1.
LiveSTRONG
Executive Report
Team Based Communication
May 11, 2011

2. Executive Summary
1.1 Study Summary
This report details the issues that Livestrong is having in achieving campus outreach at The
University of Texas at Austin, as well as at other college campuses around the country. In an
effort to make young adults more aware of cancer, Livestrong is also striving to make young
adults, more specifically college students, more informed about the services that Livestrong
offers. They want people to see past the brand of Livestrong. After much primary and secondary
research, we have come to several recommendations for outreach.
Refer to Section 2.0 Background for Study for further details about the basis for our work. And
refer to Section 4.0 Recommendations for details about specific recommendations for
Livestrong.
1.2 Key Findings
● Communication Campaigns: ​Communication campaigns are “international attempts to
inform, persuade, or motivate behavior change in relatively well­defined and large
audiences.”
● Susan G. Komen and Local Connections: Many successful non­profits partner with
local organizations to create awareness and foster local advertising. Susan G. Komen is
one prime example to be examined.
● University Youth Recruitment and How to Connect to Education: There has been a
significant growth in university “curricular trends in nonprofit management education”
and research.
● Social Media Among Young Adults: Due to the characteristics of the young adults
generation, Facebook, Twitter, and Youtube have a tremendous impact on the
information that they come across in daily life.
● Survey and Distribution: ​A survey was sent out via Facebook with 6 questions in order
to inquire how much the present student population at UT already knows about
Livestrong and the services that they offer.
For specific information on these finding, refer to Section 2.0 Background for Study and Key
Findings and Section 3.0 Survey and Distribution.
1.3 Recommendations
After much research and thought, we have come to several key recommendations for Livestrong.
They are as follows:
● Creating and Implementing ​“Ride for the Roses: Campus Style”
● Establishing ​local connections​ around Austin
● Establishing ​campus connections​ with student organizations
● Spreading awareness through ​social media
Although many of these recommendations will only be successful over a period of time, we truly
believe that they will help build awareness of cancer and Livestrong services among young
adults, more specifically college students.

3.
For more detailed information, see Section 4.0 Recommendations.
2.0 Background for Study and Key Findings
2.1 Basis for Study
Campus outreach, as well as outreach to the general young adult population, is crucial in making
an organization’s mission known to the public. College students are some of the front­runners to
activism, awareness, and fundraising in our society today. As expressed in our initial meeting,
Livestrong wishes to establish a better connection with UT. At the moment, the connections to
UT are listed as follows:
● Grassroots fundraising through sororities, fraternities, and some campus organizations
● College interns that spread awareness
In order to further awareness, Livestrong wishes to first establish a connection with UT through
micro­level events and then further expand to the macro­level by applying proposed strategies to
other college campuses around the United States. As of right now, the number of young adults
diagnosed with cancer each year is growing; however, survival rates are not increasing in
correlation with rates of diagnosis. Because of this, increased awareness is needed. Many young
adults do not have insurance and misdiagnosis is frequent. In order to combat these tragedies,
Livestrong wants to inform the young adult and student population of the specific services that
they offer. Livestrong offers the following services, as well as others:
● Patient navigation
● Free support online and via phone for people outside of Austin
● Non­medical advice
● On­site social workers
● Rides to treatments
● Emotional support
● In­house counseling for people in Austin
○ All counselors are bi­lingual (Spanish)
Presently, most people become aware of Livestrong through friends that have used or have heard
of the services that Livestrong has to offer. Livestrong wishes to overcomes this hurtle in order
to expand the awareness of the young adult population about the effects of cancer as well as
about what Livestrong can do to help. In addition, the majority of the population does not see
“past the brand” of Livestrong. When people think of Livestrong, words such as “Lance
Armstrong,” “yellow bracelet,” “yellow,” “Tour de France” come to mind. In order for the public
to truly see past the corporate face of Livestrong, Livestrong will need to take steps to
intentionally spread information about the organization to the correct demographic and age
group. In the process of coming up with strategies to implement, we have done primary as well
as secondary research. Several key findings have resulted in what we believe will help college
students see past the brand and become informed about what Livestrong does as a non­profit.
2.2 Communication Campaigns
In order to successfully outreach to college students in Austin and around the nation, an accurate
communications campaign needs to come into play. According to Dr. Erin Donovan­Kicken, a

4. Communications Studies professor at The University of Texas at Austin, communication
campaigns are “international attempts to inform, persuade, or motivate behavior change in
relatively well­defined and large audiences” (Donovan­Kicken, lecture, April 25, 2011). They
are generally for non­commercial benefit and the messages are communicated by means of
organized communications activities involving mass media. When using communication
campaign messages, a gain frame is more successful. A “gain frame” is when the audience is
presented with what they should do, not what they should not do. The message describes
behavior that gives the audience some sort of benefit, rather than conveying to them what they
will lose if they do not change their behavior (Donovan­Kicken, lecture, April 25, 2011). Going
along with this, arousing fear is not usually successful. If fear is brought into a communications
campaign, a solution or mechanism for coping with that fear also needs to be suggested. In
addition, it is extremely important that the communicator knows the audience in which the
message is targeted at. Messages need to be tailored to build on the audience’s needs, motives
and values (Donovan­Kicken, lecture, April 25, 2011). In this case, we conducted a survey of UT
college students in order to become more informed with the already existing needs, opinions,
awareness, etc of our targeted audience. See section 3.0 Survey and Distribution. In reference to
the audience, the message needs to be realistic, refined before published to the public, and
communicated through multiple media channels that are heavily used by the target audience. For
example, college students and young adults use Twitter, Facebook, and Youtube on a daily basis.
Lastly, communication campaigns need to communicate some form of self­efficacy, meaning
that the message needs to focus on the immediate, high­probability consequences of the new
behavior as well as show the audience that they can actually carry out the behavior
(Donovan­Kicken, lecture, April 25, 2011). If the message does not provide the audience any
specific ways that will help them change their behavior, they will be much less likely to do so.
When formulating our recommendations, as well as creating our video, we kept these concept in
mind.
2.3 Susan G. Komen and Local Connections
Susan G. Komen has over one hundred corporate sponsorships that support and raise money for
breast cancer research and awareness. The sponsors they have range from American Airlines to
the Mom and Pop local organizations.
Including:
● American Airlines
● New Balance
● Nordstrom
● Crayola
● Sarah Fisher Racing
● PNY
● Planet Smoothie
Each sponsor sets a goal of what they will donate that year and meets and often succeeds that
donation to Susan G. Komen (​www.komen.org​). Not only is Susan G. Komen affiliated with
sponsor’s worldwide, they also have scheduled events:
● Komen on the go
● Race for the Cure
● Marathon for the Cure

5. These occur in various locations throughout the year. Susan G. Komen is also in sponsorship
with Zeta Tau Alpha, a women’s fraternity. If Livestrong connects with local and large corporate
organizations, they will be able to make a connection with the local advertising for upcoming
events (Ride for the Roses: Campus style) and, at the same time, reap the benefits from a
national corporation’s donations and media campaigns. Livestrong should establish local
connections with organizations with in a Greek or non­Greek organization at the University as
well as with local and national sponsors.
2.4 University Youth Recruitment and How to Connect to Education
According to research done by renowned Professors of Public Affairs, Drs. Roseanne Mirabella
and Naomi Wish, of recent years there has been a significant growth for university “curricular
trends in nonprofit management education” and research. The recent 2009 National Census of
Nonprofit Management Programs provided the following statistics: 292 colleges and universities
with courses in nonprofit management. An additional 132 colleges offer at least one to three such
courses for undergraduate credit, with nearly seventy of these schools being in affiliation with
American Humanics (an alliance of colleges, universities and nonprofit orgs. preparing
undergrad students for careers with youth and human service agencies) (Mirabella, 1996­2009).
What does all this mean for nonprofit organizations? Well, with growing rates of environmental
and social awareness in recent years, more and more undergraduate and graduate programs are
being directed in preparing college students for careers in nonprofits. A vast majority of these
Major and Master’s programs are in Nonprofit Management, Fundraising, Strategic Planning,
and Human Resource and Financial Management and are also run in close research, education
curriculum, and recruitment affiliation with nonprofit organizations seeking to spread their
knowledge of their purpose, services, and (career/research) opportunities across campuses
throughout the US and abroad. This means that growing trends in education are now giving
nonprofit organizations, such as Livestrong, a great opportunity to not only in spread the news of
its services to the student populations (through grassroots, fundraisers, and speaker events) but
also to directly have an impact and influence on the education and professional preparation of
future nonprofit employees (Mirabella & Wish, 2001).
​Important Notes: (Specific information to keep in mind, Re­The University of Texas at Austin
and Its Partner Colleges and Universities):
● *The University of Texas at Austin has no Undergraduate Majors in Nonprofit
Management as of yet (can be created in the future); however it does offer
● Professional Certification through its Bridging Disciplines Program in “Social
Entrepreneurship & Non­profits”
● Masters/Ph.D. program in Nonprofit Management through the UT LBJ School of Public
Affairs.
● Career Fairs and Career Recruitment Services for each School/Department of the
University, as well as: the Leadership Institute (LEI) and TexasExes working with the
Office of the Dean of Students and the Office of the University President; the AT&T
Executive Center (for professional and academic presentations, competitions, speaker
conferences, etc.); the Student Organizations Center and the Student Activities Center;
the Student Services Building (which included the University Health Center), and
numerous student clubs and Greek organizations seeking professional networking and

6. development opportunities.
(Retrieved from: Seton Hall University’s academic page listing national programs & schools
servicing “Nonprofit Management Education” for
Undergraduates: ​http://academic.shu.edu/npo/list/php?sort=state&type=ug
Graduates: ​http://academic.shu.edu/npo/list/php?sort=stete&type=gr​)
2.6 Social Media Among Young Adults
As social medias have developed over the past couple of decades, the young adult and adolescent
generation has taken them on as principle forms of communication. According to M.L. Halse and
B.J. Mallinson at Rhodes University, generational theory “postulates that the state of the world at
a particular time in history leads to certain commonalities in the global environment and in the
experiences people have in this context, particularly in early life and adolescence, which affect
their attitudes, expectations, and values as adults” (Halse & Mallinson, 2009) In our present
society, social medias such as Facebook, Twitter, and Youtbue have become such “factors” that
“affect their attitudes, expectations and values.” The young adult, or “Y,” generation is
“characterized by high levels of technical literacy, is fascinated by new technologies, and is
accustomed to rapid gratification, expecting up­to­date and accurate information on demand,
wherever they are and whatever they’re doing” (Halse & Mallinson, 2009). In reference to
Facebook, it has grown so quickly and across such a large geographical spectrum, that it has
become one of the top medias in our society today. In reference to Twitter (Hodgson, 2010),
there are several things to consider when tweeting:
● Post important tweets 4 times a day; 8­12 hours apart
● You can only reach 10%­24% of your followers with a single tweet
Furthermore, when examining Youtube, as of 2008, over 100 million videos were watched each
day (Ching, Dale & Lui, 2008). Lastly, Google currently owns Youtube. This means that
whenever one searches something on Google, Youtube videos appear as results.
3.0 Survey and Distribution
3.1 Survey Composition and Distribution
In order to better understand the student population at UT, we chose to create a survey titled
“Livestrong: Empowering People” on ​www.surveymonkey.com​. As a group ,we selected six
questions, which we sent out in a survey to 1000+ friends via Facebook. Our purpose was to find
out what people already knew concerning Livestrong and whether they were willing to learn
more about Livestrong’s services. Our target audience was men and women ages 18­25. Of the
1000+ invited to take the survey, 259 responded with answers. Of the 259 responses, however,
SurveyMonkey only allowed us to view the first 100. Results from 100 responses are shown in
the following table.
3.2 Survey Results and Explanation
As predicted, nearly every participant has heard of Livestrong. However, only 11.1% know it can
accommodate persons of multiple ethnicities and languages, a very small percentage that we
hope to aid in increasing. Livestrong also provides cancer consultation. This is a very novel
service that, based on our results, is not well known. These low percentages illustrate the need

7. for more awareness campaigns regarding what the non­profit organization specifically does and
offers. Moreover, most participants are unaware that survival rates for the young adult
population are not increasing. An effective awareness campaign will quickly spread these facts
about Livestrong. People are willing to listen, and Livestrong needs to capitalize on this. See
Appendix 5.1 for full results.
4.0 Recommendations
After much research, we have formulated several recommendations for Livestrong. Although
these strategies will help with some immediate campus outreach and awareness, much of it will
occur overtime. As more events and connections are created with college students and young
adults, people will eventually start seeing past the brand and start seeing what Livestrong
actually does for society.
4.1 Ride for the Roses: Campus Style
Currently, Livestrong has a Bike Race called “Ride for the Roses” in order to raise awareness
and money for the non­profit. Unfortunately, though, “Ride for the Roses” is not extremely
accessible to young adults and more specifically college students. Many of the events are
invitation only. “Ride for the Roses” weekend is great for honoring people who are already
affiliated with Livestrong, but we believe that a bike ride more open to the public is needed.
Therefore, we recommend that a “Ride for the Roses: Campus Style” is created for college­aged
students. “Ride for the Roses: Campus Style” will have a similar feel to “The Longhorn Run”
and “Race for the Cure.” When implementing this strategy, though, there needs to be valiant
effort to make sure the audience sees past the Livestrong Brand. In order to do this, an avid
communication campaign that informs college students about what Livestrong has to offer will
need to be implemented. In order to effectively inform the public of what Livestrong has to offer,
several things will need to supplement the “Ride for the Roses: Campus Style.” For the
communications campaign we plan to:
● Have an informational speaker on campus
● Establish local connections with organizations and other corporate sponsors
● Advertise via facebook, twitter, and youtube
● Give each participant a t­shirt and “bag” with information regarding Livestrong in
exchange for an entry fee
Public speakers on college campuses can be very successful when advertised in the right
way. In order to publicize the speaker, Livestrong will need to tweet about the event, write about
it on facebook, make a facebook event, and introduce a video via youtube that previews the
speaker. Once these media strategies are implemented, word of mouth will take care of the rest.
In this case, the speaker’s message needs to be mostly informational about what Livestrong
actually does. The speaker can talk about the services that Livestrong offers, the counseling
center that is on site, the bi­lingual counselors that are provided, and any testimonies of people
that have been helped by Livestrong.
In order to make the bike ride participants see past the brand, several steps need to be
taken. Every year, Susan G. Komen puts on “Race for the Cure” in locations around the nation.
Due to its accessibility, thousands of participants, ages ranging from teenager to senior citizen,

8. sign up for the event every year. When signing up, participants pay a small set among of money
and in exchange participate in the race, as well as, receive a t­shirt and bag of information about
Susan G. Komen and how breast cancer is affecting women today. So, we have come to the
conclusion that “Ride for the Roses: Campus Style” needs to take on a similar feel. In order to
make it accessible to as many college students as possible, the fee to enter should be small. We
recommend around a $30 fee. After paying this money, the person can ride in the race, as well as
receive a t­shirt and bag of information. See Appendix 5.2 for the template and information
regarding the t­shirt. In addition to the shirt, we recommend a bag that supplies the participant
with information regarding the services that Livestrong offers as well as how cancer is affecting
young adults today. When putting this bag together, the information will intend to “empower the
people; not to scare them.”
4.2 Establishing a Connection
Establishing a connection with local organizations in The University of Texas’ surrounding
community will help Livestrong meet the young adult population, as well as tell others about
what they do for the community. For example, our research found that Susan G. Komen has
over one hundred national sponsors and is in alliance with the Greek community by being Zeta
Tau Alpha’s philanthropy (www.komen.org). The month of October is breast cancer awareness
month across the country. Throughout the month, Zeta is partnered with Susan G. Komen to
sponsor the Survivor Program at Race for the Cure (www.ZetaTauAlpha.org). Establishing a
connection with a Greek, or non­Greek, organization on campus will be beneficial to Livestrong.
Making local connections could be the stepping­stone for Livestrong that enables them to have
corporate sponsors that are directly affiliated with college students. We recommend getting
paired with local Austin organizations, such as:
● Tyler’s
● Academy
● Dick’s Sporting Goods
Affiliating with these local businesses will help generate advertising on a much larger scale
versus only using word of mouth and social media.
Furthermore, the substantial support Livestrong offers to those affected by cancer is not
being maximized because Livestrong lacks a strong connection with campus organizations, as
well as, organizations that have high young adult involvement. According to our research,
Livestrong is no doubt a familiar organization to the majority of college students, but very few
students actually know what Livestrong does on a daily basis. In order to make an impact at The
University of Texas at Austin, Livestrong needs to implement the following strategies:
● Communicate with The Daily Texan to get Livestrong’s name and mission out to
students
● Suggest partnerships with sororities and other campus organizations that will allow them
to use Livestrong in their philanthropies
● Connect with registered student organizations, namely service organizations, to spread
Livestrong’s purpose and functions
● Connect with local businesses
By getting in contact with campus organizations, Livestrong will be able to spread awareness of
its mission, upcoming events (such as the “Ride for the Roses: Campus Style”), cancer resources,

9. and more. Once Livestrong achieves communication on this micro level, they will have greater
success in locating national organizations that will aide Livestrong in expanding to other college
campuses and young adult populations across the country.
4.3 Connecting to Campus Organizations
In addition to establishing local connections in the Austin community, as well as the area
surrounding campus, we recommend that Livestrong strives to make direct campus connections
as well.
● In order to start working with University Career Fairs and Career Services, register your
organization online. (Please use the following link to register):
https://accessut.utexas.edu/register_company.cfm
● To spread news of Livestrong’s Mission and Services, as well as information about
opportunities to work with the volunteer, philanthropy, and campus­wide events there is
no better way than using a quick and simple search engine to find the specific student
organizations that Livestrong might be interested in working with, and using this
conveniently organized database in order to find and use the contact information of the
Advisor, PR and VP Officers of these organizations (contacting these individuals via
email or phone brings the greatest results). The following search link is also easily
accessible from the Student Activities and Leadership Development front page:
http://deanofstudents.utexas.edu/sald/studentorgs/vieworgs.php
● To get in touch with faculty and university offices in order to work with them in research
and academic projects, contact the Bridging Disciplines and Faculty Research
representatives. They are looking for organizations such as Livestrong to connect the
students to. See the following links:
○ Bridging Disciplines (Social Entrepreneurship and Non­profits Faculty Panel,
2009­2011): ​http://www.utexas.edu/ugs/bdp/faculty/participation/panels/sen
○ Eureka~Academic Research: ​http://www.utexas.edu/research/eureka/
4.4 Social Media
Since Livestrong wants to make a connection with the young adult population, we recommend
they advertise the race through means of social media. Almost all of the young adult population,
and increasingly more middle and upper age population, have become Facebook, Twitter, and
Youtube members. See Section 2.6 for key findings. We recommend establishing and revamping
these social media tools. We have several recommendations for the Livestrong Facebook page:
● Have more use of the wall posts (posts from the public are great, but there should be a
better balance between Livestrong statuses and posts from the public).
● Getting a Livestrong employees/ intern to be in charge of adding new picture, updating
statuses/ quotes to the page
● Use Livestrong page for upcoming events, such as bike race
Although we do believe it is important to keep the “personal” aspect of the page, we also believe
that there is a way to balance that. Facebook is complex enough to accommodate both posts from
people affected by cancer as well as information and promotion from Livestrong itself. In the
weeks leading up to the bike race, Livestrong needs have someone updating their Twitter with
how to get involved, sign­up or volunteer for the race. Twitter is one of the newest social media

10. outlets that a growing number of people have become fans and followers of. Having person on
staff or an intern updating the twitter status with statistics, facts and events that Livestrong is
participating in or hosting will aid others in seeing past Livestrong as just a “brand;” ideally, they
will see everything that they actually do for the community. As mentioned above, we
recommended doing a bike race on campus with a guest speaker coming to talk to the
participants about what Livestrong is and what they offer. We also recommend streaming a
video of the campus speaker on Youtube so people not in attendance are able to view the video
online in order help increase even more awareness of what Livestrong does. Other
universities/adult population will also have the ability to view the video and become interested in
learning more of what the bike race is and how to get involved. We also recommend putting the
video as a status on the Livestrong Facebook page, and tweeting it on Twitter in the days leading
up to the race. In addition to the video of the speaker, we have created and produced a video to
promote awareness of Livestrong. See presentation for video. In making the video, we strove to
produce an emotional aspect, but also an informational aspect that conveys exactly what services
Livestrong offers. When making the video, we surveyed an additional group of approximately 30
and asked them two questions:
● What word or phrase comes to mind when you hear the word “cancer?”
● What word or phrase comes to mind when you hear the word “Livestrong?”
Their answers, as well as several of our answers, are used in making the video. In order to
effectively use this piece of media, we recommend streaming it over Facebook, Twitter, Youtube
and the Livestrong website.
5.0 Appendix
5.1 Survey Results
Question % Yes % No
1. Have you ever heard of Livestrong? 99% 1%
2. Have you or anyone you know directly used
Livestrong Services?
21% 79%
3.Before this survey, were you aware that
LiveSTRONG offers on­sight counseling for
cancer patients and anyone else affected by the
disease?
15% 85%
4. Before this survey, were you aware that
LiveSTRONG strives to accommodate multiple
nationalities and ethnicities by way of bilingual
services?
11.1% 88.9%
5. Before this survey, were you aware that
cancer survival rates for young adults (ages
18­40) are not currently increasing?
12% 88%

11.
6. Are you interested in learning more about
LiveSTRONG and their services?
70% 30%
5.2 T­Shirt for “Ride for the Roses: Campus Style”
In the effort to spread awareness about Livestrong, as well as make people see “past the brand”
reputation, we have designed a t­shirt for participants to wear in “Ride for the Roses: Campus
Style.” We have designed a template detailing several key things we believe are necessary for
gaining awareness about Livestrong's mission and services. On the front of the shirt, a logo reads
“Livestrong: beyond the brand.” We believe that this phrase explains in simplest terms what
Livestrong wishes to communicate to those who see or wear the shirt. We believe that the front
should be simple in order to capture attention. On the back, we want the center of attention to be
a portion of Livestrong's mission statement, reading: “Unity is strength. Knowledge is power.
Attitude is everything. This is Livestrong.” Surrounding the quote, we chose to include several of
the main services Livestrong offers, a recycling logo because Livestrong is dedicated to being
“green”, Livestrong's website and phone number for one­on­one support, and a quote that sums
up Livestrong's mission. Therefore, because Livestrong's limited resources make it discoverable
mainly through word of mouth, we believe that designing a t­shirt will help increase awareness
about Livestrong beyond the brand and image that the majority of the world knows. The t­shirt is
just one more way to put information out there for the public to take a hold of.

12.
6.0 References
Beck, C. (Photographer). (2011). The Marketing of the Livestrong Bracelet. Retrieved from
http://personalrecordinpr.wordpress.com/
Corporate partners. (2011). Retrieved from ​http://ww5.komen.org/CorporatePartners.aspx
Donovan­Kicken, E. (2011, spring semester). Theories of Persuasion, Communication Studies
332K, Class Lecture. University of Texas at Austin
Halse, M. L., Mallinson, B. J. (2009). Investigating Popular Internet Applications as Supporting
E­Learning Technologies for Teaching and Learning with Generation Y. ​International Journal of
Education and Development using ICT​. Vol. 5 (5).
HireTexas:AccessUT­Employers,Please Register​. (n.d.). Retrieved May 6, 2011, from University
of Texas at Austin ­ HireTexas:AccessUT website:
https://accessut.utexas.edu/register_company.cfm
Hodgson, B. (2010). Best Time of Day to Tweet. ​Predictive Marketing: Optimize Your ROI With

13. Analytics​. Retrieved from ​http://predictive­marketing.com/index .php
/the­best­time­of­day­to­tweet/
Luckert, Kate. Nonprofit Organizations (Definition and Examples). ​Learning to Give​.
Retrieved from ​http://learningtogive.org/papers/paper41.html
Mirabella, R. M. (1996­2009). Nonprofit Management Education~Current Offerings in
University­Based Programs (Introduction). ​Seton Hall University: Academics​, Retrieved from
http://academic.shu.edu/npo/
Mirabella, R. M., & Wish, N. B. (2001, November 28). Education Impact of Graduate Nonprofit
Degree Programs . ​Research Reports​, 329­340. Retrieved from
http://media.wiley.com/product_data/excerpt/84/07879150/0787915084.pdf
Nonprofit Management Education~Search Results (Graduate)​. (2011, April 19). Retrieved May
6, 2011, from Seton Hall University: Academics website:
http://academic.shu.edu/npo/list.php?sort=state&type=gr
Nonprofit Management Education~Search Results (Undergraduate)​. (2011, April 19). Retrieved
May 6, 2011, from Seton Hall University: Academics website:
http://academic.shu.edu/npo/list.php?sort=state&type=ug
Office of the Dean of Students (SALD): Registered Student Organization Database​. (2011, April
22). Retrieved May 6, 2011, from University of Texas at Austin website:
http://deanofstudents.utexas.edu/sald/studentorgs/vieworgs.php
Social Entrepreneurship and Non­profits Faculty Panel​. (2009­2011). Retrieved May 6, 2011,
from University of Texas at Austin­School of Undergraduate Studies website:
http://www.utexas.edu/ugs/bdp/faculty/participation/panels/sen
Unknown. (2011). Top­Rated Charities ­ American Institute of Philanthropy. ​American Institute
of Philanthropy ­ Charity Watchdog Helping Donors Make Informed Giving Decisions​.
Retrieved from ​http://www.charitywatch.org/toprated.html
Unknown. Breast Cancer Awareness Partnerships. (2009). Retrieved from ​http://www.
zetataualpha.org/cms400min/Template4SF.aspx?id=1541&tlmid=23
Unknown. (2011). University Health Services. Retrieved from ​http://healthyhorns.utexas.edu
Unknown. (2011). Who We Are. ​Livestrong​. Retrieved from ​http://www.livestrong.org
/Who­We­Are
Unknown. (2011). Office of the Dean of Students. ​Student Organizations. ​Retrieved from
http://deanofstudents.utexas.edu

14. Unknown. The Daily Texan. ​Contacts​. Retrieved from ​http://www.dailytexanonline.com
UT: Eureka!​ (2011). Retrieved May 6, 2011, from University of Texas at Austin website:
http://www.utexas.edu/research/eureka/
Xu, C., Dale, C., Liu, J. (2008). Statistics and Social Network of YouTube Videos. ​The
University of Texas at Austin​.