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Campaign pitch presentation
- 1. Campaign Pitch Presentation PatrickGray Georgina Gow Caitlin Reardon Laura Wilson
- 2. Overview Target Market MalesAged Between 18-50 Brand Awareness Vs Brand Equity
- 3. Research • N=29 • Demographic=Males Between 18-49 • Findings: • What are peoples' perceptions of the A-League/ Football? • 96.55% said they have heard of the A-League; • 58.62% said they have never watched the A-League; • Only 17% said they follow football (soccer); • 75.86% said that the A-League is "not as good" as other international football (soccer) competitions. • How do people formulate their interest? • 82.76% said they started following their chosen sports league by the age 12. • 69.97% said they heard about their chosen sports league from 'Family'. • What's embedded in a 'Sports Experience'? • 31.03% said the 'atmosphere' makes their sports experience, while; • 24.14% said the 'social experience' makes their sports experience.
- 4. Problems • Problem 1=Player Focused, Not Fan • Problem 2= A-League Rejected by Australian Culture
- 5. Strategies • Strategy: Unity:Bring Teams and Fans together • Sell Football as more than a game promote a feeling
- 6. Improve social and atmospheric elements of thegame Friends attend game together ritually Have a family Encourage love of the game in their children Encourage children to join Grass Roots Children grow up Friends attend game together ritually Circle Of Football Support
- 7. Communication Tools • Afully integrated communication strategy using several communication mediums such as: • Television • Newspapers • Public Relations