Introducing Barion payments, from desktop through mobile to experimental payments

1. The smartest way to pay.

2. Disrupting the payment industry.

3. Barion is regularly featured in leading media outlets. In their recent article Forbes magazine dubbed us „one of
the biggest fintech stories of Hungary’s fintech scene”.
3

4. 1500+ merchants use Barion payment in Hungary, including some of the most prominent award winning
e-commerce players and almost all sharing economy start-ups.
4

5. With our unique business model, we onboarded 1368 online merchants in 12 months, generating 300 k users
up to date with virtually zero marketing budget. Monthly processing volume reached € 2 million in Q4 2016.
5

6. This business model works. Our database of users and Barion wallets is growing exponentially.
6

7. PAYMENTS

8. Barion Smart Gateway payment can be used with well know payment card brands and can also be used in
prepaid mode, using top-up with cash or wire transfer.
8

9. Any card holder can use Barion payment without registration. Registered Barion users enjoy better user
experience, enhanced security and may have prepaid accounts.
9

10. The payment gateway offers online payment on desktop and mobile devices. Unlike most PSPs, it provides an
exceptional user experience and compatibility.
HXNDesign by Tamás Bíró 10

11. Barion wallet owners may have prepaid accounts and multiple cards on file, stored securely on the Barion
servers. Owing a Barion wallet is just an option, any cardholder can pay with guest payment.
11

12. The Barion payment GUI can be co-branded for premium brands, such as E.ON. The screenshot is just an
example, custom CSS can be added to each merchant.

13. The Barion payment GUI is responsive, optimized for mobile devices.

14. Another example for rebranding.
14

15. Payment with the Barion mobile app is super easy, approved by password, PIN, fingerprint or just a simple click
at the users option.
15

16. Barion wallet provides free P2P payments and low cost traditional bank transfers.
16

17. We can deliver token or recurring payment to online merchants without the need for PCI DSS certification on
the merchant side. The customer must make one successful payment to approve recurring payments.
17

18. The most well known applications of token payment are one click payment used by Amazon, or automatic
monthly billing by Netflix. Telenor MyTV uses Barion for automatic billing.
18

19. SHARING ECONOMY EXTRAS
19

20. Barion provides unique C2C payments with multiple sellers, agents and escrow services. These can be
combined with desktop, mobile or token payments. Ideal for sharing economy payments.
20

21. Escrow service increases trust by enabling sharing economy providers to make C2C payments in advance,
making sure the Seller and Contributor will receive payments only after it is verified by the Facilitator.
21

22. The following examples show how Uber and a marketplace with multiple sellers could work with Barion. In
Uber's case, the Seller would be the Driver. The marketplace also employs Contributors to aid the sales.
22

23. ADVANTAGES

24. Although price is a key decision factor in itself, Barion has many other killer features that merchants also love.
Easy onboarding, simple integration, better cash flow, comfortable payment and the possibility of increased
sales are also great selling points.
24

25. By offering four disruptive price packages with four different set of requirements, we motivate merchants to
choose the Smart package. There is volume discount within each package. Large accounts use Mastermind.
25

26. Barion works with multiple acquirers for best price and 99.99% monthly SLA. We increase uptime and save at
the same time. Available from march 2017.
26

27. Barion is international from ground up. Payment UI is available in English, German, French, Spanish, Slovenian,
Slovakian and Hungarian and is easy to localize even to RTL languages.
27

28. The payment GUI is available in German.
28

29. Integration of Barion with the REST API takes a few hours. Documentation is available online. There is an API
for every feature of Barion, including querying transaction history and bank transfers.
29

30. Barion holds an Electronic Money Issuer license. Our EMI license is valid in the entire EU and European
economic area through passporting, so we can launch Barion in Europe without regulatory friction.
o Electronic Money Issuer* license issued by the Central
Bank of Hungary. License id: H-EN-I-1064/2013, Issuer
id: 25353192.
o Passporting to EU and the European economic area
o Capital requirements are met
o Issuing of electronic money to electronic money
accounts, may provide other services, such as
marketing
o Multiple currencies supported
o COBIT IT security
o PCI DSS certification
o Daily report to supervising authority
o Regular audits
o Barion™ is a European registered Trade Mark
*E-Money Directive 2009/110/EC http://ec.europa.eu/internal_market/payments/emoney/index_en.htm 30

31. DATA AND ADS

32. Cart content is displayed in the payment user interface, which increases conversion and enhances the payment
experience.
32

33. We know hard facts about purchasing habits. Our competition relies on pattern matching and guessing based
on other activities, such as tracking browser activity, analyzing likes, search phrases or point of sale id.
33

34. The Barion mobile wallet can be a channel for ads.
34

35. We can deliver promotions with geolocation and precise location with iBeacons. the same iBeacons used for
payment can be used for targeting.
35

36. When the user’s phone is near an iBeacon, we can deliver promotions to her phone or any other nearby
device, such as an interactive screen or digital billboard.
36

37. IT & SECURITY
37

38. Barion is operated in a powerful, robust, highly secure, easily scalable high availability Windows private cloud,
under strict supervision from MNB.
38

39. Sandbox server for developers 7/24 with unlimited test card. Community and professional support available.
39

40. We support a community of 250+ developers all capable of delivering Barion payment based solutions. Some
of them are so active, they create open source libraries and plugins for popular e-commerce suites.
40

41. Development and operation processes are well documented based on well known mandatory standards and
are monitored by the authorities.
41

42. We are compliant with Payment Card Industry Data Security Standard set by major card companies and thus
allowed to handle and store bank card data. As demanded by regulations, we do not store CVC codes.
42

43. Ethical hackers could not hack the Barion network. Credit card data is encrypted in such a way, that even
Barion staff can not access them.
43

44. The well known Norton Symantec Extended Validation certificates on our secure servers are rated A+ by
Qualys SSL LABS.
44

45. We care about the details, too. We do not have Wi-Fi on our network, and even wireless keyboards are
audited for intrusion prevention. Our facilities use biometric identification.
45

46. EXPERIMENTAL PAYMENTS
46

47. Our experimental proximity payment works on virtually all mobile devices, because it uses Bluetooth Low
Energy (BLE) instead of NFC. All merchants need is a software upgrade to their cash machines and a small USB
dongle.
47

48. Barion also works with biometric identification, such as palm vein reader devices. We have a working pilot for
secure palm vein reader. We have investigated privacy issues and the payment can work legally.
48

49. WWW.BARION.COM
Tamás BÍRÓ
co-founder, CMO
+36 20 932 2023
tamas.biro@barion.com
Sándor KISS
co-founder, CEO
+36 20 340 8303
sandor.kiss@barion.com
Barion Payment Inc.
H-1117, Budapest, Infopark st. 1.
+36 1 464 7070
hello@barion.com
This presentation contains Barion confidential information and is supplied on the understanding that it is solely for the use of the intended recipient.