Social media centered on online conversations, which encourages user participation and dialogue. Knowing what your customers are saying about you, and what your future-customers are hearing, is essential. Top Floor Technologies’ Social Media Bootcamp will teach you how monitor conversations and brand-mentions on popular social media platforms and on the web in general, allowing you to be proactive with your customer-base.
Social media provides businesses with unprecedented opportunities to engage with customers and build their brands. However, many B2B companies believe social media is only for personal use or consumer businesses. This document aims to dispel common myths about social media's relevance for B2B and provides best practices for effective usage. It explains that social media allows businesses to share content and opinions with a mainstream audience. While listening is important initially, businesses can use platforms like blogs, forums, LinkedIn, Facebook and Twitter to engage customers, gain new leads and drive traffic. Success requires having a clear objective, measuring relevant metrics, and following basic rules like responding to customers and avoiding angry or irrelevant posts.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
The document provides tips on using social media to promote art or events. It discusses creating a social media plan, including understanding your audience and competitors. The document outlines common ways to share content on social media, such as providing authoritative information, entertainment, humor, and controversy. It also discusses measuring the success of social media marketing efforts and some rules for social media marketing, such as providing free content and not expecting direct returns on investment.
CGA 2008: Innovative Marketing Kate PietrelliKRP538
This document discusses the evolving social media landscape and how marketers can use social media marketing. It notes that popular social media activities now include social networking, video sharing, photo sharing, blogging, podcasting, and more. Social media marketing involves participating in dialogues on social networks rather than forcing advertisements. The document provides examples of how companies like Zappos, EA, and BlendTec have successfully used tactics like blogging, vlogging, and videos on YouTube and Twitter to increase their brand awareness and engage with customers.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
Viral marketing in social media can be an inexpensive method in reaching millions of people quickly and almost effortlessly. To capture and convert your target audience you’ll need a sustainable campaign built on layers of traditional and internet media components to make it work.
65% of all businesses are on Twitter, but only 6% of all Twitter users have more than 100 followers. This webinar provides helpful, actionable tips for making the most of your corporate presence on Twitter.
Social media provides businesses with unprecedented opportunities to engage with customers and build their brands. However, many B2B companies believe social media is only for personal use or consumer businesses. This document aims to dispel common myths about social media's relevance for B2B and provides best practices for effective usage. It explains that social media allows businesses to share content and opinions with a mainstream audience. While listening is important initially, businesses can use platforms like blogs, forums, LinkedIn, Facebook and Twitter to engage customers, gain new leads and drive traffic. Success requires having a clear objective, measuring relevant metrics, and following basic rules like responding to customers and avoiding angry or irrelevant posts.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
The document provides tips on using social media to promote art or events. It discusses creating a social media plan, including understanding your audience and competitors. The document outlines common ways to share content on social media, such as providing authoritative information, entertainment, humor, and controversy. It also discusses measuring the success of social media marketing efforts and some rules for social media marketing, such as providing free content and not expecting direct returns on investment.
CGA 2008: Innovative Marketing Kate PietrelliKRP538
This document discusses the evolving social media landscape and how marketers can use social media marketing. It notes that popular social media activities now include social networking, video sharing, photo sharing, blogging, podcasting, and more. Social media marketing involves participating in dialogues on social networks rather than forcing advertisements. The document provides examples of how companies like Zappos, EA, and BlendTec have successfully used tactics like blogging, vlogging, and videos on YouTube and Twitter to increase their brand awareness and engage with customers.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
Viral marketing in social media can be an inexpensive method in reaching millions of people quickly and almost effortlessly. To capture and convert your target audience you’ll need a sustainable campaign built on layers of traditional and internet media components to make it work.
65% of all businesses are on Twitter, but only 6% of all Twitter users have more than 100 followers. This webinar provides helpful, actionable tips for making the most of your corporate presence on Twitter.
Champaign County Ohio Social Media 101 & 201 WorkshopsShane Haggerty
The document provides an overview of social media strategies for businesses. It discusses using platforms like Facebook, Twitter, YouTube and blogs to engage customers and expand networks. Specific tips are provided for each platform, such as using photos and videos on Facebook, being a resource on Twitter, and adding personality to blogs. The importance of social media for communication and business is highlighted.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
The document provides guidance for social media beginners on how to get started effectively on social media platforms. It recommends starting slowly on one or two major platforms preferred by customers, such as Facebook, Twitter, LinkedIn, etc. It stresses the importance of creating a professional yet personable profile with a photo, monitoring competitors' activities to identify influential accounts, and consistently engaging with others by following, liking, sharing, and commenting on posts to build relationships. The document advises maintaining a helpful tone without overtly pitching products and services, in order to be embraced by the social media community.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Edward Erasmus gave a lecture on online marketing and social media. He defined social media as online platforms where users can interact and share information. He explained that social media marketing is promoting businesses through social media channels. The key reasons to consider social media marketing are the engagement and word-of-mouth it facilitates from user interactions, and that the emerging Generation Y is tech-savvy and influenced by peers online. He outlined how to get started with social media marketing through defining objectives, audiences, strategies and choosing appropriate channels.
The document discusses how consumers have changed and now expect brands to engage with them on social media. It notes that consumers are influenced by social networks and media channels, research products online, and share both positive and negative experiences. The new consumer expects incentives for participation, timely responses from brands on social media, and engaging content rather than frequent advertising. The document also advises that successful marketing now relies on social media engagement and followers rather than traditional advertising metrics.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
The document discusses how brands can build community and customer advocacy on social media. It notes that customers need to hear messages from brands 3-5 times before believing them. It also discusses how social customers can have varying levels of engagement from minimal participation to being advocates that influence others. The key is for brands to have kick ass products, superior customer service, proactive community engagement, and good relevant content in order to meet customer expectations on social media.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Facebook provides a powerful platform for businesses to connect with customers and grow their brand. The document outlines best practices for setting up and optimizing a Facebook business page, including choosing a striking cover image, providing a concise description, featuring key apps, and sharing company milestones. It recommends posting engaging content 1-2 times per day that follows an 80/20 rule of news versus self-promotion. Facebook pages should also offer deals, ask questions, and experiment with interactive posts to spark dialogue.
Social media and content creation for social mediaP&CO
The document discusses social media and content marketing. It provides an overview of key social media platforms and the social technographics ladder. It discusses using social media for social selling and building relationships with customers. Content marketing is defined as communicating without selling to move prospects through the buying process. The importance of listening, targeting the right audience with the right content is also covered.
This document summarizes how social media, email, and search engine optimization work together to help businesses and organizations be more successful in their marketing efforts. It discusses how each tool feeds into the others and how they should be integrated. Specifically, it provides tips on using email lists as a foundation, observing and engaging on social media, and optimizing websites to get found online through search engines.
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
The document outlines a seminar on advanced social media marketing for businesses. It discusses the benefits of social media for customer relations, marketing, sales, and search engine optimization. It addresses whether a company should use social media and which networks are most effective. The presentation cautions against common mistakes like not participating actively or failing to engage others. Examples are given of how other companies have successfully used social media. The document concludes by advising listeners to assess their clients' social media use, avoid making false promises, use social media management tools, and consider in-house versus external social media management.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
Champaign County Ohio Social Media 101 & 201 WorkshopsShane Haggerty
The document provides an overview of social media strategies for businesses. It discusses using platforms like Facebook, Twitter, YouTube and blogs to engage customers and expand networks. Specific tips are provided for each platform, such as using photos and videos on Facebook, being a resource on Twitter, and adding personality to blogs. The importance of social media for communication and business is highlighted.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
The document provides guidance for social media beginners on how to get started effectively on social media platforms. It recommends starting slowly on one or two major platforms preferred by customers, such as Facebook, Twitter, LinkedIn, etc. It stresses the importance of creating a professional yet personable profile with a photo, monitoring competitors' activities to identify influential accounts, and consistently engaging with others by following, liking, sharing, and commenting on posts to build relationships. The document advises maintaining a helpful tone without overtly pitching products and services, in order to be embraced by the social media community.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Edward Erasmus gave a lecture on online marketing and social media. He defined social media as online platforms where users can interact and share information. He explained that social media marketing is promoting businesses through social media channels. The key reasons to consider social media marketing are the engagement and word-of-mouth it facilitates from user interactions, and that the emerging Generation Y is tech-savvy and influenced by peers online. He outlined how to get started with social media marketing through defining objectives, audiences, strategies and choosing appropriate channels.
The document discusses how consumers have changed and now expect brands to engage with them on social media. It notes that consumers are influenced by social networks and media channels, research products online, and share both positive and negative experiences. The new consumer expects incentives for participation, timely responses from brands on social media, and engaging content rather than frequent advertising. The document also advises that successful marketing now relies on social media engagement and followers rather than traditional advertising metrics.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
The document discusses how brands can build community and customer advocacy on social media. It notes that customers need to hear messages from brands 3-5 times before believing them. It also discusses how social customers can have varying levels of engagement from minimal participation to being advocates that influence others. The key is for brands to have kick ass products, superior customer service, proactive community engagement, and good relevant content in order to meet customer expectations on social media.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Facebook provides a powerful platform for businesses to connect with customers and grow their brand. The document outlines best practices for setting up and optimizing a Facebook business page, including choosing a striking cover image, providing a concise description, featuring key apps, and sharing company milestones. It recommends posting engaging content 1-2 times per day that follows an 80/20 rule of news versus self-promotion. Facebook pages should also offer deals, ask questions, and experiment with interactive posts to spark dialogue.
Social media and content creation for social mediaP&CO
The document discusses social media and content marketing. It provides an overview of key social media platforms and the social technographics ladder. It discusses using social media for social selling and building relationships with customers. Content marketing is defined as communicating without selling to move prospects through the buying process. The importance of listening, targeting the right audience with the right content is also covered.
This document summarizes how social media, email, and search engine optimization work together to help businesses and organizations be more successful in their marketing efforts. It discusses how each tool feeds into the others and how they should be integrated. Specifically, it provides tips on using email lists as a foundation, observing and engaging on social media, and optimizing websites to get found online through search engines.
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
The document outlines a seminar on advanced social media marketing for businesses. It discusses the benefits of social media for customer relations, marketing, sales, and search engine optimization. It addresses whether a company should use social media and which networks are most effective. The presentation cautions against common mistakes like not participating actively or failing to engage others. Examples are given of how other companies have successfully used social media. The document concludes by advising listeners to assess their clients' social media use, avoid making false promises, use social media management tools, and consider in-house versus external social media management.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
This document discusses how social listening can be used across various departments in an organization to gain insights from social media. Social listening involves monitoring social media platforms to find sentiment about a company, competitors, customers and industry. It can be used for marketing, customer service, crisis communication, human resources, and more. The document provides examples of how social listening insights can help with creative direction, product development, crisis response, and other business needs. It emphasizes the importance of using the right tools for effective social listening.
This document discusses how social media and technology have changed customer behavior and business interactions. It notes that word-of-mouth recommendations have always been important for consumers and businesses, but social media has accelerated this process. Now customers can easily share their experiences online, and businesses must actively engage on social media to respond to customers, maintain their reputation, and leverage positive word-of-mouth. The document recommends that small businesses use social customer relationship management tools to monitor social media, respond quickly to customers, and improve their interactions and service across online channels.
Insights into 10 Trends that Matter and the Impact of Social MediaNeville Hobson
This document provides an overview of 10 trends in social media and how businesses can leverage social media. It discusses how customers are shaping brands through online conversations, the importance of understanding where conversations are occurring and who influences them. It emphasizes listening to customers, identifying influencers, and engaging in conversations to build relationships and competitive advantage. The document also provides initial steps businesses can take to get started with social media.
Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives.
Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuite’s largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.
Your Brand Sux - Turning Social Sentiment into OpportunityMicrosoft India
This document provides tips and best practices for brands to effectively manage social media engagement and sentiment. It discusses tracking brand sentiment, product feedback, and social media ROI. It emphasizes the importance of listening to customers on social media and using that feedback to improve products, marketing and customer service. It also provides advice on mitigating social media meltdowns, managing risk, and having practices in place to respond to emergencies or controversies on social media.
Engage, Interact and Grow with Social Media with Allan and FarshidiQmetrixCorp
This document summarizes a presentation about social media best practices. It discusses engaging audiences on different social networks like Twitter, listening to customers, tracking results, and using social media authentically to build relationships rather than just sales. While social media is not a brand's savior, it can drive engagement when used to provide value to customers in a human voice.
Module 1 or 5. Key trends in social media in Malaysia and beyondJulian Matthews
The document outlines the agenda and learning objectives for a day-long training on social media and public relations. The agenda includes modules on key social media trends, Twitter, Facebook, social media case studies, and developing a social media strategy. Learning objectives are to learn about various social media tools, identify a strategy for rolling out social media in an organization, learn from successful practitioners, and understand how to build an engaged community.
The document discusses key concepts in social media marketing. It outlines 4 learning objectives focused on understanding social media tools and strategies. It then covers trends in social media like the rise of mobile and visual content. The document emphasizes listening to customers, connecting through conversations, adding value, and measuring engagement and impact. It argues that ignoring social media can negatively impact brands by missing customer feedback, ceding ground to competitors, and losing credibility during crises.
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
This document outlines strategies for effective social media use to enhance businesses. It discusses setting goals for platforms like Facebook, Twitter, LinkedIn and YouTube. Content should be created through calendars and respond to customers in a timely manner. Metrics should track results and plans reevaluated quarterly. Social media fits into overall marketing and requires resources. The same marketing principles apply in a new interactive way online to strengthen brands and engage audiences.
The document provides guidance on how to effectively utilize social media for business purposes. It discusses how to start taking social media seriously, develop a social media strategy, choose appropriate social media tools, measure social media ROI, get a business involved, and make the most of educational seminars on the topic. Specific tips are provided for using platforms like Twitter, Facebook, and blogging to engage customers, build brands, and facilitate conversations. The importance of listening, engaging authentically, and focusing on qualitative metrics is emphasized throughout.
This document provides an overview of Twitter and strategies for using Twitter for digital influence and promotion. It discusses what Twitter is, key demographics of Twitter users, and various business opportunities for companies on Twitter. It then details several top Twitter strategies for customer relations, crisis management, corporate reputation management, event activation, product promotion and sales, issue advocacy, and internal communication. For each strategy, it provides guidance on following others on Twitter, creating your own content, and engaging with others on the platform. The overall document serves as a guide for businesses, organizations and individuals on how to effectively utilize Twitter for their communication and promotional goals.
This document provides an overview of Twitter and strategies for using Twitter for digital influence and promotion. It discusses what Twitter is, key demographics of Twitter users, and various business opportunities for companies on Twitter. It then details several top Twitter strategies for customer relations, crisis management, corporate reputation management, event activation, product promotion and sales, issue advocacy, and internal communication. For each strategy, it provides guidance on following others on Twitter, creating your own content, and engaging with others on the platform. The overall document serves as a guide for businesses, organizations and individuals on how to effectively utilize Twitter for their communication and promotional goals.
5 Reasons You Should Avoid Social MediaScott Eggert
Not everybody should have contact with other. 5 Reasons You Should Avoid Social Media covers 5 postures that should be avoided through social media engagement. It serves as a great catalyst for conversation and helps organizations to rethink their potentially silo'd approach to social strategy.
GolinHarris Insights: Social Media Week ChicagoGolin
If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
1) Customer expectations for social media interactions with brands have increased significantly from 2009 to 2010, with more customers believing brands should use social media to engage with customers and solve their problems.
2) There are different types of social media users - advocates, opinion sharers, participants, and the informed - and advocates in particular influence purchase decisions while spreading brand messages without being prompted.
3) To properly engage customers, brands need a social media presence across multiple networks to break through clutter, and should share relevant, value-adding content 3-5 times to ensure customers believe the brand's message.
Michael Brito - The Future of Social BusinessSocialCrush
1) Customers are increasingly using social media to interact with brands and share their opinions, with over 90% believing brands should have a social media presence.
2) In social media, customers can play different roles in relation to brands such as advocates, opinion sharers, and participants. Advocates in particular influence others in their social networks.
3) Brands need an omnipresent social media strategy and content that engages customers across multiple touchpoints to break through clutter, with customers needing to hear messages 3-5 times before believing them.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
4. Top Floor Technologies
• Website Design &
Development
• Search Engine
Marketing
• Web Analytics &
Conversion
Improvement
Maximizing Online Marketing Results
for Hundreds of Businesses Since 1999
5. Getting the Most
From Today’s Workshop
Write down three key learning points
that you’ll begin putting into action
within the next two weeks. Then –
follow through!
6. Social Media Boot Camp
Presented By
Anthony Verre – Senior Search Marketing Specialist
Twitter: @topfloortech | @TonyVerre
7. The Line Up
• What is Social Media?
– The Tenets of Social Media
• Social Media Listening Strategy
– Online Rep Management (ORM)
– Customer Relationship Management (CRM)
• Key Points About Social Profiles
• Tools of the Social Tradecraft
• Social Media Attack Strategy
Twitter: @topfloortech | Hashtag: #TFTBootCamp
8. What is Social Media Marketing
In a nutshell, it’s marketing your brand, your
products, or your services through social media
networks.
It’s building relationships with your customers online
and having that translate in sales (both online and
offline).
Twitter: @topfloortech | @TonyVerre
9. Communications in a Connected World
• Communications has changed from a monologue to a dialogue
– Consumers are increasingly controlling the dialogue about companies and
defining brands
• Marketers must reach consumers through social media since that is
where conversations about brands are taking place
• Consumers trust reviews more than corporate advertising
– 91% say consumer reviews are the #1 aid to buying decisions
• Social media facilitates word of mouth, which is the most powerful
advertising medium
Twitter: @topfloortech | @TonyVerre
9
12. And A Viral We Go
1. create something newsworthy through events/contests,
videos, or blog posts that attract attention
2. the objective is to have this meme/message go viral
3. plenty of successful social campaigns have gathered steam
through a compelling message. It doesn’t have to be about
your products to induce conversions and sales
Twitter: @topfloortech | @TonyVerre
13. Enabling Your Consumers
1. build ways that enable fans of a brand or company to
promote or champion a message themselves in multiple
online venues.
2. make your website or the message as share-friendly as
possible: Facebook, Twitter, LinkedIn, StumbleUpon, etc.
• Giver users and consumers every possible chance to
share your message
Twitter: @topfloortech | @TonyVerre
14. It’s All About Conversations
1. when it really comes down to it, social media is based
around online conversations
2. social encourages user participation and dialogue.
Success means fully engaging and respecting users
3. social media is about getting people to care about what
you have to say. In any way, shape, or form.
• pander to their greed, charitable side,
emotional side, or the little kid in all of us
4. give someone a reason to invest in you, and they will
Twitter: @topfloortech | @TonyVerre
15. Influencing Consumers
• 67% of Twitter users who become followers of a brand are
more likely to buy that brand’s products
• 60% of Facebook users who become a fan of a brand are
more likely to recommend that brand to a friend
• 74% of consumers are influenced on buying decisions by
fellow socializers after soliciting input via social media
* Core Metrics: Comprehensive Measurement: The Key to Social Media Marketing Success
Twitter: @topfloortech | @TonyVerre
17. The Human Element: Listening First
1. if you don’t listen, how do you expect to
communicate?
2. how can you provide something
meaningful to the conversation if you
never heard what was asked for?
3. If you’re continually pushing a message
without listening, don’t expect people to
listen to you
What can listening do for you?
Twitter: @topfloortech | @TonyVerre
19. What is ORM?
Is the act of monitoring, addressing, or rectifying undesirable/or
negative search engine results or mentions in online media.
• the objective: have people speak about your brand/company in
a positive sense by achieving and maintaining a positive online
sentiment.
Twitter: @topfloortech | @TonyVerre
20. The ORM Strategy. What is it?
1. using social media to
manage and monitor online
buzz and sentiment about
your company or product
set, by engaging people
positively.
2. pushing down negative (or
undesirable) mentions of
brand, products, or company
in the search engine results
pages
Twitter: @topfloortech | @TonyVerre
21. Sometimes, It Finds You
You could do everything right: be responsive, treat your
employees and customers well. It happens to the best of
companies.
• a customer, an employee, or an ex-employee feels they have
been wronged, mistreated, or is just wants payback.
• even after your best efforts to resolve it, they post negative
comments on blogs, forums, or they lodge a complaint online.
• fact or fiction, after months on the web, and possibly thousands
of eyes, the damage has been done.
Twitter: @topfloortech | @TonyVerre
22. A Bad Reputation, Human. To Combat it, Divine
Two fundamental concepts when dealing with search engine
reputation management: Monitor and Engage.
What Should You Be Monitoring?
•Your Brand(s)
•Your Product(s)
•Your Key Executive(s)
- Include Negative and Positive modifiers: “sucks” “scam”
“kudos” “great”
Twitter: @topfloortech | @TonyVerre
23. How Monitoring Might Have Helped
Real World Example:
Twitter: @topfloortech | @TonyVerre
24. How Monitoring Might Have Helped
SERP: Coco Key Reviews
Twitter: @topfloortech | @TonyVerre
25. Treating the Symptoms: Preventative
Protect your brand visibility on the web: optimize brand content
as a best practice
• optimize all of your digital communications (i.e.
newsletters, emails)
• press releases
• website
• human resource listings (job ads)
• investor relations
It doesn’t necessarily put the brand in control, but it’s a much
better situation than scrambling after the fact.
Twitter: @topfloortech | @TonyVerre
26. Engaging the Negative
Once a negative mention has been identified, here are a few basic
steps in dealing with it:
1. Research the situation
- is there merit behind these negative remarks?
2. Be ready to respond
- if the remarks need correction, respond with the
corrections and ask for those to be posted.
- if the remarks are true, attempt to work it out with
whomever
3. Above all: be honest, be transparent, and LISTEN
Twitter: @topfloortech | @TonyVerre
27. Tools To Help You Monitor
• Google Alerts
• SocialMention
• Trackur
• Google Blog Search
Twitter: @topfloortech | @TonyVerre
29. Sting like a Bee.
A company must be able to provide quick,
effective CRM. It’s crucial in today’s market
place.
CRM, in the social age, combats negative
remarks about your company, products,
and service, while responding immediately
to a customer’s concerns and reverse the
situation.
Using social media as a CRM tool, can allow
you to earn the trust of the consumer
quickly.
Twitter: @topfloortech | @TonyVerre
30. How to Benefit from Social CRM and ORM
In order to benefit from social media,
you must become part of the
community.
Referrals/comments from customers
posted to various social platforms who
have used your product or service,
more often than not, influence a
potential customer’s decision to
purchase.
Social media is a referral program on
hyper-active-hyper-drive.
Twitter: @topfloortech | @TonyVerre
32. Key Points About Profiles & The Social Graph
Twitter: @topfloortech | @TonyVerre
33. Key Things About Social Profiles
Followers and Following
Each Social Platform is unique, but there are constants between them:
who follows you and who you follow.
Not All Followers Are Created Equal
There isn’t a 1:1 with followers, and there isn’t a 1:1 with who you’re
following. Key Items to keep in mind with your profiles:
• Have a wide gap between followers and following
• Influence of a follower and following matters
Influence Effects Reach and Impact
Twitter: @topfloortech | @TonyVerre
34. Social Influencing Search Results
Google and Bing Are Using Social Profile Data
Beyond augmenting the SERPs with Twitter firehose data (Bing
with firehose Facebook data), your Google Profile also effects
the results.
Your Google Account is also being used to personalize your
results beyond search history, results clicked-on, and IP
address. They are also monitoring who is in your “social
circle”.
Twitter: @topfloortech | @TonyVerre
36. Tools of the Social Tradecraft
Twitter: @tonyverre | Hashtag: #TFTBootCamp
37. Dashboard Central
HootSuite, Tweetdeck, Seesmic, and others allow for you survey and
monitor your Social Media Universe.
Twitter: @topfloortech | Hashtag: #TFTBootCamp
38. Bit.ly & Goo.gl
bit.ly and goo.gl allow users to shorten, share, and track links (URLs).
Reducing the URL length makes sharing easier.
Bit.ly and Goo.gl use 301 Redirects (Permanent Redirects) allowing trust
and relevance to flow through the shortened link. Giving the original
source the credit for the link.
*Bit.ly also allows users to create custom shortened links to make them
more memorable and clickable to users
Twitter: @topfloortech | Hashtag: #TFTBootCamp
39. Bit.ly Metrics
Bit.ly Metrics
Once you shorten your links
using bit.ly, it begins tracking
metrics on those links.
As you can see, this
information can give you an
idea of the how “viral” your
links are, and how far your
message/meme has spread.
Twitter: @topfloortech | Hashtag: #TFTBootCamp
40. Bit.ly Metrics for Individual Links
Bit.ly Metrics
This is the individual link view of
a specific link that you have
submitted.
• Individual Link Clicks
• Referring Sites
• Country Referrals
• QR Code for Link
TIP: adding a “+” to the bit.ly link URL
will display this page.
Twitter: @tonyverre | Hashtag: #TFTBootCamp
41. Create a Social Media Attack Strategy
Twitter: @topfloortech | @TonyVerre
42. It’s a Ballroom Blitz (Krieg)
Creating Your Internal Push Strategy
• the strategy you use to push your social message out into
the wilderness
Create a Social Blitzkrieg
• the aim of this strategy is to create “waves” (multi-prong
approach) of pushes throughout your communities by
using internal resources
• the advantage: makes everything a team effort. one
person doesn’t carry the load and/or the success or failure
of a campaign
Twitter: @topfloortech | @TonyVerre
43. Positioning Your Attack
Assessing Influence
After the team has been assembled, it’s time to assess their spheres
of influence. It’s a key element to this strategy; understanding who
has a strong influence over communities and who doesn’t.
Klout and PeerIndex.net
These tools will help you assess which of your chosen team members
has better, stronger, and longer reach of impact and influence.
Please remember these are not gospel, but a guide to help you
determine member positioning based on the available metrics
Twitter: @tonyverre | Hashtag: #TFTBootCamp
45. It’s a Ballroom Blitz (Krieg)
Twitter: @topfloortech | @TonyVerre
46. It’s a Ballroom Blitz (Krieg)
The 1st Wave
The Parent Entity in the diagram above is a social media asset (i.e. company blog,
parent Twitter account, parent Facebook Fan Page, or LinkedIn Company Page,
etc.)
• when the parent entity publishes on the aforementioned platforms, it will have
it’s own natural push into the communities at large. Without an internal strategy
in place, this is where the meme dies: left to generate it’s own buzz and
movement.
• every company should/needs to encourage it’s employees to become satellite
proselytizers of the brand and the meme.
• individuals to create and manage a trustworthy reputation within their space
• relies heavily on the 2nd wave.
Twitter: @topfloortech | @TonyVerre
47. It’s a Ballroom Blitz (Krieg)
Twitter: @topfloortech | @TonyVerre
48. It’s a Ballroom Blitz (Krieg)
The 2nd Wave
The integral piece of the strategy.
- relies on the “individual” off-shoot from the parent to have a good reputation
within their respective community and following
- relies on meme-timing, so as not to seem “disingenuous” or “spammy”.
The second wave can last a couple a days, if need be. This is where the coordination
comes into play. Depending on how many individuals you have, you can set up
“mini-waves” at the 2nd Wave.
The objective at the second wave level is to penetrate as deeply as possible into the
3rd Wave (The Communities-At-Large)
Twitter: @topfloortech | @TonyVerre
49. It’s a Ballroom Blitz (Krieg)
Twitter: @topfloortech | @TonyVerre
50. It’s a Ballroom Blitz (Krieg)
The 3rd Wave
Controlling the meme at the 3rd wave is close to impossible, which is why it is
imperative in the first two waves that message be engineered but not feel contrived.
It’s walking a fine line of control and art.
The more strategy you can apply to social media efforts to ensure visibility, branding,
and interaction to elicit the desired reaction in a community/communities, the
better.
Twitter: @topfloortech | @TonyVerre
51. Proof is in the Pudding
• Visits increased over 264% | Unique Visits increased over 259%
• Total Website Bounce Rate decreased over 5%
* Campaign was engineered by myself and TFT colleagues over a 2-day Period
Twitter: @topfloortech | @TonyVerre
52. Measuring Social Success
• Attribute relative credit to social media investments for
influencing customer acquisition, persuasion, and conversion
•Understand the total impact that social media investments have
on the business from both direct traffic (click-through) and e-
Commerce perspectives
• Compare the click-through performance and conversion
performance of social networking websites against other
campaigns, such as syndicated video, blogs, and micro-sites
Twitter: @topfloortech | @TonyVerre
53. Questions & Answers
Thank You!
Next Top Floor Technologies Seminar
Website Usability Workshop
Friday, August 5th – 9 AM to Noon
Crowne Plaza – Wauwatosa
See flyer in your folder for more information and a discount code.
Twitter: @topfloortech | @TonyVerre