The Sizmek Capabilities and Technical Integrations (Sizmek is the 3rd party measurement platform by Amazon)

1. Sizmek Tech Solutions
One STOP for all digital measurement solutions

2. Escape Velocity is Sizmek by Amazon’s preferred
reseller and services partner. Escape has now partnered
with Adverity and Quartile to bring efficiencies to our
customers' media spends across the internet and
Ecommerce marketplaces. We leverage solutions from
these partners to deliver better outcomes for our
customers.
Who we are ?
Escape Velocity is a digital media technology services
company. Our team has been providing technology
services to agencies and advertisers for over 12 years in
markets across India, the Middle East, APAC, Europe and
North America.
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3. End-to-End Ad Measurement
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4. Ad Stack
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Measurement
Ad Tracking
In–stream Tracking
Ad Serving
Verification & Viewability
(V&V)
Brand Safety
Ad Fraud
Viewability
Personalization
Dynamic Creative
Optimization (DCO)
Smart Solutions
Search Connect
Attribution
Creative

5. The backbone of your digital
marketing – Sizmek Ad Suite (SAS)
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Create
Easily create engaging ads for any
screen and speed up campaign
management processes with
workflow automation
Customize
Increase relevance and
effectiveness of campaigns with
dynamic creative optimization to build
and target ads at scale
Measure
Evaluate campaign performance and
attribution with MRC-accredited
measurement and cross-channel analytics

6. Importance of Sizmek Dynamic Creative
Be relevant in the moment:
Sizmek Dynamic Creative provides fresh, timely, and relevant ads for display campaigns of any size.
Personalize across all channels:
Take advantage of Dynamic Creative that works across desktop, mobile, and video – and the economies of scale that this
omnichannel solution offers.
Balance automation and control:
Exercise fine control over dynamic element combinations and targeting rules and automate elements, such as with data from
external sources or logic-based rule sets.
Integrate data dynamically:
Integrate and leverage your own data from any source, whether that be your DMP, your product inventory API, a simple CSV file, or
another source.
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7. Importance of Sizmek Dynamic Creative
Go mobile:
Take advantage of mobile opportunities with precise geolocation and mobile-specific creative.
Gain actionable insights:
Use Sizmek’s powerful data and insights to understand fully your creative performance and your audiences.
Optimize automatically:
Use Sizmek’s creative optimization engine to determine the creative that’s right on target, every time.
Design with flexibility:
Create flexible template or build your own using our custom authoring tool. Sizmek lets you serve customized advertising with the
look and feel of your choosing—all with the click of a button.
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Text
• Call to action
• Product offer
• Product name & price
• Creative copy
Images
• Product image
• Background image
• Logo
• HTML
Brand logo,
Dealership logo
Background
Customized click and tracking urls, external data,
fonts, layout and animation
Call to
action
Year, model,
make
Headline,
price / offer,
legal
Model
Make
Features
Color
Trim
Layout
• Typography
• Styling
• Behavior
• Variables
Video
Dynamic Elements

9. Inputs for Dynamic Creative
Optimization (DCO)
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Now that I bought
this impression, which
creative should I show in the
ad space I bought?
Signals used for bidding decision
Ad Served
& Measured
Ad Call Should I buy
this impression?
Media Targeting Creative Targeting
Signals used for creative decision

10. Flexible layouts
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Building dynamic elements into your campaign lets you isolate and test a
succession of creative versions over time, learning as you go and
improving performance by increments.
Test and discover how creative elements and messaging resonate within
each audience and season.
Granular creative element-level reporting makes it easy to measure
performance and build creative best practices.
KNOW MORE
KNOW MORE

11. Message + Call to Action
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Auto-optimize rotation based on KPI performance within each audience (clicks, interactions, conversions, specific conversions)
KNOW MORE KNOW MORE

12. Geo Targeting
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Hyderabad
Delhi
Geotargeting

13. x
Keywords
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Volkswagen Vento Matt
Volkswagen Virtus
Volkswagen Taigun
KNOW MORE KNOW MORE KNOW MORE

14. Language Targeting
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English
Hindi
Language
targeting
KNOW MORE
ज्यादा जानें
The Legend
is Back
Polo GT
द लेजेंड
इस बैग
Polo GT

15. Time-based Targeting
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Limited time
Festivals
Time based
targeting
KNOW MORE
KNOW MORE

16. Re-targeting (User Journey)
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Awareness Interest Decision
KNOW MORE
Acquisition
KNOW MORE
KNOW MORE KNOW MORE
KNOW MORE

17. Dynamic Elements
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Call to action
Headline copy
Image
KNOW MORE KNOW MORE

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Example DCO ads

19. Examples of DCO Ads
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Name Vertical Description Demo
Intel Electronics
Versions of model, product variants,
copy, price
Demo Link
Brigade Exotica Real Estate
Versions of model, product variants,
copy, price
Demo Link
JLR Auto
Versions of model, product variants,
copy, price
Demo Link
Malabar CPG
Gold rate fetched from the brand API
based on user's geo
Demo Link
VAST DCO demo Demo Link
VPAID DCO demo#1 Demo Link
VPAID DCO demo#2 Demo Link
APV Amazon Funnies Entertainment
Time targeted versions with
countdown timer
Demo Link

20. Rich Media Creatives
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21. Process Flow
✔ Brief
✔ Conceptualize (2 ideas) – 1 days
✔ Demo links of feasible formats – 1 day post approval or feedback
✔ Mock – Post final approval on concept or shortlisted format – 1 day
✔ Min 2 to 3 working day for the first banner build
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22. Innovations Showcase
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Some selected creative innovations we developed and executed for various brands and markets.
Hotstar Bhuj
Entertainment
Webpage bomb burst effect
Hotstar Rudra
Entertainment
Gamification format
Black Widow
Entertainment
Gamification format

23. Innovations Showcase – continued…
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Some selected creative innovations we developed and executed for various brands and markets.
APV - Jumanji
Entertainment
Full page takeover
Zee5 Bombers
Entertainment
Takeover with webpage break effect
APV Mashup
Entertainment
Mobile 3D cube format

24. Innovations Showcase – continued…
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Aditya Birla Group
Finance/Banking
3D flip reveal takeover
Some selected creative innovations we developed and executed for various brands and markets.
Tata Motors
Automobile
VR format
Honda 2 Wheelers
Automobile
Full page takeover

25. Innovations Showcase – continued…
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AMFI
Finance
Minisite format
Some selected creative innovations we developed and executed for various brands and markets.
Kia Seltos
Automobile
Minisite format

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Re-Targeting & DCO

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Trigger Sales/Counter
Conversion
Trigger Retargeting
Trigger 3rd Party
User lands on an
advertiser's website
where VersaTag
code is implemented
VersaTag collects data and sends to Sizmek server
Based on user-defined logic, VersaTag
fires respective mapping rule.
Versa Tag Implementation

28. DSPs’ Audience Segments
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Sizmek Audience Segments
DSPs <> Sizmek Connect -
● Display
● OTT
● Video
DMPs -
● Lotame
● Oracle BlueKai DMP
● LiveRamp
● The Trade Desk
● Neustar IDMP
● Adobe Audience Manager
● Nielsen DMP
● OnAudience.com
● Salesforce Audience Studio
● Permutive
● ADEX DMP etc.,
API Integrations for Reporting

29. ADSPs’ Audience Segments
+
Sizmek Audience Segments
ADSP <> Sizmek Connect -
DMPs -
● Lotame
● Oracle BlueKai DMP
● LiveRamp
● The Trade Desk
● Neustar IDMP
● Adobe Audience Manager
● Nielsen DMP
● OnAudience.com
● Salesforce Audience Studio
● Permutive
● ADEX DMP etc.,
API Integrations for Reporting

30. DSPs’ Audience Segments
+
Sizmek Audience Segments
Sizmek Connections -
● Display
● OTT
● Video
DMPs -
● Lotame
● Oracle BlueKai DMP
● LiveRamp
● The Trade Desk
● Neustar IDMP
● Adobe Audience Manager
● Nielsen DMP
● OnAudience.com
● Salesforce Audience Studio
● Permutive
● ADEX DMP etc.,
API Integrations for Reporting
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31. Sample Report:
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Target Audience
Name
Site Name Placement Name Ad Name Version Name/Classiffication
Served
Impressions
Clicks Total Conversions
Geo Targeting (Pune
(city))
Test Site Test_300x250_DCO_Tag 300x250_DCO Maharashtra_Pune 213637 266 110
Geo Targeting
(Mangalore (city))
Test Site Test_300x250_DCO_Tag 300x250_DCO Maharashtra_Pune 22354 31 12
Geo Targeting (Nashik
(city))
Test Site Test_300x250_DCO_Tag 300x250_DCO Maharashtra_Nasik 3837 3 1
Geo Targeting (Delhi
(city))
Test Site Test_300x250_DCO_Tag 300x250_DCO Delhi NCR_Delhi 907 1 1
Geo Targeting (Kannur
(city))
Test Site Test_300x250_DCO_Tag 300x250_DCO Kerala_Kannur 1850 2 1
Geo Targeting
(Bangalore (city))
Test Site Test_300x250_DCO_Tag 300x250_DCO Karnataka_Bengaluru 360730 430 210
Geo Targeting
(Alappuzha (city))
Test Site Test_300x250_DCO_Tag 300x250_DCO Kerala_Alappuzha 2279 5 1
Geo Targeting (Calcutta
(city))
Test Site Test_300x250_DCO_Tag 300x250_DCO West Bengal_Kolkata 216791 283 90
Geo Targeting (Kolhapur
(city))
Test Site Test_300x250_DCO_Tag 300x250_DCO Maharashtra_Kolhapur 4242 8 2

32. Attribution
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Tools that simplify event data COLLECTION across all your paid, earned and owned digital media
Pre-defined attribution MODELS i.e., Bathtub, Last click, linear & time decay. Basis the KPI of campaign,
advertisers can pick up any model and see the performance of media
Sizmek supports multiple custom attribution models as well as self-service path-to-conversion reports, with up to the
30 past events in a user’s path.
A rich set ANALYTICAL CAPABILITIES for advertisers to access path-to-conversion reports for deeper data analysis,
and to even build custom attribution models

33. Thank You
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34. Data Points
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Creative wise summary includes:
Ad Concept delivery,
Ad Format delivery,
Ad Dimension delivery
Verification & Viewability includes:
Brand Safety, Fraud etc. data
Domain wise data
Device brand & model data
Viewability data
Search Connect Report is available once the
integration is done in the platform
Attribution Report includes overall User's
Journey and Path to Conversion details
Cookie Level Data is collected on the
impression level and can be shared upon
request which involves additional cost.
Device ID's will be collected if the publisher
passes values into the Sizmek platform.
Video Quartile Metrics:
Video Start, Video quartile view,
Video ended,Video Mute,
Video Unmute, Video Pause, etc
Metric Name
Ad
Tracking
Ad
Serving
Video
Tracking
Video
Serving
Impression delivery Yes Yes Yes Yes
Click delivery Yes Yes Yes Yes
Engagement metrics No Yes No Yes
Device Type metrics Yes Yes Yes Yes
Video Quartile Metrics - - Yes Yes
Creative wise summary No Yes - -
Unique Metrics Yes Yes Yes Yes
Country-wise impression delivery Yes Yes Yes Yes
State-wise impression delivery Yes Yes Yes Yes
City wise impression delivery Yes Yes Yes Yes
Attribution report ( If VersaTag is implemented ) Yes Yes Yes Yes
Site visit report ( If VersaTag is implemented ) Yes Yes Yes Yes
Conversion report ( If VersaTag is implemented
)
Yes Yes Yes Yes
Viewability No Yes No Yes (If VPAID)
Verification - Brand Safety & Ad Fraud No Yes No Yes (If VPAID)

35. Sizmek Ad Suite is accredited by the Media
Ratings Council for the following metrics:
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Desktop, Mobile Web and Mobile In-App Display, Rich Media and Video:
• Served Impressions (Gross and Net of GIVT)
• Clicks (Gross and Net of GIVT)
Desktop Display and Video (Net of GIVT):
• Viewable Impressions
• Viewable Impressions Rate
• Viewable Percentage (%)
• Non-Viewable Impressions
• Non-Viewable Percentage (%)
• Non-Recordable (Unmeasured) Impress ions
• Non-Recordable (Unmeasured) Impressions Rate
• Recordable (Measured) Impressions
• Recordable (Measured) Impressions Rate
• Unique Impressions
• Average Frequency