data Band info Music streaming services > 300 sources > 1000 daily news items Collecting all relevant info from music services Direct API connection to ticket vendors Connecting inspiration to streaming or purchases
  27. 27. Sorting and validation makes data valuable Music news > 300 sources > 1000 daily news items Streaming services Event data Artists tagged and filtered First validation (auto) Second validation (auto) Third validation (manual) Language specific algorithms filter data All artists approved or marked for validation Artist-specific Manual validation of algorithms validating items not validated by from context rules Rules for Danish, English, German, Spanish, Swedish, and Norwegian > 6.000 artists marked for need for approval > 1.400 rules (and counting) Approx. 100 items daily B2B and B2C feeds and widgets
  28. 28. Followmusic – we’re almost there Followmusic – now •  •  •  •  •  •  Beta Desktop launch in May ’12 Data collected and algorithms developed 2.350 users More than 6.000 bands followed by users 30-150 concert notifications sent out daily More than 450.000 news items gathered Followmusic – soon •  Album notifications, weekly newsletter and concert recommendations added •  Mobile version, iOS and Android •  Other country launches
  29. 29. The team
  30. 30. Who’s behind Followmusic? Le Gammeltoft CEO Radio host, head of record label and part of the Danish music industry for a long time. Extensive experience in social media, brand activation and communication. Never a dull moment. Jesper Akselbo User Experience & Strategy Owner of Cadwalk Media Wide experience in online and offline graphical design. Huge network in graphical design and web development. Rico Tijsen CTO Independent developer. Previously of Hello Group, Zyb, Podio. Primary skills: Software architechture, PHP, MySQL, Java, HTML/CSS, JavaScript and Objective C. Computer Scientist from Utrecht. Martin Rune Gammeltoft Board member / Concept development Sales director Former vice president in TDC (Danish telco incumbent), responsible for concept development to B2B key accounts. Good network within the Danish music industry. M.Sc. in Economics.
  31. 31. Contact: Martin Gammeltoft mrg@followmusic.com / 29 66 00 18

×